Virgin Pulse Among HCM Top 500

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Virgin Pulse Strengths, Domain Expertise, and Key Differentiators

Virgin Pulse, part of Sir Richard Branson’s famed Virgin Group, helps organizations build employee health and well-being into the DNA of their corporate cultures. With its mobile-first platform and focus on behavior change, the company engages employees every day in cultivating habits that drive positive outcomes across all aspects of health and well-being.

Virgin Pulse Recent Developments

In September 2021, in response to the evolving, global COVID-19 regulations Virgin Pulse has released a new Vaccination Management and compliance solution to help organizations around the world meet ever-changing regulations and timelines and ensure the ongoing health and wellbeing of their workforce. Available October 4 as part of Virgin Pulse’s VP PassportTM workplace suite, these new capabilities provide real-time reporting, vaccination and testing status, symptom monitoring, and next steps guidance so organizations can effectively navigate the ever-changing path of the COVID-19 pandemic.

In 2020, Virgin Pulse launched the VP PassportTM, health, safety, and crisis response platform, which is a part of its broader Return-to-Workplace solution. The newly launched app leverages the core components of the company's flagship well-being platform to support organizations in enabling a safe return to the workplace post the COVID-19 crisis.

Virgin Pulse Mergers and acquisitions (M&A) Activities

In November 2021, Virgin Pulse has acquired the consumer activation company Welltok to increase patient engagement and improve health outcomes for members. The companies also aim to decrease costs for their more than 4,000 shared clients through the merge. The acquisition of Welltok will enhance Virgin Pulse’s Homebase for Health experience by creating a new engagement platform for clients, members, and consumers. The platform will leverage more than 1,000 predictive analytics models that will identify individuals with up to 90 percent accuracy who are most likely to respond to outreach methods, the companies said.

In November 2018, Virgin Pulse has acquired Viverae, a leading wellness management company focused on helping organizations improve and simplify health for their employees. Virgin Pulse’s acquisition of Viverae, which recently rebranded as SimplyWell, follows the completion of its merger with RedBrick Health earlier this year and underscores the company’s focus on helping employers solve the costliest and most complex challenges in health and well-being. Together, Virgin Pulse and SimplyWell deliver the technology, live services, partner ecosystem, analytics, personalization, global reach and scale required to engage employees every day and help them achieve their health and wellbeing goals.

In May 2018, Virgin Pulse merged with Minneapolis-based RedBrick Health to create the world’s largest, most comprehensive digital health and engagement company. This combination will deliver the industry’s only fully integrated digital platform, with benefits navigation and live coaching to support global clients and members across the entire health, wellbeing and benefits lifecycle – from screening and assessment to activation, behavior change and the adoption of sustainable, healthy habits.

Virgin Pulse Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Virgin Pulse applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Virgin Pulse and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Virgin Pulse, customers.

Virgin Pulse Key Cloud and HCM Applications

Virgin Pulse,

Virgin Pulse HCM and Cloud HCM Applications Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
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Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Virgin Pulse Revenue Breakdown by Type:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
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Virgin Pulse Total and HCM Applications Revenues by Region:

Region% of Total Revenues2021 Total Revenues, $M2021 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Virgin Pulse Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
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Virgin Pulse Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Virgin Pulse Customers

No. of Virgin Pulse Customers: 6000

No. of Virgin Pulse HCM Applications Customers: 6000

No. of Virgin Pulse Cloud HCM Customers: 6000

No. of Virgin Pulse Cloud HCM Subscribers: 14 Million

Virgin Pulse supports 6,000 clients across 190 countries, and 84 of the Global Fortune 500 ExxonMobil, Bayer, Pfizer, Visa, SGS, PHH, BBVA Compass, and others.

Virgin Pulse Market Opportunities, M&A and Geo Expansions

With employee health, wellbeing and hybrid work continuing to top C-suite priority lists, employers are looking for digital solutions and services that engage people in proactively navigating and managing all aspects of their health – from wellbeing and prevention to acute care and chronic condition management – all in one place, at any time and from anywhere.

In response to this demand, Virgin Pulse has significantly ramped and expanded its commercial function and appointed key executives to help the company scale and drive growth as interest in its Homebase for Health solution continues to surge. Recent executive appointments include: Laura Walmsley, Senior Vice President of Business Development, has been promoted to lead North American Sales, where she will lead sales efforts for employers, health plans and partners seeking the benefits of healthier and more engaged people. Andrea Armstrong has been named Senior Vice President of Sales Strategy and Operations.

Virgin Pulse Risks and Challenges

In June 2021, Virgin Pulse appointed Chris Michalak, as its new chief executive officer to lead the company through its next stage of growth. Michalak will also join Virgin Pulse’s board of directors. This transition in their leadership could drive to a different Market strategy and goals.

Virgin Pulse Ecosystem, Partners, Resellers and SI

Virgin Pulse’s flexible approach to integration allows clients to consolidate a vast and growing selection of health, wellness and benefits solutions into one comprehensive and engaging member experience. Among its partners are Aaptiv, Enrich, ExProgram, Whil, OviaHealth, Wellbeats, Sworkit and others.

Virgin Pulse Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Virgin Pulse Public Cloud and Infrastructure (IaaS)
  • Virgin Pulse Platform (PaaS)
  • Virgin Pulse Application Delivery
  • Virgin Pulse Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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