This report delves into the adoption of Digital Advertising Platform by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Digital Advertising Platform to pursue strategic goals and drive lasting benefits across various business functions.
The adoption of Digital Advertising Platform within these top companies reveals significant investments in CRM technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary CRM solutions to achieve their business objectives. This multi-vendor approach allows them to tailor CRM deployments that drive competitive advantages, operational efficiencies, and overall sustainability.
Our latest findings detail the software purchases related to Digital Advertising Platform platforms among these top 100 enterprises, their technology investments span a range of CRM tools and solutions, underscoring the complexity of CRM adoption at this level.
Digital Advertising Platform Vendors Among the Global Top 100
Microsoft currently holds a 22% market share in the Digital Advertising Platform space, making it the leading provider among the Global Top 100, followed by The Trade Desk, MediaMath, Criteo, and Revive Adserver.
The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Digital Advertising Platform. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.
By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and CRM innovation.
Custom data cuts related to the Digital Advertising Platform are available:
- Top Digital Advertising Platform Vendors, Market Size and Market Forecast 2023-2027
- Digital Advertising Platform Market By Vertical Market (21 Industry)
- Digital Advertising Platform By Country (USA + 45 countries)
- Digital Advertising Platform By Region (Americas, EMEA, APAC)
- Digital Advertising Platform By Customer Size (revenue, employee count, asset)
- Digital Advertising Platform Market By Channel (Direct vs Indirect)
- Digital Advertising Platform Market By Vendor or ProductBuyer Intent: Companies Reading this Research ReportARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities.
Logo Company Industry Employees Revenue Country Evaluated
Global Top 100 adopting Digital Advertising Platform
The influence of these top 100 organizations on the broader CRM market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of CRM and driving innovations that impact the industry at large.
Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in CRM adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Digital Advertising Platform.
Our research team continuously tracks the adoption of various Digital Advertising Platform, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new CRM implementations, providing clients with current and relevant insights into market shifts.
Here are the Global Top 100 companies and their adoption of Digital Advertising Platform
Customer | Industry | Empl. | Revenue | Country | Vendor | Product | When |
---|---|---|---|---|---|---|---|
Walmart | Retail | 2100000 | $648.1B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2014 |
Walmart | Retail | 2100000 | $648.1B | United States | The Trade Desk | The Trade Desk | 2015 |
Walmart | Retail | 2100000 | $648.1B | United States | Magnite | Magnite (ex Rubicon Project) | 2014 |
Walmart | Retail | 2100000 | $648.1B | United States | Criteo | Criteo Commerce Media Platform | 2015 |
Amazon | Retail | 1525000 | $57.5B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2013 |
Qsm | Professional Services | 1000000 | $27M | Mexico | HubSpot | HubSpot Ads | 2018 |
Ministère de l’Education Nationale de la Jeunesse et des Sports | Government | 837000 | $117.8B | France | Criteo | Criteo Commerce Media Platform | 2023 |
KFC | Leisure and Hospitality | 800000 | $31.1B | United States | NextRoll | AdRoll | 2022 |
KFC | Leisure and Hospitality | 800000 | $31.1B | United States | The Trade Desk | The Trade Desk | 2023 |
Accenture | Professional Services | 750000 | $64.1B | Ireland | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Accenture | Professional Services | 750000 | $64.1B | Ireland | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2019 |
The Coca-Cola Company | Consumer Packaged Goods | 700000 | $45.8B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2019 |
