Haufe Among HCM Top 500

Munzinger Strasse 9

Freiburg, x, 79111, Germany

49 80 0505-0445



Haufe Strengths, Domain Expertise, and Key Differentiators

The Haufe Group stands for management that puts the staff at the center of corporate thinking and behavior. All services and solutions have the objective of enabling the staff to contribute to the greater success of the company with their knowledge and capabilities. The Umantis Talent Management software, allows employees to play an active part in shaping their development in the company. This web-based solution maps all processes associated with the life-cycle of a staff member - from recruitment through performance management and personnel development, and all the way through to succession planning and onboarding. Umantis supports hierarchically organized companies and at the same time allows autonomous behavior by teams and staff. With this bottom-up approach, Haufe is one of the few suppliers in the market for talent management software that promotes both the efficiency and excellence of organizations as well as new, agile corporate structures. Based on this realization, Haufe has developed a model to improve the understanding of organizations and their challenges - and to develop corresponding solutions: The 'Haufe Quadrant' which depicts the interaction between the two decisive parameters of any company - the people and the organizational structure. In the future, companies will need a sustainable “operating system” with several organizational models that are adequate for all staff needs and all organizational designs.

Haufe Recent Developments

In 2020 Haufe appointed Birte Hackenjos as CEO, and Harald Wagner as CFO. With these appointments, the shareholders and partners are carrying on the successful and tried-and-true dual leadership principle.

Haufe Mergers and acquisitions (M&A) Activities

In November 2020, Haufe Group sold its subsidiary Haufe Discovery to A. Stein’sche Mediengruppe. The 45 jobs in Leipzig will be preserved, and the creation of new positions is anticipated.

In October 2018, Haufe Group acquired a stake in Fintech Kontist. The combination of accounting and a financial solution offers companies a new and innovative way of automating all their administrative processes through a single platform.

Haufe Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Haufe applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Haufe and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Haufe Umantis Talent Management Software, Lexware ERP customers.

Haufe Key Cloud and HCM Applications

Haufe Umantis Talent Management Software, Lexware ERP

Haufe HCM and Cloud HCM Applications Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Haufe Revenue Breakdown by Type:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Haufe Total and HCM Applications Revenues by Region:

Region% of Total Revenues2021 Total Revenues, $M2021 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Haufe Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Haufe Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Haufe Customers

No. of Haufe Customers: 100000

No. of Haufe HCM Applications Customers: x

No. of Haufe Cloud HCM Customers: 1000

No. of Haufe Cloud HCM Subscribers: 5 million

More than five million users in around 100,000 companies and organizations of all sizes and almost all industries use Haufe's Group solutions. On the other hand, Haufe-umantis has over 1000 talent management suite customers and over 5 million users worldwide.

In 2013 alone, Haufe-umantis had 250+ customer wins, most of them based in European German speaking countries. Among its customers are: Services/Consultancy (Adecco, APM Payroll Service, Aurelius Beratungs GmbH, Bautzen.IT, Diehl Informatik GmbH, Drees&Sommer, Flyeralarm, Hewlett Packard, Jochen Schweitzer, Luther, PWC), Energy Suppliers (badenova, EWE, Repower, Suntech, Tennet), Finance/Insurance (Aargauische Kantonalbank, CSS Versicherung, Ergo, HDI Gerling, LVM Versicherung, Raiffeisen Schweiz, SIX Group, St.Galler Kantonalbank, VHV Holding AG), Education&Research (Alexander von Humboldt Stiftung, Fraunhofer, Max Planck, Stiftung Lesen, Studentenwerk Aachen), Health (Herz- und Diabeteszentrum NRW, Hirslanden Gruppe, hkk - Erste Gesundheit, Inselspital Bern, Katholischer Hospitalverbund Hellweg, Kinderspital Zürich, Kliniken der Stadt Köln, Schwarzwald-Baar Klinikum, Städtisches Klinikum Braunschweig, UMM Mannheim, Vivantes Netzwerk für Gesundheit GmbH), Wholesale and Retail (C;A, Carglass, Edeka, Eduscho, Emmi, Migros, Olympus, Tchibo, Tom Tailor, Tomas Sabo), Industrial&Machine Construction (Allessa Chemie, Bose, Bühler AG, Geberit, Georg Fischer, Goodyear, Haniel, Kion, Kuka), Media/Television (allesklar.com, Bertelsmann AG, Cinemaxx, Cornelsen Verlag, FAZ, Haufe-Lexware, NZZ, Ringier AG, Schweizer Radio und Fernsehen, Spiegel, Süddeutsche), Public Agencies (Auswärtiges Amt, Kanton Aargau, Kanton Neuchatel, Landkreis Lörrach, Landwirtschaftskammer Niedersachsen, Stadt Achim, Stadt Solingen, Stadtverband Ludgwisburg), Pharmaceuticals (Bayer, Clariant, Currenta), Tourism/Logistics (KoelnMesse GmbH, Kuoni, Lemlog, Messe Düsseldorf, Messe Hamburg, Nürnberg Messe GmbH, Swissport, Tönsmeier), Higher education (Goethe Universität Frankfurt, Fachhochschule Bonn-Rhein-Sieg, Fachhochschule Darmstadt, Fachhochschule München, Uni Karlsruhe, Uni Mannheim, Uni St.Gallen, Uni Stuttgart) and many more.

