Xref Strengths, Domain Expertise, and Key Differentiators
Xref closed the financial year (2020) with a strong group revenue result of 12.6 AUD million. The company had a steady increase in revenue across each quarter - $2.0 million, $2.7 million, $3.5 million, and $4.4 million respectively. These are encouraging results for the future of the company.
Xref is an automated reference checking software that enables fast, data-driven hiring decisions. The mobile-friendly solution brings ease, security, and value to the referencing process. Xref achieved more than 50% client growth during FY2017. While the majority of its clients are currently in Australia and New Zealand, including 36% of the Australian Securities Exchange's top 50 companies, Xref is also seeing strong growth in the UK, Europe, Middle East and North America.
Xref Recent Developments
In 2021, Xref gained new clients: RACV, NIB Group, Prospa and General Pants Group in Australia; Ministry of Health in New Zealand; Brighton & Hove Albion FC and Ferrovial Construction in the United Kingdom; and Eurofins Scientific and Mott Macdonald in the USA.
In November 2019, Xref launched Xref Lite. This is the Xref platform offered as a self-serve solution, that enables new users to find Xref. Xref Lite offers the same speed, ease and convenience with the same reference checking capabilities that Xref's users around the globe enjoy every day.
Xref Mergers and Acquisitions (M&A) Activities
In July 2019, Xref Limited acquired Rapid ID Pty Ltd (“RapidID”). RapidID is a disruptive ID verification and fraud prevention platform, which aggregates leading customer verification technologies to offer flexible and seamless integration for onboarding and risk analysis monitoring.
Xref Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Xref applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Xref and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Xref, RapidID customers.
Xref Overview
Ownership: - ASX:XF1
Number of Employees: 60
Functional Markets: HCM, IaaS,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K264, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Xref Key Enterprise and Cloud Applications
Xref, RapidID
Xref Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Xref Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Xref Enterprise Applications Revenues By Functional Markets, $M:
Xref Enterprise Applications Revenues By Verticals, $M:
Xref Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Xref Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Xref Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Xref Customers
No. of Xref Customers: 1200
No. of Xref Enterprise Applications Customers: 1200
No. of Xref Cloud Customers: 1200
No. of Xref Cloud Subscribers: 6500
In 2021, Xref had more than 6500 users across 1200 enterprise organizations and they focus on sectors within the trust economy such as Healthcare, Age care, NFP, Government, and education. Some of the big, household names that use Xref products are Qantas, Westpac, Macquarie Bank, and Zoom, among others.
In 2018, more than 750 direct paying clients were using Xref services globally, excluding those accessing it through its partner network. Significant new clients introduced during the year included Auckland Transport, Bluescope Steel, CSR, Department of Premier and Cabinet (Victoria), KPMG, ME Bank, NBN, News Corporation, NSW Treasury, Reserve Bank of Australia, Telstra and Transurban.
Xref London office supports a European market of approximately 120 million people, and also serves the Middle East and Africa. Among its new clients are household names including the Chelsea Football Club, the Chelsea Foundation, JCB (JC Bamford), Sue Ryder, The Salvation Army, Thwaites, and TMP Worldwide. During the year Xref also secured its first European clients including Hammer & Hanborg in Sweden.
Xref Toronto office supports the Canadian and USA employment market of about 180 million people, and we have now secured more than 30 clients in the region, including Bruce County Council, Konica, Lindt, Miele and TravelEdge Group.
Xref Market Opportunities, M&A and Geo Expansions
Xref are conscious of the exceptional momentum that is proceeding, namely the digitalization and modernization of the businesses, and they are set to utilize every bit of that momentum.
Xref's cloud-based software allows companies to harness the benefits of technology, supporting timely, data-driven decisions on talent acquisition and retention while reducing employers exposure to security breaches, discrimination, and potential fraud.
Xref Risks and Challenges
In March 2021, the longtime CTO of Xref, Tim Griffiths, resigned and left the company and was replaced by the COO of Xref Sharon Blesson. This disturbance comes at a pivotal moment of the firm's rapid advance.
Xref Ecosystem, Partners, Resellers and SI
As of 2021, Xref can be integrated with different ATS and Background Checks systems across the board, such as Avature, Bullhorn, CVCheck, Checkr, Expr3ss, the Greenhouse platform, iCIMS, JobAdder, Kallidus Recruit, LinkedIn Talent Hub, Lever, LiveHire, Oracle Taleo, Oracle Recruitment Cloud, PageUp, SmartRecruiters, SnapHire, Springboard ATS, ScreeningCanada, Talent App Store, uCheck, Workday, and Zapier.
Xref has offices in Australia, United Kingdom, Canada, Norway, United States, and New Zealand.
Xref's integrations allow enterprise companies to seamlessly embed the Xref solution into their human resources workflow. Use of integrations to access Xref more than doubled in the final quarter of FY18 alone and at the end of the financial year 136 clients were using the Xref platform through channel partners. Sales via channel partners now contribute over 20% of sales revenue which enables Xref to expand worldwide cost-effectively.
Xref Cloud Infrastructure Insights
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- Xref Public Cloud and Infrastructure (IaaS)
- Xref Platform (PaaS)
- Xref Application Delivery
- Xref Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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