SDB Group Among HCM Top 500

Regulusweg 11

Den Haag, x, 2516, Netherlands

31 88 388 8300


SDB Group Strengths, Domain Expertise, and Key Differentiators

In a continuously changing healthcare environment, SDB Group supports organizations by making software solutions for administrative processes. This allows the organization and the employee to perform their primary task as much as possible, which is to provide the best care to the client.

SDB Group Recent Developments

SDB Group designs and develops application software. The Company offers a platform that specializes in human resource management, salary and payroll processing, planning, and other related services. SDB Group serves the healthcare sector in the Netherlands.

SDB Group Mergers and acquisitions (M&A) Activities

In 2021, SDB Group with the support of software investor Main Capital Partners acquired three Dutch software companies. Thanks to the acquisitions of CPM4Care and Infent, which were signed in July and September. In addition, SDB Group is positioning itself strategically in the childcare market with the acquisition of KindPlanner. The expansion of SDB Group is in line with the ambition to become the market leader in software solutions for the Dutch healthcare and welfare sector.

In May 2018, Main Capital acquired a strategic stake in SDB Ayton. This acquisition meant that the company was able to offer planning, salary processing, and HR software to customers under one roof and resulted in a company with a combined 60 years of experience within the healthcare industry.

In 2016, SDB Ayton was created through a merger between Ayton and SDB Groep; SDB has, over the years, established itself as a specialist in HR software and salary processing.

SDB Group Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SDB Group applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SDB Group and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SDB HR, SDB Salary customers.

SDB Group Overview

Ownership: - x

Number of Employees: 200

Functional Market: Absence and Leave Management, Workforce Analytics, Workforce Scheduling, Core HR, Payroll, Learning and Development,

Key Verticals: Healthcare,

SDB Group Key Cloud and HCM Applications

SDB HR, SDB Salary

SDB Group HCM and Cloud HCM Applications Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

SDB Group Revenue Breakdown by Type:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

SDB Group Total and HCM Applications Revenues by Region:

Region% of Total Revenues2021 Total Revenues, $M2021 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

SDB Group Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

SDB Group Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified SDB Group Customers

No. of SDB Group Customers: 500

No. of SDB Group HCM Applications Customers: 500

No. of SDB Group Cloud HCM Customers: 500

No. of SDB Group Cloud HCM Subscribers: x

SDB primarily sells into healthcare vertical and has more than 500 customers. Among SDB Ayton customers are Rosa Spier House, Malderburch, Levin, De Gelderhorst in Ede and many others.

SDB Group Market Opportunities, M&A and Geo Expansions

In December 2018, SDB Ayton acquired Cormel, based in Born. The Cormel management team remains involved with the company as part of SDB Ayton. The combination of SDB Ayton and Cormel creates an organization with more than 100 employees with the common goal of relieving Dutch healthcare institutions with smart solutions and a broad product portfolio. The acquisition enables SDB Ayton to be the only party to offer a full-suite SaaS solution for ECD, Planning, HR and Salary for the care sector in the Netherlands, with one uniform customer experience for all users as a result. SDB's ability to penetrate the healthcare vertical lies in its domain expertise in finance, HR and compliance.

SDB Group Risks and Challenges

The question is whether it plans to expand into other segments of the healthcare market especially in selling into government-funded facilities with long-term commitment and lengthy contracts.

SDB Group Ecosystem, Partners, Resellers and SI

To better serve its customers, SDB Ayton selected a number of strategic partners. This makes SDB Ayton even more effective in innovating and improving its products and services. Among SDB Ayton partners are Technology to Serve, Het NIC, Kennys BV, ADP, CareConnections, AFAS Software, De heer Software, helpLine, Déhora and many others.

SDB Group Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • SDB Group Public Cloud and Infrastructure (IaaS)
  • SDB Group Platform (PaaS)
  • SDB Group Application Delivery
  • SDB Group Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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