Reynolds and Reynolds Among HCM Top 500

1 Reynolds Way

Dayton, OH, 45430, United States

1 937-485-2000


Reynolds and Reynolds Strengths, Domain Expertise, and Key Differentiators

Reynolds and Reynolds specialize in ERP applications for car dealers and automakers in the U.S., Canada, U.K., and Europe, offering dealership management and customer relationship management systems. Its applications are designed to automate all aspects of dealership operations with fully integrated sales, finance, parts, service, and online marketing. Reynolds is considered one of the top three application vendors in the market competing for the leadership position along with ADP and Dealertrack.

In February 2016, Reynolds and Reynolds have acquired ReverseRisk, a Web-based analytics reporting platform for automotive retailers. ReverseRisk delivers critical business information and analytics to dealers, providing detailed insights into dealership performance and operating results.

These are the core strengths of the Reynolds and Reynolds Company and hallmarks of their brand: - Legacy of innovation. - Experienced, knowledgeable people. - Proven software development processes. - Industry-leading products. - Best-in-class winning service and support.

With more than 90 years of experience serving automotive retailers, Reynolds is driven to be a world-class dealer services provider. Automobile dealerships across the US, Canada, UK, and Europe rely on Reynolds software, services, and document solutions every day to help operate their businesses more effectively and profitably and to build stronger relationships with their customers.

Reynolds and Reynolds Recent Developments

In February 2020, Reynolds and Reynolds introduced a new customer relationship management system (CRM) for automotive retailers: FOCUS. FOCUS is a dealership-wide CRM system enhanced with mobile functionality and built to deliver the efficiency, convenience, and accessibility that dealership personnel rank as top priorities.

Designed and built as part of Reynolds Retail Management System, FOCUS helps ensure dealers are maintaining one database of customer information to manage all aspects of the dealership. As a result, FOCUS provides a full picture of the customer life cycle across all dealership departments – from sales to service – without duplicate entries or keystrokes.

Reynolds and Reynolds Mergers and acquisitions (M&A) Activities

In June 2021, The Reynolds and Reynolds Company acquired Gubagoo, producer of conversational commerce software for the automotive industry. With its digital retailing tools, Gubagoo offers customers a complete online car-buying experience, and the company’s advanced live chat technology provides more ways for customers to connect with dealers.

In February 2020, Reynold and Reynolds acquired GoMoto, a provider of kiosk technology for the service lane that provides streamlined, self-led customer check-in and check-out. As automotive retailing continues its digital transformation, Reynolds already is a leader with technologies such as the docuPAD system, Reynolds eWorkflow, e-contracting, and Advanced Service. With the addition of GoMoto, Reynolds has expanded those capabilities with a well-established technology and product team.

Reynolds and Reynolds Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Reynolds and Reynolds applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Reynolds and Reynolds and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ERA-IGNITE, Power, Reynolds Retail Management System, ReySource, docuPAD system customers.

Reynolds and Reynolds Overview

Ownership: - Vista Equity Partners, Goldman Sachs Capital Partners

Number of Employees: 4500

Functional Market: Absence and Leave Management, Workforce Analytics, Task Management, Time and Attendance, Core HR,

Key Verticals: Automotive,

Reynolds and Reynolds Key Cloud and HCM Applications

ERA-IGNITE, Power, Reynolds Retail Management System, ReySource, docuPAD system

Reynolds and Reynolds HCM and Cloud HCM Applications Revenues, $M:

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* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Reynolds and Reynolds Revenue Breakdown by Type:

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Reynolds and Reynolds Total and HCM Applications Revenues by Region:

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Reynolds and Reynolds Direct vs Indirect sales

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Reynolds and Reynolds Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Reynolds and Reynolds Customers

No. of Reynolds and Reynolds Customers: 20000

No. of Reynolds and Reynolds HCM Applications Customers: x

No. of Reynolds and Reynolds Cloud HCM Customers: x

No. of Reynolds and Reynolds Cloud HCM Subscribers: 2000000

Reynolds has about 20,000 customers using its ERA and Power dealer management systems.

