Reval Targets Mid-Market With New TRM Packages


Riding on the strengths of its Treasury and Risk Management applications, Reval is tapping into new markets for additional expansion opportunities.

After enjoying double-digit growth in 2014, Reval is introducing new packages for the midmarket, while delivering bundled services that aim to lower the costs and speed up the adoption of Cloud-based TRM products through easy migration from legacy systems.

At the same time, the vendor has released version 15.0, introducing the Reval Cloud Platform. With this platform, companies benefit from a rich user experience, reporting, controls and security capabilities, along with integration to Reval’s STP Partner Community. Reval’s most recent partner, Fiserv, provides companies with straight through electronic bank account management (eBAM).

Reval’s new options include Reval CORE, a preconfigured package for the midmarket; capabilities and implementation services designed to reduce the costs and time needed to automate bank connectivity, payments, core cash and liquidity management, and basic foreign exchange and interest rate risk management. For larger entities, it offers Reval CHOICE, which allows for greater flexibility in terms of configuration, extensibility as well as use of other integrated TRM modules and features.

Reval takes TRM to the Cloud
Reval takes TRM to the Cloud

Reval Cloud Platform

After years of helping big companies automate similar tasks in a secure and Cloud-enabled platform, Reval is replicating the approach by targeting firms still hamstrung by unwieldy legacy treasury management systems.

That’s where the new ClearPath migration service comes into play, providing a mix of expert migration specialists, data transformation functionality, and financial support. What the experiences of large customers have shown is that they can serve as the basis for all companies to reap the same benefit. For example, Amcor, a $10-billion packaging company based in Australia, is now running Reval Cloud applications to replace multiple legacy TRM systems in different regions.

In terms of pricing, Reval is fairly aggressive with Reval CORE starting at $500 per user per month. For a 10-user implementation, it could result in a low six-figure, three-year Cloud subscription that gives a mid-sized company the ability to take full advantage of a robust TRM platform that can scale out globally.

Reval ended 2014 with a record fourth quarter by doubling its bookings and flexing its muscle with a new office in Tokyo. The latest offerings ranging from Reval CORE to the Cloud platform could help the vendor add scores of new customers in the coming months. The last customer count from Reval was more than 600.

Having become one of the fastest-growing Cloud-based TRM applications vendors, Reval is on track to grow even further as it ratchets up pressure on ERP and on-premise rivals by leapfrogging them with an expanded footprint made up of a best-of-breed TRM applications suite that now appeals to a wider audience.