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672 Strengths, Domain Expertise, and Key Differentiators

An increasing number of freelancers is a guarantee for that there will be many new customers. With SafePay payment protection, Freelancers on feel confident that they will get paid for their work and Employers feel secure that they can review the work before paying an invoice. also provides multiple payments and withdrawal options for secure transactions.

Guru is a privately held, self-funded online job marketplace company with headquarters in Pittsburgh, PA, USA. It was founded by Inderpal Guglani in 1998 as Guru was a rival site that was acquired by HR software company Unicru. In 2003, Unicru sold the Guru domain name and logo to eMoonlighter, which then renamed itself to Guru. Recent Developments

In May 2020, a Guru introduced a new category to their platform To make it easier for employers to find the right Freelancer online, Guru has introduced a new category “Education & Training” on Guru. is a freelance marketplace. It allows companies to find freelance workers for commissioned work. Founded in Pittsburgh as and still headquartered there. Guru Inc. was founded in 1999 as an online clearinghouse for high tech workers seeking short-term contracts. The company, led by brothers Jon and James Slavet, raised $3M in angel funding and a further $16M in a full venture round led by Greylock Partners and August Capital. Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified, customers. Key Enterprise and Cloud Applications, Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback. Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Customers

No. of Customers: 2 million

No. of Enterprise Applications Customers: 2 million

No. of Cloud Customers: x

No. of Cloud Subscribers: 1.5 million

The company, which aims to give small and medium businesses (SMBs) access to expert talent anywhere in the world for short-term project help, points out that small businesses employ 80% of the workforce in the United States. Guru site has over 2 million members all over the world, provided the platform to complete about a million jobs, and has facilitated the transaction of around $200 million between employers and freelancers. Market Opportunities, M&A and Geo Expansions

Ray Marcy, who had been the CEO at Spherion, a Florida staffing company, became CEO of Guru Inc. He hired industrial psychologist Janz and Dan Crow to develop new software.

In February 2002, Guru unveiled its SmartMatch technology, which matched resumes and other information about job applicants to jobs. The company also developed a candidate profiling system using techniques from Industrial and organizational psychology to better understand a candidate's suitability for a particular job.

The company was acquired in December 2002 by Unicru, a human resources software company based in Portland, Oregon. Guru's technology and staff remained with Unicru, focused on software to help large employers assess and hire job applicants. Unicru sold the domain name and logo to, and eMoonlighter was renamed directly connects businesses and employees in 160 different fields. The company remains profitable despite offering some of its basic services for free. Risks and Challenges

It's not easy to stay ambitious with competitors as Upwork, Fiverr,, and PeoplePerHour.

As with any other freelancing site, problems arise, especially about payment issues. Some complaints are about payments being processed even though work is incomplete. Also, freelancers have the ability to remove a certain number of reviews or feedback based on their blocking power, which depends on the number of dollars the freelancer has spent on Guru for a certain period.

Guru, however, provides employers with other resources and tips to make sure that their hiring for their projects goes smoothly, even the first time. Some of these tips include posting clear job descriptions; carefully assessing a candidate’s profile, portfolio, ratings, and quotes; and not making payment before receiving complete or agreed-upon work. Ecosystem, Partners, Resellers and SI

Guru primarily sells direct through its websites. Approximately 80% of all money paid through to freelancers came from U.S.-based employers and the remaining 20% primarily from companies based in the United Kingdom, Canada, and Australia. The United States also dominates the freelancing pool, albeit to a lesser extent, accounting for 51% of freelancers. Twenty-six percent were located in India with an additional significant international presence among freelancers in Canada, Pakistan, Ukraine, the United Kingdom, Romania, and Australia. Cloud Infrastructure Insights

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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