1 New Orchard Road

Armonk, NY, 10504-1722, USA

+1 914-499-1900


Recent Developments

Acquisition strategy may shift in response to Cloud focus.

IBM Key Enterprise & Cloud Applications

IBM Marketing Cloud, IBM Campaign, IBM Interact, IBM Customers Experiene Analytics, Weather: The Weather Company, Video Platform: Clearleap, Ustream, HR & Talent Management: Kenexa, Commerce on Cloud, IBM Procurement, IBM Configure, Price, Qoote, IBM WebSphere Commerce, Sterling Managed File Transfer, Sterling B2B Integrator and many more.

SCORES Analysis

IBM Strengths

It would not do justice to say that IBM has bought itself into the Cloud. For decades IBM has been selling turnkey solutions – or timeshare systems - that render licensing and installing software obsolete.


Still acquisition has become an effective means for IBM to better position itself in the age of the Internet, which has expanded the concept of computing to cover all kinds of online technologies. Over the years IBM has invested billions of dollars acquiring companies that provide different Cloud products and services.


In the enterprise applications space, IBM has bought Kenexa for talent management, Demantec for demand management, Tealeaf for customer experience management, Vivisimo for search, Varicent for incentive compensation, Emptoris for sourcing, Unica for marketing, Coremetrics for Web analytics and Sterling Commerce for Electronic Data Interchange, Managed File Transfer and Configure Price Quote, just to name a few. More recent purchases include Xtify for its cloud-based mobile messaging tools and Silverpop, for cloud-based marketing automation.


Following these acquisitions, IBM proceeded to integrate them – now exceeding 100 applications - in order to drive better data quality and decision making for line of business managers from sales and marketing executives to those responsible for HR, IT and supply chain. For example, IBM Mobile Feedback App, a new cloud-based mobile application that allows these LOB users to quickly plug into the opinions and ideas of employees. IBM's retail merchandising cloud, formerly Demantec now includes a new capability to help multi-channel and pure play retailers increase sales and profitability, while maintaining a competitive price position.


The bottom line is that the granddaddy of computing is capable of delivering a new breed of Cloud applications that leverage IBM’s expertise in hardware and middleware, outsmarting some of the startups because of its deep pocket and a deeper understanding of millions of its customers.


When combining its applications, software infrastructure and services for private, public and hybrid clouds, IBM already achieved $7 billion in revenue for Cloud-based solutions in 2014, up from $4.4 billion in 2013 and $2.6 billion in 2012.

Subscribe to read more about IBM

  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

IBM Revenues, $M:

Type/Year20112012201320142015YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

IBM Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

IBM Revenues By Region, $M

Region% of Total Revenues2015 Total Revenues, $M2015 Enterprise Applications Revenues, $M2015 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

IBM 2015 Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

IBM Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

Don't Miss our Customer Database

Subscribe to read more about IBM

  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

IBM Opportunities

Subscribe to read more about IBM

  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

IBM Risks

Subscribe to read more about IBM

  • Ability to handle internal and external risk and challenges

IBM Ecosystem

Subscribe to read more about IBM

  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

IBM Cloud Infrastructure Insights

Subscribe to read more about IBM

  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


Copyright © 2016, APPS RUN THE WORLD