Equifax Among Apps Top 500

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Equifax Strengths, Domain Expertise, and Key Differentiators

Equifax helps organizations take the next step in their Journey to Compliance by helping improve efficiency, reduce costs, and increase compliance with HR, payroll, tax, and Affordable Care Act management solutions.

Since 2013, it has been providing software and services to employers to assist in compliance with the ACA through partnerships with government agencies.

In 2017 I-9 Advantage became part of Equifax company. I-9 Advantage and Equifax now offer combined leading-edge Form I-9 Compliance Solutions, new innovations, and stronger capabilities. Equifax has numerous strengths that help it to thrive in the marketplace. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Some of them are: reliable suppliers of raw material thus enabling the company to overcome any supply chain bottlenecks, and also, they are highly successful at Go To Market strategies for its products. Equifax also offers provides products to consumers in the U.S., Canada, and the U.K., enabling them to understand and monitor their credit and monitor and help protect their identity. They also sell consumer credit information to resellers who combine our information with other information to provide direct-to-consumer monitoring, reports, and scores.

Equifax Recent Developments

In 2021, Equifax has announced 8 acquisitions totaling approximately $3 billion.

In December 2019, Verisk a data analytics provider, and Equifax Inc. a data, analytics, and technology provider have entered into a strategic agreement to jointly develop the InflectionTM Insurance Score. Inflection is a new credit-based scoring solution that combines the robust credit data of Equifax with the insurance expertise and analytics of Verisk to help personal auto and property insurers enhance underwriting and improve growth and profitability.

Equifax Mergers and Acquisitions (M&A) Activities

In October 2021, Equifax, has completed the acquisition of Appriss Insights, a provider of comprehensive risk and criminal justice intelligence products and solutions. The definitive agreement to acquire the Appriss Insights business was announced on August 10, 2021.

In September 2021, Equifax, has completed the acquisition of Teletrack, a U.S. leader in alternative credit data, from CoreLogic®. The definitive agreement to acquire Teletrack was announced on July 27, 2021. The combination of Teletrack with the Equifax DataX business will create a leading U.S. specialty consumer reporting agency, with data on more than 80 million thin-file, unbanked, underbanked and credit rebuilding consumers that can help to expand access to credit through alternative data insights. The transaction is not anticipated to have a material impact on 2021 Equifax financial results.

In July 2018, Equifax acquired DataX, Ltd, a leading specialty finance credit reporting agency and alternative data provider to lenders nationwide. Through DataX, Equifax will help lenders expand credit access and broaden financial inclusion for more consumers, specifically in underbanked populations. DataX's data assets complement the Equifax core credit database adding alternative credit and payment data, analytics and identity solutions on underbanked consumers to the installment loan, rent-to-own and lease-to-own markets. Additional offerings include credit reporting, ID verification, bank account verification and custom risk services.

Equifax Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Equifax applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Equifax and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Equifax Workforce Solutions customers.

Equifax Key Enterprise and Cloud Applications

Equifax Workforce Solutions

Equifax Revenues, $M:

Type/Year 2020 2021 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Equifax Revenue Breakdown By Type, $M:

Type License Prof. Services Hardware Support & Maintenance SaaS PaaS IaaS Other (Non Enterprise Application Revenues) Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Equifax Revenues By Region, $M

Region % of Total Revenues 2021 Total Revenues, $M 2021 Enterprise Applications Revenues, $M 2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Equifax Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Equifax Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Equifax Customers

No. of Equifax Customers: 3500

No. of Equifax Enterprise Applications Customers: 3500

No. of Equifax Cloud Customers: x

No. of Equifax Cloud Subscribers: 17.6 Milion

Among Equifax, customers are: US Department of Health and Human Services, HMS Host, EmployBridge, TrueBlue and others.

Equifax Market Opportunities, M&A and Geo Expansions

Company executives expect Equifax Workforce Solutions to eventually eclipse its core credit reporting business, suggesting the use of a combination of organic growth as well as sizable acquisitions over the next few years.

In October 2018, Equifax launched OptimaHub, a new marketing measurement capability that will help brands optimize their campaign performance through multi-touch attribution and customer journey analytics using insights beyond other measurement capabilities in the market. OptimaHub enables Equifax to elevate marketing measurement to the next level and consider the acquired customer's long-term profit potential in the ROI equation. In addition, unlike other measurement solutions, OptimaHub leverages the Hidden Markov Model (HMM) to uniquely and strategically analyze customer touchpoints in relation to one another and the sequence in which they occur.

Earlier, in August 2018, Equifax launched FraudIQ Synthetic ID Alerts, developed to protect against synthetic identity (ID) fraud while minimizing false positives. FraudIQ Synthetic ID Alerts, delivered in batch or real-time, are based on patent-pending algorithms that analyze attributes such as authorized user behaviors and identity discrepancies to help determine if the identity presented is potentially synthetic.

TLC Engine helps banks to reduce operational risk and costs, monitor their regulatory compliance better, and increase staff engagement; it can be deployed on the cloud or on-premise and integrates seamlessly with Temenos banking software products. It can also be integrated into third-party systems, which a bank may be using.

Equifax Risks and Challenges

Potential changes to ACA could impact one of its top-performing products in recent years. However, the company is well positioned to leverage its massive data assets to push into different workforce analytics areas. The issue is whether Equifax plans to tackle other HCM applications segments through acquisitions.

Furthermore, in July 2018, Equifax Inc. (NYSE: EFX) has named Paulino do Rego Barros Jr. to serve as President of United States Information Solutions (USIS), replacing Trey Loughran who has announced he is leaving the company to pursue a new opportunity. Following 2017 Cybersecurity incident the company had, the revenues are constantly in decrese.

Equifax Ecosystem, Partners, Resellers and SI

Direct sales with an extensive partner and distribution network.

Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region.

Equifax Cloud Infrastructure Insights

Subscribe to read more about:

  • Equifax Public Cloud and Infrastructure (IaaS)
  • Equifax Platform (PaaS)
  • Equifax Application Delivery
  • Equifax Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

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