Macorva Strengths, Domain Expertise, and Key Differentiators
Macorva's comprehensive solution serves as a catalyst for driving employee engagement, performance, and customer satisfaction. The platform combines frictionless feedback, cloud computing, artificial intelligence, and mobile-first user experiences to make giving feedback quicker and easier while capturing more robust, detailed data than conventional survey tools. By capturing and analyzing specific, performance-based data across numerous key metrics and hierarchical levels, Macorva equips companies with actionable information and personalized response plans that help to identify areas for improvement, foster continuous growth, retain top talent, and cultivate an engaging workplace culture.
Built on AI: At the heart of Macorva is its proprietary Radiant AI technology. This advanced system simplifies the process of turning feedback into action, automating the creation of performance management reports and providing a holistic view of employee and customer experiences.
User-friendly Platform: Macorva takes pride in its accessible and user-friendly design, recognizing its critical role in successful survey tool implementation. Understanding the prevalence of survey fatigue, we have meticulously crafted our solution to avoid burdening customers with lengthy and unnecessary steps for providing feedback. Leveraging SMS delivery and intuitive magic links, survey-takers are effortlessly directed to their personalized surveys with just a single click or tap.
At Macorva, its commitment to delivering an exceptional user experience, coupled with advanced Radiant AI technology, enables organizations to gather accurate and actionable feedback from both employees and customers, facilitating data-driven decision-making and continuous improvement initiatives.
Macorva Recent Developments
Macorva made a significant stride in August 2023 with the launch of its Macorva MX manager experience platform. This solution enables companies to streamline the management process and boost team performance by automatically generating performance reviews, OKRs, SMART goals, and employee development plans. By aggregating employee data from surveys, peer-to-peer feedback, and customer reviews into a centralized hub, this automated approach saves managers over 100 hours per year and cuts time spent on administrative tasks by up to 50%, allowing them to focus on strategic actions and higher-priority work.
Macorva Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Macorva applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Macorva and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Macorva EX, Macorva CX customers.
Macorva Overview
Ownership: - x
Number of Employees: 30
Functional Market: Performance Management,
Key Verticals: Automotive, Banking and Financial Services, Communications, Consumer Packaged Goods, Distribution, Healthcare, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation,
Macorva Key Cloud and HCM Applications
Macorva EX, Macorva CX
Macorva HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Macorva Revenue Breakdown by Type:
Macorva HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Macorva HCM Applications Revenues By Verticals, $M:
Macorva Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Macorva Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Macorva Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Macorva Customers
No. of Macorva Customers: 30
No. of Macorva HCM Applications Customers: 30
No. of Macorva Cloud HCM Customers: 30
No. of Macorva Cloud HCM Subscribers: x
Macorva serves a diverse customer base ranging from small businesses to large enterprises. While catering primarily to North American companies, its solutions have garnered attention from organizations worldwide. Notable customers include Mass Medical Storage, which recently adopted Macorva's innovative platform to enhance their customer experiences.
Macorva Market Opportunities, M&A and Geo Expansions
Macorva has identified several market opportunities that can drive its growth and expansion: Horizontal Market Opportunities: By expanding beyond employee engagement, Macorva can tap into the broader Human Capital Management (HCM) market. This strategic move would allow the company to leverage its expertise and solutions to address various aspects of employee lifecycle management.
Vertical Market Opportunities: Macorva can explore specific industry verticals, such as healthcare, retail, and finance, where customer experience and employee engagement are critical. By tailoring its solutions to these sectors, Macorva can capitalize on the unique needs and challenges they face.
Macorva Risks and Challenges
To secure a substantial market share in the Human Capital Management (HCM) industry, Macorva must strategically extend its scope beyond the realm of employee engagement.
Macorva Ecosystem, Partners, Resellers and SI
Macorva's primary distribution channels encompass both direct sales and strategic partnerships with channel resellers.
Macorva Cloud Platform (PaaS) and Infrastructure (IaaS) Details
Subscribe to read more about:
- Macorva Public Cloud and Infrastructure (IaaS)
- Macorva Platform (PaaS)
- Macorva Application Delivery
- Macorva Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
