Bullhorn Strengths, Domain Expertise, and Key Differentiators
Bullhorn is a provider of CRM and operations software for the staffing industry. More than 11,000 staffing companies rely on Bullhorn's cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. After making its name in the staffing and recruiting market, Bullhorn has parlayed that success into the broader Customer Relationship Management applications market by focusing on areas such as customer insights analytics (Bullhorn Pulse) and sales force automation.
Bullhorn Recent Developments
In September 2023, Bullhorn announced the launch of its new Universal Search and Match (USAM) functionality within the Bullhorn for Salesforce product suite. In response to the prevalent talent shortage in today's competitive labor market, organizations providing talent services are confronted with the difficulty of identifying the best talent possessing the requisite skill set for open positions. According to Bullhorn's GRID 2023 Industry Trends Report, talent acquisition stands out as the primary challenge for staffing firms globally in 2023. In an endeavor to tackle these challenges, Bullhorn has introduced a new Universal Search and Match capability aimed at expediting the sourcing and placement of top talent. Leveraging AI recruiting tools for lead generation and talent sourcing, this feature enhances the efficiency of the recruitment process.
In October 2023, Bullhorn announced new product capabilities for its healthcare solution and revealed an expanding healthcare customer base. A growing number of healthcare staffing firms have come to rely on Bullhorn solutions to deploy healthcare professionals, with 21 of the top 25 healthcare staffing firms among their clientele. Atlas MedStaff, one of the fastest-growing staffing firms in the U.S., has made significant investments in multiple Bullhorn solutions to support thousands of traveling healthcare professionals.
Bullhorn's recently introduced Compliance Manager is designed to provide credentialing teams and staffing leadership with comprehensive visibility into the compliance status of their workforce. This tool helps them identify areas to focus on for faster clearance of providers to commence work. The Applicant Tracking System (ATS) features a dashboard showcasing the overall credential status of providers, and each placement includes a checklist of compliance-related requirements. Credentialing specialists can conveniently store and share credentials from a centralized location, ensuring easy access and the ability to track expiring credentials. Moreover, Compliance Manager is open to integration with Bullhorn Marketplace partners, enabling staffing firms to incorporate additional tools seamlessly and manage overall compliance within the same workflow.
In December 2020, Bullhorn launched a new messaging platform, Bullhorn Messaging. Powered by TextUs, Bullhorn Messaging helps recruiters communicate faster and build stronger relationships with leads, candidates, and customers by reaching them where they are – on their mobile phones.
In October 2019, Bullhorn increased investment in Bullhorn Consulting Services, including the promotion of team leader, staffing industry veteran Melissa Rosen, to Vice President of Bullhorn Consulting Services. Bullhorn Consulting Services pairs highly scalable service with staffing industry knowledge to help enterprise staffing customers complete their implementation of Bullhorn solutions in minimal time and with maximum confidence.
In February 2019, Bullhorn realized its vision to deliver a completely integrated front-to-back solution that combines time and expense, invoicing, gross margin calculation, and billing functionality with its market-leading front office into a single cloud-based system. This middle office suite is the culmination of years of experience and development from several Bullhorn teams, including those who joined Bullhorn following its Peoplenet acquisition in November 2017.
Bullhorn Mergers and acquisitions (M&A) Activities
In November 2021, Bullhorn acquired cube19, a longstanding Bullhorn Marketplace partner and the provider of analytics and reporting solutions for the Bullhorn platform. This acquisition is the latest major investment by Bullhorn in helping staffing agencies around the world to transform their businesses in an era of ubiquitous digitization. The combination of cube19’s analytics suites and Bullhorn deliver real-time, actionable insights to business executives and operational leaders to help them achieve highly scalable growth.
In July 2021, Bullhorn acquired Sirenum, a provider of shift scheduling and workforce management solutions for enterprise staffing companies on Salesforce. This acquisition is a major investment to help Bullhorn for Salesforce enterprise customers, especially those in Europe, grow and scale their businesses in the new world of work.