Among Reynolds customers are: Steve Moore Chevrolet, Tom Wood Volkswagen, Conicelli Auto Group, Planet Honda, Asbury Automotive Group, Hendrick Automotive Group, Mercedes-Benz USA and others.

Reynolds and Reynolds Market Opportunities, M&A and Geo Expansions

In December 2020, Reynolds and Reynolds Company launched the recently acquired Reconditioning Software ReconTRAC. ReconTRAC is a web-based software application that streamlines the vehicle reconditioning process, available for automotive retailers. ReconTRAC offers a range of potential benefits for retailers including reduced time between tasks with automated workflows, resulting in quicker total turnaround times; a customizable interface to match their pre-existing reconditioning steps; Tracking on cycle times to reveal inefficiencies and provide accountability; A mobile application to increase flexibility and usability. ReconTRAC comes at the right time for Reynolds and Reynolds, as the Covid-19 has led to a boom in the used car market and a massive increase in used car sales. ReconTRAC will empower dealers to perfect their vehicle reconditioning process and identify what departments are slowing the process down.

VW Credit Inc. said it will invest millions of dollars into such systems over the next two years in order to help its dealerships streamline the contract signing process while improving customer experience. Because of such investments from captive financing divisions of auto makers like VW, Reynolds has made integration a top priority between its ERA and Power dealer management systems and Provider Exchange Network, a division of Open Dealer Exchange.

In June 2017, Reynolds and Reynolds have acquired TradeMotion. TradeMotion’s technology platform also includes, the largest online marketplace for original equipment manufacturer (OEM) parts and accessories. The site offers a comprehensive selection of more than 20 million unique OEM items that cover all of today’s major automotive manufacturers. By adding TradeMotion to the Reynolds portfolio, the company is taking their expertise in e-commerce for parts and combining it with the depth of Reynolds experience in serving automotive retailers with technology solutions in the dealership. Together can grow and develop TradeMotion in ways that will benefit TradeMotion’s customers and complement our overall strategy around the retailing solutions we provide to dealerships and OEMs.

Reynolds and Reynolds Risks and Challenges

Reynolds and Reynolds will likely experience unfavorable publicity because of the tax evasion indictment to the former long-time CEO Brockman. Brockman is the sole investor in the first private equity fund managed by Vista Equity Partners, a firm founded by billionaire Robert Smith. Authorities said Brockman concealed gains he made in Vista’s funds from the Internal Revenue Service. Also, in October 2021, Brockman and Smith were both among those listed in the Pandora Papers revelations, which exposed offshore shelters of the financial assets of hundreds of politicians, business people, and celebrities. Although the company is not alleged to have engaged in any wrongdoing, the strong association with Brockman, who was its CEO from 2006 to 2020, may harm the integrity of the business in the eyes of the public.

With Cox Automotive retrenching its operations, Reynolds and Reynolds may need to impose stricter cost-cutting measures as automobile dealers are tackling the pandemic, which makes showroom retailing difficult. While Reyrey remains one of the key vendors in the space, it may also need to diversify into other segments like leisure and recreation vehicles and equipment leasing from boats to farm tractors in order to expand into markets beyond automotive retailing.

Reynolds and Reynolds Ecosystem, Partners, Resellers and SI

In November 2020, Reynolds and Reynolds selected FIS as its Exclusive Integrated Payment Processing Partner. Under the multi-year agreement, Worldpay from FIS has assumed all payment processing activities for Reynolds and Reynolds’ integrated payment solution, ReyPAY, which provides fast, convenient, and contactless payment options for automobile dealerships and their customers. ReyPAY will now have Worldpay’s cloud-based data security and dynamic reporting to better manage payment operations.

Reynolds primarily sells through its direct sales force with offices in the USA, Canada, Netherlands and UK. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio. In Canada, Reynolds has operations in Mississauga, Ontario, and Montreal, Quebec.

Reynolds and Reynolds Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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