Volkswagen | Automotive | 656134 | $344.7B | Germany | Microsoft | Xandr Invest (ex AppNexus DSP) | 2017 |
Volkswagen | Automotive | 656134 | $344.7B | Germany | The Trade Desk | The Trade Desk | 2017 |
Volkswagen | Automotive | 656134 | $344.7B | Germany | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2017 |
Subscribe | Transportation | 500000 | $91.0B | United States | The Trade Desk | The Trade Desk | 2017 |
Subscribe | Transportation | 500000 | $91.0B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2017 |
Subscribe | Transportation | 500000 | $91.0B | United States | Magnite | Magnite (ex Rubicon Project) | 2018 |
Subscribe | Professional Services | 490000 | $8.5B | United Kingdom | Adform | Adform | 2019 |
Subscribe | Retail | 465000 | $15.7B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2012 |
Subscribe | Retail | 465000 | $15.7B | United States | MediaMath | MediaMath | 2016 |
Subscribe | Retail | 465000 | $15.7B | United States | Amobee | Amobee Turn | 2013 |
Subscribe | Government | 450000 | $18.8B | United States | The Trade Desk | The Trade Desk | 2013 |
Subscribe | Government | 450000 | $18.8B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2012 |
Subscribe | Professional Services | 420000 | $7.5B | France | Adform | Adform | 2022 |
Subscribe | Retail | 414000 | $150.0B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Professional Services | 411951 | $59.3B | United Kingdom | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Professional Services | 411951 | $59.3B | United Kingdom | Marin Software | Marin Software Platform | 2015 |
Subscribe | Professional Services | 411951 | $59.3B | United Kingdom | The Trade Desk | The Trade Desk | 2016 |
Subscribe | Professional Services | 411951 | $59.3B | United Kingdom | Adform | Adform | 2016 |
Subscribe | Leisure and Hospitality | 411000 | $23.7B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2014 |
Subscribe | Leisure and Hospitality | 411000 | $23.7B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2014 |
Subscribe | Leisure and Hospitality | 411000 | $23.7B | United States | The Trade Desk | The Trade Desk | 2015 |
Subscribe | Leisure and Hospitality | 411000 | $23.7B | United States | Magnite | Magnite (ex Rubicon Project) | 2014 |
Subscribe | Leisure and Hospitality | 411000 | $23.7B | United States | Criteo | Criteo Commerce Media Platform | 2020 |
Subscribe | Leisure and Hospitality | 410000 | $10.4B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2018 |
Subscribe | Leisure and Hospitality | 410000 | $10.4B | United States | Magnite | Magnite (ex Rubicon Project) | 2018 |
Subscribe | Retail | 390000 | $99.1B | Germany | The Trade Desk | The Trade Desk | 2016 |
Subscribe | Retail | 381000 | $36.0B | United States | The Trade Desk | The Trade Desk | 2013 |
Subscribe | Retail | 381000 | $36.0B | United States | Marin Software | Marin Software Platform | 2019 |
Subscribe | Insurance | 376900 | $127.2B | China | Criteo | Criteo Commerce Media Platform | 2022 |
Subscribe | Banking and Financial Services | 375531 | $121.8B | China | Criteo | Criteo Commerce Media Platform | 2022 |
Subscribe | Professional Services | 364000 | $50.3B | United Kingdom | The Trade Desk | The Trade Desk | 2021 |
Subscribe | Retail | 354744 | $77.6B | United Kingdom | Amobee | Amobee Turn | 2019 |
Subscribe | Retail | 350000 | $19.6B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2015 |
Subscribe | Retail | 350000 | $19.6B | United States | NextRoll | AdRoll | 2020 |
Subscribe | Insurance | 350000 | $324.2B | United States | Adobe Systems | Adobe Advertising Cloud | 2019 |
Subscribe | Professional Services | 347700 | $19.4B | United States | The Trade Desk | The Trade Desk | 2013 |
Subscribe | Professional Services | 331000 | $4.9B | United States | Magnite | Magnite (ex Rubicon Project) | 2014 |
Subscribe | Government | 330159 | $139.6B | United States | Magnite | Magnite (ex Rubicon Project) | 2016 |
Subscribe | Transportation | 328000 | $90.2B | United States | MediaMath | MediaMath | 2018 |
Subscribe | Transportation | 328000 | $90.2B | United States | The Trade Desk | The Trade Desk | 2018 |
