Culture Amp Strengths, Domain Expertise, and Key Differentiators
Culture Amp is a People & Culture Platform helping companies take action to improve employee engagement, retention, and performance. Culture Amp's key benefits are insights across the employee experience from engagement and performance, diagnostic, deep dive, and pulse surveys with powerful analytics and action planning and performance evaluations, 360º reviews, goal tracking, and continuous feedback.
Culture Amp Recent Developments
In September 2021 Culture Amp released a collection of new capabilities designed to empower organizations to succeed in the Great Culture Transformation. The combination of high turnover and associated hiring reshuffles in the workforce is providing an opportunity to integrate new and innovative ideas and approaches to transform workplace culture. Culture Amp’s new survey summary empowers employees with next-level transparency by providing all employees with engagement survey results, directly connecting survey results with growth opportunities and coaching opportunities, and providing personalized insights.
To encourage companies to share more information with their employees, Culture Amp is launching a new survey summary to provide all employees with the reports and data they need to reimagine their employee experience. The survey summary connects engagement data with actionable insight and provides next-level transparency. The survey summary provides the data and recommended insight to empower employees to acquire new skills, put them into practice, and drive more meaningful and productive outcomes for their teams.
Culture Amp pioneered the first real-time employee engagement platform which many in the industry have attempted to clone. Today, the company is an influential resource for global HR leaders and people & culture teams – helping companies take action to improve employee engagement and foster diversity & inclusion within the workplace. Culture Amp’s mission is to positively impact 100 million people’s lives by creating a better world of work for all.
Culture Amp Mergers and acquisitions (M&A) Activities
In October 2021 Culture Amp has acquired cultural values recognition company, Disco. Disco helps companies recognize and celebrate values-driven work, foster team appreciation, and improve company culture across distributed teams. Together the two companies will accelerate their shared vision of creating a better world of work by helping people feel more connected, valued, and engaged at a critical time for organizations. The acquisition continues to enhance Culture Amp’s end-to-end employee experience platform, as it empowers companies to transform employee engagement, develop high-performing teams, and retain talent.
In January 2019, Culture Amp acquired Zugata, an innovative AI-based peer-to-peer development platform.
Culture Amp Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Culture Amp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Culture Amp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Culture Amp customers.
Culture Amp Overview
Ownership: - x
Number of Employees: 480
Functional Market: Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K331, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Culture Amp Key Cloud and HCM Applications
Culture Amp HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Culture Amp Revenue Breakdown by Type:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Culture Amp HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2021 HCM Revenues, By Sub-Functional Markets, $M
Culture Amp HCM Applications Revenues By Verticals, $M:
Culture Amp Total and HCM Applications Revenues by Region:
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 HCM Applications Revenues, $M|
Culture Amp Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Culture Amp Customers - Breakdown by Geo, Size, Vertical and Product
No. of Culture Amp Customers: 4500
No. of Culture Amp HCM Applications Customers: 4500
No. of Culture Amp Cloud HCM Customers: 4500
No. of Culture Amp Cloud HCM Subscribers: 4000000
Culture Amp is used by 4500 customers including Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald's, Mercy Health, Salesforce, Slack, and many more.
Culture Amp Market Opportunities, M&A and Geo Expansions
In July 2021 Culture Amp received a $100 million Series F funding round from TDM Growth Partners (TDM) and Sequoia Capital China with participation from new investor Salesforce Ventures and existing investors Felicis Ventures, Blackbird Ventures, Index Ventures, Sapphire Ventures, Skip Capital, Grok Ventures and Global Founders Capital.
In September 2019, Culture Amp raised $82m in Series E funding. The round was led by Sequoia Capital China with participation from existing investors Sapphire Ventures, Felicis Ventures, Index Ventures, Blackbird Ventures, Hostplus, Skip Capital, and Grok Ventures and new investors Global Founders Capital and TDM Growth Partners. The company, which has raised over $158m in total funding to date, intends to use the capital to accelerate global expansion and develop its products and offerings.
Culture Amp Risks and Challenges
The move toward continuous, ad-hoc and spontaneous feedback process will entail micro services that assimilate project management and team collaboration, requiring HR performance management apps vendors to combine personalized evaluation and unstructured communication. The challenge is to deliver tangible benefits for small workgroups, while still using the same metrics to drive process improvement for the entire organization.
Culture Amp Ecosystem, Partners, Resellers and SI
Founded in 2011 by Didier Elzinga, Doug English, Jon Williams, and Rod Hamilton, it has offices in Melbourne, San Francisco, New York & London. Culture Amp sells its products mostly direct.
Culture Amp Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Culture Amp Public Cloud and Infrastructure (IaaS)
- Culture Amp Platform (PaaS)
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- Culture Amp Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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