RealPage Strengths, Domain Expertise, and Key Differentiators
RealPage, Inc. is a provider of technology to the real estate industry, helping owners, managers and investors. The Company's property management solutions are referred to as Enterprise Resource Planning systems. Its on demand platform provides a single point of access and a repository of real-time lease transaction data, including prospect, renter and property data. Its platform consists of four primary categories of solutions: Property Management, Lease Management, Resident Services and Asset Optimization. These solutions provide complementary asset performance and investment decision support; risk mitigation, billing and utility management; resident engagement, spend management, operations and facilities management, and lead generation and lease management capabilities that collectively enable its clients to manage all the stages of the renter life cycle. In addition, its open architecture allows third-party applications to access its solutions using its RealPage Exchange platform.
RealPage Recent Developments
2020 is the year of innovations for RealPage. In July 2020, RealPage announced the general availability of Online Vendor Payments automating the entire vendor payment process from procurement to purchase order, invoice processing and payment. Online Vendor Payments, which is part of the RealPage Accounting and Financial Suite, enables property management companies to easily reduce expenses and eliminate 100% of paper checks and other manual processes that can lead to errors and slow down the procurement lifecycle. It also lowers risk and increases ROI, all while providing complete visibility into payments status real-time.
RealPage Online Vendor Payments incorporates the AvidXchange network of over 680,000 suppliers processing $140 billion in vendor transactions in 2019 and integrates with RealPage Accounting and Spend Management, allowing users to track and manage expenses from a single platform.
In May 2020, RealPage has added an AI chatbot to its 24/7 Virtual Leasing Office. The chatbot, part of RealPage Contact Center 3.0, is designed to provide an additional communication option to customers who are working with limited or reduced onsite staffing without compromising the quality of their customer service or missing incoming leads.
RealPage’s chatbot includes Augmented Intelligence, delivering the highest quality AI by automatically warm-transferring a prospect to a live Contact Center agent if the request is outside the chatbot’s scope of support. Prospects also have the option to request a live agent at any time.
In February 2020, RealPage has launched AI Revenue Management, a multi-dimensional revenue optimization solution that executes across price, demand, credit and workforce to increase revenues. Early adopters in its beta program are generating 100-200 bps of incremental yield.
AI Revenue Management is designed to drive incremental yield through:
Demand Optimization – sending demand triggers to stimulate more leads just when they are needed by bedroom type Credit Optimization – modulating credit acceptance criteria based on the imbalance of an asset’s supply and demand Amenity Optimization – for the first time, using statistical analysis of internal and external benchmarks of amenity pricing and unit level days on markets to improve revenue through reduced average vacant days and maximized pricing opportunities Workforce Optimization – leverages a bedroom type level exposure signal that prioritizes leads where there is overexposure, identifying the leads with the highest impact to revenue Rent Control – maximizing new lease pricing is more critical than ever in a rent controlled environment. Through a service compatible with both YieldStar and LRO, RealPage provides optimized pricing in adherence with current legislation Performance Advisors who execute across all four pillars of revenue With additional capabilities expected to be released throughout 2020, AI Revenue Management capitalizes on the foundation of industry leaders YieldStar and LRO and leverages RealPage’s data platform to provide an AI engine that sends optimized signals to execute dynamic marketing spend, modulate credit criteria, and optimize leasing agent focus.
At the beginning of 2020, RealPage has launched its enhanced Contact Center 3.0, which combines AI technology, live agent services, marketing and data analysis to support lead to lease conversion. The solution transforms a prospect’s leasing experience with continuous engagement and personalized attention that helps them choose the best community to live in.
Unique features differentiate Contact Center 3.0 from competitive offerings, including:
Enhanced Guest Cards: Capture all communications at every touchpoint and every channel in a single, integrated guest card. This allows property owners and managers to identify and prioritize leads with the highest probability of closing. Additionally, onsite staff can now give prospects one consistent experience no matter who last handled the conversation. Dynamic Landing Pages: Personalize the follow-up to the prospect with visual email content that matches the prospect’s stated interests. AI technology gathers information from conversations between a prospect and the Contact Center to automatically generate content the prospect is most interested in. A self-schedule tour feature solves the problem of recapturing prospects after interactions that did not lead to appointments.
Additional features differentiate Contact Center 3.0 from competitors, including:
OmniChannel: Handles all prospect communications across all channels, whether a phone call, email, text, chat or website. Integration with multiple systems: Ensures compatibility with all major property management software systems, including RealPage, Entrata, Yardi and MRI.
RealPage Mergers and acquisitions (M&A) Activities
At the beginning of 2020, RealPage has acquired Modern Message, Inc., the multifamily real estate industry’s leading resident engagement solution. Modern Message has seen rapid adoption of its platform by over half the property management companies in the NMHC Top 50.
Modern Message’s flagship resident engagement platform, Community Rewards, builds meaningful engagement through a fully mobile UI that is motivating, rewarding, fun and interactive for property residents. Higher engagement leads to greater resident loyalty and referrals, which boosts property reputation and value.