Subscribe | Manufacturing | 321000 | $84.3B | Germany | Microsoft | Xandr Invest (ex AppNexus DSP) | 2019 |
Subscribe | Retail | 305309 | $102.5B | France | Criteo | Criteo Commerce Media Platform | 2020 |
Subscribe | Retail | 300000 | $86.4B | United States | Magnite | Magnite (ex Rubicon Project) | 2013 |
Subscribe | Banking and Financial Services | 293723 | $124.5B | United States | Magnite | Magnite (ex Rubicon Project) | 2018 |
Subscribe | Banking and Financial Services | 293723 | $124.5B | United States | PubMatic | PubMatic | 2023 |
Subscribe | Banking and Financial Services | 293723 | $124.5B | United States | Index Exchange | Index Exchange | 2023 |
Subscribe | Retail | 290000 | $72.0B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Professional Services | 282200 | $61.9B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2016 |
Subscribe | Professional Services | 282200 | $61.9B | United States | MediaMath | MediaMath | 2016 |
Subscribe | Professional Services | 282200 | $61.9B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2016 |
Subscribe | Professional Services | 282200 | $61.9B | United States | Index Exchange | Index Exchange | 2020 |
Subscribe | Government | 271268 | $64.0B | France | Criteo | Criteo Commerce Media Platform | 2021 |
Subscribe | Consumer Packaged Goods | 270000 | $93.4B | Switzerland | Criteo | Criteo Commerce Media Platform | 2023 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Adobe Systems | Adobe Advertising Cloud | 2017 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Marin Software | Marin Software Platform | 2017 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | MediaMath | MediaMath | 2016 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2015 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Amobee | Amobee Turn | 2016 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | The Trade Desk | The Trade Desk | 2018 |
Subscribe | Manufacturing | 270000 | $22.5B | South Korea | Criteo | Criteo Commerce Media Platform | 2018 |
Subscribe | Professional Services | 258886 | $11.6B | Denmark | Adform | Adform | 2014 |
Subscribe | Automotive | 258275 | $210.9B | Netherlands | Adform | Adform | 2024 |
Subscribe | Retail | 250000 | $11.0B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2013 |
Subscribe | Retail | 250000 | $11.0B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Retail | 250000 | $11.0B | United States | Magnite | Magnite (ex Rubicon Project) | 2013 |
Subscribe | Manufacturing | 250000 | $33.5B | United States | The Trade Desk | The Trade Desk | 2013 |
Subscribe | Manufacturing | 250000 | $33.5B | United States | Magnite | Magnite (ex Rubicon Project) | 2016 |
Subscribe | Professional Services | 250000 | $36.9B | France | Amobee | Amobee Turn | 2017 |
Subscribe | Professional Services | 250000 | $36.9B | France | Adobe Systems | Adobe Advertising Cloud | 2018 |
Subscribe | Professional Services | 250000 | $36.9B | France | MediaMath | MediaMath | 2019 |
Subscribe | Professional Services | 250000 | $36.9B | France | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2020 |
Subscribe | Professional Services | 250000 | $36.9B | France | AcuityAds | AcuityAds Illumin | 2021 |
Subscribe | Professional Services | 250000 | $36.9B | France | OpenX Software | OpenX OpenAudience | 2021 |
Subscribe | Professional Services | 250000 | $36.9B | France | Microsoft | Xandr Invest (ex AppNexus DSP) | 2014 |
Subscribe | Professional Services | 250000 | $36.9B | France | Criteo | Criteo Commerce Media Platform | 2016 |
Subscribe | Professional Services | 250000 | $36.9B | France | PubMatic | PubMatic | 2018 |
Subscribe | Professional Services | 250000 | $36.9B | France | Index Exchange | Index Exchange | 2018 |
Subscribe | Retail | 250000 | $20.0B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2020 |
Subscribe | Professional Services | 249095 | $11.0B | India | Microsoft | Xandr Invest (ex AppNexus DSP) | 2020 |
Subscribe | Professional Services | 249095 | $11.0B | India | MediaMath | MediaMath | 2019 |
Subscribe | Professional Services | 249095 | $11.0B | India | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2017 |
Subscribe | Retail | 240000 | $57.5B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2021 |
