Instructure, Inc. Strengths, Domain Expertise, and Key Differentiators
Instructure, a software-as-a-service (SaaS) technology company distinguishes itself with a commitment to making people smarter through innovative solutions. The key differentiators lie in its suite of products - Canvas, Mastery, and Bridge. Canvas, its learning management system, stands out as a robust platform enabling organizations worldwide to effortlessly develop, deliver, and manage engaging face-to-face and online learning experiences. Instructure's domain expertise is evident in its vision to maximize the potential of individuals through technology, marking a significant strength in the competitive educational technology landscape.
Instructure, Inc. Recent Developments
In April 2022, Instructure has completed the acquisition of partner Concentric Sky, the makers of Badgr. Currently the default micro-credentialing tool within Canvas LMS, Badgr will be rebranded as "Canvas Badges" as it joins the Instructure Learning Platform. Canvas LMS customers can also upgrade to Badgr Pro's advanced suite of tools in new "Canvas Credentials," offering unlimited badging, leaderboards, analytics and personalized pathway progress visualizations. The deal underscores Instructure's commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
In July 2021, Instructure raised about $250 million during its initial public offering, selling 12.5 million shares at a midpoint price range of $20. The IPO gave the company a valuation of almost $2.9 billion. It also marked a return to the public markets for Instructure, which had been traded on the New York Stock Exchange since 2015 until private equity firm Thoma Bravo acquired it for $2 billion in March 2020. Instructure is once again using the INST ticker symbol on the NYSE, and Thoma Bravo retained a majority of the company’s shares — 88 percent of common stock.
They launched Canvas in February 2011 and have experienced rapid customer adoption in the education market. More than 100 corporate customers have implemented Canvas in order to deliver a more effective, simple way for their employees to learn. To better meet the needs of the corporate market, Instructure leveraged its platform to develop Bridge, which was launched in February 2015.
Furthermore, in July 2018, Canvas by Instructure released several new tools and enhancements at its annual edtech conference, InstructureCon. These new capabilities are designed to support education at scale, enhance the student experience, and further inform and empower educators and administrators. As the learning landscape evolves, Canvas continues to enhance its offerings and create new tools to make learning impactful for students, teachers, and administrators.
Instructure, Inc. Mergers and acquisitions (M&A) Activities
In October 2023, Instructure has signed a definitive agreement to acquire Parchment. Parchment has more than 15,000 customers and has exchanged more than 165 million credentials over two decades. With this transaction, Instructure will add the world's largest academic credentialing platform and network to the Instructure Learning Platform. This acquisition is expected to significantly expand Instructure's existing customer base and unlock exciting new growth opportunities.
In November 2021, Instructure announced it has entered into an agreement to acquire Kimono, a leader in cloud-based data integration and interoperability for education. A long-time partner, and preferred integration solution of Canvas LMS, Kimono was rebranded as Elevate Data Sync as it joined the Instructure Learning Platform. Elevate Data Sync is a solution built specifically for education that enables secure syncing of student, staff, and learning data across applications within a school environment.
In July 2021, Instructure announced it has entered into an agreement to acquire EesySoft, the technology adoption vendor that empowers educators and students to more effectively use edtech products like Canvas. Instructure rebranded EesySoft as “Impact by Instructure,” with solutions designed to help institutions improve adoption of education technologies, seamlessly navigate new platforms, and evaluate the impact they have on student engagement and outcomes.
In December 2020, Instructure announced it has signed an agreement to acquire Certica Solutions, an industry leader in K12 assessment and analytics, and longtime partner of Canvas and MasteryConnect. Through this acquisition, Instructure provides the comprehensive and open set of tools educators need to drive student outcomes by bringing together a learning management system, assessment management system, assessment content, and data analytics into one streamlined K12 learning experience.
In March 2020, Thoma Bravo, a private equity firm focused on the software and technology-enabled services sectors, and Instructure announced that they have completed a transaction in which Thoma Bravo has acquired Instructure in an all-cash transaction that valued the company at an aggregate equity value of approximately $2 billion.
In February 2019, Instructure acquired Portfolium, the student success network built to showcase the achievements, projects, and competencies of dedicated students to potential employers. Portfolium was created to help every person realize their full potential by connecting their learning with opportunity. The company helps institutions inspire, assess, and showcase student achievements via its powerful ePortfolio network, student-centered assessment, job matching capabilities, and academic and co-curricular pathways.
Instructure, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Instructure, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Instructure, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Canvas, Mastery, Impact customers.
Instructure, Inc. Overview
Ownership: - NYSE: INST
Number of Employees: 1496
Functional Market: Learning and Development,
Key Verticals: K12, Higher Education,
Instructure, Inc. Key Cloud and HCM Applications
Canvas, Mastery, Impact
Instructure, Inc. HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
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| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Instructure, Inc. Revenue Breakdown by Type:
Instructure, Inc. HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Instructure, Inc. HCM Applications Revenues By Verticals, $M:
Instructure, Inc. Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
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| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Instructure, Inc. Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
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| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Instructure, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Instructure, Inc. Customers
No. of Instructure, Inc. Customers: 7463
No. of Instructure, Inc. HCM Applications Customers: x
No. of Instructure, Inc. Cloud HCM Customers: x
No. of Instructure, Inc. Cloud HCM Subscribers: 30 million
With a global footprint, Instructure serves over 7,400 customers, showcasing the widespread adoption of its learning management system, Canvas. Notably, Canvas has surpassed 30 million K-12 and university users in 2020, attesting to its popularity and effectiveness. The diverse clientele spans more than 7,400 educational institutions and corporations globally. Reference customers include prestigious names such as the University of Sussex, Scripps Networks Interactive, Vivint Smart Home, Kingston University, Middlesbrough College, and University College Birmingham. This diverse customer base emphasizes the platform's versatility and appeal across different regions, industries, and educational levels.
Instructure, Inc. Market Opportunities, M&A and Geo Expansions
Instructure is poised for further growth through strategic opportunities. The move to the cloud with Canvas by notable institutions signals a broader market opportunity. The company can explore horizontal and vertical expansions, tapping into new regions and markets. Embracing Cloud, IoT, AI, and ML technologies can enhance the platform's capabilities, offering more advanced features and personalized learning experiences. Furthermore, the announcement of the Edtech Collective in 2021 reflects a commitment to creating an open and extensible ecosystem, presenting opportunities for collaborative innovation and mutual benefits for Instructure, its partners, and the educational community.
Instructure, Inc. Risks and Challenges
While Instructure has demonstrated success, potential risks include changes in leadership impacting the company's strategic direction and growth. The dependence on customer acquisition, expansion, and renewals poses a challenge, especially given the uncertainties associated with forecasting renewal rates and future operating results. Mitigating these risks will be crucial for sustaining Instructure's business, financial condition, and operating results.
Instructure, Inc. Ecosystem, Partners, Resellers and SI
Instructure has strategically cultivated a robust ecosystem through partnerships and collaborations. The Edtech Collective, introduced in July 2021, exemplifies Instructure's commitment to fostering a community of innovative companies and educators. With over 500 partner organizations, including tech giants like Microsoft, Google, and Zoom, Instructure has built a strong foundation for collaboration. Canvas's collaboration with University College Cork showcases its openness to integration, providing an innovative and connected learning environment. The commitment to open learning is further emphasized through collaborations with Vocareum and the Ira A. Fulton Schools of Engineering at Arizona State University, offering free courses in support of Hour of Code.
Instructure, Inc. Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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