Kahoot! Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

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67 Kahoot!

Kahoot! Strengths, Domain Expertise, and Key Differentiators

Kahoot! stands out in the realm of educational technology with three distinct strengths. Firstly, its key differentiators lie in its innovative approach to learning through game-based quizzes, fostering interactive and engaging educational experiences. Secondly, Kahoot! boasts domain expertise, having honed its platform specifically for educational use, catering to the unique needs of schools and institutions. Thirdly, its product portfolio is robust, offering a range of features tailored to various learning styles and environments, from classrooms to corporate training sessions.

As Kahoot! continues its mission to revolutionize learning, its commitment to empowering learners of all ages remains unwavering.

Kahoot! Recent Developments

In 2023, Kahoot! the global learning and engagement platform company, has announced its delisting from Oslo Bors following a successful acquisition process led by Goldman Sachs Asset Management. The acquisition, initiated last July by Kangaroo BidCo AS and supported by co-investors General Atlantic FT B.V., KIRKBI Invest A/S, Glitrafjord AS, and other stakeholders, marks a significant milestone in Kahoot!'s journey. Eilert Hanoa, CEO of Kahoot!, expressed enthusiasm about the acquisition, highlighting its potential to propel the company towards becoming the leading learning platform worldwide.

Kahoot acquired Actimo, an employee engagement platform that empowers organizations to more efficiently build corporate culture with better communication, training and interaction with the workforce. The acquisition of Actimo is a part of the strategy to strengthen the Kahoot! at work offering with employee tools to further enable all organizations to build their corporate culture.

Kahoot! launches new interactive presentations feature. The new features will allow users to import slides from Microsoft PowerPoint, Google Slides and Apple Keynote and increase impact by adding audience interactivity in minutes.

Kahoot! Mergers and acquisitions (M&A) Activities

Kahoot! acquired Clever, a privately-held, California-based company that is one of the most widely-used digital learning platforms in U.S. K-12 education. Together, Kahoot! and Clever will provide improved digital learning solutions and offerings for educators, students, parents, schools and districts globally, helping learners unleash their full learning potential. Clever serves educators in more than 90,000 U.S. K-12 schools, 96 of the top 100 U.S. school districts as well as more than 20 million active students monthly.

Kahoot! acquired Motimate, an employee engagement and learning app provider for organizations of all sizes. This acquisition allows Kahoot! to accelerate the building of the next generation of tools for employee learning, engagement and corporate culture while strengthening its position in the corporate learning market. With this acquisition, Kahoot! continues to strengthen the focus on employee engagement, having acquired Actimo and launched the Kahoot! 360 Spirit initiative.

Kahoot! acquired Whiteboard.fi, an online whiteboard tool for teachers and classrooms that helps engage students both in the physical classroom and through remote learning. Through this acquisition, Kahoot! plans to expand its platform and provide more powerful learning and engagement tools for 7.5 million teachers on the Kahoot! platform.

Kahoot! Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Kahoot! applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Kahoot! and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Kahoot Learning Platform customers.

Kahoot! Key Cloud and HCM Applications

Kahoot Learning Platform

Kahoot! HCM and Cloud HCM Applications Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Kahoot! Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Kahoot! Total and HCM Applications Revenues by Region:

Region% of Total Revenues2023 Total Revenues, $M2023 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Kahoot! Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Kahoot! Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Kahoot! Customers


No. of Kahoot! Customers: x

No. of Kahoot! HCM Applications Customers: x

No. of Kahoot! Cloud HCM Customers: x

No. of Kahoot! Cloud HCM Subscribers: 1.4milion


With a staggering 24 million active users, including 8 million educators, Kahoot boasts a substantial customer base. Impressively, the platform has secured 1.4 million paid subscribers, indicative of its widespread adoption and value proposition.

Notably, Kahoot's clientele includes illustrious entities such as Ree Park Safari, AND Digital, Kempinski Hotels, Arizona State University, Coppel, Empatico, The Adecco Group, EM Schools, Insperity, and the University of Maryland, among numerous others.

Moreover, Kahoot's appeal extends across various sectors, with 97% of Fortune 500 companies and 87% of the world's top 500 universities leveraging its interactive learning solutions. This diverse customer portfolio underscores Kahoot's versatility and effectiveness across industries and regions worldwide.

Kahoot! Market Opportunities, M&A and Geo Expansions

With Kahoot!'s recent substantial funding of $325 million from a consortium including SoftBank, Northzone, Creandum, M12 (formerly Microsoft Ventures), Datum Group, Accelerator Investments LLC (owned by Walt Disney Company), and various Norwegian and international investors, the platform is poised to capitalize on several key opportunities.

Notably, Kahoot! can leverage these funds to explore market opportunities,expanding its reach into new regions This injection of capital also sets the stage for Kahoot! to further solidify its position as a leading player in the educational technology sector, driving innovation and accessibility in learning experiences worldwide.

Additionally, the recent funding round of $17 million, led by Datum Invest AS, Northzone, Creandum, Microsoft Ventures, and Kahoot! provides further momentum for Kahoot! to pursue strategic initiatives aligned with its growth objectives.

Kahoot! Risks and Challenges

Kahoot! faces several risks, both internal and external, as well as go-to-market challenges. Despite its recent acquisition and strategic moves, such as delisting from Oslo Bors, led by Goldman Sachs Asset Management, the company must navigate complexities within its platform. One notable internal risk lies in the difficulty of tracking student progress effectively, posing a challenge to educators aiming to gauge learning outcomes accurately. Additionally, external factors such as market competition and evolving educational trends may present hurdles for Kahoot! as it seeks to solidify its position as the premier global learning and engagement platform.

Addressing these risks will be critical for Kahoot! to sustain its growth trajectory and maintain relevance in the dynamic educational technology landscape.

Kahoot! Ecosystem, Partners, Resellers and SI

Kahoot!'s vibrant ecosystem of technology integrations and strategic partnerships has significantly enriched its educational offerings, fostering dynamic learning experiences for users worldwide.

One noteworthy collaboration emerged in as Kahoot! joined forces with the iconic Star Wars franchise to introduce a captivating array of kahoots on Kahoot! Academy. This groundbreaking partnership has revolutionized learning by infusing it with the immersive allure of Star Wars, integrating beloved characters, iconic scenes, and memorable moments from the film saga. With millions of users benefiting from this innovative approach, Kahoot! Academy has become a hub of interactive education, captivating learners of all ages.

Another milestone in Kahoot!'s ecosystem was marked when the platform partnered with Bitmoji, a subsidiary of Snap, Inc. This collaboration empowered educators, students, and social users to personalize their Kahoot! experiences by seamlessly integrating Bitmoji avatars into learning games, further enhancing engagement and interactivity.

Through strategic alliances like these, Kahoot! continues to redefine the landscape of education, leveraging synergistic partnerships to drive unparalleled value and engagement within its ecosystem.

Kahoot! Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Kahoot! Public Cloud and Infrastructure (IaaS)
  • Kahoot! Platform (PaaS)
  • Kahoot! Application Delivery
  • Kahoot! Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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