Centric Strengths, Domain Expertise, and Key Differentiators
As a partner to the public sector, for many years now Centric has been supplying the software and technical environments that municipal authorities, water boards and other local government bodies need to perform their tasks. Although they currently still mainly use their own on-premise IT infrastructure, there is a rapid shift in this sector to working with services hosted in the (Dutch) cloud. Centric takes care of all the maintenance, implementation, consultancy, support and training needed to guarantee the use of the applications.
From the fact that consumers were ordering more online during the pandemic and expected a consistent shopping experience – an expectation that Centric’s Omnichannel Retail Suite payment platform was made to meet.
The increase in online sales also gave rise to strong growth in Centric's warehouse management activities. Centric’s Locus WMS warehouse management system provides businesses with all the functionality they need to efficiently and effectively set up and run the e-commerce order picking process.
In 2019, through the Motion solution, Centric invests in improving digital processes and services in the area of HR and payroll processing. In 2019, enriched Motion with several important new modules for things such as new-hire onboarding, digital signing and recruitment. Centric HR & Payroll Services has traditionally served mainly public-sector organisations.
Centric offers industry-specific applications for construction, education, financial services, public sector, real estate, and utility verticals. The Dutch-based company is also one of the largest providers for IT services, Business Process Outsourcing, and staffing services. Centric Construction Solutions s specifically made for construction companies and offers a versatile design so the application can give optimal support to a wide array of work processes.
On the other hand, Centric Tradeworld is an ERP solution that manages wholesale processes.
Centric Recent Developments
In 2020, Centric started providing service desk and on-site support services to the ZorgSaam hospital and healthcare group. All hospital users receive expert answers to their support questions. The service desk support is provided from Centric central service desk in Hoogeveen.
Centric provides user support for Tata Steel (TSE) in collaboration with Tata Consultancy Services (TCS). This concerns all phone and on-site support at the TSE offices and plants in the Netherlands. TCS and Centric have signed a five-year contract.
Centric migrated a number of existing customers to a new Microsoft workplace environment, in some cases combining this with an adoption process so that staff there can make effective use of the new technology.
Additionally, in 2020 Centric introduced its Device-as-a-Service (DaaS) solution, a service where customers pay a fixed monthly fee for a physical workplace (i.e. devices) which Centric manages throughout its lifecycle.
In 2019, Centric itself works to the highest security standards in developing software and processing customers’ data. As an active knowledge partner to the Dutch Centre for Information Security and Privacy Protection (CIP), Centric also contributes to knowledge development and raising awareness in the security domain.
To allow customers to also benefit from this expertise, Centric started work on a new Cyber Defence Services unit in December. This new unit will use security assessments and scans to give companies insight into the effectiveness of their IT security and help them get protected against the increasing cybercrime threat.
Companies are increasingly opting to have their public and private cloud services combined, and with Centrics Hybrid Cloud proposition, they can manage customer-specific applications and workplace environments with a single solution. Centric expects to further expand this service in the upcoming years.
Centric invested in Civocracy, an online discussion platform that stimulates the involvement of citizens in local politics by bringing together government and society.
Centric Mergers and Acquisitions (M&A) Activities
In January 2018, Centric strengthened its position in the retail sector through the acquisition of the Belgian Summit Retail, a provider of checkout solutions for the retail market.
Centric Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Centric applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Centric and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Centric Motion eHRM, Centric PaIS, Centric Locus WMS customers.
Centric Overview
Ownership: - x
Number of Employees: 3722
Functional Markets: CRM, ERP Services and Operations Management, HCM, PPM, Procurement, SCM, TRM, PaaS,
Key Verticals: Banking and Financial Services, Communication, Consumer Packaged Goods, Distribution, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation,
Centric Key Enterprise and Cloud Applications
Centric Motion eHRM, Centric PaIS, Centric Locus WMS
Centric Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Centric Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Centric Enterprise Applications Revenues By Functional Markets, $M:
Centric Enterprise Applications Revenues By Verticals, $M:
Centric Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Centric Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Centric Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Centric Customers
No. of Centric Customers: 3500
No. of Centric Enterprise Applications Customers: x
No. of Centric Cloud Customers: x
No. of Centric Cloud Subscribers: x
In 2020, many local government organisations once again opted for Centric solutions. By far the majority of orders related to the new SaaS solution Centric Leefomgeving and the eServices for various domains. In addition, a large number of organisations extended their contract with Centric and for a longer period.
