Creatio Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS and CLOUD TOP 500 Market Report

Creatio Strengths, Domain Expertise, and Key Differentiators

Creatio's strength lies in its no-code platform, offering a maximum degree of freedom to automate workflows and CRM. The platform's composable architecture allows organizations to assemble applications effortlessly, minimizing the need for extensive configuration.

The AI/ML features, exemplified by the ChatGPT Connector, enable dynamic content generation across marketing, sales, and service engagements. The 8 Atlas platform, with its No-Code Designer and Freedom UI, reinforces Creatio's commitment to democratizing application development.

The Composable Pricing Model, introduced in July 2023, adds another layer of strength, allowing customers to tailor subscriptions based on specific use cases.

Creatio Recent Developments

Creatio's journey through 2022 and 2023 has been marked by groundbreaking developments, solidifying its position as a global leader in workflow automation and CRM. In February 2022, the introduction of the 8 Atlas platform set the stage for a quantum leap in no-code innovation.

This release showcased major enhancements, including the game-changing No-Code Designer module, consolidating application design tools. Following this, in December 2022, Creatio unveiled version 8.0.6, emphasizing a composable architecture that expedites no-code application development. May 2023 witnessed the launch of the ChatGPT Connector, seamlessly integrating AI-powered intelligence into customer experiences. Furthermore, July 2023 marked the introduction of the Composable Pricing Model, providing customers with unparalleled freedom and flexibility.

Creatio Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Creatio applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Creatio and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Studio Creatio, Sales Creatio, Marketing Creatio, Service Creatio customers.

Creatio Key Enterprise and Cloud Applications

Studio Creatio, Sales Creatio, Marketing Creatio, Service Creatio

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Creatio Revenue Breakdown By Type, $M:

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Creatio Revenues By Region, $M

Creatio Direct vs Indirect sales

Creatio Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Creatio Customers

No. of Creatio Customers: 6500

No. of Creatio Enterprise Applications Customers: x

No. of Creatio Cloud Customers: x

No. of Creatio Cloud Subscribers: x

With millions of workflows launched daily in 100 countries, Creatio boasts a vast customer base. The platform caters to diverse industries globally, with notable wins in South Asia through partnerships with BI Solutions, Tata Consultancy Services, Reply, Tech Mahindra, Virtusa, and Asseco. The platform plans – Growth, Enterprise, and Unlimited – cater to varying customer requirements, ensuring adaptability across industries and geographies.

Creatio Market Opportunities, M&A and Geo Expansions

In July 2023, Creatio introduced the Composable Pricing Model signifies a strategic move towards providing customers with unprecedented freedom and flexibility in utilizing its no-code platform for workflow automation and CRM. Aligned with Creatio's composable architecture, this innovative pricing approach allows users to experience a maximum degree of freedom by offering flexible platform plans that can seamlessly combine with any Creatio app and product.

The three new platform plans - Growth, Enterprise, and Unlimited - cater to diverse customer requirements, considering factors such as platform usage, integrations, governance, and advanced security. The introduction of additional user types, including Restricted Data Input Users, External Users, and Mobile-Only Users, further addresses specific scenarios and unique needs within the new pricing model. The Unlimited Plan, the most advanced version, not only covers complex enterprise-scale use cases but also includes enticing benefits like the No-code Magic offer and complimentary coverage of an additional use case.

Overall, Creatio's Composable Pricing Model reflects a commitment to empowering customers with flexibility, enabling them to tailor their subscriptions based on specific use cases, thereby maximizing investment efficiency. Katherine Kostereva, CEO of Creatio, aptly notes that the timing for introducing the composable pricing couldn't be better, as it aligns seamlessly with Creatio's innovations in the no-code space, offering a clear market differentiation and allowing clients to decrease subscription costs while owning their automation through a composable no-code approach.

In July 2022, Creatio made a partnership agreement with Deloitte to deliver the value of no-code tools to more businesses worldwide. Creatio and the Deloitte digital transformation team in Romania will generate more joint opportunities. The partnership is intended to equip organizations with a powerful no-code platform for workflow automation and CRM and thus bolster the way businesses engage with clients, employees, and suppliers.

In September 2021, Creatio made a new strategic alliance with LowCodeLabs to double down on its growth in Australia. LowCodeLabs is a service provider with a 25-year of experience in providing business development, marketing, and strategic consulting services to help businesses scale. The new partnership aspires to bring expertise in creating and executing high-growth strategies coupled with Creatio’s award-winning no-code platform to midsize and large enterprises in the region.

In March 2020, several healthcare agencies, hospitals, nonprofits, and other organizations battling COVID-19 were granted free access to the Service Creatio platform.

In February 2021, Creatio raised $68 million. Volition Capital, a growth equity fund, led the round. The deal was a minority investment in the startup. The deal is notable not merely thanks to its sheer size, but because up until today Creatio had bootstrapped. That’s according to founder and CEO Katherine Kostereva, with whom TechCrunch caught up with last week regarding the investment.

Founded in 2002, Creatio (formerly bpm' online) is a global software company with offices around the world and a team of engaged professionals dedicated to creating impeccable products. Creatio partner network is a community of more than 700 companies over the world.

Creatio blends an intuitive low-code platform, best-in-class CRM, and a robust BPM in a single solution. The company creates a new market category, a perfect fit to help organizations from different industries and geographies automate and change processes at maximum speed.

Creatio Risks and Challenges

While Creatio has demonstrated remarkable innovation, it faces risks inherent in the dynamic tech industry. External factors such as evolving market trends and competition pose challenges. Internal factors like the need for continuous innovation and potential adaptation challenges for users may impact go-to-market strategies. However, Creatio's track record of strategic partnerships and customer-centric approaches mitigates potential risks.

Creatio Ecosystem, Partners, Resellers and SI

Creatio's ecosystem is robust, featuring partnerships with industry giants like Deloitte, BI Solutions, and LowCodeLabs. These collaborations extend the platform's reach and capabilities. The partnership with Deloitte, aimed at delivering no-code tools globally, and the alliance with LowCodeLabs for growth in Australia, exemplify strategic moves to strengthen Creatio's presence. Partnerships with Tata Consultancy Services, Reply, Tech Mahindra, Virtusa, and Asseco further enhance Creatio's ecosystem, fostering network effects through system integrators and value-added resellers.

Creatio Cloud Infrastructure Insights

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• Creatio Public Cloud and Infrastructure (IaaS)
• Creatio Platform (PaaS)
• Creatio Application Delivery
• Creatio Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: