Augeo Marketing Strengths, Domain Expertise, and Key Differentiators
Augeo's strengths lie in its ability to offer a holistic suite of solutions across Workplace Engagement, Experiential, Social Activation, Customer Loyalty, and Digital Asset Experiences. The recent acquisitions of Brand Networks, Structural, and Figg showcase Augeo's commitment to diversifying its offerings, creating a robust portfolio that addresses the evolving needs of its clients.
Augeo's expertise in loyalty and engagement platform technology is further exemplified by the launch of Heaps, a comprehensive crypto loyalty platform. By seamlessly integrating with existing loyalty and recognition programs, Heaps positions Augeo as a pioneer in driving engagement through digital assets and cryptocurrencies.
Augeo Marketing Recent Developments
In recent news, Augeo has been making significant strides in the loyalty and engagement technology sector. The formation of Kigo, a merger of Augeo's crypto loyalty subsidiary Heaps and NFT engagement platform Thred, marked a pivotal moment for the company, backed by a substantial $16 million funding injection. This included $6.5 million in commitments from Valor Siren Ventures and Augeo, highlighting a robust financial backing to accelerate the launch of Kigo.
Augeo's commitment to innovation and expansion is evident in its strategic acquisitions. The acquisition of Brand Networks, a social media marketing pioneer, and Structural, an integrated community and connectivity platform, further strengthens Augeo's position in the enterprise engagement market. These strategic moves have contributed to Augeo's revenue growth and underscore its focus on providing comprehensive solutions to its diverse clientele.
Augeo Marketing Mergers and acquisitions (M&A) Activities
Augeo's journey has been marked by strategic mergers and acquisitions, showcasing its commitment to staying at the forefront of the industry. The recent formation of Kigo, the acquisition of Brand Networks, and the integration of Structural into Augeo's suite of workplace engagement tools highlight the company's aggressive expansion strategy. These moves not only enhance Augeo's capabilities but also position it as a versatile player in the loyalty and engagement technology landscape.
Augeo Marketing Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Augeo Marketing applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Augeo Marketing and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Augeo customers.
Augeo Marketing Overview
Ownership: - x
Number of Employees: 400
Functional Market: Succession Planning,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Augeo Marketing Key Cloud and HCM Applications
Augeo
Augeo Marketing HCM and Cloud HCM Applications Revenues, $M:
Type/Year | 2022 | 2023 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Augeo Marketing Revenue Breakdown by Type:
Augeo Marketing HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Augeo Marketing HCM Applications Revenues By Verticals, $M:
Augeo Marketing Total and HCM Applications Revenues by Region:
Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe |
Augeo Marketing Direct vs Indirect sales
Region | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
Augeo Marketing Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Augeo Marketing Customers
No. of Augeo Marketing Customers: 500
No. of Augeo Marketing HCM Applications Customers: x
No. of Augeo Marketing Cloud HCM Customers: x
No. of Augeo Marketing Cloud HCM Subscribers: 60 million
Augeo takes pride in serving over 70 of the top Fortune 500 companies, representing millions of users across more than 185 countries. This widespread reach demonstrates Augeo's global influence and its ability to cater to diverse industries. The acquisitions of Brand Networks and Structural have expanded Augeo's customer base, enabling it to offer innovative solutions to a broader spectrum of clients.
Augeo Marketing Market Opportunities, M&A and Geo Expansions
The opportunities for Augeo are vast, especially in the context of market trends and technological advancements. With the growing demand for digital experiences, Augeo is well-positioned to capitalize on the adoption of crypto loyalty and NFT engagement through its platform Heaps. Additionally, the expansion into new regions and the embrace of technologies such as Cloud, IoT, AI, and ML present avenues for further growth and innovation. Augeo's recent moves, including the formation of Kigo and the acquisitions of Brand Networks and Structural, indicate a strategic focus on embracing new opportunities in the loyalty and engagement space. The company's ability to adapt to market trends positions it as a key player in shaping the future of Open Loyalty and digital asset experiences.
Augeo Marketing Risks and Challenges
Despite its success, Augeo faces both internal and external risks. Internal challenges may include integration issues following acquisitions, ensuring seamless collaboration among diverse technologies and teams. Externally, market dynamics, evolving customer preferences, and competition pose challenges. Go-to-market strategies need to be agile to navigate the rapidly changing landscape of loyalty and engagement technologies.
Augeo Marketing Ecosystem, Partners, Resellers and SI
Augeo's ecosystem is strengthened through strategic technology integrations and partnerships. Augeo's integration of technology from acquired companies into its platform-based workplace engagement tools demonstrates a cohesive ecosystem that offers a wide array of solutions. The partnerships with publishers and social media platforms further enhance Augeo's ability to monetize first-party data and extend its reach across different channels.
Augeo Marketing Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Augeo Marketing Public Cloud and Infrastructure (IaaS)
- Augeo Marketing Platform (PaaS)
- Augeo Marketing Application Delivery
- Augeo Marketing Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
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