In January 2020, Bullhorn acquired Herefish, a provider of automation solutions for staffing firms. Herefish, a longtime Bullhorn Marketplace partner, is one of the leading providers of staffing business process automation, and its solutions help Bullhorn customers improve recruiter productivity, maintain higher data quality and accuracy, and improve communication between recruiters, colleagues, candidates, and customers.
In October 2019, Bullhorn acquired Erecruit. The acquisition of Erecruit is a strategic investment in Bullhorn’s vision to help staffing companies realize the promise of digital transformation in their businesses. Specifically, Bullhorn is excited about three strengths that the Erecruit team will provide. The first is intellectual property, which includes deep pay and bill, onboarding, and mobile candidate experience capabilities. The second is strong internal talent, comprising employees who have in-depth knowledge of the staffing industry, pay and bill processes, and large-scale pay and bill deployments. And the third is the Erecruit team’s long-standing relationships with some of the leading staffing firms in the industry and experience in addressing their diverse needs.
In March 2018, Bullhorn acquired Talent Rover and Jobscience, two of the leading providers of recruitment software built on the Salesforce platform. Following Bullhorn's recent acquisition of the Salesforce-powered Connexys to serve customers in Europe, Talent Rover and Jobscience will help Bullhorn further its investments to serve those companies that have made a commitment to the Salesforce ecosystem in North America and the rest of the world.
Bullhorn Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Bullhorn applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Bullhorn and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Bullhorn Cloud, customers.
Bullhorn Overview
Ownership: - Stone Point Capital, Insight Partners, and Genstar Capital
Number of Employees: 1400
Functional Market: Absence and Leave Management, Scheduling, Time and Attendance, Payroll, Compliance, Sourcing, Onboarding, Recruiting, Candidate Relationship Management, Applicant Tracking Systems,
Key Verticals: Healthcare, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Professional Services,
Bullhorn Key Cloud and HCM Applications
Bullhorn Cloud,
Bullhorn HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Bullhorn Revenue Breakdown by Type:
Bullhorn HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Bullhorn HCM Applications Revenues By Verticals, $M:
Bullhorn Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Bullhorn Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
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| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Bullhorn Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Bullhorn Customers
No. of Bullhorn Customers: 11000
No. of Bullhorn HCM Applications Customers: 11000
No. of Bullhorn Cloud HCM Customers: 11000
No. of Bullhorn Cloud HCM Subscribers: 350000
More than 11,000 recruitment companies rely on Bullhorn's cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. Among its customers are Mee Derby&Company, The McIntyre Group, ReThink Recruitment, Spencer Ogden, WinterWyman, Talascend, Forrest Solutions, All Medical Personnel, AVID Technical Resources, Mom Corps, Swift Worldwide Resources, Harvey Nash, HireMinds, Peoplebank, Syntax, Rotator Staffing Services, BrookSource, Swift Worldwide Resources, Investigo, JAM Recruitment, Solomon Page Group, Personified, CompuCom, Morgan McKinley and others.
Bullhorn Market Opportunities, M&A and Geo Expansions
In 2023, Bullhorn has made several promotions within its leadership team, Kelley Morse has been promoted to Chief People Officer. Based in Boston, Morse will be responsible for overseeing Bullhorn's global human resource organization, encompassing talent acquisition, HR business partners, people operations, compensation, learning and development, analytics, and diversity, equity, and inclusion. Jonathan Bedard has been promoted to Chief Marketing Officer. Based in Boston, Bedard will lead Bullhorn's global marketing organization, including product marketing, demand generation, content, operations, and creative. Sarah Glass has been promoted to SVP, Customer Success & Global Support. Based in Texas, Glass will be in charge of overseeing customer success and global support functions, with a focus on creating a cohesive experience for customers using Bullhorn solutions. This includes product training, technical support, and ongoing optimization and best practices.
