Gusto Among HCM Top 500

525 20th Street

San Francisco, CA, 94107, United States

1 800 936 0383


Gusto Strengths, Domain Expertise, and Key Differentiators

Gusto (formerly ZenPayroll) is a company that provides a cloud-based payroll, benefits, and human resource management software for businesses based in the United States. Gusto handles payments to employees and contractors and also handles electronically the paperwork necessary to help client companies comply with tax, labor, and immigration laws. Gusto is operational in all 50 US states.

Gusto Recent Developments

In October 2021, Gusto updated it's People Platform with more remote work features such as, Mobile Time Tracking and Geolocation, Remote Hiring & Onboarding,

In July 2020, during the COVID-19 pandemic outbreak, Gusto had shipped 40+ new features that more than 6,000 accountants are using to help small businesses receive vital aid and relief, stay compliant, and be in a better position to take care of their teams. They’ve helped their customers secure more than $2 billion in approved PPP loans and built a comprehensive resource hub that simplifies legislation.

Payroll service Gusto said it plans to quadruple the size of its engineering staff in Denver in 2018 as the company plans to add new features to its web-based payroll and benefits software aimed at small businesses.

Gusto Mergers and acquisitions (M&A) Activities

In June 2021, Gusto acquired Ardius, a startup designed to automate tax compliance particularly around R&D tax credits.

Gusto Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Gusto applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Gusto and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Gusto, customers.

Gusto Key Cloud and HCM Applications


Gusto HCM and Cloud HCM Applications Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Gusto Revenue Breakdown by Type:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Gusto Total and HCM Applications Revenues by Region:

Region% of Total Revenues2021 Total Revenues, $M2021 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Gusto Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Gusto Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Gusto Customers

No. of Gusto Customers: 200000

No. of Gusto HCM Applications Customers: x

No. of Gusto Cloud HCM Customers: x

No. of Gusto Cloud HCM Subscribers: x

Gusto is reimagining HR, payroll, and benefits for over 200,000 companies nationwide. Among its customers are: Reach, Loan Hero,, iMedicare, Kids Atelier, Octopus Creative, Housegreening, GreenLid, Tinpot Creamery, Nicole Chan Photography, Elevate, Andy's Auto, Ealchemy, Avant Barre, Common Wealth Joe, Via Church and many others.

Gusto Market Opportunities, M&A and Geo Expansions

In August 2021, Gusto raised $175 million in a Series E funding round, along with new additions to the Gusto Board of Directors, that will help us accelerate our impact for the customers we serve.

In July 2018, Gusto raised $140 million in a Series C funding round. The investment will be used to drive significant additions to Gusto's all-in-one payroll, benefits and HR technology platform including new capabilities to help employees manage when and how they get paid. The company recently launched Flexible Pay, which lets employees choose when they want to get paid, regardless of their employer's pay schedule and without affecting their employer's payroll or cash flow.

Gusto Risks and Challenges

With high-profile backers like Google Capital, Gusto is chasing steep growth in both HR and payroll apps market. The question is whether it can succeed in all segments with increased competition and lofty expectations.

Gusto Ecosystem, Partners, Resellers and SI

In March 2021, JazzHR, recruiting software provider for small and medium-sized businesses, announced an integrated partnership with payroll-management provider Gusto, designed to help small and midsize businesses speed the transition from candidate to employee. The companies' integrated solution enables mutual customers to easily and securely send new-hire information directly to Gusto from JazzHR to create payroll records, eliminating manual data entry and seamlessly kicking off the onboarding process.

In July 2018, Xero chooses Gusto as U.S. Strategic Payroll Partner, with this partnership Xero assures its customers that they will see benefits from a seamless Gusto integration experience, including single sign-on, cash flow management and accountant collaboration. Gusto sells direct with help from 3,000 accountants as partners. Among Gusto integration partners are Xero, Quickbooks Online, Quickbooks Desktop, Freshbooks, Aplos, TSheets, When I Work, Ximble, eBility Time Tracker and many more.

Gusto Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Gusto Public Cloud and Infrastructure (IaaS)
  • Gusto Platform (PaaS)
  • Gusto Application Delivery
  • Gusto Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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