SurveyMonkey (formerly Momentive) Strengths, Domain Expertise, and Key Differentiators
SurveyMonkey (formerly Momentive) is a leader in online surveys and forms, providing individuals with the tools to gain insights swiftly and confidently make informed decisions. The platform connects millions of users worldwide with real-time AI-powered insights that drive decisions.
Momentive (formerly SurveyMonkey) is a provider of solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and Momentive brand and market insights solutions, empower ​decision-makers at organizations worldwide to shape exceptional experiences.
SurveyMonkey (formerly Momentive) Recent Developments
In 2023, SurveyMonkey announced the availability of MaxDiff Analysis for a quick and accurate way to capture best-to-worst rankings. The new offering leverages the industry standard for creating a Best-Worst scaling process, providing a quick and accurate way to collect respondent preferences on different items, from product features to marketing messages to employee benefits and more.
In June 2021, The Silicon Valley company, SurveyMonkey best known for online survey tools has changed its name to Momentive to highlight to customers and investors that it also sells a range of business software. Still, online surveys remain the core of Momentive’s business, and the company will retain the SurveyMonkey branding for its flagship product
In April 2021, SurveyMonkey released SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker, two new solutions that enable brands and financial services firms to continuously monitor shifts in market perception and quickly react to fuel growth. Digital transformation, the onset of the pandemic, and rapidly changing buyer behavior have accelerated the pace of change in business so much that traditional market research firms are unable to provide the same value they once did. SurveyMonkey’s latest tracker offerings use technology to deliver always-on insights that help organizations win in hypercompetitive markets
SurveyMonkey unveiled it is uniting its CX Solutions under the banner of the GetFeedback Suite to accelerate its CX strategy. SurveyMonkey provides CX solutions that help organizations using Salesforce CRM to set up CX programs within days, not months, and accelerate speed to insight. SurveyMonkey will continue to deliver newer customer experience offerings under the GetFeedback Suite brand in 2020 and beyond.
In April 2019 SurveyMonkey has expanded the survey text analysis capabilities of its product platform with new AI-based features that utilize machine learning and natural language processing technology. The text analysis features help to uncover dynamic, visually impactful insights with minimal effort and time, aligning with SurveyMonkey’s enterprise customer base including teams and individuals at any level of an organization who rely on data to make timely, business-critical decisions.
The newest feature on the SurveyMonkey platform includes Sentiment Analysis, which surfaces insights by automatically classifying text responses and displaying an aggregate view of respondent sentiment. One of the existing features—Word Cloud—has been upgraded to help customers effortlessly draw insights behind text responses by visualizing the most common words and phrases without manual coding or tagging data.
In June, 2018, SurveyMonkey, in partnership with Paradigm Strategy, a strategy firm that helps organizations build stronger, more inclusive workplaces, released a new survey template for companies to take a data-driven approach to measuring inclusion. Drawing on behavioral science, the Belonging & Inclusion template is designed to help companies determine areas of focus to foster an inclusive workplace for underrepresented groups across race, gender, ethnicity, sexual orientation, age, and more.
SurveyMonkey (formerly Momentive) Mergers and acquisitions (M&A) Activities
In May 2023, A consortium led by Symphony Technology Group acquired SurveyMonkey (formerly Momentive Global) in an all-cash transaction valued at approximately $1.5 billion. Under the terms of the merger agreement, SurveyMonkey (formerly Momentive) shareholders will receive $9.46 per share. As a result of the completion of this transaction, SurveyMonkey (formerly Momentive) common stock will cease trading and will no longer be listed on the Nasdaq Stock Market. SurveyMonkey (formerly Momentive) will operate as a privately held company and remain headquartered in San Mateo, California.
In September 2019 SurveyMonkey acquired GetFeedback, a leading customer experience management company. A top-rated feedback solution for Salesforce according to the Salesforce AppExchange, GetFeedback serves leading brands, which include enterprise customers like Cisco, 3M, Caterpillar, Johnson & Johnson, Walgreens, and Salesforce. GetFeedback offers unique functionality, including a feature called Actions, which allows customers to surface time-sensitive customer feedback and take intelligent action based on operational data within Salesforce, to enhance the customer experience. With GetFeedback, SurveyMonkey will offer a premier customer experience solution within the Salesforce ecosystem. By combining customer data with feedback data, the companies will deliver a premium user experience for collecting, sharing, and acting on customer feedback within global enterprises.
The SurveyMonkey and GetFeedback teams will leverage their combined product offerings to provide an innovative customer experience solution for current and future enterprise customers that can be deployed in days. More than 60 GetFeedback employees will join the SurveyMonkey family, bringing the total number of employees to more than 1200 across 11 offices worldwide.
In May 2019 SurveyMonkey acquired Usabilla, a leading global Voice of Customer (VoC) technology provider. Usabilla empowers over 450 enterprises in 35 countries, including global brands like Lufthansa, Philips, and Vodafone, to collect, analyze, and act on real-time user feedback to improve their products and customer experience. Headquartered in Amsterdam, Usabilla employs over 130 people in Europe, the United States, and Australia. Usabilla’s outstanding user experience solution for capturing real-time digital feedback enhances SurveyMonkey's enterprise offerings and expands its international footprint. Under the terms of the agreement, SurveyMonkey will acquire Usabilla for approximately $80 million, comprised of a mix of cash and equity, and subject to certain purchase price adjustments and customary closing conditions.
For the full-year 2019, the acquisition is expected to be accretive to revenue growth and is expected to be slightly dilutive to non-GAAP operating margin and unlevered free cash flow. Over 130 Usabilla employees will join the SurveyMonkey family, bringing the total number to more than 1,000 employees across 10 offices, including new locations in Amsterdam, New York, London, and Berlin. Going forward, the SurveyMonkey and Usabilla teams plan to leverage their combined global footprint and product offerings to grow enterprise sales and capitalize on the market opportunity.