Bullhorn unveiled that Stone Point Capital becomes the lead investor to power the next phase of the company’s growth. Insight Partners and Genstar will remain investors in the business. Stone Point was attracted to Bullhorn on the strength of its long-term opportunity to serve the global staffing and recruiting industry, its consistent revenue growth, and its reputation for customer success. The entire Bullhorn management team will remain with the company to execute its strategic roadmap and continue its mission to create an incredible customer experience.
In February 2020, Bullhorn has been accepted as a partner in the Military Spouse Employment Sponsorship (MSEP) for the class of 2020. The MSEP is a Department of Defense (DoD)-a funded initiative that connects military spouses with hundreds of partner employers who have committed to recruit, hire, promote, and retain military spouses. Through the MSEP, Bullhorn will be able to expand its commitment to cultivating great talent with access to a unique and talented group of professionals — military spouses. This is a skilled, diverse, and motivated group with a strong work ethic and sought-after 21st-century skills.
In January 2019, Bullhorn and BlueVine, a leading provider of online invoice factoring to the staffing and recruiting industry, increased their commitment to fostering the growth of small and medium-sized staffing agencies through an innovative partnership. Enabling access to invoice factoring and business credit lines provided by BlueVine, Bullhorn’s small and medium-sized staffing firm customers can accelerate their business growth with fast and flexible access to working capital.
Bullhorn showed increasing in 2018 revenue versus 2017 revenue. Additionally, 75 percent of staffing and recruiting professionals remained optimistic for a successful 2018, as they did for 2017, despite increasing concerns and emerging challenges related to automation, digital staffing platforms, macroeconomics, and politics.
Bullhorn Risks and Challenges
The staffing and recruiting industry faces inherent risks, including talent shortages that challenge the ability to meet client demands. Economic downturns can reduce demand for services, while regulatory compliance issues pose legal and financial threats. Dependence on a few key clients can lead to revenue vulnerability, and failure to adopt technological advancements may result in a loss of competitiveness. Additionally, reputation management is crucial, as negative reviews or ethical concerns can adversely impact a company's standing in attracting clients and candidates.
Bullhorn Ecosystem, Partners, Resellers and SI
In October 2021, PIXID Group, the largest European-owned recruitment technology provider partnered with Bullhorn. The combined expertise and increased service offering from the partnership reinforce the position of both companies in key global recruitment markets.
Bullhorn has enhanced the breadth and depth of its partner ecosystem through tighter integrations with several key partners and through the expansion of the Marketplace and Developer Partner programs. This growth and investment are helping deliver an incredible experience to customers on the Bullhorn platform. Many Bullhorn partners, including CareerBuilder, LinkedIn, and Monster, have worked with Bullhorn to enhance their integrations. CareerBuilder has fully integrated its CareerBuilder Employment Screening tool into the Bullhorn ATS; Bullhorn plans to integrate with LinkedIn Recruiter System Connect (RSC). This will allow recruiters to get a more up-to-date and full view of a candidate from their LinkedIn profile, and access InMails and LinkedIn Recruiter notes within Bullhorn; Monster has increased the scope of integrated and mobile solutions available to Bullhorn clients, developing a more intuitive candidate application experience and leveraging its semantic knowledge base to proactively match those candidates to job openings within Bullhorn.
Furthermore, the most extensive recruitment-centric ecosystem in the industry, the Bullhorn Marketplace Bullhorn's partner program – has significantly advanced over the past year. Technology partners can seamlessly integrate with both Bullhorn and Bullhorn for Salesforce via robust application programming interfaces (APIs). As a result, Bullhorns software-as-a-service-based partner ecosystem provides staffing and recruiting firms with the tools they need to increase their efficiencies, streamline their operations, and maximize their productivity.
Bullhorn Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Bullhorn Public Cloud and Infrastructure (IaaS)
- Bullhorn Platform (PaaS)
- Bullhorn Application Delivery
- Bullhorn Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
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