Instructure, Inc. Strengths, Domain Expertise, and Key Differentiators
Instructure is a software-as-a-service (SaaS) technology company that makes software that makes people smarter. With a vision to help maximize the potential of people through technology, Instructure created Canvas, Gauge, Arc and Bridge to enable organizations everywhere to easily develop, deliver and manage engaging face-to-face and online learning experiences.
To date, Instructure has connected millions of instructors and learners at more than 3,000 educational institutions and corporations throughout the world.
Instructure, Inc. Recent Developments
They launched Canvas in February 2011 and have experienced rapid customer adoption in the education market. More than 100 corporate customers have implemented Canvas in order to deliver a more effective, simple way for their employees to learn. To better meet the needs of the corporate market, Instructure leveraged its platform to develop Bridge, which was launched in February 2015.
Furthermore, in July 2018, Canvas by Instructure released several new tools and enhancements at its annual edtech conference, InstructureCon. These new capabilities are designed to support education at scale, enhance the student experience, and further inform and empower educators and administrators. As the learning landscape evolves, Canvas continues to enhance its offerings and create new tools to make learning impactful for students, teachers, and administrators.
Instructure, Inc. Mergers and Acquisitions (M&A) Activities
In February 2019, Instructure acquired Portfolium, the student success network built to showcase the achievements, projects, and competencies of dedicated students to potential employers. Portfolium was created to help every person realize their full potential by connecting their learning with opportunity. The company helps institutions inspire, assess, and showcase student achievements via its powerful ePortfolio network, student-centered assessment, job matching capabilities, and academic and co-curricular pathways.
Instructure, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Instructure, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Instructure, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Canvas, Bridge, customers.
Instructure, Inc. Overview
Ownership: - NYSE: INST
Number of Employees: 1300
Functional Markets: Human Capital Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Healthcare, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Instructure, Inc. Key Enterprise and Cloud Applications
Instructure, Inc. Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Instructure, Inc. Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Instructure, Inc. Enterprise Applications Revenues By Functional Markets, $M:
Instructure, Inc. Enterprise Applications Revenues By Verticals, $M:
Instructure, Inc. Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Instructure, Inc. Direct vs Indirect sales
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Instructure, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
No. of Instructure, Inc. Customers: 4000
No. of Instructure, Inc. Enterprise Applications Customers: 4000
No. of Instructure, Inc. Cloud Customers: x
No. of Instructure, Inc. Cloud Subscribers: 30 million
Instructure, the company that develops the Canvas learning platform, tripled the number of customers it serves by adding 200 new educational institutions to its customer base in 2012.
The company today connected millions of instructors and learners at more than 4,000 educational institutions and corporations throughout the world. University of Sussex, Scripps Networks Interactive, Vivint Smart Home and three UK Institutions (Kingston University, Middlesbrough College and University College Birmingham) choose the cloud with the move to Canvas.
Instructure, Inc. Market Opportunities, M&A and Geo Expansions
In April 2019, Instructure acquired MasteryConnect, a longtime partner and innovator in the design and delivery of formative and interim assessment that supports personalized and mastery-based learning. Through this acquisition, Instructure will accelerate the shift occurring at the state level as they replace high-stakes, end-of-year testing with innovative assessment models. This new approach uses formative data to provide actionable insights for teachers and students.
Instructure unveiled that Dan Goldsmith assumed the role of Chief Executive Officer on January 1, 2019. Furthermore, In 2019, Instructure named Marta DeBellis as Chief Marketing Officer. Instructure had a strong finish to 2017, delivering 39% revenue growth in the fourth quarter and 43% growth for the year.
Instructure, Inc. Risks and Challenges
Instructure depends on new customer acquisition and expansion and customer renewals. Given its limited operating history, they do not have a long time frame to forecasts customer renewal rates or future operating results. If they are unable to adequately address these and other risks they face, its business, financial condition, operating results, and prospects may be adversely affected.
Instructure, Inc. Ecosystem, Partners, Resellers and SI
Canvas by Instructure partnered with University College Cork to provide an institution-wide virtual learning environment (VLE), helping drive its connected university strategy. University College Cork (UCC) launched its new Academic Strategy in December, the first academic plan put in place by the institution. UCC is looking to Canvas to help facilitate the shift and support the delivery of a student-centered teaching and learning experience with a renewed, responsive and research-led curriculum at its core.
Canvas aims to become the main online platform to support teaching and learning at UCC, giving academic staff the tools to teach the university's 17,580 full-time students in innovative ways, and offering the flexibility to deliver a Connected Curriculum. Legacy learning management solutions are often closed systems, which can limit the number of third-party integrations into a platform. Customers are forced to spend time and often money to obtain separate integration contracts with third-party publishers and software providers.
Canvas by Instructure, the open learning management system (LMS) that makes teaching and learning easier, has collaborated with Vocareum and the Ira A. Fulton Schools of Engineering at Arizona State University to offer a free course in support of Hour of Code. The course will help teachers prepare to teach an hour of code in their classrooms, providing the tools and confidence they need to introduce their students to coding.
Instructure, Inc. Cloud Infrastructure Insights
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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