Guru.com Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

5001 Baum Blvd. Suite 760

Pittsburgh, PA, 15213, United States

1 412-687-2228

https://www.guru.com/

207 Guru.com

Guru.com Strengths, Domain Expertise, and Key Differentiators

The growing influx of freelancers to Guru.com serves as a reliable indicator for the platform, signaling a prospective increase in its customer base. The implementation of SafePay payment protection further enhances the platform's appeal. Freelancers, reassured by the payment protection mechanism, gain confidence in receiving compensation for their services, while employers find security in the ability to review work before settling an invoice. Additionally, Guru.com offers a diverse range of payment and withdrawal options, contributing to the overall assurance of secure and seamless transactions on the platform.

Guru operates as a privately held and self-funded online job marketplace, situated in Pittsburgh, PA, USA. Its inception dates back to 1998 when Inderpal Guglani founded it as eMoonlighter.com. Notably, Guru emerged as a competitor in the domain and was later acquired by the HR software company Unicru. Subsequently, in 2003, Unicru divested the Guru domain name and logo, leading to the rebranding of eMoonlighter.com as Guru. This strategic transition marked a pivotal phase in the company's evolution within the online job marketplace landscape.

Guru.com Recent Developments

In May 2020, Guru strategically enhanced its platform by introducing the "Education & Training" category. This strategic move aimed to optimize the online freelancer selection process for employers, providing a more targeted and efficient approach in aligning with the specific needs of businesses seeking expertise in this domain.

Guru functions as a prominent freelance marketplace, facilitating the connection between companies and freelance professionals for project-based assignments. Originally established as eMoonlighter.com in Pittsburgh, the company has retained its headquarters in the same location. Founded in 1999 as an online hub specifically designed for high-tech professionals seeking short-term contracts, Guru gained significant financial support in its early stages. The company, under the leadership of brothers Jon and James Slavet, secured $3 million in angel funding and an additional $16 million in a comprehensive venture round, with prominent investors such as Greylock Partners and August Capital leading the funding efforts.

Guru.com Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Guru.com applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Guru.com and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Guru.com., customers.

Guru.com Key Cloud and HCM Applications

Guru.com.,

Guru.com HCM and Cloud HCM Applications Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Guru.com Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Guru.com Total and HCM Applications Revenues by Region:

Region% of Total Revenues2023 Total Revenues, $M2023 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Guru.com Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Guru.com Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Guru.com Customers


No. of Guru.com Customers: 800000

No. of Guru.com HCM Applications Customers: 800000

No. of Guru.com Cloud HCM Customers: 800000

No. of Guru.com Cloud HCM Subscribers: 3 million


The organization's strategic focus revolves around facilitating small and medium businesses (SMBs) in accessing specialized talent globally for short-term project assistance. Emphasizing the significant role of small businesses, which constitute 80% of the United States workforce, the company positions itself as a key player in supporting this segment. With a global membership exceeding 3 million, the Guru site serves as a robust platform for the completion of approximately one million jobs. Notably, the platform has facilitated transactions amounting to around $200 million between employers and freelancers, underscoring its substantial impact on the freelance job market.

Guru.com Market Opportunities, M&A and Geo Expansions

Ray Marcy, the former CEO of Spherion, a Florida-based staffing company, assumed the role of CEO at Guru Inc. This strategic leadership transition reflects the company's intent to bring in executive expertise with a background in the staffing industry. Under Marcy's leadership, the company enlisted the services of industrial psychologists Janz and Dan Crow, signaling a deliberate move to leverage psychological insights in the development of new software. This decision aligns with a broader strategy to enhance the company's technological capabilities and align them with the unique demands of the staffing and freelance marketplace.

In February 2002, Guru introduced its SmartMatch technology, designed to align resumes and other pertinent information about job applicants with suitable job opportunities. Concurrently, the company innovated by implementing a candidate profiling system, employing methodologies from Industrial and Organizational Psychology. This strategic initiative aimed to enhance the company's capability to comprehensively assess and discern a candidate's aptitude and compatibility for specific job roles

In December 2002, Unicru, a human resources software company headquartered in Portland, Oregon, acquired Guru. Following the acquisition, Guru's technology and workforce continued to operate under the Unicru umbrella, concentrating on the development of software tailored to assist major employers in evaluating and recruiting job applicants. Notably, Unicru opted to divest the Guru.com domain name and logo, selling them to eMoonlighter.com. Subsequently, eMoonlighter.com underwent a rebranding, adopting the name Guru.com.

Guru.com stands out as a platform that directly facilitates connections between businesses and employees across 160 different fields. Despite offering certain fundamental services at no cost, the company has sustained profitability, showcasing its ability to navigate a competitive landscape while maintaining financial viability.

Guru.com Risks and Challenges

It's not easy to stay ambitious with competitors such as Upwork, Fiverr, Freelancer.com, and PeoplePerHour.

As with any other freelancing site, problems arise, especially with payment issues. Some complaints are about payments being processed even though work is incomplete. Also, freelancers have the ability to remove a certain number of reviews or feedback based on their blocking power, which depends on the number of dollars the freelancer has spent on Guru for a certain period.

Guru, however, provides employers with other resources and tips to make sure that their hiring for their projects goes smoothly, even the first time. Some of these tips include posting clear job descriptions; carefully assessing a candidate’s profile, portfolio, ratings, and quotes; and not making payment before receiving complete or agreed-upon work.

Guru.com Ecosystem, Partners, Resellers and SI

Guru predominantly conducts its sales through its websites, with around 80% of all payments made to freelancers via Guru.com originating from employers based in the United States. The remaining 20% is predominantly contributed by companies in the United Kingdom, Canada, and Australia. While the United States holds a majority in the Guru.com freelancing pool at 51%, India constitutes 26%, reflecting a substantial presence. Furthermore, there is noteworthy international participation among freelancers, with significant contributions from Canada, Pakistan, Ukraine, the United Kingdom, Romania, and Australia.

Guru.com Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Guru.com Public Cloud and Infrastructure (IaaS)
  • Guru.com Platform (PaaS)
  • Guru.com Application Delivery
  • Guru.com Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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  1. ESB, a Ireland based Utilities organization with 9200 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
ESBUtilities9200$9.5BIreland2024-07-10