Appcast, Inc Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

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https://www.appcast.io/

193 Appcast, Inc

Appcast, Inc Strengths, Domain Expertise, and Key Differentiators

Appcast provides three distinct solutions: Appcast Exchange, Appcast Brand, and Clickcast. Through the utilization of Appcast Exchange, employers can connect with high-quality job candidates based on a cost-per-application model, leading to potential reductions of up to 30% in the cost-per-applicant. Appcast Brand is employed to enhance recruitment marketing program allocations, effectively retargeting promising candidates who haven't finished an application through employer brand display ads, encouraging their return and application completion.

Appcast, Inc Recent Developments

In November 2023, Appcast unveiled a novel product, Appcast Brand and Creative, designed to assist companies in the attraction and retention of workforce. This product offering aids companies in crafting genuine employer brand messaging and creating assets that can be utilized across diverse recruitment marketing channels. Prior to this, Appcast introduced its initial post-acquisition product, AppcastOne, in October. AppcastOne presents an all-encompassing job ad campaign solution, integrating programmatic job ad distribution, search, social media, and traditional media.

Appcast, Inc Mergers and acquisitions (M&A) Activities

In July 2023, Appcast successfully acquired Bayard Advertising. This strategic move integrates Appcast's programmatic technology with Bayard's comprehensive recruitment marketing capabilities, thereby substantially broadening Appcast's range of services to enhance and streamline the complete recruitment marketing processes for companies.

Appcast, Inc Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcast, Inc applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcast, Inc and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcast Exchange, Appcast Brand, and Clickcast customers.

Appcast, Inc Key Cloud and HCM Applications

Appcast Exchange, Appcast Brand, and Clickcast

Appcast, Inc HCM and Cloud HCM Applications Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Appcast, Inc Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Appcast, Inc Total and HCM Applications Revenues by Region:

Region% of Total Revenues2023 Total Revenues, $M2023 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Appcast, Inc Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Appcast, Inc Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Appcast, Inc Customers


No. of Appcast, Inc Customers: 2000

No. of Appcast, Inc HCM Applications Customers: 2000

No. of Appcast, Inc Cloud HCM Customers: x

No. of Appcast, Inc Cloud HCM Subscribers: x


Appcast's technology and services oversee an annual expenditure of over half a billion dollars in job advertising for a clientele exceeding 2000 organizations. Clients in their portfolio include CenturyLink, Caviar, Dart, KRT Marketing, FedEx Ground, Trustwave Holdings, Sodexo, Informatica, AccentCare, American Dream Home Improvement Inc, Platinum Supplemental Insurance, Lawrence Merchandising Services, and various others.

Appcast, Inc Market Opportunities, M&A and Geo Expansions

The significance of Bayard Advertising's acquisition lies in its evolving role as a technology innovator within the industry. Leveraging Bayard's established expertise in search and social advertising, hiring event marketing, and application flow optimization technology, Appcast aims to elevate its acclaimed, source-agnostic programmatic job ad platform to a prominent position in the expansive realm of recruitment marketing. With an exclusive commitment to enhancing recruitment outcomes for clients, this collaboration will provide businesses unprecedented opportunities to optimize their hiring funnels.

In December 2020, Appcast publicly launched Appcast Premium, a comprehensive enterprise managed service for optimizing a company’s entire digital job advertising program. Appcast Premium combines Appcast’s innovative programmatic technology with its team of experts in recruitment advertising to provide complete coverage across all leading job sites, helping companies find qualified people quickly.

Appcast, Inc Risks and Challenges

The ramifications of programmatic job advertising remain intricate for job boards and digital agencies. The pivotal strategy is to establish Appcast as the industry standard, offering a user-friendly platform and a flexible pricing model.

Appcast, Inc Ecosystem, Partners, Resellers and SI

Leading Applicant Tracking Systems (ATS) and Candidate Management platforms strategically collaborate with Appcast, empowering their clients to harness the capabilities of programmatic job ad distribution. These Partner Platforms additionally have the opportunity to engage in diverse co-marketing initiatives. Among these partners are industry leaders such as CornerStone, Greenhouse, Kenexa (an IBM Company), JazzHR, iCIMS, Jobvite, Oracle Taleo Cloud Services, SmartRecruiters, SAP SuccessFactors, and various others.

Appcast, Inc Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Appcast, Inc Public Cloud and Infrastructure (IaaS)
  • Appcast, Inc Platform (PaaS)
  • Appcast, Inc Application Delivery
  • Appcast, Inc Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

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Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Corporate Computer Supplies, a United Kingdom based Manufacturing organization with 10 Employees
  2. JobSync, a United States based Professional Services company with 20 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
Corporate Computer SuppliesManufacturing10$1MUnited Kingdom2025-01-24
SubscribeSubscribeProfessional Services20$2MUnited States2024-12-15