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Recent Developments

Banks on Cloud sales to offset eroding license sales.

Oracle Key Enterprise & Cloud Applications

Oracle Sales Cloud, Oracle Eloqua Marketing Cloud, Oracle RightNow, Oracle EBS CRM, Peoplesoft CRM, Oracle Siebel, Oracle CRM On Demand, Oracle HCM Cloud, Oracle ERP Cloud, Oracle CX Cloud

SCORES Analysis

Oracle Strengths

Oracle ended its fiscal 2015 in May by posting a 35% jump in SaaS and PaaS revenues for the last quarter. For the year, its SaaS and PaaS revenues also rose 35%. The strong momentum validated its Cloud strategy over the past few years, primarily from its earlier acquisitions of vendors such as Taleo, RightNow and others.


HCM and CX Cloud applications brought in hundreds of accounts in the fourth quarter of fiscal 2015 alone and almost 3,000 customers for the full year. Oracle added 334 Oracle ERP Cloud customers in the third quarter of 2016, of which 175 didn’t have Oracle on-premises apps previously. That gives Oracle more than 1,800 cloud ERP customers.


Oracle ERP Cloud delivers complete ERP capabilities across financials, procurement, and project portfolio management, as well as Enterprise Performance Management (EPM), Governance Risk and Compliance (GRC) and Supply Chain Management (SCM). The portfolio includes deep global and industry-specific capabilities and is fully integrated with Oracle Human Capital Management (HCM) and Customer Relationship Management (CRM) solutions.


Following a string of acquisitions, Oracle has made significant advances in the Cloud applications market by delivering a robust set of products that appeal to a new breed of buyers keen on features like social media integration, always-on mobility and enterprise-class analytics.


In 2013 Oracle stepped up its Cloud push by acquiring BigMachines for eCommerce order management, Compendium and Responsys for Cloud Marketing. These deals were done on top of purchases of Eloqua and RightNow for Cloud-based CRM, Taleo for talent management, and half a dozen more Cloud vendors over the past two years. So far Oracle has spent more than $7 billion on these Cloud apps acquisitions. By comparison, Oracle paid $7.4 billion for Sun Microsystems in order to become a major hardware vendor. Similarly Oracle is expected to use its cash board of nearly $15 billion to buy itself to the top of the Cloud applications market. Cloud development has also become a strategic part of Oracle’s game plan with the vendor investing $4.9 billion in R&D in 2013, up 9% from $4.5 billion in 2012.


Recently Oracle announced plans to open new Cloud data centers in countries like Canada and Germany in 2014, boosting the total number of such facilities to 17. Then there is the sales and marketing part of the equation.


Over the past two years Oracle has stepped up the hiring of thousands of salespeople - many of whom fresh out of college - to sell Cloud apps globally.  Hired first as business development consultants, they received few months of training before becoming specialized salespeople for HCM, CRM, and Middleware products.  In 2013 hundreds of these new salespeople were assigned to sell Cloud solutions out of offices in Dublin, Ireland; Dubai, UAE; Malaga, Spain; as well as major cities in the United States.


More recently, Oracle has been allocating considerable resources to tout its Cloud product portfolio across different media platforms from print to social media. It even spent its marketing budget on Cloud Odyssey, a 20-minute sci-fi movie that is being shown at theaters around the world in 2014.


Finally Oracle is putting its packaging spin to ensure maxmium differentiation for its Cloud products by incorporating capabilities such as Endeca for search; Involver, Vitrue and Collective Intellect for social sales and marketing; Fatwire for site management; and Inquira for knowledge management; along with embedded security, analytics and intuitive user interface that make running Oracle in the Cloud a safe and smart investment in the long run.

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  • Key differentiators
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  • Product portfolio
  • Solution scope

Oracle Revenues, $M:

Type/Year 2011 2012 2013 2014 2015 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Oracle Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Oracle Revenues By Region, $M

Region % of Total Revenues 2015 Total Revenues, $M 2015 Enterprise Applications Revenues, $M 2015 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Oracle 2015 Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Oracle Customers

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No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

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  • Reference wins across regions
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Oracle Opportunities

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Oracle Risks

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  • Ability to handle internal and external risk and challenges

Oracle Ecosystem

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  • Health of ecosystem
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  • Direct vs Indirect sales

Oracle Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
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  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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