Digital Advertising Platform Adoption Among the Global Top 100
Digital Advertising Platform Adoption Among the Global Top 100

This report delves into the adoption of Digital Advertising Platform by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Digital Advertising Platform to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Digital Advertising Platform within these top companies reveals significant investments in CRM technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary CRM solutions to achieve their business objectives. This multi-vendor approach allows them to tailor CRM deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Digital Advertising Platform platforms among these top 100 enterprises, their technology investments span a range of CRM tools and solutions, underscoring the complexity of CRM adoption at this level.

Digital Advertising Platform Vendors Among the Global Top 100

Microsoft currently holds a 22% market share in the Digital Advertising Platform space, making it the leading provider among the Global Top 100, followed by The Trade Desk, MediaMath, Criteo, and Revive Adserver.

VendorsDigital Advertising Platform AppsMarket Share
MicrosoftXandr Invest (ex AppNexus DSP)22%
The Trade DeskThe Trade Desk19%
MediaMathMediaMath9%
CriteoCriteo Commerce Media Platform9%
MagniteMagnite (ex Rubicon Project)8%
Revive AdserverRevive Adserver (ex OpenX/Openads)8%
AmobeeAmobee Turn5%
AdformAdform5%
Adobe SystemsAdobe Advertising Cloud3%
NextRollAdRoll3%
ComScorecomScore Activation2%
Marin SoftwareMarin Software Platform1%
HubSpotHubSpot Ads1%
Index ExchangeIndex Exchange1%
OpenX SoftwareOpenX OpenAudience1%
AcuityAdsAcuityAds Illumin1%
PubMaticPubMatic1%
Grand Total100%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Digital Advertising Platform. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and CRM innovation.

Custom data cuts related to the Digital Advertising Platform are available:

  • Top Digital Advertising Platform Vendors, Market Size and Market Forecast 2023-2027
  • Digital Advertising Platform Market By Vertical Market (21 Industry)
  • Digital Advertising Platform By Country (USA + 45 countries)
  • Digital Advertising Platform By Region (Americas, EMEA, APAC)
  • Digital Advertising Platform By Customer Size (revenue, employee count, asset)
  • Digital Advertising Platform Market By Channel (Direct vs Indirect)
  • Digital Advertising Platform Market By Vendor or Product
    Buyer Intent: Companies Reading this Research Report
    ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities.
    LogoCompanyIndustryEmployeesRevenueCountryEvaluated

Global Top 100 adopting Digital Advertising Platform

The influence of these top 100 organizations on the broader CRM market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of CRM and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in CRM adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Digital Advertising Platform.

Our research team continuously tracks the adoption of various Digital Advertising Platform, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new CRM implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Digital Advertising Platform

