SmartRecruiters Among Apps Top 500

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SmartRecruiters Strengths, Domain Expertise, and Key Differentiators

SmartRecruiters' Talent Acquisition Suite is used by high-performance organizations for making the best hires. It has full functionality for recruitment marketing and collaborative hiring built on a modern cloud platform with an open marketplace for 3rd party recruitment services.

SmartRecruiters Recent Developments

In March 2021, SmartRecruiters launched SmartConnect, a self-service module designed to support client-driven integration configurations. This marks the first investment in what SmartRecruiters sees as a significant area of future investment around systems integrations and platform configuration. This move signals a renewed focus on reducing the total cost of ownership while creating efficiencies around deploying and managing point solution configuration and system integrations for SmartRecruiters global customers.

In August 2020, SmartRecruiters launched a new platform to help TA professionals conquer remote hiring. SmartRecruiters doubled down on all the features and functionality that power your teams to work and collaborate effectively, from home or on the go. The widely-praised Q2 product release includes many fulfilled user-voted features such as the SmartMessage texting solution, Task management, Workflow management, Remote Jobs functionality and more.

In July 2020, SmartRecruiters launched SmartMessage, the industry’s only natively-built texting solution within a talent acquisition suite. Because of the COVID-19 outbreak, many employees are working outside of a traditional office, it’s critical to find candidates instantly where they are. Over 90% of workers use texting, and mobile communications achieve 5x higher open rates and 9x higher responses than email. SmartMessage also includes both SMS & WhatsApp capabilities so you can hire from your favorite messaging platform wherever you are in the world.

In June 2020, SmartRecruiters launched the Applicant Tracking System (ATS) Upgrade program, a stimulus package designed to help businesses that want to take advantage of the hiring slowdown to upgrade their ATS and reduce costs. With an estimated 300 million jobs lost globally in recent months, job demand and hiring needs will rise as we return to work. Companies who modernize their talent acquisition function and streamline costs will be better equipped to meet the new economy’s hiring needs. To further incentive businesses to make the switch now, the program offers contract buyouts and zero transition costs.

In January 2020, SmartRecruiters released three distinct features associated with scheduling: mass self scheduling, slot management, and recurring availability – all highly sought after features which increase recruiters and coordinators efficiency while also providing optimal candidate experiences. Mass self-scheduling initiates interview scheduling with dozens of applicants in just a few clicks. Bulk scheduling operates at the same capacity as individual scheduling. With a few intuitive drag and drops, recruiters can setup the interview with all details and logistics just once.

In Octomber 2019, Facebook partnered with SmartRecruiters to help small businesses hire more easily with Jobs on Facebook. Facebook expands Jobs on Facebook by integrating Smartrecruiters to help small businesses meet their hiring needs. The ATS integration will help businesses distribute jobs and hire the right candidates while providing more opportunities. SmartRecruiters was trusted as a reliable ATS due to its modern suite and track record of helping thousands of businesses hire the best talent on budget.

In October 2019, the company launched yet another product, giving customers the ability to measure hiring success and strategize sooner, SmartRecruiters now enables organizations to automatically track their Net Hiring Score (NHS) in-product. Earlier in 2019, the company launched over 50 high-impact product updates designed to improve overall user & platform experience. This release was packed with significant enhancements in SmartCRM for stronger employer branding and recruitment marketing, deeper role-based permission configurations, and faster mobile workflows.

SmartRecruiters Mergers and Acquisitions (M&A) Activities

In November 2020, SmartRecruiters acquired jobpal, an enterprise-grade chatbot technology, to take recruitment efficiency to the next level. The move enters SmartRecruiters into the rapidly growing recruitment process automation (RPA) market, where the future of recruiting prioritizes human interactions and automates repetitive, time-consuming tasks.

In 2017, SmartRecruiters acquired Berlin-based HR startup Jobspotting. Jobspotting is a data-driven job board that matches users with relevant career opportunities. Using data science and machine learning, it offers recommendations based on personal preferences and improves over time through user feedback. Jobspotting will develop data-driven products that will be incorporated into SmartRecruiters' existing suite of recruiting tools.

SmartRecruiters Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SmartRecruiters applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SmartRecruiters and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SmartRecruiters Talent Acquisition Suite customers.

