Xero Among HCM Top 500

3 Market Lane

Wellington, x, 6142, New Zealand

+64 4 819 4800



Xero Recent Developments

After securing more than 500K paying subscribers with the majority of them coming from ANZ, expansion in other regions is under way.

Xero Key Cloud & HCM Applications


SCORES Analysis

Xero Strengths

Xero provides cloud-based accounting software for small and medium-sized businesses. Its products are sold by subscription, based on the type and number of company entities managed by the subscriber. As a Microsoft Gold Certified Partner, Xero builds its software using .NET development environment over a multi-tenanted SQL Server database, all running a Windows production server infrastructure which is hosted by Rackspace. Xero has also implemented a global Content Delivery Network with Akamai for faster application delivery to customers around the world.

Xero is becoming a major ERP platform for small business, with third ­party integrations and an ecosystem featuring more than 400 partners. Existing relationships and distribution partners include Apple, Avalara, Bill.com, Google, Microsoft, Mindbody, Shopify and Square. Xero is continuing to invest in application programming interface (API) improvements to fuel growth of its developer ecosystem and support tighter integrations with strategic partners.

Paid subscribers hit 717,000 globally, with 242,000 subscribers added in the 12 months to 31 March 2016. Following strong subscriber growth over the past 12 months, Xero is the market­leading small business cloud accounting software in Australia, New Zealand and the United Kingdom, based on number of subscriptions. They have also made good progress in the competitive United States market where the accounting industry is early in its migration to cloud technologies.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Xero HCM & Cloud HCM Applications Revenues, $M:

Type/Year 2015 2016 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Xero 2016 Revenue Breakdown by Type:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Xero 2016 Total & HCM Applications Revenues by Region:

Region % of Total Revenues 2016 Total Revenues, $M 2016 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Xero Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Xero Customers

No. of Customers: Subscribe

No. of HCM Applications Customers: Subscribe

No. of Cloud HCM Customers: Subscribe

No. of Cloud HCM Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Xero Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Xero Risks

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  • Ability to handle internal and external risk and challenges

Xero Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Xero Cloud Platform (PaaS) & Infrastructure (IaaS) Details

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:




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