CustomerIndustryEmpl.RevenueCountryVendorProductWhen
WalmartRetail2100000$648.1BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2014
WalmartRetail2100000$648.1BUnited StatesThe Trade DeskThe Trade Desk2015
WalmartRetail2100000$648.1BUnited StatesMagniteMagnite (ex Rubicon Project)2014
WalmartRetail2100000$648.1BUnited StatesCriteoCriteo Commerce Media Platform2015
AmazonRetail1525000$57.5BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2013
QsmProfessional Services1000000$27MMexicoHubSpotHubSpot Ads2018
Ministère de l’Education Nationale de la Jeunesse et des SportsGovernment837000$117.8BFranceCriteoCriteo Commerce Media Platform2023
KFCLeisure and Hospitality800000$31.1BUnited StatesNextRollAdRoll2022
KFCLeisure and Hospitality800000$31.1BUnited StatesThe Trade DeskThe Trade Desk2023
AccentureProfessional Services750000$64.1BIrelandMicrosoftXandr Invest (ex AppNexus DSP)2013
AccentureProfessional Services750000$64.1BIrelandRevive AdserverRevive Adserver (ex OpenX/Openads)2019
The Coca-Cola CompanyConsumer Packaged Goods700000$45.8BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2019
VolkswagenAutomotive656134$344.7BGermanyMicrosoftXandr Invest (ex AppNexus DSP)2017
VolkswagenAutomotive656134$344.7BGermanyThe Trade DeskThe Trade Desk2017
VolkswagenAutomotive656134$344.7BGermanyRevive AdserverRevive Adserver (ex OpenX/Openads)2017
SubscribeTransportation500000$91.0BUnited StatesThe Trade DeskThe Trade Desk2017
SubscribeTransportation500000$91.0BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2017
SubscribeTransportation500000$91.0BUnited StatesMagniteMagnite (ex Rubicon Project)2018
SubscribeProfessional Services490000$8.5BUnited KingdomAdformAdform2019
SubscribeRetail465000$15.7BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2012
SubscribeRetail465000$15.7BUnited StatesMediaMathMediaMath2016
SubscribeRetail465000$15.7BUnited StatesAmobeeAmobee Turn2013
SubscribeGovernment450000$18.8BUnited StatesThe Trade DeskThe Trade Desk2013
SubscribeGovernment450000$18.8BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2012
SubscribeProfessional Services420000$7.5BFranceAdformAdform2022
SubscribeRetail414000$150.0BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeProfessional Services411951$59.3BUnited KingdomMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeProfessional Services411951$59.3BUnited KingdomMarin SoftwareMarin Software Platform2015
SubscribeProfessional Services411951$59.3BUnited KingdomThe Trade DeskThe Trade Desk2016
SubscribeProfessional Services411951$59.3BUnited KingdomAdformAdform2016
SubscribeLeisure and Hospitality411000$23.7BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2014
SubscribeLeisure and Hospitality411000$23.7BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2014
SubscribeLeisure and Hospitality411000$23.7BUnited StatesThe Trade DeskThe Trade Desk2015
SubscribeLeisure and Hospitality411000$23.7BUnited StatesMagniteMagnite (ex Rubicon Project)2014
SubscribeLeisure and Hospitality411000$23.7BUnited StatesCriteoCriteo Commerce Media Platform2020
SubscribeLeisure and Hospitality410000$10.4BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2018
SubscribeLeisure and Hospitality410000$10.4BUnited StatesMagniteMagnite (ex Rubicon Project)2018
SubscribeRetail390000$99.1BGermanyThe Trade DeskThe Trade Desk2016
SubscribeRetail381000$36.0BUnited StatesThe Trade DeskThe Trade Desk2013
SubscribeRetail381000$36.0BUnited StatesMarin SoftwareMarin Software Platform2019
SubscribeInsurance376900$127.2BChinaCriteoCriteo Commerce Media Platform2022
SubscribeBanking and Financial Services375531$121.8BChinaCriteoCriteo Commerce Media Platform2022
SubscribeProfessional Services364000$50.3BUnited KingdomThe Trade DeskThe Trade Desk2021
SubscribeRetail354744$77.6BUnited KingdomAmobeeAmobee Turn2019
SubscribeRetail350000$19.6BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2015
SubscribeRetail350000$19.6BUnited StatesNextRollAdRoll2020
SubscribeInsurance350000$324.2BUnited StatesAdobe SystemsAdobe Advertising Cloud2019
SubscribeProfessional Services347700$19.4BUnited StatesThe Trade DeskThe Trade Desk2013
SubscribeProfessional Services331000$4.9BUnited StatesMagniteMagnite (ex Rubicon Project)2014
SubscribeGovernment330159$139.6BUnited StatesMagniteMagnite (ex Rubicon Project)2016
SubscribeTransportation328000$90.2BUnited StatesMediaMathMediaMath2018
SubscribeTransportation328000$90.2BUnited StatesThe Trade DeskThe Trade Desk2018
SubscribeManufacturing321000$84.3BGermanyMicrosoftXandr Invest (ex AppNexus DSP)2019
SubscribeRetail305309$102.5BFranceCriteoCriteo Commerce Media Platform2020
SubscribeRetail300000$86.4BUnited StatesMagniteMagnite (ex Rubicon Project)2013
SubscribeBanking and Financial Services293723$124.5BUnited StatesMagniteMagnite (ex Rubicon Project)2018
SubscribeBanking and Financial Services293723$124.5BUnited StatesPubMaticPubMatic2023
SubscribeBanking and Financial Services293723$124.5BUnited StatesIndex ExchangeIndex Exchange2023
SubscribeRetail290000$72.0BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeProfessional Services282200$61.9BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2016