Subscribe | Retail | 240000 | $57.5B | United States | Magnite | Magnite (ex Rubicon Project) | 2019 |
Subscribe | Manufacturing | 240000 | $66.5B | United States | The Trade Desk | The Trade Desk | 2019 |
Subscribe | Manufacturing | 240000 | $66.5B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2020 |
Subscribe | Healthcare | 235785 | $101.0B | United States | Adform | Adform | 2019 |
Subscribe | Transportation | 232112 | $76.4B | Japan | Criteo | Criteo Commerce Media Platform | 2020 |
Subscribe | Manufacturing | 229183 | $60.8B | Japan | NextRoll | AdRoll | 2014 |
Subscribe | Manufacturing | 229183 | $60.8B | Japan | Microsoft | Xandr Invest (ex AppNexus DSP) | 2014 |
Subscribe | Manufacturing | 229183 | $60.8B | Japan | The Trade Desk | The Trade Desk | 2015 |
Subscribe | Manufacturing | 229183 | $60.8B | Japan | Magnite | Magnite (ex Rubicon Project) | 2018 |
Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | ComScore | comScore Activation | 2021 |
Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | MediaMath | MediaMath | 2015 |
Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | Amobee | Amobee Turn | 2013 |
Subscribe | Banking and Financial Services | 229000 | $78.5B | United States | The Trade Desk | The Trade Desk | 2017 |
Subscribe | Professional Services | 228420 | $60.2B | Japan | NextRoll | AdRoll | 2014 |
Subscribe | Professional Services | 228420 | $60.2B | Japan | Microsoft | Xandr Invest (ex AppNexus DSP) | 2014 |
Subscribe | Professional Services | 228420 | $60.2B | Japan | The Trade Desk | The Trade Desk | 2015 |
Subscribe | Professional Services | 228420 | $60.2B | Japan | Amobee | Amobee Turn | 2015 |
Subscribe | Professional Services | 228420 | $60.2B | Japan | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2018 |
Subscribe | Automotive | 225587 | $117.0B | Italy | Magnite | Magnite (ex Rubicon Project) | 2014 |
Subscribe | Banking and Financial Services | 222033 | $3.8B | United States | The Trade Desk | The Trade Desk | 2018 |
Subscribe | Professional Services | 220000 | $13.4B | India | Microsoft | Xandr Invest (ex AppNexus DSP) | 2014 |
Subscribe | Professional Services | 220000 | $13.4B | India | MediaMath | MediaMath | 2018 |
Subscribe | Professional Services | 220000 | $47.1B | France | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Healthcare | 219000 | $357.8B | United States | MediaMath | MediaMath | 2015 |
Subscribe | Healthcare | 219000 | $357.8B | United States | Criteo | Criteo Commerce Media Platform | 2023 |
Subscribe | Retail | 219000 | $116.8B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Retail | 219000 | $116.8B | United States | MediaMath | MediaMath | 2014 |
Subscribe | Retail | 219000 | $116.8B | United States | Criteo | Criteo Commerce Media Platform | 2020 |
Subscribe | Retail | 219000 | $51.9B | Netherlands | Microsoft | Xandr Invest (ex AppNexus DSP) | 2020 |
Subscribe | Retail | 219000 | $51.9B | Netherlands | Adform | Adform | 2016 |
Subscribe | Banking and Financial Services | 211141 | $63.1B | Spain | The Trade Desk | The Trade Desk | 2014 |
Subscribe | Banking and Financial Services | 211141 | $63.1B | Spain | Microsoft | Xandr Invest (ex AppNexus DSP) | 2016 |
Subscribe | Retail | 206000 | $139.1B | United States | Amobee | Amobee Turn | 2021 |
Subscribe | Retail | 206000 | $139.1B | United States | MediaMath | MediaMath | 2016 |
Subscribe | Retail | 206000 | $139.1B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2017 |
Subscribe | Retail | 206000 | $139.1B | United States | The Trade Desk | The Trade Desk | 2020 |
Subscribe | Retail | 206000 | $139.1B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2018 |
Subscribe | Retail | 206000 | $139.1B | United States | Criteo | Criteo Commerce Media Platform | 2023 |
Subscribe | Communications | 204236 | $122.9B | Germany | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Communications | 204236 | $122.9B | Germany | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2014 |
Subscribe | Communications | 204236 | $122.9B | Germany | The Trade Desk | The Trade Desk | 2016 |
Subscribe | Communications | 204236 | $122.9B | Germany | OpenX Software | OpenX OpenAudience | 2021 |
