Zoominfo Strengths, Domain Expertise, and Key Differentiators
The Zoominfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts. The company’s large and diversified customer base consists of over 25,000 customers from global enterprises, mid-market companies, and small businesses.
Zoominfo Recent Developments
In June 2022 ZoomInfo launched ZoomInfo Labs, a dedicated team within ZoomInfo that collaborates with business leaders to create customized, innovative solutions designed to increase revenue by taking advantage of the countless tools within ZoomInfo’s RevOS platform. The ZoomInfo Labs team will work with businesses to rethink their data strategy to understand what works, ensuring that targeted messaging is effective. They’ll unlock previously unexplored data-driven motions centered around a business’s ideal customer profile by incorporating data signals, enrichment, and technographic to improve efficiency. The team at ZoomInfo Labs will help to ensure that customers are making the most out of the powerhouse solutions within RevOS, which delivers the data, insights, software, and integrations needed by revenue professionals to achieve their growth potential.
In March 2022 ZoomInfo revealed the debut of Tracker, a new feature in ZoomInfo’s SalesOS platform that allows sellers to maintain valuable relationships by tracking their loyal users when they change jobs. While ZoomInfo has tracked job changes for decades, the launch of Tracker puts automated software into the hands of sales teams enabling them to keep tabs on thousands of their key buyers and account champions as they move to new positions and organizations. The feature notifies sellers when decision-makers enter and exit their accounts so they can be proactive in their engagement with the right message at the right time.
Existing users who switch to new organizations can be some of the warmest leads on a sales team’s radar, especially considering that new hires who also control a budget will make most of their budget decisions within their first 90 days at the company. When a brand champion switches jobs, it creates a unique opportunity for a sales rep to generate new business. Sales teams currently have limited visibility into personnel movement, and are often relegated to a painstaking, inaccurate – and potentially off-putting – method of tracking their buyers’ movement on social media. With Tracker pinpointing were key buyers with pre-existing relationships have landed, sales reps can act quickly on new opportunities. Often, the first rep to contact a buyer in their new role wins the contract. Tracker enables reps to be the first to act by engaging these contacts within the first 90 days, converting warm leads into a new business, on top of reps keeping the incumbent account under contract as well.
Zoominfo Mergers and Acquisitions (M&A) Activities
In May 2022 ZoomInfo acquired Comparably, a leading recruitment marketing and employer branding platform, to enable companies to proactively attract and engage top talent. The combination of Comparably and ZoomInfo’s TalentOS (formerly RecruitingOS) delivers one of the most powerful talent solutions on the market. A popular destination for employee reviews and salary data Comparably attracts millions of job seekers each month looking for a trusted source of information on company cultures and employee insights. The comprehensive platform provides employers with one-of-a-kind SaaS (Software-as-a-Service) solutions to amplify and enhance their employer brand and recruitment marketing with custom content, search engine optimization, and global media recognition through Comparably’s Best Places to Work Awards series, which reaches hundreds of millions of people annually.
The acquisition of Comparably adds another key source of company, employee, and customer data to ZoomInfo’s wealth of world-class data and intelligence. ZoomInfo plans to use Comparably’s unique proprietary data to further build TalentOS into a best-in-class talent platform by enriching recruiter search options and providing recruiters with access to millions of quality candidates and employer brand solutions. With Comparably, TalentOS gives companies the ability to engage and hire candidates with much more sophistication and influence.
Zoominfo Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Zoominfo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Zoominfo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Zoominfo Platform, Chorus.ai, Discover.org, EverString customers.
