TOTVS Among Apps Top 500

TOTVS Strengths, Domain Expertise, and Key Differentiators

Buoyed by the explosive economic growth in Brazil, TOTVS has emerged as one of the largest software companies in Latin America through a series of acquisitions as well as a highly scalable franchise model. In fact, more than half of the 11,500-strong organization are employed by its franchisees.

With more than 40,000 customers and 80,000 enterprise contracts, TOTOVS has enjoyed an enviable position in the fragmented Brazilian market. The ubiquity of TOTVS as a business software leader has eclipsed other well-known consumer brands in Brazil. As a result, TOTVS is well represented across many parts of the Brazilian economy, selling into some of the country’s biggest companies, law firms, schools, and hospitals.

Because of its inside track into the public and private sectors in Brazil, TOTVS is expected to exert considerable influence over the IT direction of one of the world’s most vibrant countries over the next five years.

TOTVS Recent Developments

In April 2021, TOTVS made an expansion of TOTVS cloud availability zones. The investment aims to accelerate the cloudification of its base of more than 40 thousand customers nationwide. With the new feature, TOTVS customers will have access to their cloud solutions with greater ease and performance optimization, regardless of their location in Brazil. The result is a more streamlined user experience as well as greater data availability. TOTVS is present in 41 countries. In Brazil, it has 15 branches, 52 franchises, 5000 distribution channels, and 10 development centers. Abroad, it has over 7 branches and 5 development centers (US, Mexico, China, and Taiwan).

In mid-2019, TOTVS launched new applications involving its artificial intelligence interface (AI), Carol.

TOTVS Mergers and Acquisitions (M&A) Activities

In October 2019, TOTVS acquired Supplier, a B2B credit fintech. This was followed after TOTVS raised more than $250 million in May the same year. The idea is to leverage the capillarity and the sheer volume of data that passes through Totvs ERP systems toward financial services.

TOTVS Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying TOTVS applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of TOTVS and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified TOTVS ERP, customers.

TOTVS Key Enterprise and Cloud Applications

TOTVS ERP,

TOTVS Revenues, $M:

Type/Year	2020	2021	YoY Growth, %
Total Revenues, $M	Subscribe	Subscribe	Subscribe
Enterprise Applications Revenues, $M	Subscribe	Subscribe	Subscribe
Cloud Applications Revenues, $M	Subscribe	Subscribe	Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

TOTVS Revenue Breakdown By Type, $M:

TOTVS Enterprise Applications Revenues By Functional Markets, $M:

Split by Functional Markets	% of Total Revenues	2021 Enterprise Apps Revenues, By Functional Markets, $M
Analytics and BI	Subscribe	Subscribe
Collaboration	Subscribe	Subscribe
Content Management	Subscribe	Subscribe
Customer Relationship Management	Subscribe	Subscribe
eCommerce	Subscribe	Subscribe
Enterprise Performance Management	Subscribe	Subscribe
ERP Financial Management	Subscribe	Subscribe
ERP Services and Operations Management	Subscribe	Subscribe
Human Capital Management	Subscribe	Subscribe
IT Service Management	Subscribe	Subscribe
PLM/Engineering	Subscribe	Subscribe
Project Portfolio Management	Subscribe	Subscribe
Procurement	Subscribe	Subscribe
Sales Performance Management	Subscribe	Subscribe
Supply Chain Management	Subscribe	Subscribe
Treasury and Risk Management	Subscribe	Subscribe
Total	Subscribe	Subscribe

TOTVS Enterprise Applications Revenues By Verticals, $M:

Split by Verticals	% of Total Revenues	2021 Enterprise Apps Revenues, By Verticals, $M
Aerospace and Defense	Subscribe	Subscribe
Automotive	Subscribe	Subscribe
Banking and Financial Services	Subscribe	Subscribe
Communication	Subscribe	Subscribe
Construction and Real Estate	Subscribe	Subscribe
Consumer Packaged Goods	Subscribe	Subscribe
Distribution	Subscribe	Subscribe
Education	Subscribe	Subscribe
Government	Subscribe	Subscribe
Healthcare	Subscribe	Subscribe
Insurance	Subscribe	Subscribe
Leisure and Hospitality	Subscribe	Subscribe
Life Sciences	Subscribe	Subscribe
Manufacturing	Subscribe	Subscribe
Media	Subscribe	Subscribe
Non Profit	Subscribe	Subscribe
Oil, Gas and Chemicals	Subscribe	Subscribe
Professional Services	Subscribe	Subscribe
Retail	Subscribe	Subscribe
Transportation	Subscribe	Subscribe
Utilities	Subscribe	Subscribe
Total	Subscribe	Subscribe

