Qualtrics Among Cloud Top 500

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Qualtrics Strengths, Domain Expertise, and Key Differentiators

Qualtrics is the system of record for all experience data within an organization. With the Qualtrics Experience Management, or XM Platform, global enterprises and organizations of all types and sizes can answer critical questions about the four foundational experiences of business: customer, employee, product, and brand experience. Qualtrics is the only technology capable of measuring, prioritizing, and optimizing all four foundational experiences on a single platform. This allows for the widespread adoption inside of companies with ease and simplicity. The Qualtrics XM Platform offers purpose-built applications to optimize these four experiences - independently and interdependently. All solutions are built upon the same scalable technology platform that offers data collection, analysis, prediction, and action engines. It is modern, is continuously updated, and has an open architecture that allows for seamless integration with other systems and data in the enterprise. The Qualtrics XM Platform can be leveraged as a robust, self-service solution or customers can engage in a full-service solution including programmatic consulting. In addition, blended approaches are also offered based on client need. Enterprises of all sizes leverage Qualtrics for designing and fielding projects to collect feedback across multiple digital channels and in native mobile apps. Clients frequently praise Qualtrics for being client-centric, quick to innovate, able to accommodate custom needs, and offer scalable solutions.

Qualtrics Recent Developments

In March 2017 Qualtrics launch the experience management or XM Platform. It is a single system of record for all experience data, also called X-data, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform for the first time. Several months later Qualtrics launched Qualtrics iQ, a proprietary predictive intelligence and machine learning engine that is a core integration with the XM Platform. It is made up of three parts: Stats iQ, Text iQ and Drive iQ. Its express goal is to bring the power of data science to the masses. The platform can automatically processing massive amounts of text in seconds analyzing sentiment and pulling out key trends. It can performing deep statistical analysis and will automatically select the appropriate tests to run while producing results in plain English to instruct on statistical significance and meaning. Lastly, it will automatically select key drivers noting which levers people can pull to have the largest impact on their business. In May 2019, Qualtrics launched ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers and insights professionals to weed out poor quality feedback, allowing organizations to make critical business decisions with more accurate data. Earlier in March, the company made series of new product enhancements to Qualtrics Research CoreTM, insights technology built on the Qualtrics XM PlatformTM.

Qualtrics Mergers and Acquisitions (M&A) Activities

In January 2019, SAP completed the acquisition of Qualtrics. The transaction was US$8 billion in cash. By tapping into SAP’s more than 413,000 customers and global sales force of around 15,000, Qualtrics will be able to scale rapidly around the world.

Qualtrics Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD ask the simple question: Who’s buying Qualtrics applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Qualtrics and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Qualtrics CustomerXM customers.

Qualtrics Key Enterprise and Cloud Applications

Qualtrics CustomerXM

Qualtrics Revenues, $M:

Type/Year 2017 2018 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Qualtrics Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Qualtrics Revenues By Region, $M

Region % of Total Revenues 2018 Total Revenues, $M 2018 Enterprise Applications Revenues, $M 2018 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Qualtrics Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Qualtrics Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Qualtrics Customers


No. of Qualtrics Customers: 10000

No. of Qualtrics Enterprise Applications Customers: 10000

No. of Qualtrics Cloud Customers: 10000

No. of Qualtrics Cloud Subscribers: x


Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics. Customers include: City of Orlando, GOJEK, Vietnam Airlines, Overstock, Kellogg’s, Verizon, Toyota, Cabela's, Accenture, GE Capital, Deutsche Bank, U.S. Department of Education, Pfizer, McKesson Corporation, Roche, 3M, Etisalat, CVS Caremark, FedEx, GEICO, Hewlett-Packard, JetBlue, Microsoft, PepsiCo, Prudential, Southwest Airlines, Royal Caribbean, Toyota, Vodafone and Zappos. In 2019, Qualtrics has surpassed the 1000 customer mark in Asia Pacific and Japan (APJ). The vendor first entered APJ in 2015, serving 250 customers from an office in Sydney before being acquired by SAP in January 2019. Now operates seven offices across Singapore, Australia, New Zealand and Japan, serving more than 1000 customers, and housing more than 150 people in the process.

Qualtrics Market Opportunities, M&A and Geo Expansions

Qualtrics is pushing an agenda for what they call experience software (EX), an emerging area that every company is now focused on. In April 2017, Qualtrics closed a $180 million funding round at a $2.5 billion valuation. This funding round was led by Insight Venture Partners and Accel, with participation from Sequoia Capital, and increases Qualtrics' valuation 2.5 times over its previous valuation in late 2014. This investment also makes Qualtrics the single largest aggregate investment in the history of the Accel's portfolio. Internationally, Qualtrics is expanding at an incredible rate and operates 12 global offices including four in the U.S. (Dual HQ: Provo, Utah and Seattle, Washington), Ireland, France, the United Kingdom, Germany, France, Australia, and Singapore. This expansion is in direct response to the growing need for a single enterprise survey platform and the demand for advanced customer experience management capabilities globally.

Qualtrics Risks and Challenges

Founded in 2002, Qualtrics is competing against a number of Cloud-based survey applications startups as well as customer experience management and employee insight software companies. The question is whether Qualtrics can sustain its incredible growth as it continues to innovate on its playbook, which is leading the charge the experience management category by enabling organizations to integrate all customer, employee, brand, and product experience data in a single platform. Its competitors seek to become all things to all people in order to seize the biggest number of online survey users possible.

Qualtrics Ecosystem, Partners, Resellers and SI

In October 2017 Qualtrics partnered with Walker, a leading customer experience professional services firm with 75 years of experience helping many of the world's top brands build award-winning experience programs and strategies using proven frameworks and robust methodologies. Walker will act as a systems integrator for the Qualtrics Experience Management Platform and provide holistic consulting guidance, end-to-end platform implementation and a flexible managed services model to companies seeking XM solutions. In May 2018, Qualtrics partnered with IBM to transform the employee experience. In keeping with IBM's strategy of focusing on its Watson Talent brand, IBM and Qualtrics are partnering to transition clients using IBM Kenexa Employee Voice, Survey Advantage, and Survey Enterprise solutions to the Qualtrics Experience Management (XM) Platform. The XM Platform transforms employees into ambassadors, customers into fanatics, brands into religions, and products into obsessions for more than 9,000 of the world's leading brands. Qualtrics has several strategic partnerships and integrations that include Marketo, Tableau, Slack, iMotions, and Adobe Analytics, a key element of Adobe Marketing Cloud.

Qualtrics Cloud Infrastructure Insights

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  • Qualtrics Public Cloud and Infrastructure (IaaS)
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  • Qualtrics Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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