Fiverr Strengths, Domain Expertise, and Key Differentiators
The Fiverr platform connects businesses of all sizes with skilled freelancers offering digital services in more than 400 categories, across 8 verticals including graphic design, digital marketing, programming, video and animation. Using either the search or navigation tools, buyers can easily find and purchase productized services, such as logo design, video creation and editing, website development and blog writing, with prices ranging from $5 to thousands of dollars. Fiverr call this the Service-as-a-Product ("SaaP") model. Fiverr approach fundamentally transforms the traditional freelancer staffing model into an e-commerce-like experience. It's proprietary machine learning algorithms, together with their dataset on profiling, transaction and user behavior, which rapidly grows with increasing buyer and seller engagement, enable us to personalize our user experience, improve quality and provide a more robust ecosystem.
Fiverr Recent Developments
In October 2021, Fiverr acquired online learning company CreativeLive, a creative and entrepreneurial education platform where people can learn about design, business, photography, video, marketing and more. CreativeLive will remain a standalone organization.
Through COVID-19 it has been supporting its community through its SMBhelp site, through the Freelancers union and with microgrants to help small businesses get on their feet.
Fiverr Mergers and acquisitions (M&A) Activities
In November 2021, Fiverr acquired Stoke Talent, a all-in-one solution to help companies manage their work with freelance talent, for $95 million. This includes tools to onboard, pay, track budgets and more. With Stoke's product suite, Fiverr is looking to add more value to larger businesses and integrate with existing corporate workflows.
In July 2020 Fiverr acquired SLT Consulting a digital marketing agency that had built its business using Fiverr.
In February 2019, Fiverr acquired ClearVoice, subscription-based content marketing platform located in Phoenix, Arizona. Adding ClearVoice to the Fiverr portfolio is another way to ensure that professionals and larger businesses alike can conveniently and consistently access freelance talent for whatever they need, whenever they need it. Currently, content marketing-related services are among the most in-demand services on Fiverr, with content creation being one of the highest grossing verticals on Fiverr Pro, which is Fiverr’s top tier of freelancers. Fiverr intends to continue operating ClearVoice as a stand-alone subsidiary.
Fiverr Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Fiverr applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Fiverr and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Fiverr customers.
Ownership: - NYSE: FVRR
Number of Employees: 545
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Fiverr Key Cloud and HCM Applications
Fiverr HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2019||2020||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Fiverr Revenue Breakdown by Type:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Fiverr HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2020 HCM Revenues, By Sub-Functional Markets, $M
Fiverr HCM Applications Revenues By Verticals, $M:
Fiverr Total and HCM Applications Revenues by Region:
|Region||% of Total Revenues||2020 Total Revenues, $M||2020 HCM Applications Revenues, $M|
Fiverr Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Fiverr Customers - Breakdown by Geo, Size, Vertical and Product
No. of Fiverr Customers: x
No. of Fiverr HCM Applications Customers: x
No. of Fiverr Cloud HCM Customers: x
No. of Fiverr Cloud HCM Subscribers: x
Fiverr has 3.42 million active buyers.
Fiverr Market Opportunities, M&A and Geo Expansions
As a result of COVID-19, businesses everywhere have been forced to adapt and think about ways to augment their teams to be more flexible, agile and productive. Freelancers have proven themselves to be advantageous to small and large businesses all over the world, but their services have also proven themselves to be helpful to large non-profits, who typically run on smaller budgets and tight timelines. Overall 45% of businesses are using more freelancers than pre-Covid.
Fiverr Risks and Challenges
Fiverr face competition from a number of online and offline platforms and competitors that offer freelance services as part of their broader services portfolio including UpWork and Freelencer.
Fiverr Ecosystem, Partners, Resellers and SI
Fiverr have build one of the largest networks of buyers and freelancers in the world, generating a powerful network effect. As Fiverr buyers complete more transactions successfully, they bring referrals. As Fiverr buyer community grows and its seller support functions deepen, more freelancers with high value skills are attracted to Fiverr platform. Fueled by the growth of its seller base and the related expansion of talent breadth and depth, Fiverr is able to expand its ever growing catalog of Gigs, further accelerating value proposition to buyers and thus creating a strong growth flywheel.
In April 2020, Fiverr expanded its international footprint and launched its global marketplace in two new languages, French and Spanish. This followed the success of the company’s foray into the German language in February. International expansion continues to be a key growth strategy for Fiverr, and the potential to unlock further opportunities in the European market is huge. Combined, France and Spain have over six million small businesses and an estimated 25 million independent workers. It has since launched sites in Dutch and Italian.
Fiverr Cloud Platform (PaaS) and Infrastructure (IaaS) Details
Subscribe to read more about:
- Fiverr Public Cloud and Infrastructure (IaaS)
- Fiverr Platform (PaaS)
- Fiverr Application Delivery
- Fiverr Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
Copyright © 2022, APPS RUN THE WORLD