Haufe Market Opportunities, M&A and Geo Expansions

Despite a slight drop in revenue, the main drivers of the good entrepreneurial development in the second year of the COVID-19 pandemic were primarily cloud-based solutions, but also the development of learning and further education offerings. The Haufe Group actively promotes digital togetherness and supports an active shaping of digitalization. In the future period, Haufe will dedicate itself to exploiting the potential and opportunities of digitization. They expect that the positive trend they see in both, their existing business and innovation projects, will continue in the upcoming financial year and that will be able to realize the further potential for profitable growth and entrepreneurial success.

Haufe Risks and Challenges

Revenues for 2020 are slightly decreased by around 4% compared to the previous year, probably due to the sale of Haufe Discovery in Leipzig. Additionally, Joachim Rotzinger, the Managing Director of Haufe, who has played a major role in their successful strategic transformation and the associated development, is leaving the Haufe Group. It will be challenge for Haufe, under these circumstances, to make a strong strategy for the further success and growth of the company.

Haufe Ecosystem, Partners, Resellers and SI

The Haufe Group's head office is in Freiburg, Germany and has 19 offices in six countries. Locations for the EMEA region are St. Gallen, Switzerland, Munich and Frankfurt, Germany. Worldwide locations are in San Francisco, California; Atlanta, Georgia and Huntsville, Alabama (technical support and services) for the Americas region and in Tokio and Beijing for the APAC region. Umantis does most of its sales via direct sales which is consist of over 60 direct sales representatives.

In 2010, Umantis become a global solution partner of SAP. In the context of this cooperation, SAP benefits from their SAP Business ByDesign, the On-Demand-Business software for medium-sized businesses, from the long-time experiences of the Swiss market leader in web-based applicant and talent management. As a result, SAP customers can use the integrated software of the company from St. Gallen for their applicant management, employee review meetings, or personnel development. Umantis now sells its recruiting management solution in the SAP Store.

Umantis has implementation and reseller partnerships with the following companies: Hewlett Packard (Healthcare Providers), Promerit HR + IT Consulting AG, HR Campus, skill¬partners AG (Insurance Industry), Lohn&HR GmbH (Local Government), and HR Force EDV-Beratung GmbH (Austria based companies). It also has strategic partnerships with the following companies Aconso AG (digital personal file), Ingentis Softwareentwicklung GmbH, Viasto GmbH (Video Interviews), Institut für persönlichkeitsorientiertes Management AG (Profiling), Solique ag, Prospective Media Services, Textkernel, Energy factory St.Gallen AG, Haufe Akademie Consulting, HR Pepper, Resourceful Humans, and Humatica, Broadbean, Unio, Publicitas, Prospective Media (job posting), Textkernel (CV Parsing), The Haufe Group product portfolio (corporate knowledge management, e-learning and academy solutions, job reference tool, etc.). Haufe Umantis recently signed a strategic partnership with Cygnusstrategy (US) for implementation and compliance services in the USA.

Haufe Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Haufe Public Cloud and Infrastructure (IaaS)
  • Haufe Platform (PaaS)
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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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