Whatfix Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

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https://www.whatfix.com/

84 Whatfix

Whatfix Strengths, Domain Expertise, and Key Differentiators

Whatfix is a Digital Adoption Platform that helps users achieve optimal performance by providing them quick and easy access to contextual information, needed at the time a task is being performed. With Whatfix, enterprises enable their users to quickly adopt any software application thereby eliminating the time spent in referring multiple resources for help and support.

Whatfix Recent Developments

In February 2024 Whatfix has unveiled its latest innovation, Mirror, poised to revolutionize systems training and product showcasing. With Mirror, Whatfix introduces hyper-realistic and interactive replicas of web applications, offering immersive training experiences and product demonstrations without the inherent risks of live system engagement.

One of the key benefits of Mirror is its ability to reduce the significant infrastructure and manpower costs associated with maintaining additional application environments. With Mirror, IT departments can streamline training processes and product showcases, eliminating the need for costly sandbox environments and minimizing the risk of disruptions to live systems. During the initial trials of Mirror, several large enterprises, including Fortune 500 companies, have already realized significant value from the platform. The beta release of Mirror in Q2’24 is poised to further validate its effectiveness in driving user engagement, improving learning outcomes, and accelerating digital adoption across organizations.

In February 2023 Whatfix introduced a new product line, aptly named Product Analytics. This innovative offering empowers organizations to track, visualize, and analyze user engagement and behavior data with unparalleled ease and efficiency, ushering in a new era of data-driven decision-making for both software buyers and vendors.

However, with the launch of Product Analytics, Whatfix is bridging this gap by extending robust analytics capabilities to software buyers as well. This democratization of product analytics represents a significant step forward in empowering organizations to make informed decisions based on actionable insights. Since its launch, Product Analytics has experienced exceptional growth, with approximately 200% quarter-on-quarter (QoQ) revenue growth over the last two quarters. This rapid adoption is a testament to the platform's effectiveness in meeting the needs of organizations across various industries. Notably, Product Analytics has been embraced by over 100 customers, including industry giants such as Cisco and UPS, underscoring its broad appeal and market relevance.

The launch of Whatfix Product Analytics represents a significant advancement in the field of product analytics. By democratizing access to comprehensive analytics capabilities and empowering organizations to make data-driven decisions, Whatfix is poised to reshape the way software buyers and vendors leverage data to drive business outcomes.

Whatfix Mergers and acquisitions (M&A) Activities

In August 2021, Whatfix acquired Nittio Learn, a learning management system.

Whatfix Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Whatfix applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Whatfix and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Whatfix customers.

Whatfix Key Cloud and HCM Applications

Whatfix

Whatfix HCM and Cloud HCM Applications Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Whatfix Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Whatfix Total and HCM Applications Revenues by Region:

Region% of Total Revenues2023 Total Revenues, $M2023 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Whatfix Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Whatfix Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Whatfix Customers


No. of Whatfix Customers: 650

No. of Whatfix HCM Applications Customers: 650

No. of Whatfix Cloud HCM Customers: 650

No. of Whatfix Cloud HCM Subscribers: x


Whatfix has announced the addition of ten new Fortune 500 customers to its roster in 2022. This milestone brings the total count of Fortune 500 customers utilizing Whatfix's innovative platform to 71, solidifying its position as a preferred choice for digital adoption solutions among industry leaders.

Among the new Fortune 500 customers onboarded by Whatfix in 2022 are industry giants such as Aramark, Autozone, Avnet, Becton Dickinson, Cardinal Health, Cisco, Genuine Parts Company, Microsoft, Sanofi, and UPS Supply Chain Solutions. In addition to its success in securing Fortune 500 customers, Whatfix has also attracted several Global 2000 customers and large enterprises, further expanding its reach and market presence. Notable additions to Whatfix's customer portfolio include Arrow Electronics, British Telecom, Checkout.com, Dormakaba, Infosys BPM, Marks & Spencer, Olam, Sime Darby Berhad, and ZoomCar, highlighting the platform's appeal to organizations of all sizes and industries.

