Sage Among HCM Top 500

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Sage Strengths, Domain Expertise, and Key Differentiators

Sage Group is a United Kingdom-based company, which provides business software and solutions. The Company’s segments include North America, North America Intacct, Northern Europe, Central Europe, France, Iberia, Africa and the Middle East, Asia and Latin America. The Company’s business cloud product portfolio includes Sage Accounting, Sage Intacct, Sage People, Sage Intelligence, Sage CRM, Sage 200cloud, Sage Employee Benefits, Sage HR Advice Director, Sage HR Advice Manager, Sage X3 and Cloud connected solutions. The Sage Accounting enables businesses to manage the business, including invoicing, expense management, compliance and tax. The Sage X3 offers configuration options and applications to support the industry-specific processes. The Sage Intacct is the cloud financial management platform.

Sage Recent Developments

In June 2020, Sage release new updates to its Small Business Accounting Solution. Designed to support small businesses in the construction industry, the updates enable customers to manage their day-to-day accounting in the cloud, as well as comply with sector specific UK Government requirements for the Construction Industry Scheme (CIS).

As the industry restarts itself in the wake of coronavirus most construction businesses mix remote working and on-site demands, meaning providing the right information across multiple devices is critical. Sage’s cloud-based accounting software ensures small businesses, accountants and bookkeepers can collaborate from anywhere, across desktop and smartphone apps with one native-cloud solution.

New updates to Sage Accounting for construction industry include:

Simple to get setup with just a few details and Sage Accounting will create the correct accounts and tax profile for your business All construction industry specific information in one solution - remove the need to switch between different systems to check details, saving time with CIS setup and management Ability to submit CIS300 directly to HMRC included in Sage Accounting Standard and Plus edition at no additional cost Simplified and customisable chart of accounts – providing automatic CIS calculation and accurate nominal code posting Sage Accounting will be fully compliant with domestic reverse charge VAT from its planned release date of March 2021 – included as standard

Additionally, customers can also manage their CIS Chart of Accounts, recording income or expense at the detail required. They can flag new Ledger Accounts as CIS Labour or Materials and set these custom CIS Ledger Accounts as defaults for their Contacts or Products/Services. All helping to gain greater control and report in greater detail.

In February 2020, Sage launched a new Sage Marketplace where a curated selection of Independent Software Vendors (ISVs) can showcase popular Apps that link to Sage Business Cloud solutions. This means that customers can enhance their Sage Business Cloud solutions with bespoke industry and vertical applications.

Delivered on the AppDirect platform, the Sage Marketplace gives more than two million Sage customers access to hundreds of trusted apps, all tested and verified by Sage. All Marketplace apps can be reviewed and rated by users, enabling customers to compare solutions, and make the right choice for their business.

Sage Mergers and acquisitions (M&A) Activities

In November 2019, Sage has acquired CakeHR, a native cloud solution that simplifies and automates HR tasks for small businesses, helping them drive productivity, and provide great experiences for their people. The acquisition builds out Sage Business Cloud, boosting Sage’s native cloud offering for small businesses, and advancing its SaaS vision.

CakeHR provides 27k users around the world with a set of easy-to-use cloud services that drive productivity and create transparency, including leave management, automation of the joining and leaving process, management of expenses approvals and paying employees. It also keeps them compliant with local legislation.

CakeHR’s open API capabilities allow for the integration of innovative services from the Sage marketplace, as well as with Sage’s Payroll solutions. It will continue to serve its customers across the world, before being offered to Sage’s existing customers in the UK in 2020, and its small, expert team joins Sage upon close of the deal.

In September 2019, Sage has acquired AutoEntry, a provider of data entry automation for accountants, bookkeepers and businesses. The acquisition accelerates Sage’s vision to become a great SaaS company.

In order to deliver the best experience for customers, AutoEntry’s ecosystem will remain open and independent. Accelerated investment in the technology will therefore benefit customers using accounting software not delivered by Sage, as well as Sage’s accountants, bookkeepers and business customers.

