SAS Institute Among Cloud Top 500

100 SAS Campus Drive

Cary, NC, 27513-2414, United States

1 919-677-8000

https://www.sas.com

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SAS Institute Strengths, Domain Expertise, and Key Differentiators

SAS offers a full suite of analytics and business intelligence applications.SAS product SAS 9.4, enables companies to deploy SAS business analytics software in public cloud environments such as Amazon Web Services and Rackspace, and within private clouds. Additionally, SAS offers IDeaS, a Cloud-based revenue management system for the hospitality industry. SAS Visual Analytics product was introduced three years ago, and now the product is licensed at nearly 3,400 customer sites. The pandemic has undoubtedly altered consumer behavior, driving business leaders to quickly respond and adapt in order to provide a seamless customer experience. SAS is uniquely positioned to help, with the ability to transform data into actionable insights in minutes or seconds with AI and real-time decisions. With new service offerings and updates to our customer intelligence software, SAS is helping brands accelerate the value delivered through analytics with a hybrid marketing approach to explore new answers to evolving customer expectations.

SAS Institute Recent Developments

With a new marketing campaign to reintroduce SAS as the world’s analytics leader, the vendor showcased its latest release of Cloud Viya, which is going to be available in late 2020. Because SAS Viya integrates the art of decision making with the science of artificial intelligence (AI) and analytics, organizations will be able to make better decisions, faster. The innovation behind this release underscores SAS’ commitment to helping organizations transform data into intelligence.

In June 2020, SAS partnered with Microsoft. As part of the partnership, the companies will migrate SAS analytical products and industry solutions onto Microsoft Azure as the preferred cloud provider for the SAS Cloud. SAS industry solutions and expertise will also bring added value to Microsoft’s customers across health care, financial services and many other industries. This partnership builds on SAS integrations across Microsoft cloud solutions for Azure, Dynamics 365, Microsoft 365 and Power Platform and supports the companies’ shared vision to further democratize AI and analytics.

SAS Institute Mergers and Acquisitions (M&A) Activities

In 2021 SAS acquired Boemska, a UK-based analytic workload management company that will help boost the portability of SAS Cloud-based Viya analytics offerings and open-source models for mobile and enterprise applicatiions as part of its earlier plan to invest $1 billion in its AI initiatives, along with its alliance with Microsoft to extend Viya into Azure and Dynamics 365 and other Microsoft technologies.

SAS Institute Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SAS Institute applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SAS Institute and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SAS Cloud Analytics, customers.

SAS Institute Key Enterprise and Cloud Applications

SAS Cloud Analytics,

SAS Institute Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

SAS Institute Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

SAS Institute Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

SAS Institute Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

SAS Institute Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SAS Institute Customers


No. of SAS Institute Customers: 82000

No. of SAS Institute Enterprise Applications Customers: 82000

No. of SAS Institute Cloud Customers: x

No. of SAS Institute Cloud Subscribers: x


SAS software is now installed at more than 100,000 business, government and university sites. 91 of the top 100 companies on the 2021 Fortune Global 1000 are SAS customers. Some of it's customers are: Honda, Levi Strauss, Lockheed Martin, Nestle, Discover, and Office Depot and many more. More than 10000 customers in 70 countries use SAS's cloud analytics products, SAS's data visualization tool, Visual Analytics, launched two years ago, is now licensed at more than 3,400 customer sites, while IDeaS covers 5,000 hotel properties and nearly one million rooms. The Montcalm, Park Grand London and Shaftesbury Hotels, Delta Hotels and Resorts, and Petit Palace Hotels are among customers of IDeaS.

SAS Institute Market Opportunities, M&A and Geo Expansions

SAS experienced double-digit revenue gains in AI software and solutions for IoT, risk management and fraud and security intelligence. Today, SAS customers are experiencing change at a pace like never before. If they weren’t already on the path to digital transformation before 2020, they were forced into it rapidly last year. In order to maximize on analytic investment, make data-driven decisions, and deliver competitive advantages, businesses need data and analytics – and they need to put them to work in new and different ways. In 2020, SAS helped customers thrive in this shifting landscape thanks in part to our innovations across our customer intelligence and data science solutions, our cloud-native SAS Viya software and strategic partnership with Microsoft. This year, SAS is continuing to refine these technologies and beyond to help customers continue to evolve and innovate.

SAS Institute Risks and Challenges

SAS remains heavily entrenched in on-premise analytics space. The key is whether it can migrate its customers soon enough before some of them are being lured away by Cloud startups with more affordable pricing and flexible deployment options. As of 2020, revenues have been flat or declined for five consecutive years at SAS, To keep up with inflation, 2020 revenues would have needed to have been $3.4 billion, but they were only $3 billion. Given the unprecedented challenges of the 2020 global economy, it is hard to know whether this downward trend will continue. SAS also has several new competitors in data management, storage, and analysis, so how it meets this competitive challenge will be crucial.

SAS Institute Ecosystem, Partners, Resellers and SI

In 2020, sales by Channel Partners accounted for over 50%. The same year,, KPMG and SAS partnered to establish Cloud Acceleration Centers with specific focuses in North America, Europe and Asia Pacific. The organizations will work together to help accelerate the move to the Cloud for SAS clients.

In August 2021, bioMérieux partnered with global analytics leader SAS to help combat antimicrobial resistance. The companies announced the development of a pioneering analytics solution to arm frontline clinicians with real-time health data for better, faster infection treatment.

In September 2021, SAS and the University of North Carolina at Chapel Hill teamed up to transform the drug development process to prevent infectious disease threats from turning into a pandemic like COVID-19. The partnership is focused on the work of the University’s Rapidly Emerging Antiviral Drug Development Initiative (READDI) which is developing broad spectrum antiviral drugs to have on the shelf to prevent future pandemics. To advance their work, SAS research and development teams are applying advanced machine learning techniques to integrate multiple biological data sets from the deep lung environment of severely ill COVID-19 patients.

In October 2021, SAS and venture investment firm Pappas Capital joined forces to help advance the state as a global leader in agricultural technology. The state’s AgTech sector is ripe for continued growth and innovation, and technologies such as artificial intelligence, machine learning and analytics are driving innovation in digital agriculture. Also in October, Happy – an innovative peer-based mental health platform – announced a collaboration with SAS on a novel program to expand access to behavioral health services. The Happy mental health platform, accessed through a member’s health plan, provides 24/7 access to emotional support programs via a phone app and dedicated 1-800 number. The new collaboration allows Happy to harness the power of SAS® health analytics to more intelligently identify individuals in need of mental health support and target the most vulnerable populations for access to effective, low-cost care.

SAS Institute Cloud Infrastructure Insights

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  • SAS Institute Public Cloud and Infrastructure (IaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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