Appcast, Inc Among Cloud Top 500

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Appcast, Inc Strengths, Domain Expertise, and Key Differentiators

Appcast offers three unique solutions: Appcast Exchange, Appcast Brand, and Clickcast. By using Appcast Exchange, employers can engage quality job candidates on a cost-per-application basis instead of per click, which can reduce the cost-per-applicant upwards of 30 percent. To support recruitment marketing program investments, Appcast Brand is leveraged to optimize budgets; retargeting desirable candidates who haven't completed an application with employer brand display ads to encourage them to come back and apply.

Appcast's award-winning platform known as Clickcast, a centralized programmatic job ad distribution platform used by advertising agencies and job sites, features integrations with 70 of the world's leading job sites. Clickcast facilitates accurate measurement of job ad campaigns programmatically from within client's own back-end platforms and data systems.

Appcast, Inc Recent Developments

In response to the dire need for increased staff to treat patients and slow the spread of the COVID-19 pandemic, Appcast launched a no-cost recruitment advertising grant program worth $100,000. The program rapidly grew to $368,000 following the participation of like-minded recruiting industry leaders including Adzuna, Careerbliss, CareerBuilder, Directly Apply,, iHire, Lensa, LinkUp, MyJobHelper, Results Generation, StaffAttract and Upward.

Appcast, Inc Mergers and Acquisitions (M&A) Activities

In 2019, Axel Springer has acquired 85% of Appcast in a bid to enter the lucrative market of online job postings and searches.

Appcast, Inc Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcast, Inc applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcast, Inc and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcast Exchange, Appcast Brand, and Clickcast customers.

Appcast, Inc Key Enterprise and Cloud Applications

Appcast Exchange, Appcast Brand, and Clickcast

Appcast, Inc Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Appcast, Inc Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Appcast, Inc Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Appcast, Inc Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Appcast, Inc Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Appcast, Inc Customers

No. of Appcast, Inc Customers: 1500

No. of Appcast, Inc Enterprise Applications Customers: 1500

No. of Appcast, Inc Cloud Customers: x

No. of Appcast, Inc Cloud Subscribers: x

Appcast's technology and services manage over half a billion dollars in job advertising annually on behalf of more than 1,500 clients. Among them are: CenturyLink, Caviar, Dart, KRT Marketing, FedEx Ground, Trustwave Holdings, Sodexo, Informatica, AccentCare, American Dream Home Improvement Inc, Platinum Suplemental Insurance, Lawrence Merchandising Services and others.

Appcast, Inc Market Opportunities, M&A and Geo Expansions

In December 2020, Appcast publicly launched Appcast Premium, a comprehensive enterprise managed service for optimizing a company’s entire digital job advertising program. Appcast Premium combines Appcast’s innovative programmatic technology with its team of experts in recruitment advertising to provide complete coverage across all leading job sites, helping companies find qualified people quickly.

Appcast operates in the business of computer-driven online job posts and job searches by placing, through algorithms, recruitment ads on websites, job boards and other internet media that target people with specific skill sets on behalf of employers. Known as “programmatic advertising,” Appcast in its short history it has “driven” more than 2.5 billion online job ads that generated 650 million applications for those jobs.

Appcast, Inc Risks and Challenges

The implications of programmatic job advertising are far from clear for job boards and digital agencies and the key is to position Appcast as the standard bearer with an easy to use platform and flexible pricing model.

Appcast, Inc Ecosystem, Partners, Resellers and SI

ATS and Candidate Management platforms partner with Appcast to allow their customers to leverage the power of programmatic job ad distribution. Partner Platforms also have the ability to participate in various co-marketing opportunities. Some of them are: CornerStone, Greenhouse, Kenexa, an IBM Company, JazzHR, iCIMS, Jobvite, Oracle Taleo Cloud Services, SmartRecruiters, SAP SuccessFactors, and others.

Appcast, Inc Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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