Subscribe | Retail | 201000 | $46.9B | Australia | Microsoft | Xandr Invest (ex AppNexus DSP) | 2015 |
Subscribe | Retail | 201000 | $46.9B | Australia | The Trade Desk | The Trade Desk | 2016 |
Subscribe | Transportation | 200000 | $53.3B | United States | Adobe Systems | Adobe Advertising Cloud | 2018 |
Subscribe | Transportation | 200000 | $53.3B | United States | The Trade Desk | The Trade Desk | 2018 |
Subscribe | Manufacturing | 200000 | $17.1B | Singapore | MediaMath | MediaMath | 2018 |
Subscribe | Manufacturing | 200000 | $17.1B | Singapore | Microsoft | Xandr Invest (ex AppNexus DSP) | 2018 |
Subscribe | Aerospace and Defense | 200000 | $26.3B | United States | MediaMath | MediaMath | 2021 |
Subscribe | Aerospace and Defense | 200000 | $26.3B | United States | The Trade Desk | The Trade Desk | 2015 |
Subscribe | Professional Services | 193500 | $30.4B | Japan | Microsoft | Xandr Invest (ex AppNexus DSP) | 2012 |
Subscribe | Professional Services | 193500 | $30.4B | Japan | The Trade Desk | The Trade Desk | 2016 |
Subscribe | Communications | 190000 | $108.9B | United States | MediaMath | MediaMath | 2013 |
Subscribe | Communications | 190000 | $108.9B | United States | Amobee | Amobee Turn | 2014 |
Subscribe | Communications | 190000 | $108.9B | United States | The Trade Desk | The Trade Desk | 2014 |
Subscribe | Communications | 190000 | $108.9B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2015 |
Subscribe | Leisure and Hospitality | 187384 | $10.5B | United States | MediaMath | MediaMath | 2019 |
Subscribe | Professional Services | 186000 | $121.6B | United States | MediaMath | MediaMath | 2013 |
Subscribe | Professional Services | 186000 | $121.6B | United States | Amobee | Amobee Turn | 2014 |
Subscribe | Professional Services | 186000 | $121.6B | United States | The Trade Desk | The Trade Desk | 2014 |
Subscribe | Professional Services | 186000 | $121.6B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2015 |
Subscribe | Retail | 185800 | $38.7B | United States | MediaMath | MediaMath | 2013 |
Subscribe | Retail | 185800 | $38.7B | United States | Criteo | Criteo Commerce Media Platform | 2018 |
Subscribe | Retail | 180000 | $76.0B | Germany | Adform | Adform | 2015 |
Subscribe | Non Profit | 180000 | $200M | Germany | The Trade Desk | The Trade Desk | 2017 |
Subscribe | Government | 179785 | $177.0B | United States | Adform | Adform | 2022 |
Subscribe | Manufacturing | 179000 | $42.8B | Canada | Microsoft | Xandr Invest (ex AppNexus DSP) | 2021 |
Subscribe | Manufacturing | 179000 | $42.8B | Canada | Adform | Adform | 2023 |
Subscribe | Leisure and Hospitality | 178000 | $10.2B | United States | The Trade Desk | The Trade Desk | 2013 |
Subscribe | Leisure and Hospitality | 178000 | $10.2B | United States | Amobee | Amobee Turn | 2013 |
Subscribe | Leisure and Hospitality | 178000 | $10.2B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2013 |
Subscribe | Leisure and Hospitality | 178000 | $10.2B | United States | NextRoll | AdRoll | 2015 |
Subscribe | Leisure and Hospitality | 178000 | $10.2B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2013 |
Subscribe | Leisure and Hospitality | 178000 | $10.2B | United States | MediaMath | MediaMath | 2013 |
Subscribe | Leisure and Hospitality | 178000 | $10.2B | United States | Magnite | Magnite (ex Rubicon Project) | 2013 |
Subscribe | Automotive | 177000 | $176.2B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2016 |
Subscribe | Automotive | 177000 | $176.2B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2018 |
Subscribe | Automotive | 177000 | $176.2B | United States | Adobe Systems | Adobe Advertising Cloud | 2012 |
Subscribe | Media | 173250 | $88.9B | United States | ComScore | comScore Activation | 2018 |
Subscribe | Banking and Financial Services | 173222 | $14.5B | India | Adobe Systems | Adobe Advertising Cloud | 2017 |
Subscribe | Manufacturing | 172000 | $76.6B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2017 |
Subscribe | Utilities | 171490 | $156.8B | France | Microsoft | Xandr Invest (ex AppNexus DSP) | 2019 |
Subscribe | Utilities | 171490 | $156.8B | France | The Trade Desk | The Trade Desk | 2019 |
