Appcast, Inc Strengths, Domain Expertise, and Key Differentiators
Appcast offers three unique solutions: Appcast Exchange, Appcast Brand, and Clickcast. By using Appcast Exchange, employers can engage quality job candidates on a cost-per-application basis instead of per click, which can reduce the cost-per-applicant upwards of 30 percent. To support recruitment marketing program investments, Appcast Brand is leveraged to optimize budgets; retargeting desirable candidates who haven't completed an application with employer brand display ads to encourage them to come back and apply.
Appcast's award-winning platform known as Clickcast, a centralized programmatic job ad distribution platform used by advertising agencies and job sites, features integrations with 70 of the world's leading job sites. Clickcast facilitates accurate measurement of job ad campaigns programmatically from within client's own back-end platforms and data systems.
Appcast, Inc Recent Developments
In response to the dire need for increased staff to treat patients and slow the spread of the COVID-19 pandemic, Appcast launched a no-cost recruitment advertising grant program worth $100,000. The program rapidly grew to $368,000 following the participation of like-minded recruiting industry leaders including Adzuna, Careerbliss, CareerBuilder, Directly Apply, Get.it, iHire, Lensa, LinkUp, MyJobHelper, Results Generation, StaffAttract and Upward.
Appcast, Inc Mergers and Acquisitions (M&A) Activities
In 2019, Axel Springer has acquired 85% of Appcast in a bid to enter the lucrative market of online job postings and searches.
Appcast, Inc Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcast, Inc applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcast, Inc and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcast Exchange, Appcast Brand, and Clickcast customers.
Appcast, Inc Overview
Ownership: - x
Number of Employees: 300
Functional Markets: HCM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K171, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation,
Appcast, Inc Key Enterprise and Cloud Applications
Appcast Exchange, Appcast Brand, and Clickcast
Appcast, Inc Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Appcast, Inc Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Appcast, Inc Enterprise Applications Revenues By Functional Markets, $M:
Appcast, Inc Enterprise Applications Revenues By Verticals, $M:
Appcast, Inc Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Appcast, Inc Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Appcast, Inc Customers - Breakdown by Geo, Size, Vertical and Product
No. of Appcast, Inc Customers: 1500
No. of Appcast, Inc Enterprise Applications Customers: 1500
No. of Appcast, Inc Cloud Customers: x
No. of Appcast, Inc Cloud Subscribers: x
Appcast's technology and services manage over half a billion dollars in job advertising annually on behalf of more than 1,500 clients. Among them are: CenturyLink, Caviar, Dart, KRT Marketing, FedEx Ground, Trustwave Holdings, Sodexo, Informatica, AccentCare, American Dream Home Improvement Inc, Platinum Suplemental Insurance, Lawrence Merchandising Services and others.
Appcast, Inc Market Opportunities, M&A and Geo Expansions
In December 2020, Appcast publicly launched Appcast Premium, a comprehensive enterprise managed service for optimizing a company’s entire digital job advertising program. Appcast Premium combines Appcast’s innovative programmatic technology with its team of experts in recruitment advertising to provide complete coverage across all leading job sites, helping companies find qualified people quickly.
Appcast operates in the business of computer-driven online job posts and job searches by placing, through algorithms, recruitment ads on websites, job boards and other internet media that target people with specific skill sets on behalf of employers. Known as “programmatic advertising,” Appcast in its short history it has “driven” more than 2.5 billion online job ads that generated 650 million applications for those jobs.
Appcast, Inc Risks and Challenges
The implications of programmatic job advertising are far from clear for job boards and digital agencies and the key is to position Appcast as the standard bearer with an easy to use platform and flexible pricing model.
Appcast, Inc Ecosystem, Partners, Resellers and SI
ATS and Candidate Management platforms partner with Appcast to allow their customers to leverage the power of programmatic job ad distribution. Partner Platforms also have the ability to participate in various co-marketing opportunities. Some of them are: CornerStone, Greenhouse, Kenexa, an IBM Company, JazzHR, iCIMS, Jobvite, Oracle Taleo Cloud Services, SmartRecruiters, SAP SuccessFactors, and others.
Appcast, Inc Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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