Virgin Pulse Strengths, Domain Expertise, and Key Differentiators
Virgin Pulse, part of Sir Richard Branson’s famed Virgin Group, helps organizations build employee health and well-being into the DNA of their corporate cultures. With its mobile-first platform and focus on behavior change, the company engages employees every day in cultivating habits that drive positive outcomes across all aspects of health and well-being.
Virgin Pulse Recent Developments
In 2020, Virgin Pulse launched the VP PassportTM, health, safety, and crisis response platform, which is a part of its broader Return-to-Workplace solution. The newly launched app leverages the core components of the company's flagship well-being platform to support organizations in enabling a safe return to the workplace post the COVID-19 crisis.
In January 2019, an HR technology analyst and an influencer, Josh Bersin, has joined Virgin Pulse’s CEO Advisory Board.
Virgin Pulse Mergers and acquisitions (M&A) Activities
In November 2018, Virgin Pulse has acquired Viverae, a leading wellness management company focused on helping organizations improve and simplify health for their employees. Virgin Pulse’s acquisition of Viverae, which recently rebranded as SimplyWell, follows the completion of its merger with RedBrick Health earlier this year and underscores the company’s focus on helping employers solve the costliest and most complex challenges in health and well-being. Together, Virgin Pulse and SimplyWell deliver the technology, live services, partner ecosystem, analytics, personalization, global reach and scale required to engage employees every day and help them achieve their health and wellbeing goals.
In May 2018, Virgin Pulse merged with Minneapolis-based RedBrick Health to create the world’s largest, most comprehensive digital health and engagement company. This combination will deliver the industry’s only fully integrated digital platform, with benefits navigation and live coaching to support global clients and members across the entire health, wellbeing and benefits lifecycle – from screening and assessment to activation, behavior change and the adoption of sustainable, healthy habits.
Virgin Pulse Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Virgin Pulse applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Virgin Pulse and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Virgin Pulse, customers.
Virgin Pulse Overview
Ownership: - x
Number of Employees: 550
Functional Market: Performance and Goal Management,
Key Verticals: Banking and Financial Services, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Manufacturing, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Virgin Pulse Key Cloud and HCM Applications
Virgin Pulse HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Virgin Pulse Revenue Breakdown by Type:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Virgin Pulse HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2019 HCM Revenues, By Sub-Functional Markets, $M
Virgin Pulse HCM Applications Revenues By Verticals, $M:
Virgin Pulse Total and HCM Applications Revenues by Region:
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 HCM Applications Revenues, $M|
Virgin Pulse Direct vs Indirect sales
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Virgin Pulse Customers - Breakdown by Geo, Size, Vertical and Product
No. of Virgin Pulse Customers: 4000
No. of Virgin Pulse HCM Applications Customers: 4000
No. of Virgin Pulse Cloud HCM Customers: x
No. of Virgin Pulse Cloud HCM Subscribers: x
Among its 4000 customers are: SWAROVSKI, ZURICH, BROWN - FORMAN, SGS, PHH, BBVA Compass, and others.
Virgin Pulse Market Opportunities, M&A and Geo Expansions
In January 2018, Virgin Pulse acquired national corporate wellness provider Preventure, based in Coventry, RI. This move underscores Virgin Pulse's commitment to strategic acquisitions that extend the company's leadership as the world's largest SaaS provider of employee well-being solutions.
Furthermore, backed by unparalleled growth, expansion of profits and leading technological innovations in 2017, the company impressed with the results for its members: Virgin Pulse members around the world monitored over 423 million healthy habits, lost nearly a million pounds and passed about 1.5 trillion steps - or 632 million miles (1,017 million kilometers) - setting new records of what is possible when employees engage on a daily basis with their well-being.
Virgin Pulse Risks and Challenges
Virgin Pulse released the appointment of Davis Jackson as Chief Revenue Officer (CRO). It will be challenging to lead the company’s global growth strategy and expansion of its industry-leading health and well-being solutions and services into new markets and across new channels.Furthermore, the branding of the Virgin group brings a lot to the Virgin Pulse and meeting those lofty expectations could be a challenge.
Virgin Pulse Ecosystem, Partners, Resellers and SI
In September 2018, Lockheed Martin partnered with Virgin Pulse to offer a physical activity tracking tool designed to get you moving and help you reach your personal fitness goals.
In August 2018, the State of Minnesota partnered with Virgin Pulse to provide innovative well-being products and services to more than 55,000 state employees.
Virgin Pulse Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Virgin Pulse Public Cloud and Infrastructure (IaaS)
- Virgin Pulse Platform (PaaS)
- Virgin Pulse Application Delivery
- Virgin Pulse Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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