TOTVS Revenues By Region, $M

Region	% of Total Revenues	2021 Total Revenues, $M	2021 Enterprise Applications Revenues, $M	2021 Cloud Applications Revenues, $M
Americas	Subscribe	Subscribe	Subscribe	Subscribe
EMEA	Subscribe	Subscribe	Subscribe	Subscribe
APAC	Subscribe	Subscribe	Subscribe	Subscribe
Total	Subscribe	Subscribe	Subscribe	Subscribe

TOTVS Direct vs Indirect sales

Region	Direct Sales	Indirect Sales	Total
Type %	Subscribe	Subscribe	Subscribe
Revenues, $M	Subscribe	Subscribe	Subscribe

TOTVS Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified TOTVS Customers

No. of TOTVS Customers: 40000

No. of TOTVS Enterprise Applications Customers: 40000

No. of TOTVS Cloud Customers: 2500

No. of TOTVS Cloud Subscribers: x

Of the 40,000 customers that Totvs has in its portfolio, 2500 already use their cloud services and at least half of them are running Totvs ERP applications and others using industry-specific solutions and middleware products.

Its key customers include: Laticinio Scala, Pacheco Neto Sanden Teisseire Advogados, Argo Construtora, Badesul, Blue Ville, Bonanza, EADI Sul, Golden Cargo, Groupo Teckma, Transportadora Americana, Uniao, Urbano, Usina San Jose, and Vereda.

TOTVS Market Opportunities, M&A and Geo Expansions

As part of the strategy to support the productivity of companies using technology and data to simplify, expand and make companies' access to financial services cheaper, TOTVS Techfin, a division of TOTVS that works with credit, payment, and services solutions, in April 2021, launched TOTVS Instant Payment. With the new feature, companies now receive payment from their customers via PIX, whether they are individuals or companies, without having to negotiate fees with banks – competitive rates are determined by Techfin itself, which makes the process even simpler, cheaper, and agile.

TOTVS is present in 41 countries. In Brazil, it has 15 branches, 52 franchises, 5000 distribution channels, and 10 development centers. Abroad, it has over 7 branches and 5 development centers (US, Mexico, China, and Taiwan).

In mid-2019, TOTVS launched new applications involving its artificial intelligence interface (AI), Carol.

TOTVS has acquired Brazilian rival Bematech SA. The union will extend the presence of TOTVS in domestic retail and add hardware solutions and sales software currently used by establishments such as restaurants, hotels, and electronics stores.

In November 2015, TOTVS and Bematech launched together with its first offerings for retail, directed to the subsegments of clothing, supermarkets. The expertise of TOTVS in developing business solutions added to Bematech, with experience in hardware and software solutions for the point of sale, and resulted in deals that include integrated solutions for hardware and software. The offer oriented to the supermarket includes an ERP specialist in the food retail and adds the CRM (Customer Relationship Management), in addition to full compliance with the inventory control demands, pricing, logistics, and tax.

TOTVS Risks and Challenges

Any further slowdown in the Brazilian economy could hurt TOTVS's near-term prospects.

In addition, it may have to expand beyond Latin America more rapidly. TOTVS started operating in Argentina and Mexico in the 1990s while expanding into Portugal, USA, and 11 additional countries across the region more recently. With 300 employees and 13 distribution partners in more than a dozen countries, sales outside of Brazil remain a small part of its business.

At the technology level, it is not clear how TOTVS can expand in the Cloud by using a hodgepodge of proprietary middleware, along with technologies from IBM, Novell, Oracle, and Progress. The good news is that TOTVS already spends 12% of its revenues on R&D, a respectable amount of outlay compared with that of other key ERP vendors.

In 2019, TOTVS sold its hardware division-Bematech to Elgin. The transaction concluded at a value of US$6.25 million. Only 4 years prior, TOTVS bought Bermatech for $137 million, and in 2018 the hardware revenue accounted for 9% of total revenue.

TOTVS Ecosystem, Partners, Resellers and SI

Direct and Indirect sales. Expect in Sao Paolo, Totvs has offices in the rest of Latin America, Portugal and US.

TOTVS Cloud Infrastructure Insights

Subscribe to read more about:

• TOTVS Public Cloud and Infrastructure (IaaS)
• TOTVS Platform (PaaS)
• TOTVS Application Delivery
• TOTVS Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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