401 Congress Ave Suite 2650

Austin, TX, 78701, USA

+1 512-201-8287


Recent Developments

Part of ESW Capital, a private equity firm that acts as an enterprise software consolidator across verticals.

Aurea Key Enterprise & Cloud Applications


SCORES Analysis

Aurea Strengths

Aurea enables companies to deliver transformative customer experiences. Its Customer Experience Platform helps customers build, execute, monitor and optimize the end- to-end customer journey for a diverse range of industries including energy, retail, insurance, travel and hospitality, and life. With the purchase of the majority of update software AG shares, US-based Aurea has significantly strengthened its strategic position in Europe and the DACH region, home to key customers like Boehringer, Deutsche Post and Lufthansa.


update software AG was founded in Vienna in 1988 and is one of Europe's providers of customer relationship management solutions, with over 200,000 users in more than 1,600 businesses worldwide, its Cloud applications are hosted by IBM and Amazon. update has subsidiaries in Germany, Switzerland, the Netherlands, France and Poland. With this investment, update and its customers will benefit from a broader vision for the next generation of CRM, a truly global scale of operations, and a more business value and customer-oriented focus. Today, traditional CRM enables companies to manage loyalty programs, provide incentives, and recognize customers based on desired behaviors. update is one of the most critical elements of Aurea’s CXT vision, contributing 26 years’ experience as a European provider of CRM Software, with deep expertise, process knowledge and vertical insight.


Combining update with Aurea’s CXT provides everything companies need to build, execute, monitor, and optimize the end-to-end customer journey, giving them meaningful insight into how their customers behave, what they need, and what drives them to buy – ultimately enabling them to act and react to customer needs with precision and efficiency.


In 2014 update unveiled and CRM.pad, extending the reach of its CRM applications to different mobile devices. update said 40% of its customers now opt for SaaS version of its CRM applications. The vendor added 80 new customers last year.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Aurea Revenues, $M:

Type/Year20112012201320142015YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Aurea Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Aurea Revenues By Region, $M

Region% of Total Revenues2015 Total Revenues, $M2015 Enterprise Applications Revenues, $M2015 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Aurea 2015 Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Aurea Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Aurea Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Aurea Risks

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  • Ability to handle internal and external risk and challenges

Aurea Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Aurea Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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