In 2020 Centric closed several new customer contracts, like with Apoteket in Sweden and Amazing Oriental, Kees Smit and NS Retail in the Netherlands. Centric Supply Chain Solutions is mainly active in the Benelux and Scandinavia.
The number of customers using Centric applications on Centric private cloud continued to grow in 2020. For example, Centric offered local authorities in Den Helder and Gouda our Key2Financiën financial information management package, and Veenendaal switched to Centric Key2Belastingen tax information management package provided through Centric cloud.
In 2020, Centric prepared the payment transaction systems of NWB Bank and BNG Bank for Instant Payments and PSD2. Instant Payments is the real-time account-to-account transfer of funds, meaning the money is in the recipient’s account within seconds. Some of these activities are continuing into 2021.
The Second Payment Services Directive, or PSD2, is the new European directive that requires banks to give other banks and third-party service providers access to their current accounts and credit card accounts. The process of making these banks PSD2-compliant has now been completed.
Centric Market Opportunities, M&A and Geo Expansions
In 2019, Centric started outsourcing data centres to specialist Dutch partners who host their hardware and take care of optimum security, cooling, camera surveillance and logs. The use of these data centres ensures security, reliability and maximum service and scalability for Centric customers. In the past year, Centric has helped several customers migrate their environments to the cloud.
Further investment has gone into the cloud transition of Centric services for the HR & Payroll market, local authorities and other customers in the past year. This innovation of hosting services from the cloud is imperative in being able to stay successful in these industries that are highly important to Centric.
In 2017, Centric worked hard on the creation of new, innovative products, the development of companies private cloud and the SaaSification of its solutions. Centric also transferred the office environments for a large number of our customers to the public cloud. This is in line with their strategy of being able to deliver all of their software from the cloud from 2020.
Centric Risks and Challenges
Since its founding, Centric has been striving to strike a healthy balance in its markets and activities, aiming to secure continuity for both customers and employees. Diversification enables the company to absorb any negative consequences of risks taken in a specific country or focus area. Centric remains heavily entrenched in the services business and any move to migrate to the Cloud could result in significant changes to its cost structure.
In 2020, Centric IT Solutions GmbH was restructured, with the focus being shifted to the successful core business surrounding SAP HCM. Centric business activities now focus fully on SAP HCM add-on tools. As part of the restructuring, in 2020 the company sold its JDE Oracle business unit to Steltix, with the same company also taking on our Oracle customer projects. Managing Director Steven Wernike has taken on the responsibility of expanding the SAP HCM activities further.
In 2019, several changes were made to the executive and non-executive board, which saw the CEO, CCO, CFO and a non-executive director step down. In early 2020, a new CEO was appointed (officially as of 6 March). As of 1 July 2020, a new CFO and a new non-executive director took office.
Centric HR & Payroll Services has traditionally served mainly public-sector organisations. In 2019, Centric made serious inroads in the non-profit market and will continue to push ahead in this market. To realise the bold growth ambition for Motion, Centric need to gain a foothold in the private sector, which is a relatively new market for Centric.
Centric Ecosystem, Partners, Resellers and SI
Centric operates in Belgium, Germany, France, Lithuania, Luxembourg, the Netherlands, Norway, Romania, Sweden and Switzerland.
In 2020, Centric expanded nearshoring activities in Romania and Lithuania. Centric focuses on cybersecurity, infrastructure, software development, artificial intelligence and virtual and augmented reality. In the Netherlands, there are insufficient resources of the required quality available for this; the job market is very tight. This is why Centric make use of the expertise in these other countries, where there are sufficient well-trained developers, engineers and testers who are happy to work for Centric.
In March 2018, Centric started a division in Kaunas, Lithuania, were plans to employ 200 specialists over the next three years. As an Oracle partner, Centric offers the full range of Oracle BI tools. Centric operates in Belgium, Germany, France, Lithuania, Luxembourg, the Netherlands, Norway, Romania, Sweden and Switzerland.
Centric Cloud Infrastructure Insights
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- Centric Public Cloud and Infrastructure (IaaS)
- Centric Platform (PaaS)
- Centric Application Delivery
- Centric Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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