Subscribe | Utilities | 171490 | $156.8B | France | HubSpot | HubSpot Ads | 2020 |
Subscribe | Retail | 163098 | $36.3B | France | Microsoft | Xandr Invest (ex AppNexus DSP) | 2012 |
Subscribe | Retail | 163098 | $36.3B | France | MediaMath | MediaMath | 2014 |
Subscribe | Retail | 163098 | $36.3B | France | AcuityAds | AcuityAds Illumin | 2016 |
Subscribe | Retail | 163098 | $36.3B | France | The Trade Desk | The Trade Desk | 2016 |
Subscribe | Retail | 163098 | $36.3B | France | NextRoll | AdRoll | 2018 |
Subscribe | Retail | 163098 | $36.3B | France | ComScore | comScore Activation | 2021 |
Subscribe | Automotive | 160000 | $48.6B | France | Criteo | Criteo Commerce Media Platform | 2014 |
Subscribe | Professional Services | 160000 | $2.5B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2017 |
Subscribe | Professional Services | 160000 | $2.5B | United States | HubSpot | HubSpot Ads | 2018 |
Subscribe | Professional Services | 160000 | $2.5B | United States | MediaMath | MediaMath | 2016 |
Subscribe | Automotive | 158228 | $30.8B | Spain | The Trade Desk | The Trade Desk | 2019 |
Subscribe | Banking and Financial Services | 157883 | $112.1B | Germany | Adobe Systems | Adobe Advertising Cloud | 2018 |
Subscribe | Healthcare | 155000 | $15.8B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2020 |
Subscribe | Consumer Packaged Goods | 155000 | $165.0B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2015 |
Subscribe | Consumer Packaged Goods | 155000 | $165.0B | United States | The Trade Desk | The Trade Desk | 2017 |
Subscribe | Consumer Packaged Goods | 154540 | $65.3B | Belgium | Microsoft | Xandr Invest (ex AppNexus DSP) | 2019 |
Subscribe | Consumer Packaged Goods | 154540 | $65.3B | Belgium | The Trade Desk | The Trade Desk | 2019 |
Subscribe | Oil, Gas and Chemicals | 151073 | $69.6B | France | Adform | Adform | 2018 |
Subscribe | HealthCare | 150000 | $30.0B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2018 |
Subscribe | HealthCare | 150000 | $30.0B | United States | The Trade Desk | The Trade Desk | 2018 |
Subscribe | HealthCare | 150000 | $30.0B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2020 |
Subscribe | HealthCare | 150000 | $30.0B | United States | Magnite | Magnite (ex Rubicon Project) | 2020 |
Subscribe | Healthcare | 150000 | $34.0B | United States | Microsoft | Xandr Invest (ex AppNexus DSP) | 2022 |
Subscribe | Healthcare | 150000 | $34.0B | United States | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2022 |
Subscribe | Automotive | 150000 | $27.9B | France | Microsoft | Xandr Invest (ex AppNexus DSP) | 2014 |
Subscribe | Automotive | 150000 | $27.9B | France | The Trade Desk | The Trade Desk | 2016 |
Subscribe | Automotive | 150000 | $27.9B | France | Amobee | Amobee Turn | 2021 |
Subscribe | Automotive | 150000 | $27.9B | France | Criteo | Criteo Commerce Media Platform | 2023 |
Subscribe | Manufacturing | 150000 | $28.9B | France | Criteo | Criteo Commerce Media Platform | 2022 |
Subscribe | Manufacturing | 149134 | $37.2B | Japan | Revive Adserver | Revive Adserver (ex OpenX/Openads) | 2017 |
Subscribe | Manufacturing | 149134 | $37.2B | Japan | The Trade Desk | The Trade Desk | 2018 |
Subscribe | Manufacturing | 149134 | $37.2B | Japan | Magnite | Magnite (ex Rubicon Project) | 2016 |
Subscribe | Retail | 149000 | $50.4B | Canada | Magnite | Magnite (ex Rubicon Project) | 2018 |
Subscribe | Consumer Packaged Goods | 148012 | $52.4B | United Kingdom | The Trade Desk | The Trade Desk | 2022 |
Subscribe | Construction and Real Estate | 147000 | $35.0B | United States | ComScore | comScore Activation | 2021 |
Subscribe | Retail | 145000 | $26.2B | United Kingdom | Amobee | Amobee Turn | 2013 |
Subscribe | Retail | 145000 | $26.2B | United Kingdom | The Trade Desk | The Trade Desk | 2019 |
Subscribe | Retail | 145000 | $26.2B | United Kingdom | Magnite | Magnite (ex Rubicon Project) | 2016 |
Subscribe | Retail | 145000 | $26.2B | United Kingdom | Criteo | Criteo Commerce Media Platform | 2013 |
Subscribe | Retail | 144000 | $3.8B | Indonesia | The Trade Desk | The Trade Desk | 2018 |
Source: APPS RUN THE WORLD, October 2024
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.