Tivian (formerly Questback) Among Cloud Top 500

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Tivian (formerly Questback) Strengths, Domain Expertise, and Key Differentiators

Tivian (formerly Questback) is the enterprise platform for Experience Management that helps organizations capture critical insights from their employees, customers, and the market. Using experience data and cutting-edge AI technology, Tivian (formerly Questback) helps foster high-performing employees, convert leads, create high-value customers, build brands and increase profitability. Tivian's (formerly Questback) flexible cloud offering allows organizations to easily integrate real-time experience data and social listening into their existing software solutions, including systems like Salesforce and Microsoft Teams. Founded in 2000, Tivian (formerly Questback) worldwide offices offer a breadth of expertise to customers across the globe, including complex privacy, compliance security, and modern cloud-based architecture.

Tivian (formerly Questback) Recent Developments

In September 2019, Tivian (formerly Questback) unveiled a new tool designed to develop and nurture leaders at all levels of a company through rapid self-service and on-demand feedback. Questback Leadership 360 is designed to transform HR productivity, support changing businesses, and adapt to modern organizational structures and new ways of working.

Tivian (formerly Questback) Mergers and Acquisitions (M&A) Activities

In November 2021, Tivian (formerly Questback) acquired GuideSpark, the leader in workforce change communications—helping employees gain a full understanding of any business transformation. The combined capabilities allow companies to synthesize feedback from their workforce and drive change through communication that cuts through the noise and reaches the right employees at the right time with the right information.

In July 2019, Ipsos acquired a 10% stake in Tivian (formerly Questback). Ipsos will now use Questback's platform to enhance its own market research offerings and says there will be benefits for customers of both companies.

Tivian (formerly Questback) Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Tivian (formerly Questback) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Tivian (formerly Questback) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Questback Enterprise Feedback Suite, Questback Essentials customers.

Tivian (formerly Questback) Key Enterprise and Cloud Applications

Questback Enterprise Feedback Suite, Questback Essentials

Tivian (formerly Questback) Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Tivian (formerly Questback) Revenue Breakdown By Type, $M:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Tivian (formerly Questback) Revenues By Region, $M

Region% of Total Revenues2021 Total Revenues, $M2021 Enterprise Applications Revenues, $M2021 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Tivian (formerly Questback) Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Tivian (formerly Questback) Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Tivian (formerly Questback) Customers


No. of Tivian (formerly Questback) Customers: 5000

No. of Tivian (formerly Questback) Enterprise Applications Customers: 5000

No. of Tivian (formerly Questback) Cloud Customers: 5000

No. of Tivian (formerly Questback) Cloud Subscribers: 25000


Tivian (formerly Questback) serves 5,000 clients in 50 countries. It has 18 million members of online communities and 1 billion total completed surveys. Among its customers are Ernst&Young, SWISS, General Mills, Volvo, Coca-Cola, Bosch, Warner Music Group, Nespresso, Microsoft, and others.

Tivian (formerly Questback) Market Opportunities, M&A and Geo Expansions

In November 2020, Tivian (formerly Questback) unveiled the availability of its solution on the Oracle Cloud. This provides seamless access to the solution for the 430,000 companies on the Oracle Cloud and enables them to benefit faster from Questback's innovative, proven feedback technology through shorter procurement cycles. By combining Tivian (formerly Questback) with Oracle's AI capabilities and services customers will be able to optimize operations and drive greater business gains, as well as expand on-demand through Oracle's elastic cloud.

Tivian (formerly Questback) acquired a German research software firm Globalpark. Oslo-based Tivian (formerly Questback) said the deal would make it one of the leading global providers of enterprise feedback management (EFM). The firm said Globalpark would give it a strong foothold in the US market, as well as capabilities in social media CRM through its Social Insight Connect tool, which is used to engage with audiences on Facebook.

Globalpark, which has its headquarters in Germany and offices in the US and the UK, and Austria, will become part of the Tivian (formerly Questback) group, retaining its name for the moment. The company’s clients include Daimler, Bosch, Warner Music, and Nintendo.

Tivian (formerly Questback) Risks and Challenges

In April 2021, Questback has been renamed Tivian. The new name, Tivian was already one of several domain/company names within the group and was selected after an internal evaluation process.

Tivian (formerly Questback) is aiming to get an upper hand in the enterprise feedback management applications market, which has attracted a large number of competitors and clear product differentiation remains an elusive goal for most.

Tivian (formerly Questback) Ecosystem, Partners, Resellers and SI

In July 2019, Tivian (formerly Questback) entered into a strategic investment agreement with Ipsos. The agreement will help customers of both companies leverage the power of continuous listening, transparent dialogue, and meaningful action in order to innovate and stay competitive in an increasingly digitized world.

Tivian (formerly Questback) Cloud Infrastructure Insights

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  • Tivian (formerly Questback) Public Cloud and Infrastructure (IaaS)
  • Tivian (formerly Questback) Platform (PaaS)
  • Tivian (formerly Questback) Application Delivery
  • Tivian (formerly Questback) Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

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