SurveyMonkey Among Cloud Top 500

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SurveyMonkey Strengths, Domain Expertise, and Key Differentiators

Since its inception in 1999, SurveyMonkey has helped revolutionize the online survey market allowing millions of users give and take feedback with the help of the Internet to generate ad-hoc responses and rapid results. SurveyMonkey is a provider of web-based survey solutions, trusted by millions of companies, organizations and individuals alike to gather the insights they need to make more informed decisions.

SurveyMonkey Recent Developments

SurveyMonkey unveiled it is uniting its CX Solutions under the banner of the GetFeedback Suite to accelerate its CX strategy. SurveyMonkey provides CX solutions that help organizations using Salesforce CRM to set up CX programs within days, not months, and accelerate speed to insight. SurveyMonkey will continue to deliver newer customer experience offerings under the GetFeedback Suite brand in 2020 and beyond.

In April 2019 SurveyMonkey has expanded the survey text analysis capabilities of its product platform with new AI-based features that utilize machine learning and natural language processing technology. The text analysis features help to uncover dynamic, visually impactful insights with minimal effort and time, aligning with SurveyMonkey’s enterprise customer base including teams and individuals at any level of an organization who rely on data to make timely, business-critical decisions.

The newest feature on the SurveyMonkey platform includes Sentiment Analysis, which surfaces insights by automatically classifying text responses and displaying an aggregate view of respondent sentiment. One of the existing features—Word Cloud—has been upgraded to help customers effortlessly draw insights behind text responses by visualizing the most common words and phrases without manual coding or tagging data.

In June, 2018, SurveyMonkey, in partnership with Paradigm Strategy, a strategy firm that helps organizations build stronger, more inclusive workplaces, released a new survey template for companies to take a data-driven approach to measuring inclusion. Drawing on behavioral science, the Belonging & Inclusion template is designed to help companies determine areas of focus to foster an inclusive workplace for underrepresented groups across race, gender, ethnicity, sexual orientation, age, and more.

SurveyMonkey Mergers and Acquisitions (M&A) Activities

In September 2019 SurveyMonkey acquired GetFeedback, a leading customer experience management company. A top-rated feedback solution for Salesforce according to the Salesforce AppExchange, GetFeedback serves leading brands, which include enterprise customers like Cisco, 3M, Caterpillar, Johnson & Johnson, Walgreens, and Salesforce. GetFeedback offers unique functionality, including a feature called Actions, which allows customers to surface time-sensitive customer feedback and take intelligent action based on operational data within Salesforce, to enhance the customer experience. With GetFeedback, SurveyMonkey will offer a premier customer experience solution within the Salesforce ecosystem. By combining customer data with feedback data, the companies will deliver a premium user experience for collecting, sharing, and acting on customer feedback within global enterprises.

The SurveyMonkey and GetFeedback teams will leverage their combined product offerings to provide an innovative customer experience solution for current and future enterprise customers that can be deployed in days. More than 60 GetFeedback employees will join the SurveyMonkey family, bringing the total number of employees to more than 1200 across 11 offices worldwide.

In May 2019 SurveyMonkey acquired Usabilla, a leading global Voice of Customer (VoC) technology provider. Usabilla empowers over 450 enterprises in 35 countries, including global brands like Lufthansa, Philips, and Vodafone, to collect, analyze, and act on real-time user feedback to improve their products and customer experience. Headquartered in Amsterdam, Usabilla employs over 130 people in Europe, the United States, and Australia. Usabilla’s outstanding user experience solution for capturing real-time digital feedback enhances SurveyMonkey's enterprise offerings and expands its international footprint. Under the terms of the agreement, SurveyMonkey will acquire Usabilla for approximately $80 million, comprised of a mix of cash and equity, and subject to certain purchase price adjustments and customary closing conditions. For the full-year 2019, the acquisition is expected to be accretive to revenue growth and is expected to be slightly dilutive to non-GAAP operating margin and unlevered free cash flow. Over 130 Usabilla employees will join the SurveyMonkey family, bringing the total number to more than 1,000 employees across 10 offices, including new locations in Amsterdam, New York, London, and Berlin. Going forward, the SurveyMonkey and Usabilla teams plan to leverage their combined global footprint and product offerings to grow enterprise sales and capitalize on the market opportunity.

SurveyMonkey Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SurveyMonkey applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SurveyMonkey and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SurveyMonkey, customers.

SurveyMonkey Key Enterprise and Cloud Applications


SurveyMonkey Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

SurveyMonkey Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

SurveyMonkey Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

SurveyMonkey Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

SurveyMonkey Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SurveyMonkey Customers

No. of SurveyMonkey Customers: 335000

No. of SurveyMonkey Enterprise Applications Customers: 335000

No. of SurveyMonkey Cloud Customers: 335000

No. of SurveyMonkey Cloud Subscribers: 17720921

In the online survey market, SurveyMonkey has become the gorilla with over 335,000 customers, 17 million active free users, 720,921 paid users and 90 million monthly visitors to its website.