Whatfix is used by over 630 companies worldwide including Cardinal Health Canada, Cisco, Experian, DaVita Healthcare, BMC Software Inc., and many more.

90% of their client base is outside of India, with 60% comprising the US and 30% the rest of the world.

Whatfix Market Opportunities, M&A and Geo Expansions

Whatfix has once again demonstrated its prowess by achieving remarkable growth and innovation milestones in the past year. As organizations worldwide increasingly prioritize digital transformation initiatives, Whatfix has emerged as a trusted partner, driving user engagement, enhancing productivity, and delivering tangible business outcomes. Whatfix announced a second consecutive year of top decile Year-over-Year (YoY) growth in Annual Recurring Revenue (ARR), with an impressive 45% increase. Additionally, the company reported a substantial 35% YoY rise in new revenue generated from existing customers, highlighting the platform's ability to drive value and foster long-term customer relationships.

Innovation has been a cornerstone of Whatfix's success, as demonstrated by the remarkable growth of its Product Analytics offering. Launched in 2023, Whatfix Product Analytics experienced a remarkable 5X ARR growth YoY, adding 50 new logos to its customer base, with nearly half coming from Global 2000 and Fortune 500 enterprises. The expansion of Whatfix Product Analytics to support Desktop applications further underscores the company's commitment to providing a seamless, no-code analytics platform for enterprises seeking to gain actionable insights into user behavior and engagement.

Whatfix has achieved a significant milestone by raising $140 million in funding to date. This funding round, backed by marquee investors such as Softbank Vision Fund 2, Sequoia Capital India, and Cisco Investments, underscores Whatfix's potential and market appeal in the rapidly growing digital adoption space.

The infusion of $140 million in funding represents a vote of confidence in Whatfix's vision, technology, and growth trajectory. With support from renowned investors like Softbank Vision Fund 2, Sequoia Capital India, and Cisco Investments, Whatfix is well-positioned to capitalize on the increasing demand for digital adoption solutions among enterprises worldwide.

Looking ahead, the digital adoption market is poised for continued growth as organizations increasingly prioritize digital transformation and technology adoption as strategic imperatives. With its innovative platform, strong investor backing, and proven track record of success, Whatfix is poised to capitalize on this trend and emerge as a dominant player in the enterprise technology landscape.

Whatfix Risks and Challenges

Expanding a company's portfolio of products is a common strategy employed by organizations looking to capture new market opportunities, meet evolving customer needs, and drive business growth. However, this endeavor is not without its challenges, and navigating the complexities of product portfolio expansion requires careful planning, strategic foresight, and effective execution.

Whatfix Ecosystem, Partners, Resellers and SI

Whatfix has successfully onboarded over 30 new partners, including industry giants like Coupa, Genpact, NTT Data, and Sify Technologies. This significant expansion of its partner network underscores Whatfix's commitment to driving digital adoption initiatives and empowering organizations to maximize the value of their technology investments.

The addition of key partners such as Coupa, Genpact, NTT Data, and Sify Technologies further strengthens Whatfix's position as a preferred digital adoption platform among enterprises worldwide. By partnering with these industry leaders, Whatfix gains access to new markets, customers, and opportunities for collaboration, paving the way for accelerated growth and market expansion.

Whatfix has taken proactive steps to enhance engagement with strategic Global System Integrators (GSIs) such as Infosys, HCL, Cognizant, and TCS, as well as other strategic regional partners like Jacobs and GP Strategies. These partnerships have been elevated to the status of "Whatfix Certified Delivery Partner" as part of the Rise 2 Excellence partner program for Services partners, signaling a deepening commitment to collaboration and mutual success.

Whatfix has six offices across the globe in the U.S., India, and expansion to London and Australia.

Whatfix Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Whatfix Public Cloud and Infrastructure (IaaS)
  • Whatfix Platform (PaaS)
  • Whatfix Application Delivery
  • Whatfix Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

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