IBM Among HCM Top 500

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IBM Recent Developments

Acquisition strategy may shift in response to Cloud focus.

IBM Key Cloud & HCM Applications

Clearleap, IBM Campaign, IBM Commerce on Cloud, IBM Configure, Price, Quote, IBM Customers Experiene Analytics, IBM Interact, IBM Marketing Cloud, IBM Procurement, IBM WebSphere Commerce, Kenexa, Sterling, Ustream

SCORES Analysis

IBM Strengths

It would not do justice to say that IBM has bought itself into the Cloud. For decades IBM has been selling turnkey solutions – or timeshare systems - that render licensing and installing software obsolete.

Still acquisition has become an effective means for IBM to better position itself in the age of the Internet, which has expanded the concept of computing to cover all kinds of online technologies. Over the years IBM has invested billions of dollars acquiring companies that provide different Cloud products and services.

In the enterprise applications space, IBM has bought Kenexa for talent management, Demantec for demand management, Tealeaf for customer experience management, Vivisimo for search, Varicent for incentive compensation, Emptoris for sourcing, Unica for marketing, Coremetrics for Web analytics and Sterling Commerce for Electronic Data Interchange, Managed File Transfer and Configure Price Quote, just to name a few. More recent purchases include Xtify for its cloud-based mobile messaging tools and Silverpop, for cloud-based marketing automation.

Following these acquisitions, IBM proceeded to integrate them – now exceeding 100 applications - in order to drive better data quality and decision making for line of business managers from sales and marketing executives to those responsible for HR, IT and supply chain. For example, IBM Mobile Feedback App, a new cloud-based mobile application that allows these LOB users to quickly plug into the opinions and ideas of employees. IBM's retail merchandising cloud, formerly Demantec now includes a new capability to help multi-channel and pure play retailers increase sales and profitability, while maintaining a competitive price position.

The bottom line is that the granddaddy of computing is capable of delivering a new breed of Cloud applications that leverage IBM’s expertise in hardware and middleware, outsmarting some of the startups because of its deep pocket and a deeper understanding of millions of its customers.

When combining its applications, software infrastructure and services for private, public and hybrid clouds, IBM already achieved $7 billion in revenue for Cloud-based solutions in 2014, up from $4.4 billion in 2013 and $2.6 billion in 2012.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

IBM HCM & Cloud HCM Applications Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

IBM 2016 Revenue Breakdown by Type:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

IBM 2016 Total & HCM Applications Revenues by Region:

Region % of Total Revenues 2016 Total Revenues, $M 2016 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

IBM Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

IBM Customers

No. of Customers: Subscribe

No. of HCM Applications Customers: Subscribe

No. of Cloud HCM Customers: Subscribe

No. of Cloud HCM Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

IBM Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

IBM Risks

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  • Ability to handle internal and external risk and challenges

IBM Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

IBM Cloud Platform (PaaS) & Infrastructure (IaaS) Details

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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