Qualtrics Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

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42 Qualtrics

Qualtrics Strengths, Domain Expertise, and Key Differentiators

Qualtrics presents a cloud-based subscription software platform for experience management, introduced in March 2017. The Qualtrics XM Platform serves as a dynamic system of action, enabling businesses to allure enduring customers, cultivate engaged employees foster a positive culture, innovate products with broad appeal, and construct a brand that resonates profoundly with its audience.

In October 2021, SAP and Qualtrics introduced Concur Experience Optimizer, a solution merging Qualtrics' EmployeeXM platform with Concur Travel and Expense data. This innovation empowers companies to optimize travel programs for the hybrid workplace, streamline spend management, and boost employee retention.

Qualtrics Recent Developments

In May 2023, Qualtrics partnered with Shake Shack, utilizing Qualtrics XM for Customer Frontlines and BrandXM. This collaboration enables Shake Shack to assess brand strength, optimize customer experiences, and stay ahead of market changes. The unified platform ensures real-time insights, linking brand metrics to revenue and loyalty. Qualtrics facilitates quick, scalable analysis, supporting informed decisions and maintaining Shake Shack's success in delivering exceptional experiences across all channels.

In February 2023, Intermountain Health partnered with Qualtrics to elevate patient, caregiver, and overall population experiences. Using the Qualtrics XM Platform, the collaboration focuses on real-time feedback collection across channels, fostering continuous improvement. Qualtrics aids in refining in-person and virtual care experiences, addressing patient demands for high-quality care and workforce well-being. The partnership extends to caregivers, providing personalized insights at scale for targeted enhancements and strategic planning.

In October 2022, Qualtrics introduced CrossXM, a revolutionary product line offering automated insights into the interconnected realms of employee, customer, and brand experiences. This streamlined tool simplifies the connection between employee and customer data, facilitating strategic decision-making for leaders in HR, customer experience, and marketing. By early 2023, organizations can expand connectivity to include customer and brand experience programs, transforming the measurement and understanding of the interconnected world of experiences.

In September 2022, Qualtrics unveils Video Feedback on the Qualtrics XM Platform, revolutionizing qualitative insights by capturing and analyzing video feedback for prompt, data-driven decisions. This tool, featuring machine learning and text analytics, provides deeper comprehension and theme identification, with editing capabilities for data-driven storytelling. As part of Qualtrics' ongoing enhancements, Video Feedback is set to be generally available by the end of October within the Qualtrics XM Platform under DesignXM.

Qualtrics Mergers and acquisitions (M&A) Activities

In October 2021, Qualtrics acquired Clarabridge, a customer experience management software company. This strategic move enriches Qualtrics' platform with Clarabridge's AI-driven capabilities, enabling businesses to analyze customer feedback from various channels such as support conversations, chat, social media, and reviews.

In December 2021, Qualtrics acquired SurveyVitals, a healthcare experience and analytics company renowned for its role in elevating patient experiences on a broad scale. Having earned the trust of over 350 healthcare organizations and 16,000 clinicians worldwide, including notable entities like U.S. Anesthesia Partners and Summit Medical Group, SurveyVitals stands as a valued collaborator in the collection and management of patient experiences.

Qualtrics Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Qualtrics applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Qualtrics and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM customers.

Qualtrics Key Cloud and HCM Applications

Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM

Qualtrics HCM and Cloud HCM Applications Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Qualtrics Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Qualtrics Total and HCM Applications Revenues by Region:

Region% of Total Revenues2023 Total Revenues, $M2023 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Qualtrics Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Qualtrics Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Qualtrics Customers


No. of Qualtrics Customers: 16750

No. of Qualtrics HCM Applications Customers: x

No. of Qualtrics Cloud HCM Customers: 16750

No. of Qualtrics Cloud HCM Subscribers: x


Qualtrics boasts a clientele exceeding 16,750, utilizing the XM Platform across over 120 countries. Distinguished by key reference customers spanning various industry verticals, Qualtrics stands as a trusted partner in global experience management.

Among its customers are Goldman Sachs, Pinterest, Stance, BMW, L.L.Bean, Under Armour, Mercado Libre, Chobani, UPS, Kroger, MasterCard, Patreon, Regis University, Fandango, Zillow, jetBlue and many others.

Qualtrics Market Opportunities, M&A and Geo Expansions

In July 2022, Qualtrics introduced "Irreverent," a compelling film series featured on XM+, tailored for business professionals dedicated to enhancing customer and employee experiences. This multi-part series delves into the strategies employed by globally admired brands, showcasing how they redefine their business paradigm through a focus on exceptional experiences. By combining expert insights with the perspectives of dedicated superfans, the series unfolds a narrative of how these brands not only craft extraordinary experiences but also propel business growth and attain leadership within their respective categories.

In June 2022, Qualtrics and ServiceNow unveiled the Qualtrics Embedded Insights app, enhancing both employee and customer service interactions. Accessible through the ServiceNow Store, this application provides IT and customer service agents with a consolidated perspective on experience and operational data. This unified view empowers agents to make informed decisions and promptly address employee and customer requirements.

In March 2021, Qualtrics introduced Digital Experience Metrics (DX Metrics), a scientifically backed framework within CustomerXM. It gauges emotion, effort, and success in a customer's digital journey, offering businesses concise insights for enhancing their online presence.

Qualtrics Risks and Challenges

The extent of SAP's influence over its board of directors and corporate governance structure may present challenges for Qualtrics in attracting top-tier independent directors and skilled employees.

Qualtrics Ecosystem, Partners, Resellers and SI

In Q3 2021, Qualtrics outlined plans to hire 1,000 employees across EMEA by 2024, doubling its Dublin headquarters and expanding key functions. This initiative aligns with its global growth strategy, including the announcement in June 2021 to hire 1,200 employees in the Asia Pacific and Japan, establishing a new headquarters in Sydney, and a data center in Singapore.

The Qualtrics Partner Network comprises a diverse group of over 300 global member companies dedicated to delivering transformative business outcomes for clients. The network encompasses various categories of partners, including Strategic Partners, Innovation Partners, Advisory Partners, Alliance Partners, and Delivery Partners. Notable members include Walker, Korn Ferry, commonFont, Acumen Solutions, Ugam (a Merkle company), Workforce Science Associates, Ipsos, JD Power, Kantar TNS, Adobe, Salesforce, ServiceNow, Accenture, Bain, Capgemini, Deloitte, EY, and numerous others.

Qualtrics Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Qualtrics Public Cloud and Infrastructure (IaaS)
  • Qualtrics Platform (PaaS)
  • Qualtrics Application Delivery
  • Qualtrics Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

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  1. Community Psychology Health Collaborative, a United States based Non Profit organization with 50 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
Community Psychology Health CollaborativeNon Profit50$5MUnited States2024-11-19