Adobe Among Apps Top 500

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List of Verified Adobe Customers

Adobe Recent Developments

In September 2018 Adobe unveiled a new virtual analyst in Adobe Analytics that builds on existing technologies to now automatically uncover insights without the user having to ask.


By leveraging Adobe Sensei, Adobe’s AI and machine learning framework, it will empower brands to drive more value from analytics by surfacing signals that would have otherwise gone unnoticed. This can include valuable insights around what drove unexpected spikes or drops in key metrics, such as online orders and web traffic, critical to addressing escalations in real-time and finding new opportunities to grow revenue.


The new virtual analyst is built on an umbrella set of solutions in Adobe Analytics. Powered by Adobe Sensei, this includes Anomaly Detection (where the system looks for statistically significant deviances in data), as well as Contribution Analysis (identifying factors that contribute to anomalies). Today’s unveil builds on top of Intelligent Alerts with new advanced AI capabilities.

Adobe M&A Activities

In October 2018 Adobe acquired Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, helping companies further connect marketing engagement to revenue growth.


Marketo Engagement Platform will become part of Adobe Marketing Cloud, the leader in managing, optimizing and orchestrating cross-channel experiences and campaigns across B2B and B2C use cases in all industries. Digital transformation has become the mandate for executives in every boardroom across the globe. To compete and win today, businesses need to provide a world-class, end-to-end customer experience across every touchpoint. Adobe is leading the charge to reimagine customer experience management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for marketing, advertising, analytics, and commerce.


The Marketo Engagement Platform drives business growth by personalizing complex buyer journeys and uniquely aligning marketing and sales teams across every channel. Marketo’s platform is feature-rich and cloud-native with significant opportunities for integration across Adobe Experience Cloud. Marketo’s ecosystem includes over 500 partners and an engaged marketing community with over 65,000 members.


In June 2018 Adobe acquired Magento Commerce, a market-leading commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.


The Magento Platform brings together digital commerce, order management, and predictive intelligence to enable shopping experiences that scale for businesses of any size. Commerce is integral to the customer experience—whether on the web, mobile, social, in-product or in-store. Adding commerce to the Adobe Experience Cloud enables customers to make every moment personal and every experience shoppable. Magento Commerce Cloud brings digital commerce and order orchestration for both physical and digital goods across a range of industries, including consumer packaged goods, retail, wholesale, manufacturing, and the public sector.


The Magento Platform is built on proven, scalable technology supported by a vibrant community of more than 300,000 developers. The Magento partner ecosystem provides thousands of pre-built extensions, including payment, shipping, tax, and logistics. This level of flexibility enables businesses to quickly ramp and iterate their commerce experience with their changing business needs.

Adobe Key Enterprise & Cloud Applications

Adobe Creative Cloud, Experience Cloud, Marketing Cloud

SCORES Analysis

Adobe Strengths

Adobe Inc. operates as a diversified software company worldwide. Its Digital Media segment provides tools and solutions that enable individuals, small and medium businesses, and enterprises to create, publish, promote, and monetize their digital content. Its flagship product is Creative Cloud, a subscription service that allows customers to download and install the latest versions of its creative products.


Digital publishing software giant Adobe offers Creative Cloud, Document Cloud and Experience Cloud for creative professionals, knowledge workers and marketers. Its three lines of Cloud business are intertwined, but they are also distinct in their unique positioning. Creative Cloud has been evolving since the early days of Photoshop, to become one of the most successful platforms for content creation. Creative Cloud is geared toward individual creatives, teams and enterprises.


Document Cloud, which capitalizes on the industry-standard Acrobat desktop software for PDF creation and the one-billion installed base of Acrobat Reader, sells individual subscriptions as well as long-term licensing to an array of programs for managing documents from digital signatures to enterprise business workflows. Then there is the Adobe Experience Cloud, which accounts for the bulk of its Cloud-based enterprise applications revenues by selling marketing automation and analytics tools for marketers.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Adobe Revenues, $M:

Type/Year 2016 2017 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Adobe Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Adobe Revenues By Region, $M

Region % of Total Revenues 2017 Total Revenues, $M 2017 Enterprise Applications Revenues, $M 2017 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Adobe Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Adobe Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Adobe Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Adobe Risks

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  • Ability to handle internal and external risk and challenges

Adobe Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Adobe Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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