Qualtrics Among HCM Top 500

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Qualtrics Recent Developments

In March 2017 Qualtrics launch the experience management or XM Platform™. It is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform for the first time. Several months later Qualtrics launched Qualtrics iQ, a proprietary predictive intelligence and machine learning engine that is a core integration with the XM Platform. It is made up of three parts: Stats iQ, Text iQ and Drive iQ. Its express goal is to bring the power of data science to the masses. The platform can automatically processing massive amounts of text in seconds analyzing sentiment and pulling out key trends. It can performing deep statistical analysis and will automatically select the appropriate tests to run while producing results in plain English to instruct on statistical significance and meaning. Lastly, it will automatically select key drivers noting which levers people can pull to have the largest impact on their business.

Qualtrics M&A Activities

In October 2017 Qualtrics partnered with Walker, a leading customer experience professional services firm with 75 years of experience helping many of the world's top brands build award-winning experience programs and strategies using proven frameworks and robust methodologies. Walker will act as a systems integrator for the Qualtrics Experience Management Platform™ and provide holistic consulting guidance, end-to-end platform implementation and a flexible managed services model to companies seeking XM solutions. In May 2016, Qualtrics announced the acquisition of Y-combinator funded startup, Statwing, which was integrated into its tool making robust, instantaneous statistical analysis possible for any user, regardless of statistical background.

Qualtrics Overview

Ownership: Accel Partners, Sequoia Capital, Insight Venture Partners - x

Employees: 1500

Functional Market: Attract & Engage (Marketing), Performance & Goal Management, Succession & Leadership Planning,

Key Verticals: Banking and Financial Services, Consumer Packaged Goods, Education, Government, Healthcare, Leisure & Hospitality, Manufacturing, Media, Non Profit, Professional Services, Retail, ,

Qualtrics Key Cloud & HCM Applications

Qualtrics Insight Platform,

SCORES Analysis

Qualtrics Strengths

Qualtrics is the system of record for all experience data within an organization. With the Qualtrics Experience Management, or XM Platform™, global enterprises and organizations of all types and sizes can answer critical questions about the four foundational experiences of business: customer, employee, product, and brand experience. Qualtrics is the only technology capable of measuring, prioritizing, and optimizing all four foundational experiences on a single platform. This allows for the widespread adoption inside of companies with ease and simplicity. The Qualtrics XM Platform offers purpose-built applications to optimize these four experiences - independently and interdependently.

All solutions are built upon the same scalable technology platform that offers data collection, analysis, prediction, and action engines. It is modern, is continuously updated, and has an open architecture that allows for seamless integration with other systems and data in the enterprise.

The Qualtrics XM Platform can be leveraged as a robust, self-service solution or customers can engage in a full-service solution including programmatic consulting. In addition, blended approaches are also offered based on client need. Enterprises of all sizes leverage Qualtrics for designing and fielding projects to collect feedback across multiple digital channels and in native mobile apps. Clients frequently praise Qualtrics for being client-centric, quick to innovate, able to accommodate custom needs, and offer scalable solutions.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Qualtrics HCM & Cloud HCM Applications Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Qualtrics 2016 Revenue Breakdown by Type:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Qualtrics 2016 Total & HCM Applications Revenues by Region:

Region % of Total Revenues 2016 Total Revenues, $M 2016 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Qualtrics Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Qualtrics Customers

No. of Customers: Subscribe

No. of HCM Applications Customers: Subscribe

No. of Cloud HCM Customers: Subscribe

No. of Cloud HCM Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Qualtrics Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Qualtrics Risks

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  • Ability to handle internal and external risk and challenges

Qualtrics Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Qualtrics Cloud Platform (PaaS) & Infrastructure (IaaS) Details

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:




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