Qualtrics Among Cloud Top 500

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Qualtrics Strengths, Domain Expertise, and Key Differentiators

Qualtrics offers a cloud-based subscription software platform for experience management which it launched in March 2017. The Qualtrics XM Platform is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about.

In October 2021, SAP and Qualtrics launched Concur Experience Optimizer, a new solution that allows companies to improve employee experiences and confidently adapt travel and expense programs for the future of work. . Concur Experience Optimizer combines the listening and analysis capabilities of Qualtrics EmployeeXM platform with operational intelligence data from Concur Travel and Concur Expense solutions to help companies design travel programs for the hybrid workplace, improve spend management processes and increase employee retention.

Qualtrics Recent Developments

In October 2021, Qualtrics acquired Clarabridge, a customer experience management software company. With Clarabridge, Qualtrics is adding conversational analytics to its platform, the gold standard for engaging with customers and employees. Clarabridge’s AI-powered platform allows companies to discover and analyze customer feedback from indirect sources such as support conversations, chat, social media posts, review sites, and others.

Qualtrics Mergers and Acquisitions (M&A) Activities

In December 2021, Qualtrics acquired SurveyVitals, a healthcare experience and analytics company that is helping organizations deliver incredible patient experiences at scale. The company is trusted by more than 350 healthcare organizations and 16,000 clinicians around the world, including U.S. Anesthesia Partners and Summit Medical Group, to gather and manage patient experiences.

Qualtrics Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Qualtrics applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Qualtrics and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM customers.

Qualtrics Key Enterprise and Cloud Applications

Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM

Qualtrics Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Qualtrics Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Qualtrics Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Qualtrics Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Qualtrics Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Qualtrics Customers


No. of Qualtrics Customers: 16750

No. of Qualtrics Enterprise Applications Customers: 16750

No. of Qualtrics Cloud Customers: 16750

No. of Qualtrics Cloud Subscribers: x


As of December 2021, Qualtrics had more than 16,750 customers using the XM Platform in more than 120 countries. Qualtrics have key reference customers in many industry verticals.

Among its customers are Goldman Sachs, Pinterest, Stance, BMW, L.L.Bean, Under Armour, Mercado Libre, Chobani, UPS, Kroger, MasterCard, Patreon, Regis University, Fandango, Zillow, jetBlue and many others.

Qualtrics Market Opportunities, M&A and Geo Expansions

In July 2022, Qualtrics launched “Irreverent”, a new film series on XM+, the destination for business professionals charged with designing and improving customer and employee experiences. “Irreverent” is a multi-part series exploring the ways that some of the world’s most beloved brands are winning by reimagining their business as an experience. In this series, the wisdom of experts comes together with the lived experience of superfans to tell a story of how these brands create remarkable experiences and drive business growth and category leadership.

In June 2022, Qualtrics and ServiceNow launched a new app to help improve employee and customer service experiences. Available in the ServiceNow Store, the new Qualtrics Embedded Insights gives IT and customer service agents a unified view of employee and customer experience and operational data, enabling them to make more informed decisions and take immediate action to respond to employee and customer needs.

In March 2021, Qualtrics launched Digital Experience Metrics (DX Metrics) a simple, science-backed framework designed to measure how a customer’s digital experience across an organization’s website, mobile apps, digital marketing, and social channels impacts how much they spend. DX Metrics, built into Qualtrics CustomerXM, includes a set of scientifically validated questions that measure three key aspects of any digital experience: emotion (measured by customer satisfaction), effort (measured by how easy or difficult was it to complete a task), and success (measured by task completion).

Qualtrics Risks and Challenges

SAP’s ability to control its board of directors and company may make it difficult for Qualtrics to recruit high-quality independent directors and employees.

Qualtrics Ecosystem, Partners, Resellers and SI

In the third quarter of 2021, Qualtrics unveiled the plan to hire 1,000 new employees across Europe, the Middle East, and Africa (EMEA) by 2024. The company is investing in talent and scaling its operations across the region – including doubling the size of its new Dublin headquarters and bringing on key regional leaders– as businesses and governments increasingly turn to Qualtrics to help them deliver incredible customer, employee, brand, and product experiences. The company plans to more than double its EMEA workforce in the next three years, with the company hiring across all of its major hubs – Dublin, London, Paris, Munich, Amsterdam and Krakow – and across all functions, including sales, professional services engineering, operations, customer success, and marketing. Earlier in June 2021, Qualtrics announced plans to hire 1,200 new employees across the Asia Pacific and Japan. The company opened a new headquarters in Sydney and a data center in Singapore.

Qualtrics Partner Network consists of over 300 global member companies delivering breakthrough business outcomes for its customers. Qualtrics Partner Network has different Strategic Partners, Innovation Partners, Advisory Partners, Alliance Partners, and Delivery Partners. Among thems are Walker, Korn Ferry, commonFont, e Acumen Solutions, Ugam (a Merkle company), Workforce Science Associates, Ipsos, JD Power, Kantar TNS, Adobe, Salesforce, ServiceNow, Accenture, Bain, Capgemini, Deloitte, EY and many others.

Qualtrics Cloud Infrastructure Insights

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  • Qualtrics Public Cloud and Infrastructure (IaaS)
  • Qualtrics Platform (PaaS)
  • Qualtrics Application Delivery
  • Qualtrics Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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