Absorb Software Among Cloud Top 500

1011 9 Avenue SE, Suite 275

Calgary, AB, T2G 0H7, Canada

1 403-717-1971



Absorb Software Strengths, Domain Expertise, and Key Differentiators

Absorb Software is a provider of cloud-based learning and performance management software for corporations and higher education institutions. Absorb's learning management system (LMS) centers around an intuitive user experience and a highly configurable, brand-specific interface, offering administrative, course builder, and reporting tools to its stakeholders. Absorb LMS, is an industry-leading Learning Management System for businesses, higher education, government, and non-profit agencies around the world.

Absorb Software Recent Developments

In December 2020, Absorb Software released its new course authoring tool, Absorb Create. Absorb Create simplifies the complexity of creating eLearning content, enabling anyone to build compelling and engaging courses for their learners. The intuitive platform makes it easy to use. With features like templates, conditional branching, interactive elements, and games, organizations can produce and update high-quality eLearning for business agility and resilience.

In December 2019, Absorb Software introduced the addition of new machine learning (ML) capabilities to its platform. The cutting-edge ML technology provides intelligent, context-based search to help learners find the information they need, quickly and easily.

In April 2019, Absorb Software, maker of Absorb Learning Management System (LMS) is forging new ground in the corporate learning space with the introduction of Absorb Infuse, a next-generation learning experience that empowers customers to deliver contextual learning experiences in the flow of work. The launch of Absorb Infuse positions the company to take a leadership role in the learning in the flow movement and is yet another way Absorb is positioning itself for continued growth following the strategic investment of Silversmith Capital.

Absorb Software Mergers and Acquisitions (M&A) Activities

In April 2021, Welsh, Carson, Anderson & Stowe ("WCAS") acquired Absorb Software from Silversmith Capital Partners. The investment achieves a greater than US$500 million valuation for the Calgary-based software company. Mike Owens, Founder and Chief Executive Officer of Absorb, along with other members of management will remain substantial shareholders in the Company.

In August 2020, Absorb Software acquired Koantic, a cloud-based course authoring tool. Absorb plans to integrate the course builder with its LMS while continuing to offer it as a stand-alone product—which will be renamed Absorb Create.

In August 2019, Absorb acquired eLogic Learning, an LMS based in Tampa, Florida. eLogic Learning has succeeded by delivering fast, reliable course performance internationally. The company supports more than 5 million monthly users globally. In addition to its LMS, the eLogic Learning platform also develops custom eLearning content and provides an extensive third-party courseware library.

In May 2019, Absorb Software acquired Torch LMS, a Utah-based SaaS LMS provider. The Torch acquisition is the first of what the company anticipates will be several future acquisitions, as Absorb expands beyond organic growth and further leverages its strategic investment from Silversmith Capital Partners.

Absorb Software Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Absorb Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Absorb Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Absorb LMS, Absorb Infuse, Absorb Engage, Absorb Inform, Absorb Quick Start, customers.

Absorb Software Key Enterprise and Cloud Applications

Absorb LMS, Absorb Infuse, Absorb Engage, Absorb Inform, Absorb Quick Start,

Absorb Software Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Absorb Software Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Absorb Software Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Absorb Software Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Absorb Software Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Absorb Software Customers

No. of Absorb Software Customers: 1400

No. of Absorb Software Enterprise Applications Customers: 1400

No. of Absorb Software Cloud Customers: 1400

No. of Absorb Software Cloud Subscribers: 23.5 million

Absorb Software has 1,400 customers and 23.5 million users across 34 countries. Some of Absorb's customers are A&W Canada, Social Fingerprint, LLC, GAP, Johnson&Johnson, Dale Carnegie, Swarovski, AdRoll, Benefitfocus, Donsson Inovation Group, and many more.

Absorb Software Market Opportunities, M&A and Geo Expansions

In 2020, Absorb achieved the milestone of $50 million in annual recurring revenue, grew its global enterprise customer base by over 167% year-over-year, saw significant increases in both new sales and customers, and introduced the industry's only true all-in-one eLearning platform for enterprises. Absorb customer base grew to 1,400 companies in 34 countries and saw 525% growth in regions outside of North America.

In March 2021, Absorb Software unveiled a new suite of Artificial Intelligence tools, named Absorb Intelligence. Featuring a combination of machine learning, natural language recognition, automation, and optimization algorithms, these capabilities enrich and simplify the learner experience while also increasing the management efficiencies of LMS administrators.

In February 2020, Absorb Software Relocated Corporate Headquarters to Accommodate Rapid Growth. Absorb has signed a multi-year lease for 80,000 square feet (7,430 square meters) of office space in the newly constructed 60-story tower.

In December 2019, Absorb Software acquired ePath Learning, a leading cloud-based learning technology company in Connecticut. This marks the third acquisition of the year for Absorb, as the company continues its aggressive growth strategy into 2020.

Absorb Software Risks and Challenges

Expanding beyond the LMS market will be a challenge for Absorb.

Absorb Software Ecosystem, Partners, Resellers and SI

In August 2021, Code Ninjas, the largest and fastest-growing kids coding franchise in the world partnered with Absorb Software to better support their franchisees.

Among Absorb's integration partners are: ADP, BambooHR, Salesforce, Namely, Zoom and LinkedIn Learning.

Absorb Software Cloud Infrastructure Insights

Subscribe to read more about:

  • Absorb Software Public Cloud and Infrastructure (IaaS)
  • Absorb Software Platform (PaaS)
  • Absorb Software Application Delivery
  • Absorb Software Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

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