ELB Learning (formerly eLearning Brothers) Among HCM Top 500

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ELB Learning (formerly eLearning Brothers) Strengths, Domain Expertise, and Key Differentiators

ELB Learning (formerly eLearning Brothers) offers a one-stop-shop ranging from strategic consulting and custom learning development to content libraries and various tools for creating rockstar learning experiences. Its globally-used products include Lectora for eLearning authoring, CenarioVR for VR authoring, The Training Arcade for gamification, three experiential learning management platforms, and the world's most extensive library of interactive eLearning assets and multimedia.

ELB Learning (formerly eLearning Brothers) Recent Developments

During January 2022, ELB Learning (formerly eLearning Brothers) expand its company portfolio acquiring Rehearsal, ​​a video-based practice and coaching platform and Origin Learning, based out of Chennai, India.

In February 2021, ELB Learning (formerly eLearning Brothers) launched the Rockstar Learning Platform, a digital learning platform that incorporates both LMS and LXP features, designed to provide a solution for today’s critical learning needs and challenges. The Rockstar Learning Platform also enables continuous knowledge streams through a combination of channels and user-generated content to eliminate bottlenecks in getting knowledge from those who have it to those who need it.

In April 2021, Lectora Desktop v. 21 launched followed by Lectora Online 5.0 - both featuring Modular Development which accelerates course development time with ready-made ID frameworks

ELB Learning (formerly eLearning Brothers) Mergers and acquisitions (M&A) Activities

In March 2021, ELB Learning (formerly eLearning Brothers) acquired The Game Agency. Working in collaboration since 2017, the two companies jointly serve clients including Chick-Fil-A, IHS Towers, and PayPal. The Game Agency’s other 250 clients include Bayer, Colgate Palmolive, Comcast, Facebook, Kellogg, Kimberly Clark, Nestle, Salesforce, Siemens, Wells Fargo, and Whole Foods. The Game Agency is the creator of The Training Arcade, a DIY game-authoring tool, that features ten game mechanics including the “official” Jeopardy! and Wheel of Fortunegames for Training and Education.

In April 2020, ELB Learning (formerly eLearning Brothers) has acquired two companies: course-building tools provider Trivantis and learning management system provider Edulence. Trivantis is best known for its authoring tool Lectora and its virtual reality course builder CenarioVR. Trivantis has served businesses, government agencies and educational institutions in more than 125 countries. Edulence is known for its learning management system (LMS), Knowledgelink, where consumers can host platforms for their eLearning content. The acquisitions bring ELB Learning (formerly eLearning Brothers) some new customers, but the three also served many of the same businesses. The company’s clients are mostly based in the U.S. ELB Learning (formerly eLearning Brothers) will explore packages to offer customers that include ELB Learning (formerly eLearning Brothers) products and those of the newly acquired companies

ELB Learning (formerly eLearning Brothers) Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ELB Learning (formerly eLearning Brothers) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ELB Learning (formerly eLearning Brothers) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified The Rockstar Learning Platform, CourseMill, The Training Arcade, CenarioVR, Rehearsal, Lectora Authoring Tool, ReviewLink, AssetLibrary customers.

ELB Learning (formerly eLearning Brothers) Key Cloud and HCM Applications

The Rockstar Learning Platform, CourseMill, The Training Arcade, CenarioVR, Rehearsal, Lectora Authoring Tool, ReviewLink, AssetLibrary

ELB Learning (formerly eLearning Brothers) HCM and Cloud HCM Applications Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

ELB Learning (formerly eLearning Brothers) Revenue Breakdown by Type:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

ELB Learning (formerly eLearning Brothers) Total and HCM Applications Revenues by Region:

Region% of Total Revenues2021 Total Revenues, $M2021 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

ELB Learning (formerly eLearning Brothers) Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

ELB Learning (formerly eLearning Brothers) Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified ELB Learning (formerly eLearning Brothers) Customers


No. of ELB Learning (formerly eLearning Brothers) Customers: 5000

No. of ELB Learning (formerly eLearning Brothers) HCM Applications Customers: x

No. of ELB Learning (formerly eLearning Brothers) Cloud HCM Customers: x

No. of ELB Learning (formerly eLearning Brothers) Cloud HCM Subscribers: x


The acquisitions bring ELB Learning (formerly eLearning Brothers) some new customers, making them a global/international brand. A larger portion of the company’s clients are in the U.S., but a majority of its clients are global brands.

Lectora has over 2,500 commercial and government customers worldwide in more than 125 countries in a variety of industries, offered in six languages. Among its customers are: Kettering Health Network, TORONTO 2015 Pan Am/Parapan Am Games, Auto-Owners Insurance, MPHI, P&G, Telfort, Scotiabank, Norwich Union, Chrysler, Meijer, PitneyBowes, United States Federal Agency, Micro Center Computer & Electronics, The Great-West Life, Grant Thornton, Translate Media and many others.

ELB Learning (formerly eLearning Brothers) Market Opportunities, M&A and Geo Expansions

In February 2022, ELB Learning (formerly eLearning Brothers) raised $54 million in a round led by RLG Capital and Trinity Investors preparing for more acquisitions this year.

In the Spring of 2021, Lectora Desktop 21 and Lectora Online 5.0 launched. Both releases feature Modular Development, a framework that accelerates course development. All authoring suites can be purchased via eCommerce. In Spring of 2021, The Training Arcade unveils Wheel of Fortune. In the Fall of 2021, the Rockstar Learning Platform LMS becaomes directly integrated with Lectora and The Training Arcade. CenarioVR is also now directly integrated with Lectora. In August 2020, ELB Learning (formerly eLearning Brothers) added 3D model support within its virtual reality course authoring platform, CenarioVR. By adding 3D object support, eLearning developers can quickly add an object in GLB format that can be rotated in 3D space, positioned, and animated. Plus, they can use it as a hotspot to trigger animated movement, bringing the online immersive experience to life.

In June 2020, ELB Learning (formerly eLearning Brothers) unveiled economically priced authoring tool packages. Built to meet every authoring need and budget, Silver, Gold, and Platinum suites include economical combinations of web-based, desktop, and VR authoring tools with the full ELB Learning (formerly eLearning Brothers) Asset Library. By introducing Lectora 19, Lectora’s latest desktop version as part of a diverse toolset, authors have the flexibility to author courses on a desktop or in the cloud. Furthermore, by including VR capabilities along with the entire ELB Learning (formerly eLearning Brothers) library with templates for all major authoring tools, authors now have every facet available to maximize results from eLearning.

ELB Learning (formerly eLearning Brothers) Risks and Challenges

Pricing starts at $2,374 for a Lectora Inspire license and 1st-year maintenance & support. Lectora is a part of a new ELB Learning (formerly eLearning Brothers) Authoring Suite which includes the ELB Learning (formerly eLearning Brothers) Asset Library and CenarioVR.

ELB Learning (formerly eLearning Brothers) Ecosystem, Partners, Resellers and SI

OpenSesame, Trailiant, BizLibrary, and ELB Learning (formerly eLearning Brothers) courseware can be integrated in the Rockstar Learning Platform, a collaborative LMS that accelerates the instructional design process. Rehearsal video coaching can also be added The Rockstar Learning Platform. All products integrate with one another.

ELB Learning (formerly eLearning Brothers) Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • ELB Learning (formerly eLearning Brothers) Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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