Appcast, Inc Strengths, Domain Expertise, and Key Differentiators
Appcast offers three unique solutions: Appcast Exchange, Appcast Brand, and Clickcast. By using Appcast Exchange, employers can engage quality job candidates on a cost-per-application basis instead of per click, which can reduce the cost-per-applicant upwards of 30 percent. To support recruitment marketing program investments, Appcast Brand is leveraged to optimize budgets; retargeting desirable candidates who haven't completed an application with employer brand display ads to encourage them to come back and apply.
Appcast's award-winning platform known as Clickcast, a centralized programmatic job ad distribution platform used by advertising agencies and job sites, features integrations with 70 of the world's leading job sites. Clickcast facilitates accurate measurement of job ad campaigns programmatically from within client's own back-end platforms and data systems.
Appcast, Inc Recent Developments
In response to the dire need for increased staff to treat patients and slow the spread of the COVID-19 pandemic, Appcast launched a no-cost recruitment advertising grant program worth $100,000. The program rapidly grew to $368,000 following the participation of like-minded recruiting industry leaders including Adzuna, Careerbliss, CareerBuilder, Directly Apply, Get.it, iHire, Lensa, LinkUp, MyJobHelper, Results Generation, StaffAttract and Upward.
Appcast, Inc Mergers and acquisitions (M&A) Activities
In 2019, Axel Springer has acquired 85% of Appcast in a bid to enter the lucrative market of online job postings and searches.
Appcast, Inc Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcast, Inc applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcast, Inc and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcast Exchange, Appcast Brand, and Clickcast customers.
Appcast, Inc Overview
Ownership: - x
Number of Employees: 100
Key Verticals: Communication, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, Specialty Insurance, Hospitality, Manufacturing, Media, Professional Services, Retail, Transportation,
Appcast, Inc Key Cloud and HCM Applications
Appcast Exchange, Appcast Brand, and Clickcast
Appcast, Inc HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Appcast, Inc Revenue Breakdown by Type:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Appcast, Inc HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2019 HCM Revenues, By Sub-Functional Markets, $M
Appcast, Inc HCM Applications Revenues By Verticals, $M:
Appcast, Inc Total and HCM Applications Revenues by Region:
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 HCM Applications Revenues, $M|
Appcast, Inc Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Appcast, Inc Customers - Breakdown by Geo, Size, Vertical and Product
No. of Appcast, Inc Customers: 750
No. of Appcast, Inc HCM Applications Customers: 750
No. of Appcast, Inc Cloud HCM Customers: 750
No. of Appcast, Inc Cloud HCM Subscribers: x
Among its 750 customers are: CenturyLink, Caviar, Dart, KRT Marketing, FedEx Ground, Trustwave Holdings, Sodexo, Informatica, AccentCare, American Dream Home Improvement Inc, Platinum Suplemental Insurance, Lawrence Merchandising Services and others.
Appcast, Inc Market Opportunities, M&A and Geo Expansions
Appcast operates in the business of computer-driven online job posts and job searches by placing, through algorithms, recruitment ads on websites, job boards and other internet media that target people with specific skill sets on behalf of employers. Known as “programmatic advertising,” Appcast in its short history it has “driven” more than 2.5 billion online job ads that generated 650 million applications for those jobs.
Appcast, Inc Risks and Challenges
The implications of programmatic job advertising are far from clear for job boards and digital agencies and the key is to position Appcast as the standard bearer with an easy to use platform and flexible pricing model.
Appcast, Inc Ecosystem, Partners, Resellers and SI
ATS and Candidate Management platforms partner with Appcast to allow their customers to leverage the power of programmatic job ad distribution. Partner Platforms also have the ability to participate in various co-marketing opportunities. Some of them are: CornerStone, Greenhouse, Kenexa, an IBM Company, JazzHR, iCIMS, Jobvite, Oracle Taleo Cloud Services, SmartRecruiters, SAP SuccessFactors, and others.
Appcast, Inc Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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