SurveyMonkey (formerly Momentive) Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SurveyMonkey (formerly Momentive) applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SurveyMonkey (formerly Momentive) and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SurveyMonkey, customers.
SurveyMonkey (formerly Momentive) Overview
Ownership: - Symphony Technology Group (STG)
Number of Employees: 1400
Functional Market: Performance Management,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
SurveyMonkey (formerly Momentive) Key Cloud and HCM Applications
SurveyMonkey,
SurveyMonkey (formerly Momentive) HCM and Cloud HCM Applications Revenues, $M:
Type/Year | 2022 | 2023 | YoY Growth, % |
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Total Revenues, $M | Subscribe | Subscribe | Subscribe |
HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
SurveyMonkey (formerly Momentive) Revenue Breakdown by Type:
SurveyMonkey (formerly Momentive) HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
SurveyMonkey (formerly Momentive) HCM Applications Revenues By Verticals, $M:
SurveyMonkey (formerly Momentive) Total and HCM Applications Revenues by Region:
Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe |
SurveyMonkey (formerly Momentive) Direct vs Indirect sales
Region | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
SurveyMonkey (formerly Momentive) Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified SurveyMonkey (formerly Momentive) Customers
No. of SurveyMonkey (formerly Momentive) Customers: 345000
No. of SurveyMonkey (formerly Momentive) HCM Applications Customers: x
No. of SurveyMonkey (formerly Momentive) Cloud HCM Customers: 345000
No. of SurveyMonkey (formerly Momentive) Cloud HCM Subscribers: 20 million
In the online survey market, SurveyMonkey has over 345,000 customers, 17 million active free users, 720,921 paid users, and 90 million monthly visitors to its website.
SurveyMonkey (formerly Momentive) Market Opportunities, M&A and Geo Expansions
In October 2023, the company announced the availability of Build with AI, a new survey creation feature powered by AI research and deployment company, OpenAI. Build with AI, the newest capability in the SurveyMonkey Genius® lineup of AI-enabled features, allows users to create surveys from just a written description, automating and accelerating the survey creation process.
In March 2020, SurveyMonkey launched several new resources to help address the challenges that many are faced with during the COVID-19 global crisis. The new resources, including real-time data and survey tools, aim to help make every voice count during a time when human connection and experiences are more important than ever.
In February 2020, SurveyMonkey raised over $15 million for nonprofit partners. With its Contribute platform, SurveyMonkey offers charitable incentives of 50 cents per completed survey, providing donations for partner charities of the respondents’ choice.
SurveyMonkey (formerly Momentive) Risks and Challenges
In June 2023, Momentive, the maker of SurveyMonkey, announced that it would return to its iconic SurveyMonkey brand name under the direction of new CEO Eric Johnson. However, with this rebranding initiative, SurveyMonkey faces risks. The process of transitioning back to the original brand could pose challenges such as consumer confusion, brand identity dilution, and the need for effective communication to address any skepticism or uncertainty among its user base.
The question facing SurveyMonkey is whether it can continue to sustain its momentum in the online survey space, which in itself presents a relatively low barrier to entry for upstarts as well as incumbents especially those in the collaboration software segment. While anyone can whip up a webpage to query people’s interest, the crown jewel of SurveyMonkey remains its massive user base as well as the amount of data that it generates through its survey work. Another challenge lies in the account control issue especially with companies and individuals becoming increasingly protective of user-generated content.
Following the sudden death of its CEO Dave Goldberg in May 2015, SurveyMonkey has named Zander Lurie to be its new Chief Executive Officer. The appointment is likely to usher new changes, perhaps paving the way for the company to go public. Similar to other freemium tools that have gained widespread acceptance, SurveyMonkey faces the added pressure of converting free users to paid customers while pressing ahead with an ambitious growth plan laid out by its new investors.
SurveyMonkey (formerly Momentive) Ecosystem, Partners, Resellers and SI
The SurveyMonkey Technology Ecosystem Program (STEP) serves as an instrumental partner initiative crafted to foster stronger connections within the community, yielding tangible go-to-market advantages for all participants. This program underscores the commitment of the company to nurturing ecosystems that empower collective growth and innovation for partners to collaboratively build, launch, amplify, innovate, and scale.
In August 2020, SurveyMonkey launched SurveyMonkey Technology Ecosystem Program (STEP), an expanded partner platform that addresses enterprises’ growing and evolving needs to generate stakeholder feedback and channel it into direct action. Built on an already-robust partner ecosystem, STEP will help companies of all sizes build, launch, amplify, and scale their SurveyMonkey integrations with developer resources and go-to-market opportunities provided by SurveyMonkey. Existing STEP partners include Zendesk, HubSpot, MailChimp, Constant Contact, Gainsight, and Freshworks, all of whom are integrating with SurveyMonkey to enable joint users to leverage the power of feedback to drive growth and innovation.
SurveyMonkey made a strategic partnership with Cint, the world’s Insight Exchange Platform to expand SurveyMonkey Audience globally. With this partnership, SurveyMonkey Audience is now available to customers in more than 60 countries, supports over 30 currencies and offers the ability to send surveys in French, Spanish, Turkish, Chinese, and more, or create multilingual surveys.
Among SurveyMonkey partners are: ActiveCampaign, Ambassador, CleverReach, DataHero, DropThought, Emma, Eventbrite, Freshdesk, GroSocial, HootSuite, Jooners, Mad Mimi, MailChimp, NVivo, Trackerbird, Zapier, Zendesk, and others.
SurveyMonkey (formerly Momentive) Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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