Qualtrics Strengths, Domain Expertise, and Key Differentiators
Qualtrics offers a cloud-based subscription software platform for experience management which it launched in March 2017. The Qualtrics XM Platform is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about.
In October 2021, SAP and Qualtrics launched Concur Experience Optimizer, a new solution that allows companies to improve employee experiences and confidently adapt travel and expense programs for the future of work. . Concur Experience Optimizer combines the listening and analysis capabilities of Qualtrics EmployeeXM platform with operational intelligence data from Concur Travel and Concur Expense solutions to help companies design travel programs for the hybrid workplace, improve spend management processes and increase employee retention.
Qualtrics Recent Developments
In October 2021, Qualtrics acquired Clarabridge, a customer experience management software company. With Clarabridge, Qualtrics is adding conversational analytics to its platform, the gold standard for engaging with customers and employees. Clarabridge’s AI-powered platform allows companies to discover and analyze customer feedback from indirect sources such as support conversations, chat, social media posts, review sites, and others.
Qualtrics Mergers and acquisitions (M&A) Activities
In December 2021, Qualtrics acquired SurveyVitals, a healthcare experience and analytics company that is helping organizations deliver incredible patient experiences at scale. The company is trusted by more than 350 healthcare organizations and 16,000 clinicians around the world, including U.S. Anesthesia Partners and Summit Medical Group, to gather and manage patient experiences.
Qualtrics Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Qualtrics applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Qualtrics and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM customers.
Ownership: - Nasdaq: XM
Number of Employees: 4808
Functional Market: Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K638, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Qualtrics Key Cloud and HCM Applications
Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM
Qualtrics HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Qualtrics Revenue Breakdown by Type:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Qualtrics HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2021 HCM Revenues, By Sub-Functional Markets, $M
Qualtrics HCM Applications Revenues By Verticals, $M:
Qualtrics Total and HCM Applications Revenues by Region:
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 HCM Applications Revenues, $M|
Qualtrics Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Qualtrics Customers - Breakdown by Geo, Size, Vertical and Product
No. of Qualtrics Customers: 16750
No. of Qualtrics HCM Applications Customers: 16750
No. of Qualtrics Cloud HCM Customers: x
No. of Qualtrics Cloud HCM Subscribers: x
As of December 2021, Qualtrics had more than 16,750 customers using the XM Platform in more than 120 countries. Qualtrics have key reference customers in many industry verticals.
Among its customers are Goldman Sachs, Pinterest, Stance, BMW, L.L.Bean, Under Armour, Mercado Libre, Chobani, UPS, Kroger, MasterCard, Patreon, Regis University, Fandango, Zillow, jetBlue and many others.
Qualtrics Market Opportunities, M&A and Geo Expansions
In July 2022, Qualtrics launched “Irreverent”, a new film series on XM+, the destination for business professionals charged with designing and improving customer and employee experiences. “Irreverent” is a multi-part series exploring the ways that some of the world’s most beloved brands are winning by reimagining their business as an experience. In this series, the wisdom of experts comes together with the lived experience of superfans to tell a story of how these brands create remarkable experiences and drive business growth and category leadership.
In June 2022, Qualtrics and ServiceNow launched a new app to help improve employee and customer service experiences. Available in the ServiceNow Store, the new Qualtrics Embedded Insights gives IT and customer service agents a unified view of employee and customer experience and operational data, enabling them to make more informed decisions and take immediate action to respond to employee and customer needs.
In March 2021, Qualtrics launched Digital Experience Metrics (DX Metrics) a simple, science-backed framework designed to measure how a customer’s digital experience across an organization’s website, mobile apps, digital marketing, and social channels impacts how much they spend. DX Metrics, built into Qualtrics CustomerXM, includes a set of scientifically validated questions that measure three key aspects of any digital experience: emotion (measured by customer satisfaction), effort (measured by how easy or difficult was it to complete a task), and success (measured by task completion).
Qualtrics Risks and Challenges
SAP’s ability to control its board of directors and company may make it difficult for Qualtrics to recruit high-quality independent directors and employees.
Qualtrics Ecosystem, Partners, Resellers and SI
In the third quarter of 2021, Qualtrics unveiled the plan to hire 1,000 new employees across Europe, the Middle East, and Africa (EMEA) by 2024. The company is investing in talent and scaling its operations across the region – including doubling the size of its new Dublin headquarters and bringing on key regional leaders– as businesses and governments increasingly turn to Qualtrics to help them deliver incredible customer, employee, brand, and product experiences. The company plans to more than double its EMEA workforce in the next three years, with the company hiring across all of its major hubs – Dublin, London, Paris, Munich, Amsterdam and Krakow – and across all functions, including sales, professional services engineering, operations, customer success, and marketing. Earlier in June 2021, Qualtrics announced plans to hire 1,200 new employees across the Asia Pacific and Japan. The company opened a new headquarters in Sydney and a data center in Singapore.
Qualtrics Partner Network consists of over 300 global member companies delivering breakthrough business outcomes for its customers. Qualtrics Partner Network has different Strategic Partners, Innovation Partners, Advisory Partners, Alliance Partners, and Delivery Partners. Among thems are Walker, Korn Ferry, commonFont, e Acumen Solutions, Ugam (a Merkle company), Workforce Science Associates, Ipsos, JD Power, Kantar TNS, Adobe, Salesforce, ServiceNow, Accenture, Bain, Capgemini, Deloitte, EY and many others.
Qualtrics Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Qualtrics Public Cloud and Infrastructure (IaaS)
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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