Among SurveyMonkey customers are Facebook, Virgin America,, Samsung, Kraft Foods, TAM Airlines, United Kingdom’s National Health Service, Aetna, Hearst Corporation, the New York Giants and Yamaha.

SurveyMonkey Market Opportunities, M&A and Geo Expansions

In March 2020, SurveyMonkey launched several new resources to help address the challenges that many are faced with during the COVID-19 global crisis. The new resources, including real-time data and survey tools, aim to help make every voice count during a time when human connection and experiences are more important than ever.

In February 2020, SurveyMonkey raised over $15 million for nonprofit partners. With its Contribute platform, SurveyMonkey offers charitable incentives of 50 cents per completed survey, providing donations for partner charities of the respondents’ choice.

In May 2019 SurveyMonkey launched a European data center that will be available this month to new enterprise customers. The public cloud infrastructure enables SurveyMonkey to host data locally for customers located or doing business in the region, an important priority for European organizations. SurveyMonkey’s infrastructure investment demonstrates its commitment to delivering a world-class product experience for enterprise customers across the European region where the company maintains a large user footprint. The cloud investment is part of a broader focus to help enterprise customers have better control over their data residency.

Security, compliance, and privacy are top priorities for SurveyMonkey, with increasing operational rigor around protecting data throughout its portfolio of products, integrations, and infrastructure. Migrations for existing enterprise customers are expected to take place later in 2019. A final migration for self-serve customers is planned for a later time.

In September 2018 –SurveyMonkey, launched a SurveyMonkey for Good, new corporate social responsibility program with a mission to speak up for those without a voice to advance equality and make a positive impact on society. With funding from a small percentage of the proceeds of SurveyMonkey’s initial public offering, SurveyMonkey for Good will begin by expanding the company’s existing partnership with Listen for Good, Fund for Shared Insight’s signature national feedback initiative, which aims to improve philanthropy and nonprofits by building the practice of listening to people whose voices are least heard. Google also became an investor. The move is expected to help SurveyMonkey to grow internationally as well as building new features either internally or through acquisitions.

SurveyMonkey Risks and Challenges

Following the sudden death of its CEO Dave Goldberg in May 2015, SurveyMonkey has named Zander Lurie to be its new Chief Executive Officer. The appointment is likely to usher new changes, perhaps paving the way for the company to go public. Similar to other freemium tools that have gained widespread acceptance, SurveyMonkey faces the added pressure of converting free users to paid customers while pressing ahead with an ambitious growth plan laid out by its new investors. The question facing SurveyMonkey is whether it can continue to sustain its momentum in the online survey space, which in itself presents a relatively low barrier to entry for upstarts as well as incumbents especially those in the collaboration software segment. While anyone can whip up a webpage to query people’s interest, the crown jewel of SurveyMonkey remains its massive user base as well as the amount of data that it generates through its survey work. Another challenge lies in the account control issue especially with companies and individuals becoming increasingly protective of user-generated content.

SurveyMonkey Ecosystem, Partners, Resellers and SI

In August 2020, SurveyMonkey launched SurveyMonkey Technology Ecosystem Program (STEP), an expanded partner platform that addresses enterprises’ growing and evolving needs to generate stakeholder feedback and channel it into direct action.

Built on an already-robust partner ecosystem, STEP will help companies of all sizes build, launch, amplify, and scale their SurveyMonkey integrations with developer resources and go-to-market opportunities provided by SurveyMonkey. Existing STEP partners include Zendesk, HubSpot, MailChimp, Constant Contact, Gainsight, and Freshworks, all of whom are integrating with SurveyMonkey to enable joint users to leverage the power of feedback to drive growth and innovation.

SurveyMonkey made a strategic partnership with Cint, the world’s Insight Exchange Platform to expand SurveyMonkey Audience globally. With this partnership, SurveyMonkey Audience is now available to customers in more than 60 countries, supports over 30 currencies and offers the ability to send surveys in French, Spanish, Turkish, Chinese, and more, or create multilingual surveys.

In June 2017, SurveyMonkey made a partnership with Stripe, the technology company building economic infrastructure for the internet, to bring one of the most requested features—payments—to surveys.

Among SurveyMonkey partners are: ActiveCampaign, Ambassador, CleverReach, DataHero, DropThought, Emma, Eventbrite, Freshdesk, GroSocial, HootSuite, Jooners, Mad Mimi, MailChimp, NVivo, Trackerbird, Zapier, Zendesk, and others.

SurveyMonkey Cloud Infrastructure Insights

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  • SurveyMonkey Public Cloud and Infrastructure (IaaS)
  • SurveyMonkey Platform (PaaS)
  • SurveyMonkey Application Delivery
  • SurveyMonkey Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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