proALPHA Among Cloud Top 500

An der Strusbek 8c

Ahrensburg, x, 22926, Germany

49 41 02 803-0

https://www.proalpha.com

299

proALPHA Strengths, Domain Expertise, and Key Differentiators

The proALPHA Group specializes in ERP applications for midmarket primarily in German-speaking countries in Europe. The company offers proALPHA ERP, which provides materials management, production planning and control, planning and scheduling, fixed asset management, managerial accounting, personnel management, project management, document management, logistics, finance, and accounting, as well as other functions such as customer relationship management and supply chain management.

Despite the generally weak economy in Western Europe where it derives much of its business, the decades old proALPHA has shown steady growth over the past four years. proALPHA ERP is client-server based and it has yet to articulate its Cloud strategy.

The majority of its customers are mid-sized companies in Germany and increased competition from SAP and others in the midmarket could leave proALPHA with no choice but to go upmarket. The key may well be boosting its international sales activities through more localization enhancements in order to help its German customers further their global expansion plans as well.

In March 2018, proALPHA released the new version of the comprehensive ERP solution proALPHA focuses on the international business of small and mid-sized manufacturing and trading companies. Version 7.1 comes with numerous new and extended functions, especially in accounting. Simulation options for multi-resource planning and comprehensive support of mobile warehouse and production logistics are further highlights. Pilot customers confirm that their upgrade to the new version went smoothly and that they have already seen significant process improvements and cost savings.

proALPHA Recent Developments

In May 2021, proALPHA acquired CP Corporate Planning AG (CPM), a provider of enterprise-resource-planning software for small and medium-sized enterprises. CPM focusing on the DACH region (Austria, Germany and Switzerland), and a leading provider of software solutions for operational planning and integrated financial planning, as well as consolidation and reporting. The company serves more than 1,600 active customers across various industries and sizes, including well-known names such as Hellmann Worldwide Logistics, Privatmolkerei Bauer, Julius Meinl, Deutsche Flugsicherung and MLP, with its innovative solutions for flexible planning, modern analysis and individual reporting.

In September 2018 proALPHA expands their Portfolio of Mobile Solutions with new reseller contract: proALPHA adds products of L-mobile to their product range of mobile software solutions. Whether in warehouse logistics, sales, production or service: To effectively and intelligently connect processes in manufacturing companies, mobile data collection systems are becoming more and more important. These systems provide the ERP with information in real time, thus increasing its effectiveness as a control instance.

proALPHA Mergers and Acquisitions (M&A) Activities

ProAlpha Merged with Alpha Business Solutions(ABS) in 2015 to form proALPHA Business Solutions GmbH.

proALPHA Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying proALPHA applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of proALPHA and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified proALPHA ERP, customers.

proALPHA Key Enterprise and Cloud Applications

proALPHA ERP,

proALPHA Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

proALPHA Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

proALPHA Revenues By Region, $M

Region% of Total Revenues2020 Total Revenues, $M2020 Enterprise Applications Revenues, $M2020 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

proALPHA Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

proALPHA Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified proALPHA Customers


No. of proALPHA Customers: 7700

No. of proALPHA Enterprise Applications Customers: 7700

No. of proALPHA Cloud Customers: x

No. of proALPHA Cloud Subscribers: x


The proALPHA customer base mainly includes medium-sized industrial, retail and service customers with a group structure, but also medium-sized subsidiaries of large companies. proALPHA currently serves more than 7700 installations in more than 49 countries.

Its recent customer wins included SIKO MagLine, MFI AG, Schwingenschlögel, IST Metz and others. Among its current customers are Hammelmann , Rosenberger, ACO Severin Ahlmann GmbH, Aichelin Group, Harro Höfliger Verpackungsmaschinen, Hensel Group, HerkulesGroup, Rosenberger Hochfrequenztechnik, iehl-Abegg, Berlin Heart, Hammelmann, ACO Severin Ahlmann GmbH & Co.KG, Ziehl-Abegg AG and others.

proALPHA Market Opportunities, M&A and Geo Expansions

With the integration of the products by Corporate Planning, proALPHA provides its customers with a highly professional solution for corporate planning featuring varied functions for multidimensional analyses and individual enterprise reporting in compliance with the International Business Communication Standards. Together with the advanced cloud transformation, this will turn proALPHA ERP software into an integrated all-in-one platform for all processes and activities along the entire value-added chain.

proALPHA Risks and Challenges

proALPHA ERP is mainly focused on the German-speaking market, despite its decades-long experience the competition in the region is high, especially when SAP is in the game.

proALPHA Ecosystem, Partners, Resellers and SI

proALPHA works in various partnerships to optimally fulfill the requirements of its users and to stay one step ahead of its competitors by encouraging innovation. Its technology partners contribute to achieving this goal with their cutting-edge solutions. The cooperation with selected partners allows proALPHA to offer services that go beyond the core processes of small and mid-sized enterprises and require specialist knowledge.

proALPHA Cloud Infrastructure Insights

Subscribe to read more about:

  • proALPHA Public Cloud and Infrastructure (IaaS)
  • proALPHA Platform (PaaS)
  • proALPHA Application Delivery
  • proALPHA Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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