Macorva Strengths, Domain Expertise, and Key Differentiators
Macorva's solution drives employee engagement with unlimited 360-degree feedback, giving employees, managers and executives authentic insight into employee performance, workplace experience and peer-to-peer relationships. It captures and analyzes specific, performance-based data about every employee at all levels across hundreds of key metrics, giving companies actionable information to identify issues, drive continuous improvement, retain top talent and build an engaging workplace culture. Macorva measures and improves customer experiences by seamlessly integrating engaging, personalized surveys.
Mobile-First Design
Macorva prides itself on accessible, user-friendly design that is key to successful implementation of any Survey Tool Solution. We understand survey fatigue and don't burden your customers with long, unnecessary steps to give feedback. Our SMS delivery and magic links direct survey-takers to their personalized surveys with one (1) click or tap.
Flexibility of Question Type
The Macorva solution has the capability to provide different question formats such as multiple choice, check boxes, bullets, radio buttons, and fill in the blank, plus open text boxes that can be used for comments. Our experience has demonstrated a higher response rate when surveys use more than one (1) question type. In addition, using multiple formats generates improved, more comprehensive response data.
Macorva Recent Developments
In February 2020, Macorva, launched its new Macorva CX customer feedback platform, a solution that allows companies to gather actionable customer experience ratings that tie their feedback directly to individual employee service.
With Macorva CX, companies can gather customer reviews based on specific interactions to motivate and reward outstanding employee service or identify churn risks and rekindle troubled customer relationships. By proactively delivering simple mobile surveys via SMS that take just seconds to complete, Macorva CX delivers higher customer response rates, as well as measurable, actionable data to help drive tangible CX improvements. and through channel partners.
In October 2019, Macorva launched an employee rating tool to empower and energize the corporate workforce. The company has reimagined the employee survey as a feedback tool that not only measures engagement but also drives meaningful action to increase engagement by empowering employees to anonymously rate their experiences with coworkers.
Since October 2019, Macorva offers free employee engagement surveys and unlimited 360-degree feedback to small businesses. The Macorva Essentials offering will provide companies with fewer than 500 employees the tools they need to measure employee engagement and track employee feedback to help improve workplace culture, retention, and performance.
Macorva Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Macorva applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Macorva and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Macorva EX, Macorva CX customers.
Macorva Overview
Ownership: - x
Number of Employees: 30
Functional Market: Performance Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Consumer Packaged Goods, Distribution, Healthcare, Life Sciences, Manufacturing, Media, Professional Services, Retail, Transportation,
Macorva Key Cloud and HCM Applications
Macorva EX, Macorva CX
Macorva HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Macorva Revenue Breakdown by Type:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Macorva HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % | 2021 HCM Revenues, By Sub-Functional Markets, $M | |
Macorva HCM Applications Revenues By Verticals, $M:
Macorva Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Macorva Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Macorva Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Macorva Customers
No. of Macorva Customers: 30
No. of Macorva HCM Applications Customers: 30
No. of Macorva Cloud HCM Customers: 30
No. of Macorva Cloud HCM Subscribers: x
Macorva's solutions serves customers ranging from 50 to 65,000 employees, mainly in North America. Macorva's most recent customer is Mass Medical Storage.
Macorva Market Opportunities, M&A and Geo Expansions
Macorva is fully automating advanced employee lifecycle surveys to give managers insight on key trends and issues with their employees.
Sarah Battiste joined Macorva as VP of Global Sales, she will focus on expanding the company's reach and penetration in both domestic and international markets.
Macorva Risks and Challenges
In order to gain market share in the HCM market, Macorva will need to expand beyond employee engagement.
Macorva Ecosystem, Partners, Resellers and SI
Macorva sells primarily directly, and through channel partners.
Macorva Cloud Platform (PaaS) and Infrastructure (IaaS) Details
Subscribe to read more about:
- Macorva Public Cloud and Infrastructure (IaaS)
- Macorva Platform (PaaS)
- Macorva Application Delivery
- Macorva Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
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