Appcast, Inc Strengths, Domain Expertise, and Key Differentiators
Appcast provides three distinct solutions: Appcast Exchange, Appcast Brand, and Clickcast. Through the utilization of Appcast Exchange, employers can connect with high-quality job candidates based on a cost-per-application model, leading to potential reductions of up to 30% in the cost-per-applicant. Appcast Brand is employed to enhance recruitment marketing program allocations, effectively retargeting promising candidates who haven't finished an application through employer brand display ads, encouraging their return and application completion.
Appcast, Inc Recent Developments
In November 2023, Appcast unveiled a novel product, Appcast Brand and Creative, designed to assist companies in the attraction and retention of workforce. This product offering aids companies in crafting genuine employer brand messaging and creating assets that can be utilized across diverse recruitment marketing channels. Prior to this, Appcast introduced its initial post-acquisition product, AppcastOne, in October. AppcastOne presents an all-encompassing job ad campaign solution, integrating programmatic job ad distribution, search, social media, and traditional media.
Appcast, Inc Mergers and acquisitions (M&A) Activities
In July 2023, Appcast successfully acquired Bayard Advertising. This strategic move integrates Appcast's programmatic technology with Bayard's comprehensive recruitment marketing capabilities, thereby substantially broadening Appcast's range of services to enhance and streamline the complete recruitment marketing processes for companies.
Appcast, Inc Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcast, Inc applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcast, Inc and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcast Exchange, Appcast Brand, and Clickcast customers.
Appcast, Inc Overview
Ownership: - x
Number of Employees: 550
Functional Market: Recruiting, Candidate Relationship Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Hospitality, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation,
Appcast, Inc Key Cloud and HCM Applications
Appcast Exchange, Appcast Brand, and Clickcast
Appcast, Inc HCM and Cloud HCM Applications Revenues, $M:
Type/Year | 2022 | 2023 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Appcast, Inc Revenue Breakdown by Type:
Appcast, Inc HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Appcast, Inc HCM Applications Revenues By Verticals, $M:
Appcast, Inc Total and HCM Applications Revenues by Region:
Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe |
Appcast, Inc Direct vs Indirect sales
Region | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
Appcast, Inc Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Appcast, Inc Customers
No. of Appcast, Inc Customers: 2000
No. of Appcast, Inc HCM Applications Customers: 2000
No. of Appcast, Inc Cloud HCM Customers: x
No. of Appcast, Inc Cloud HCM Subscribers: x
Appcast's technology and services oversee an annual expenditure of over half a billion dollars in job advertising for a clientele exceeding 2000 organizations. Clients in their portfolio include CenturyLink, Caviar, Dart, KRT Marketing, FedEx Ground, Trustwave Holdings, Sodexo, Informatica, AccentCare, American Dream Home Improvement Inc, Platinum Supplemental Insurance, Lawrence Merchandising Services, and various others.
Appcast, Inc Market Opportunities, M&A and Geo Expansions
The significance of Bayard Advertising's acquisition lies in its evolving role as a technology innovator within the industry. Leveraging Bayard's established expertise in search and social advertising, hiring event marketing, and application flow optimization technology, Appcast aims to elevate its acclaimed, source-agnostic programmatic job ad platform to a prominent position in the expansive realm of recruitment marketing. With an exclusive commitment to enhancing recruitment outcomes for clients, this collaboration will provide businesses unprecedented opportunities to optimize their hiring funnels.
In December 2020, Appcast publicly launched Appcast Premium, a comprehensive enterprise managed service for optimizing a company’s entire digital job advertising program. Appcast Premium combines Appcast’s innovative programmatic technology with its team of experts in recruitment advertising to provide complete coverage across all leading job sites, helping companies find qualified people quickly.
Appcast, Inc Risks and Challenges
The ramifications of programmatic job advertising remain intricate for job boards and digital agencies. The pivotal strategy is to establish Appcast as the industry standard, offering a user-friendly platform and a flexible pricing model.
Appcast, Inc Ecosystem, Partners, Resellers and SI
Leading Applicant Tracking Systems (ATS) and Candidate Management platforms strategically collaborate with Appcast, empowering their clients to harness the capabilities of programmatic job ad distribution. These Partner Platforms additionally have the opportunity to engage in diverse co-marketing initiatives. Among these partners are industry leaders such as CornerStone, Greenhouse, Kenexa (an IBM Company), JazzHR, iCIMS, Jobvite, Oracle Taleo Cloud Services, SmartRecruiters, SAP SuccessFactors, and various others.
Appcast, Inc Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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