SmartRecruiters Key Enterprise and Cloud Applications

SmartRecruiters Talent Acquisition Suite

SmartRecruiters Revenues, $M:

Type/Year 2020 2021 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

SmartRecruiters Revenue Breakdown By Type, $M:

Type License Prof. Services Hardware Support & Maintenance SaaS PaaS IaaS Other (Non Enterprise Application Revenues) Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

SmartRecruiters Revenues By Region, $M

Region % of Total Revenues 2021 Total Revenues, $M 2021 Enterprise Applications Revenues, $M 2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

SmartRecruiters Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

SmartRecruiters Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SmartRecruiters Customers


No. of SmartRecruiters Customers: 5897

No. of SmartRecruiters Enterprise Applications Customers: 5897

No. of SmartRecruiters Cloud Customers: 5897

No. of SmartRecruiters Cloud Subscribers: x


5897 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform. Some of the other SmartRecruiters customers are Abercrombie & Fitch, Equinox, McDonald's, Avery Dennison, Uncommon Schools, Colliers Australia, Etsy, American Iron and Metal, Kelly Services, Eurofins, The Warehouse Group, Broadridge and many others.

SmartRecruiters Market Opportunities, M&A and Geo Expansions

In July 2021, SmartRecruiters, the Hiring Success Company has closed a $110 million Series E round led by Silver Lake Waterman with participation from existing investors Insight Partners and Mayfield Fund. The new capital brings the company’s total amount raised to $205 million, with a valuation of $1.5B to deliver Hiring Success to global enterprises around the world.

In August 2020, SmartRecruiters announced it posted its best first half results in company history, in the middle of a pandemic. While market competitors reduced workforces and scaled back operations, SmartRecruiters doubled down on uniting customers, pivoting R&D efforts and spearheading innovations for remote work. The investment yielded positive results: over 200 enterprises joining the SmartRecruiters family, a +9 point increase in NPS, 85% YoY net bookings growth, and 93% gross retention.

In March 2020, SmartRecruiters announced a great leap forward into 2020, reporting a 60% increase in enterprise growth adding new customers like Deloitte, Etsy, Fannie Mae, Illinois Tool Works, Northwestern Memorial Healthcare, Pilot, SGS, Sonic Automotive, and Wish. While North America remains a strong region, SmartRecruiters’ geographic expansion has seen monumental growth, staking claims in Asia by expanding the team and bringing on customers and partners like McDonald’s and Seek. Europe is seeing rapid growth with large scale new customers. Robert Symons (former regional VP of UK and Northern Europe) was promoted to SVP of EMEA and is focused on extending the leadership team in the region to scale operations and for continued growth across Europe.

In May 2019, SmartRecruiters raised a $50M Series D round, led by repeat investor Insight Partners and joined by long-time investors Mayfield and Rembrandt Venture Partners. SmartRecruiters will invest the funds into accelerating its product roadmap, including deepening the abilities of SmartAssistant through AI and machine learning, geographic expansion in Europe and Asia Pacific, to include hiring 100 people; and broadening the components of SmartRecruiters' Hiring Success methodology, specifically process optimization, strategy and customer workshops.

SmartRecruiters Risks and Challenges

In order to win the war for talent, with the release of SmartCRM in November 2018, SmartRecruiters are hoping to help recruit more strategically by connecting with passive talent and staying ahead of any anticipated hiring curve. However, attracting and retaining top talent remains their number one concern.

In September 2018, SmartRecruiters appointed HR-tech veteran Dave Carter as the new company president. Joining forces with founder and CEO Jerome Ternynck, Carter will lead a rapidly expanding team, guiding the industry's top Talent Acquisition Suite through a period of significant projected growth. Changes in leadership could shake up the company's strategy for the future.

SmartRecruiters Ecosystem, Partners, Resellers and SI

In March 2021, SmartRecruiters and Cielo signed a strategic partnership with the launch of Cielo TalentCloud, powered by SmartRecruiters. Cielo selected SmartRecruiters Talent Acquisition Suite technology for its innovation and scale – to help global enterprise businesses leverage its seamless experience, data and insights, and ecosystem of partners and flexible integrations. The collaboration reimagines tech-enabled RPO and delivers Hiring Success to more companies around the world.

Smartrecruiters does mostly direct sales, but they have a large ecosystem of 400+ pre-integrated recruiting apps and services such as job boards, sourcing apps, assessment vendors.

SmartRecruiters Cloud Infrastructure Insights

Subscribe to read more about:

  • SmartRecruiters Public Cloud and Infrastructure (IaaS)
  • SmartRecruiters Platform (PaaS)
  • SmartRecruiters Application Delivery
  • SmartRecruiters Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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