Populum Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

Gamla Brogatan 9

Stockholm, x, 111 20, Sweden

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https://www.populum.io/

603 Populum

Populum Strengths, Domain Expertise, and Key Differentiators

Founded in 2015, Populum is a visionary platform that reimagines how organizations interact with their employees and evolve their operational strategies. At its core, Populum is a dynamic system that incorporates modern technology, harnesses the power of artificial intelligence, and is deeply informed by the latest insights from management research, organizational psychology, and neuroscience.

One of Populum's features is its ability to offer real-time insights. In an era where staying ahead of the curve is paramount, Populum enables organizations to continuously monitor and comprehend their current organizational status. The platform automatically and instantly analyzes data, ensuring that decision-makers have access to the information they need at any given moment.

The integration of artificial intelligence is a defining element of Populum. It goes beyond simply collecting data by providing automated, user-friendly insights and predictions.

What truly sets Populum apart, however, is its emphasis on initiating meaningful dialogues for change. It is not limited to data collection but prioritizes the start of constructive conversations within the organization. This approach ensures that data is not just analyzed but translated into actionable strategies, fostering a culture of continuous improvement and adaptability.

Informed by the latest neuroscience, management, and psychology research, Populum offers a solid foundation for understanding and addressing the unique challenges an organization's workforce may face. This research-based methodology underpins the platform's effectiveness.

Populum Recent Developments

Populum's unique proposition of incorporating AI-driven real-time insights into employee engagement has garnered widespread attention. The ability to analyze data instantaneously provides decision-makers with a competitive edge, helping them adapt swiftly to evolving organizational needs.

In terms of revenue growth, Populum has demonstrated a 50% ARR increase, thanks to its ever-expanding customer base and innovative solutions. With a focus on employee satisfaction and engagement, Populum has seen continuous revenue growth and profitability. The adoption of its AI-driven platform by numerous organizations across diverse sectors has contributed to its financial success.

Populum Mergers and acquisitions (M&A) Activities

While Populum has not engaged in significant M&A activities, it has recently strengthened its leadership team with the strategic appointments of Jonas Olovsson as Chief Revenue Officer (CRO) and Johan Geiding as Chief Operating Officer (COO) and Deputy CEO. These appointments reflect the company's commitment to enhancing its capabilities and expertise, positioning itself for future growth and success.

Populum Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Populum applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Populum and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Populum’s People & Culture Experience customers.

Populum Key Cloud and HCM Applications

Populum’s People & Culture Experience

Populum HCM and Cloud HCM Applications Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Populum Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Populum Total and HCM Applications Revenues by Region:

Region% of Total Revenues2023 Total Revenues, $M2023 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Populum Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Populum Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Populum Customers


No. of Populum Customers: 100

No. of Populum HCM Applications Customers: 100

No. of Populum Cloud HCM Customers: 100

No. of Populum Cloud HCM Subscribers: 100000


Populum serves a global clientele of over 100,000 users spanning nearly 100 countries. Its mission is to empower organizations to enhance employee satisfaction and engagement. Among its notable customers are companies from various sectors, each with its unique story of success.

One such customer, Peab, with a workforce of 16,000 employees, made a pivotal shift from traditional surveys to SMS-based pulses with Populum's assistance. This transition enabled real-time feedback collection, enhancing their ability to gauge employee sentiments and make informed decisions.

Amid the challenging COVID-19 crisis, Perstorp leveraged Populum's solutions to stay well-informed about their employees' status. This real-time communication and engagement likely played a crucial role in maintaining a sense of connection and support during those trying times.

Kongsberg, while navigating the integration of Rolls-Royce Commercial Marine, turned to Populum to monitor employee engagement. This proved instrumental in managing the complexities of such a transition, ensuring that their workforce remained connected and committed.

Electrolux, a global corporation, embarked on a cultural transformation centered on teamwork. Populum played a key role in this transition, helping to measure and elevate employee engagement as the organization embraced a new global culture.

Vattenfall increased its emphasis on safety and employee engagement. Populum's tools enabled them to collect valuable insights, contributing to a safer and more engaging work environment.

Linköping kommun achieved an impressive eNPS (Employee Net Promoter Score) of 80 points, indicating a highly satisfied workforce. Populum likely played a pivotal role in helping them improve employee satisfaction and advocacy.

In the healthcare sector, Ambea, operating across 800 locations, enhanced its work environment and employee well-being. Populum's engagement solutions helped collect feedback and drive positive changes across the diverse facilities.

For Dustin, a leading Nordic e-commerce retailer, the traditional annual approach to measuring employee engagement no longer sufficed. They needed a more agile and continuous feedback system. Populum's solutions empowered employees to be active participants in their journey, resulting in measurable improvements.

Overall, Populum's diverse customer base and its commitment to facilitating employee engagement have led to positive transformations in various organizations, reaffirming its role as a catalyst for employee satisfaction and organizational growth. CEO Johannes Midtbö's vision of reaching one million users in the next three years highlights the company's dedication to expanding its global impact.

Populum Market Opportunities, M&A and Geo Expansions

Populum has seized two significant opportunities to strengthen its leadership team, positioning itself for continued growth and success in the field of employee surveys. By recruiting Jonas Olovsson as the Chief Revenue Officer (CRO) and Johan Geiding as the Chief Operating Officer (COO) and Deputy CEO, Populum is strategically enhancing its capabilities and expertise to navigate the evolving landscape of employee engagement and insights. These key appointments reflect the company's commitment to innovation, customer satisfaction, and driving its mission to empower organizations with valuable employee feedback. With these talented professionals on board, Populum is well-poised to capitalize on emerging opportunities and deliver even more comprehensive solutions to its clientele.

Populum Risks and Challenges

While Populum is on a trajectory of growth, it's not without its share of risks. Internal challenges may include the need for continuous innovation to stay ahead in the competitive IT landscape. External factors, such as changing regulations and market dynamics, can also present hurdles. Go-to-market challenges may emerge as the company seeks to expand its user base and maintain customer satisfaction in a rapidly evolving landscape.

Populum Ecosystem, Partners, Resellers and SI

Populum has forged a strategic partnership with CatalystOne, a provider of Human Capital Management (HCM) systems. Under this collaboration, Populum is powering the Employee Listening module within CatalystOne's HCM solution. Leveraging Populum's contemporary employee survey platform, customers of CatalystOne now have the capability to conduct regular employee surveys, gaining valuable insights into their teams' current challenges and opportunities.

This partnership promises to bring synergistic benefits to their shared clientele. It enables organizations to better understand their teams, facilitate the transformation of managers into effective leaders, and engage every employee in driving desired changes.

For all of CatalystOne's customers, this partnership offers the opportunity to seamlessly integrate the Employee Listening module into their existing Human Capital Management system. The platform is readily accessible, and with a swift setup provided by Populum, organizations can commence measuring their current status.

Moreover, this collaboration encourages the integration of existing HR or payroll data, such as information related to country, gender, and age, with freshly collected employee survey data, resulting in more comprehensive insights. Populum further extends its compatibility by integrating with leading Core HR Vendors, including Workday, SAP SuccessFactors, and Oracle Fusion HCM.

Populum Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Populum Public Cloud and Infrastructure (IaaS)
  • Populum Platform (PaaS)
  • Populum Application Delivery
  • Populum Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

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Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. UNLEASH, a United Kingdom based Media organization with 70 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
UNLEASHMedia70$7MUnited Kingdom2025-01-15