In December 2019, RealPage has acquired Investor Management Services, LLC (“IMS”). IMS provides an Investor Relationship Management (IRM) platform with an investor dashboard, an investor portal to manage investor relations, and a comprehensive waterfall engine for distributions.
The combination of IMS with the RealPage AIM platform will service nearly 600 general partners supporting nearly 90,000 limited partners. Upon completion of the acquisition, RealPage plans to incorporate IMS into AIM and market a fully integrated asset & investment management platform (RealPage AIM) to drive improved return on investment by providing 360 degree data visualization, performance monitoring, benchmarking and valuations across the entire investment lifecycle.
In November 2019, RealPage has purchased Buildium, a property management provider, for $580 million. The acquisition, which is one of at least seven RealPage made since the start of 2017, is part of the company’s efforts to target different parts of the real estate market — smaller multifamily, single-family, HOA and Condo associations as well as commercial properties. Buildium currently manages around two million residential units and serves more than 17,000 customers in more than 50 countries.
At the end of July 2019, RealPage has acquired the assets of Simple Bills Corporation, an innovative utility management service dedicated to the student housing market. SimpleBills currently provides utility services to over 125,000 students in the U.S. SimpleBills’ unique solution vastly simplifies utility management for both properties and students. The company bills and collects from residents directly, offering significant time savings to properties. Site staff can avoid tedious billing tasks to focus on other operations. Students receive only their portion of the utility bill, allowing them to split water, electric, gas, cable bills and other shared utilities among roommates. Additionally, they can manage their utilities easily without paying deposits and utility provider setup fees or contacting providers. RealPage Utility Management (RUM) will add SimpleBills’ services to its current family of products. Because SimpleBills has a direct relationship with the student, RealPage will be able to deploy it independently of any student solutions companies already use, saving the time and expense of integration. Companies will then be able to outsource utility billing in the same way current RealPage clients outsource their affordable housing and vendor compliance, accounting, and IT operations to RealPage.
SimpleBills’ solution is also platform-agnostic, which will enable RealPage to serve SimpleBills clients who operate in other markets such as Multifamily, Single Family, HOA and Senior Living.
In June 2019 RealPage has acquired substantially all of the assets of CRE Global Enterprises, LLC, a holding company for Hipercept. Hipercept provides data services and data analytics solutions to institutional real estate owners with over $500 billion in assets under management operating in the US, Asia, Canada, and Europe, addressing the incredibly complex problem of aggregating, reporting and benchmarking real estate across multiple asset classes, property management platforms and external data sources.
Clients include major banks, pension funds, insurance companies, and asset management firms. Hipercept supports these clients with offices in New York, Boston, Medellín, and London. Following the acquisition, RealPage will be able to offer its existing commercial and multifamily clients a fully integrated valuation capability with FUEL, supplementing and significantly expanding the Underwriting Analytics product RealPage released last year. The combination is expected to create the industry’s only fully integrated platform that aggregates and manages data across the entire investment lifecycle for real estate and alternative investments.
RealPage Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying RealPage applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of RealPage and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified RealPage OneSite, customers.
Ownership: - RP - NasdaqGS
Number of Employees: 7000
Functional Market: Learning and Development,
Key Verticals: Real Estate,
RealPage Key Cloud and HCM Applications
RealPage HCM and Cloud HCM Applications Revenues, $M:
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|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
RealPage Revenue Breakdown by Type:
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RealPage HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2019 HCM Revenues, By Sub-Functional Markets, $M
RealPage HCM Applications Revenues By Verticals, $M:
RealPage Total and HCM Applications Revenues by Region:
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RealPage Direct vs Indirect sales
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RealPage Customers - Breakdown by Geo, Size, Vertical and Product
No. of RealPage Customers: 29800
No. of RealPage HCM Applications Customers: x
No. of RealPage Cloud HCM Customers: x
No. of RealPage Cloud HCM Subscribers: x
RealPage currently serves to more than 29800 clients worldwide from offices in North America, Europe, and Asia.
Among its customers are Ambling Companies, Brookdale, Pacific West Management, Columbia Property Management, Patrician Military Housing, Yarco, Nolan, WestCorp and others.
RealPage Market Opportunities, M&A and Geo Expansions
In August 2020, RealPage has acquired STRATIS IoT, which connects smart apartment systems and devices into a single, easy-to-use resident app. Building devices work in harmony because STRATIS IoT has integrated over 100 of the largest providers of smart apartment devices and systems with one user sign-on, one user experience, and one resident app.
STRATIS IoT is among the largest and broadest integrators of smart devices and systems for multifamily and student apartment buildings, enabling a world class resident experience in over 380,000 units across the U.S., Japan, the UK, EU, and Latin America.
RealPage Risks and Challenges
Integration of the latest acquisitions and multiple product suits under one umbrella will be a challenge for RealPage.
RealPage Ecosystem, Partners, Resellers and SI
RealPage sells its rental real estate software and services through its direct sales organization.
RealPage Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- RealPage Public Cloud and Infrastructure (IaaS)
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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