Instructure, Inc. Among HCM Top 500

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Instructure, Inc. Strengths, Domain Expertise, and Key Differentiators

Instructure is a software-as-a-service (SaaS) technology company that makes software that makes people smarter. With a vision to help maximize the potential of people through technology, Instructure created Canvas, Gauge, Arc and Bridge to enable organizations everywhere to easily develop, deliver and manage engaging face-to-face and online learning experiences.

To date, Instructure has connected millions of instructors and learners at more than 6,000 educational institutions and corporations throughout the world.

Instructure, Inc. Recent Developments

In July 2021, Instructure raised about $250 million during its initial public offering, selling 12.5 million shares at a midpoint price range of $20. The IPO gave the company a valuation of almost $2.9 billion. It also marked a return to the public markets for Instructure, which had been traded on the New York Stock Exchange since 2015 until private equity firm Thoma Bravo acquired it for $2 billion in March 2020. Instructure is once again using the INST ticker symbol on the NYSE, and Thoma Bravo retained a majority of the company’s shares — 88 percent of common stock.

They launched Canvas in February 2011 and have experienced rapid customer adoption in the education market. More than 100 corporate customers have implemented Canvas in order to deliver a more effective, simple way for their employees to learn. To better meet the needs of the corporate market, Instructure leveraged its platform to develop Bridge, which was launched in February 2015.

Furthermore, in July 2018, Canvas by Instructure released several new tools and enhancements at its annual edtech conference, InstructureCon. These new capabilities are designed to support education at scale, enhance the student experience, and further inform and empower educators and administrators. As the learning landscape evolves, Canvas continues to enhance its offerings and create new tools to make learning impactful for students, teachers, and administrators.

Instructure, Inc. Mergers and acquisitions (M&A) Activities

In November 2021, Instructure announced it has entered into an agreement to acquire Kimono, a leader in cloud-based data integration and interoperability for education. A long-time partner, and preferred integration solution of Canvas LMS, Kimono was rebranded as Elevate Data Sync as it joined the Instructure Learning Platform. Elevate Data Sync is a solution built specifically for education that enables secure syncing of student, staff, and learning data across applications within a school environment.

In July 2021, Instructure announced it has entered into an agreement to acquire EesySoft, the technology adoption vendor that empowers educators and students to more effectively use edtech products like Canvas. Instructure rebranded EesySoft as “Impact by Instructure,” with solutions designed to help institutions improve adoption of education technologies, seamlessly navigate new platforms, and evaluate the impact they have on student engagement and outcomes.

In December 2020, Instructure announced it has signed an agreement to acquire Certica Solutions, an industry leader in K12 assessment and analytics, and longtime partner of Canvas and MasteryConnect. Through this acquisition, Instructure provides the comprehensive and open set of tools educators need to drive student outcomes by bringing together a learning management system, assessment management system, assessment content, and data analytics into one streamlined K12 learning experience.

In March 2020, Thoma Bravo, a private equity firm focused on the software and technology-enabled services sectors, and Instructure announced that they have completed a transaction in which Thoma Bravo has acquired Instructure in an all-cash transaction that valued the company at an aggregate equity value of approximately $2 billion.

In February 2019, Instructure acquired Portfolium, the student success network built to showcase the achievements, projects, and competencies of dedicated students to potential employers. Portfolium was created to help every person realize their full potential by connecting their learning with opportunity. The company helps institutions inspire, assess, and showcase student achievements via its powerful ePortfolio network, student-centered assessment, job matching capabilities, and academic and co-curricular pathways.

Instructure, Inc. Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Instructure, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Instructure, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Canvas, Bridge, customers.

Instructure, Inc. Overview

Ownership: - NYSE: INST

Number of Employees: 1275

Functional Market: Learning and Development,

Key Verticals: Education,

Instructure, Inc. Key Cloud and HCM Applications

Canvas, Bridge,

Instructure, Inc. HCM and Cloud HCM Applications Revenues, $M:

Type/Year20192020YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Instructure, Inc. Revenue Breakdown by Type:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Instructure, Inc. Total and HCM Applications Revenues by Region:

Region% of Total Revenues2020 Total Revenues, $M2020 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Instructure, Inc. Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Instructure, Inc. Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Instructure, Inc. Customers


No. of Instructure, Inc. Customers: 6000

No. of Instructure, Inc. HCM Applications Customers: x

No. of Instructure, Inc. Cloud HCM Customers: x

No. of Instructure, Inc. Cloud HCM Subscribers: 30 million


Instructure serves more than 6,000 customers worldwide. Its learning management system, Canvas, passed more than 30 million K-12 and university users in 2020.

