Xero Among Apps Top 500

19-23 Taranaki Street Te Aro

Wellington, x, 6011, New Zealand

+64 4 819 4800


List of Verified Xero Customers

Xero Recent Developments

In September 2018 Xero unveiled Xero Learn, an award-winning solution designed to give future small business leaders, accountants and bookkeepers the financial literacy and accounting skills needed to build better businesses.


The Swinburne University of Technology, University of Southern Queensland, Auckland University of Technology, Macquarie University, and AccountingPod are among the first institutions to onboard, giving their students access to world-class accounting tools. More than 1000 students have been invited into Xero via Xero Learn to access over 100 courses that help teach core and advanced accounting and financial literacy skills with real-world examples and world-class accounting tools on Xero.


Xero is now rolling out Xero Learn, which is the first product of its kind, across both Australia and New Zealand. Using Xero Learn, educators can teach their financial lessons directly within Xero, giving them global access to small business accounting software that’s always up-to-date with the latest features and compliance reporting. Educators can integrate Xero into their curriculum, giving businesses and accounting students real-life experience.

Xero M&A Activities

In August 2018 Xero acquired Hubdoc, a leading data capture solution that helps accountants, bookkeepers, and small businesses to streamline administrative tasks such as financial document collection and data entry.


Founded in 2011, Hubdoc is headquartered in Toronto, Canada, currently serving customers in the US, Canada, UK, and Australia. Hubdoc will continue to operate on a stand-alone basis within Xero, led by co-founders and co-CEOs Jamie McDonald and Jamie Shulman. Hubdoc has been a Xero ecosystem partner since 2014.


Hubdoc automatically collects bank statements, bills, and receipts from more than 700 financial institutions, utilities, telecom providers, and suppliers, delivering streamlined data capture and a seamless integration with accounting solutions such as Xero. This data capture capability is a key element of Xero’s code-free accounting strategy, which enables small businesses and their advisors to focus on growing their businesses.


Hubdoc will continue to be sold separately, and available to non-Xero customers, maintaining its current business model. Over the longer-term, customers can expect to see a deeper integration between Hubdoc and the Xero platform, servicing customers globally. Xero remains fully committed to its open ecosystem strategy and Xero customers will continue to have access to the full range of more than 700 apps that connect with Xero.

Xero Key Enterprise & Cloud Applications


SCORES Analysis

Xero Strengths

Xero provides cloud-based accounting software for small and medium-sized businesses. Its products are sold by subscription, based on the type and number of company entities managed by the subscriber.


As a Microsoft Gold Certified Partner, Xero builds its software using .NET development environment over a multi-tenanted SQL Server database, all running a Windows production server infrastructure which is hosted by Rackspace. Xero has also implemented a global Content Delivery Network with Akamai for faster application delivery to customers around the world.


Xero is becoming a major ERP platform for small business, with third ­party integrations and an ecosystem featuring more than 400 partners. Existing relationships and distribution partners include Apple, Avalara, Bill.com, Google, Microsoft, Mindbody, Shopify and Square. Xero is continuing to invest in application programming interface (API) improvements to fuel growth of its developer ecosystem and support tighter integrations with strategic partners.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Xero Revenues, $M:

Type/Year 2016 2017 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Xero Revenue Breakdown By Type, $M:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Xero Revenues By Region, $M

Region % of Total Revenues 2017 Total Revenues, $M 2017 Enterprise Applications Revenues, $M 2017 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Xero Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Xero Customers

No. of Customers: Subscribe

No. of Enterprise Applications Customers: Subscribe

No. of Cloud Customers: Subscribe

No. of Cloud Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Xero Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Xero Risks

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  • Ability to handle internal and external risk and challenges

Xero Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Xero Cloud Infrastructure Insights

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:




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