Since its launch in 2016, AutoEntry has been on a mission to eliminate the pain point of manual data entry for accountants, bookkeepers and businesses. Its intelligent technology automates data entry by accurately capturing, analysing and posting all receipts, purchase and sales invoices, expenses and statements into a user’s accounting software. AutoEntry’s technology utilises Artificial Intelligence (AI) and Optical Character Recognition (OCR) to ensure that the relevant line item data is accurate and gets posted to the correct accounting ledger fields removing mistakes often associated with manual data entry. The solution is currently used by more than 3000 accounting and bookkeeping practices, and services in excess of 150,000 businesses helping them to become more efficient by significantly reducing time and cost spent inputting expense items.

AutoEntry initially is offered to Sage’s network of accountants and bookkeepers in the UK, while continuing to serve its customers across the board through its open and independent ecosystem.

A few months later, is offered to customers across Sage’s business worldwide.

Also in 2019, Sage acquired Allocate.AI, a technology that enables businesses to automate time tracking, project planning and resource allocation.

Sage Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sage applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sage and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sage Business Cloud, Sage50 customers.

Sage Key Cloud and HCM Applications

Sage Business Cloud, Sage50

Sage HCM and Cloud HCM Applications Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
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* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Sage Revenue Breakdown by Type:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
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Sage Total and HCM Applications Revenues by Region:

Region% of Total Revenues2019 Total Revenues, $M2019 HCM Applications Revenues, $M
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Sage Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
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Sage Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Sage Customers


No. of Sage Customers: x

No. of Sage HCM Applications Customers: x

No. of Sage Cloud HCM Customers: x

No. of Sage Cloud HCM Subscribers: x


Sage has more than two million customers and 13,000 employees across the world.

Sage recent ERP customer wins included, Endeavor, Smith Heating and Air Conditioning(Sage 100 Contractor), PROPAC Pharmacy, American Pool Enterprises, Lincoln Waste Solutions, Power Distributing, Avon Rubber p.l.c., DelGrosso’s Amusement Park, NcStar, SkyGolf, Haremar Plastic, Nashville Wire, Nylene Canada , RadComm Systems, T;J Furniture , Belmont Meats, Savoury Foods, Socotec and others.

Sage 500 customers include TJ Furniture, Haremar Plastic, Nashville Wire, SkyGolf, RadComm Systems. Other X3 customers include Satellite Industries, Pumpaction, and CRP Industries. Sage XRT has about 7,000 customers with the bulk of them in countries such as France, Spain, and Portugal. It also maintains a strong presence in Brazil with 1,000 customers. Reference customers include Aéroports de Lyon, C;A, Correios, CPE Bardout, Danone, Fiat, France Televisions, General Electric, Grupo Abril, Ipiranga, McDonald’s, Michelin, Nestlé, Pfizer, VALE, Valeo, Volvo, and Xerox.

Since the 2007 acquisition of XRT in France for £53 million, Sage has been offering treasury management applications to customers around the world. The product for cash management, treasury, reconciliation, and bank relationship management augments Sage's ERP franchise, which is anchored by such applications as Sage ERP X3 for the high-end and Sage One on the low-end. Sage XRT Solutions incorporates three elements: Sage XRT Treasury and Sage XRT Business Exchange, available as on-premises, SaaS and cloud deployments; €10 billion is transacted using Sage XRT Solutions in the cloud each day. The third, Sage XRT Online Banking, is only available through the cloud. 6,000 customers, from over 80 countries selected Sage Business Cloud Enterprise Management to help them transform their business.

Sage Market Opportunities, M&A and Geo Expansions

Sage Intacct, formerly only available in the US and Canada, was launched in Australia in August 2019 and the UK in November 2019, with both regions gaining their first customers, as well as launching in South Africa in August 2020.

Sage Risks and Challenges

2020 will be a challenging year for Sage as some of its SMB customers will be hurt by the pandemic. Nonrecurring revenues for Sage in the third quarter of 2020 were down and overall product sales rose 1%. That was mitigated by continuing momentum of its midmarket offerings like X3 and Intacct.

Sage Ecosystem, Partners, Resellers and SI

Sage has a strong digital and direct sales presence, supported by a global network of partners:

100,000 Accountants who advise and sell Sage solutions.

40,000 Value Added Resellers (VARs) who sell and implement Sage solutions.

1,000 Independent Software Vendors (ISVs) who add further functionality and vertical customisation to Sage solutions.

Dozens of Strategic Alliances with some of the biggest names in the technology space.

Sage Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Sage Public Cloud and Infrastructure (IaaS)
  • Sage Platform (PaaS)
  • Sage Application Delivery
  • Sage Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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