The company today connects millions of instructors and learners at more than 6,000 educational institutions and corporations throughout the world. University of Sussex, Scripps Networks Interactive, Vivint Smart Home and three UK Institutions (Kingston University, Middlesbrough College and University College Birmingham) choose the cloud with the move to Canvas.

Instructure, Inc. Market Opportunities, M&A and Geo Expansions

In June 2020, Instructure announced that Steve Daly has been named the company’s new chief executive officer, effective July 1, 2020. The CEO transition at Instructure followed the departure of Dan Goldsmith in March 2020. The search was led by Charles Goodman, who has been interim CEO and remained with the company as Chair of the Board of Managers. Daly joined Instructure after 25 years of experience in software and technology, including 13 years as CEO of LANDESK/Ivanti, an IT management and security software company headquartered in Salt Lake City. In 2010, he led the sale of LANDESK to Thoma Bravo and then later to Clearlake Capital. During his tenure, the company grew from $90M to $500M in annual revenue. Prior to LANDESK, Daly was senior vice president of corporate strategy at Avocent, which had acquired his startup, Soronti. He started his career and spent 10 years at Intel.

In April 2019, Instructure acquired MasteryConnect, a longtime partner and innovator in the design and delivery of formative and interim assessment that supports personalized and mastery-based learning. Through this acquisition, Instructure will accelerate the shift occurring at the state level as they replace high-stakes, end-of-year testing with innovative assessment models. This new approach uses formative data to provide actionable insights for teachers and students.

Instructure unveiled that Dan Goldsmith assumed the role of Chief Executive Officer on January 1, 2019. Furthermore, In 2019, Instructure named Marta DeBellis as Chief Marketing Officer. Instructure had a strong finish to 2017, delivering 39% revenue growth in the fourth quarter and 43% growth for the year.

Instructure, Inc. Risks and Challenges

Changes in leadership could shake up Instructure's strategy and growth.

Instructure depends on new customer acquisition and expansion and customer renewals. Given its limited operating history, they do not have a long time frame to forecasts customer renewal rates or future operating results. If they are unable to adequately address these and other risks they face, its business, financial condition, operating results, and prospects may be adversely affected.

Instructure, Inc. Ecosystem, Partners, Resellers and SI

In July 2021, Instructure announced the Edtech Collective, a community of innovative companies and educators working together using a leading learning platform to create an open and extensible ecosystem. Over the last decade, Instructure has become an industry leader in education partnerships, with 500+ partner organizations ranging from large tech companies like Microsoft, Google, and Zoom, to educator favorites like Classcraft and Nearpod. The Edtech Collective builds on that success, introducing new capabilities and perks based on customer and partner feedback. Partners will receive benefits including a dedicated Partner Lounge, a Credential Program, and co-marketing opportunities with the Canvas Community, the largest user community in education.

Canvas by Instructure partnered with University College Cork to provide an institution-wide virtual learning environment (VLE), helping drive its connected university strategy. University College Cork (UCC) launched its new Academic Strategy in December, the first academic plan put in place by the institution. UCC is looking to Canvas to help facilitate the shift and support the delivery of a student-centered teaching and learning experience with a renewed, responsive and research-led curriculum at its core.

Canvas aims to become the main online platform to support teaching and learning at UCC, giving academic staff the tools to teach the university's 17,580 full-time students in innovative ways, and offering the flexibility to deliver a Connected Curriculum. Legacy learning management solutions are often closed systems, which can limit the number of third-party integrations into a platform. Customers are forced to spend time and often money to obtain separate integration contracts with third-party publishers and software providers.

Canvas by Instructure, the open learning management system (LMS) that makes teaching and learning easier, has collaborated with Vocareum and the Ira A. Fulton Schools of Engineering at Arizona State University to offer a free course in support of Hour of Code. The course will help teachers prepare to teach an hour of code in their classrooms, providing the tools and confidence they need to introduce their students to coding.

Instructure, Inc. Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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