Ownership: - NASDAQ: ZI
Number of Employees: 2742
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K79, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Zoominfo Key Enterprise and Cloud Applications
Zoominfo Platform, Chorus.ai, Discover.org, EverString
Zoominfo Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Zoominfo Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Zoominfo Enterprise Applications Revenues By Functional Markets, $M:
Zoominfo Enterprise Applications Revenues By Verticals, $M:
Zoominfo Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Zoominfo Direct vs Indirect sales
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Zoominfo Customers - Breakdown by Geo, Size, Vertical and Product
No. of Zoominfo Customers: 25000
No. of Zoominfo Enterprise Applications Customers: x
No. of Zoominfo Cloud Customers: x
No. of Zoominfo Cloud Subscribers: x
Zoominfo enables over 25,000 companies to sell and market more effectively and efficiently. Their customers operate in almost every industry vertical, including software, business services, manufacturing, telecommunications, financial services, retail, media and internet, transportation, education, hospitality, and real estate. They range from the largest global enterprises to mid-market companies, down to small businesses. Many of the customers are software and business services companies. In 2021, approximately 44% and 22% of customers, as measured by ACV, operated in the software and business services industries, respectively. In 2021, less than 4% of customers, as measured by ACV, operated in the retail, travel, hospitality, consumer goods, and services, or oil and gas industries.
Zoominfo Market Opportunities, M&A and Geo Expansions
In March 2022 ZoomInfo expanded its international presence with the opening of its first physical office in India. With its new office in Chennai, ZoomInfo will provide space for its India-based employees to work in a collaborative environment, in the heart of India’s thriving tech scene. The company has signed a lease to occupy the fifth floor of the Saravana Matrix Towers at the Isprout Business Centre in Chennai’s Seevaram Village. The location is easily accessible to employees around the coastal city via bus and vehicle, with on-site parking for automobiles and bicycles. The office features access to amenities such as a cafeteria, showers, and around-the-clock security.
In February 2022 ZoomInfo launched MarketingOS, new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including the display and social advertising, email, SMS, and more. MarketingOS also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and to tighten the relationship with sales.
MarketingOS is one of four platforms that comprise RevOS, ZoomInfo’s modern operating system for revenue professionals. A unified system for sales, marketing, operations, and recruiting teams, RevOS delivers the data, insights, software, and integrations needed by businesses and professionals to achieve their growth potential in a new insight-driven era of digital selling. SalesOS, OperationsOS, and RecruitingOS, which are also now available to customers, complete ZoomInfo’s RevOS. This system empowers businesses to consistently engage with the right people at the right companies at the right time with relevant messages. RevOS features a unified login and app administration experience, with all apps and tools launched and managed from a single dashboard to give users at-a-glance information regarding their campaigns. Users can switch between applications effortlessly, allowing for seamless workflows between RevOS applications.
Zoominfo Risks and Challenges
The ongoing COVID-19 pandemic, including the resulting global economic uncertainty and measures taken in response to the pandemic, could materially impact our business and future results of operations and financial condition.
Zoominfo Ecosystem, Partners, Resellers and SI
In January 2022 ZoomInfo expanded its global operations in London and named Simon McDougall as its first Chief Compliance Officer. ZoomInfo plans to relocate some of its senior executives to London in 2022 and is actively hiring for U.K. roles to expand sales and service capabilities locally and regionally. With a foothold in one of the world’s marquee centers of commerce, this development is instrumental to ZoomInfo’s continued growth in the U.K. and mainland Europe. With more than two decades of international experience in data privacy, London-based McDougall will oversee ZoomInfo’s compliance function. Most recently, he was Deputy Commissioner for the Information Commissioner’s Office (ICO), the U.K.’s independent authority that upholds information rights and promotes openness by public bodies and data privacy for individuals. At the ICO, he established new technology policy and innovation functions, directed work in areas such as artificial intelligence, adtech, and competition, and led its response to data usage in the U.K. to address the COVID-19 pandemic. McDougall will advance one of ZoomInfo's core missions of providing transparency about how it collects and uses its professional contact data and upholds individuals’ rights to privacy. McDougall will advise on best practices for ZoomInfo and its customers to remain at the forefront of privacy, building trust in how data is used and supporting compliance with the evolving range of privacy regulations around the world, including the GDPR in Europe.
Zoominfo Cloud Infrastructure Insights
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- Zoominfo Public Cloud and Infrastructure (IaaS)
- Zoominfo Platform (PaaS)
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- Zoominfo Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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