SubscribeProfessional Services282200$61.9BUnited StatesMediaMathMediaMath2016
SubscribeProfessional Services282200$61.9BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2016
SubscribeProfessional Services282200$61.9BUnited StatesIndex ExchangeIndex Exchange2020
SubscribeGovernment271268$64.0BFranceCriteoCriteo Commerce Media Platform2021
SubscribeConsumer Packaged Goods270000$93.4BSwitzerlandCriteoCriteo Commerce Media Platform2023
SubscribeManufacturing270000$22.5BSouth KoreaAdobe SystemsAdobe Advertising Cloud2017
SubscribeManufacturing270000$22.5BSouth KoreaMarin SoftwareMarin Software Platform2017
SubscribeManufacturing270000$22.5BSouth KoreaMediaMathMediaMath2016
SubscribeManufacturing270000$22.5BSouth KoreaRevive AdserverRevive Adserver (ex OpenX/Openads)2015
SubscribeManufacturing270000$22.5BSouth KoreaAmobeeAmobee Turn2016
SubscribeManufacturing270000$22.5BSouth KoreaThe Trade DeskThe Trade Desk2018
SubscribeManufacturing270000$22.5BSouth KoreaCriteoCriteo Commerce Media Platform2018
SubscribeProfessional Services258886$11.6BDenmarkAdformAdform2014
SubscribeAutomotive258275$210.9BNetherlandsAdformAdform2024
SubscribeRetail250000$11.0BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2013
SubscribeRetail250000$11.0BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeRetail250000$11.0BUnited StatesMagniteMagnite (ex Rubicon Project)2013
SubscribeManufacturing250000$33.5BUnited StatesThe Trade DeskThe Trade Desk2013
SubscribeManufacturing250000$33.5BUnited StatesMagniteMagnite (ex Rubicon Project)2016
SubscribeProfessional Services250000$36.9BFranceAmobeeAmobee Turn2017
SubscribeProfessional Services250000$36.9BFranceAdobe SystemsAdobe Advertising Cloud2018
SubscribeProfessional Services250000$36.9BFranceMediaMathMediaMath2019
SubscribeProfessional Services250000$36.9BFranceRevive AdserverRevive Adserver (ex OpenX/Openads)2020
SubscribeProfessional Services250000$36.9BFranceAcuityAdsAcuityAds Illumin2021
SubscribeProfessional Services250000$36.9BFranceOpenX SoftwareOpenX OpenAudience2021
SubscribeProfessional Services250000$36.9BFranceMicrosoftXandr Invest (ex AppNexus DSP)2014
SubscribeProfessional Services250000$36.9BFranceCriteoCriteo Commerce Media Platform2016
SubscribeProfessional Services250000$36.9BFrancePubMaticPubMatic2018
SubscribeProfessional Services250000$36.9BFranceIndex ExchangeIndex Exchange2018
SubscribeRetail250000$20.0BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2020
SubscribeProfessional Services249095$11.0BIndiaMicrosoftXandr Invest (ex AppNexus DSP)2020
SubscribeProfessional Services249095$11.0BIndiaMediaMathMediaMath2019
SubscribeProfessional Services249095$11.0BIndiaRevive AdserverRevive Adserver (ex OpenX/Openads)2017
SubscribeRetail240000$57.5BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2021
SubscribeRetail240000$57.5BUnited StatesMagniteMagnite (ex Rubicon Project)2019
SubscribeManufacturing240000$66.5BUnited StatesThe Trade DeskThe Trade Desk2019
SubscribeManufacturing240000$66.5BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2020
SubscribeHealthcare235785$101.0BUnited StatesAdformAdform2019
SubscribeTransportation232112$76.4BJapanCriteoCriteo Commerce Media Platform2020
SubscribeManufacturing229183$60.8BJapanNextRollAdRoll2014
SubscribeManufacturing229183$60.8BJapanMicrosoftXandr Invest (ex AppNexus DSP)2014
SubscribeManufacturing229183$60.8BJapanThe Trade DeskThe Trade Desk2015
SubscribeManufacturing229183$60.8BJapanMagniteMagnite (ex Rubicon Project)2018
SubscribeBanking and Financial Services229000$78.5BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeBanking and Financial Services229000$78.5BUnited StatesComScorecomScore Activation2021
SubscribeBanking and Financial Services229000$78.5BUnited StatesMediaMathMediaMath2015
SubscribeBanking and Financial Services229000$78.5BUnited StatesAmobeeAmobee Turn2013
SubscribeBanking and Financial Services229000$78.5BUnited StatesThe Trade DeskThe Trade Desk2017
SubscribeProfessional Services228420$60.2BJapanNextRollAdRoll2014
SubscribeProfessional Services228420$60.2BJapanMicrosoftXandr Invest (ex AppNexus DSP)2014
SubscribeProfessional Services228420$60.2BJapanThe Trade DeskThe Trade Desk2015
SubscribeProfessional Services228420$60.2BJapanAmobeeAmobee Turn2015
SubscribeProfessional Services228420$60.2BJapanRevive AdserverRevive Adserver (ex OpenX/Openads)2018
SubscribeAutomotive225587$117.0BItalyMagniteMagnite (ex Rubicon Project)2014
SubscribeBanking and Financial Services222033$3.8BUnited StatesThe Trade DeskThe Trade Desk2018
SubscribeProfessional Services220000$13.4BIndiaMicrosoftXandr Invest (ex AppNexus DSP)2014
SubscribeProfessional Services220000$13.4BIndiaMediaMathMediaMath2018
SubscribeProfessional Services220000$47.1BFranceMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeHealthcare219000$357.8BUnited StatesMediaMathMediaMath2015
SubscribeHealthcare219000$357.8BUnited StatesCriteoCriteo Commerce Media Platform2023
SubscribeRetail219000$116.8BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeRetail219000$116.8BUnited StatesMediaMathMediaMath2014
SubscribeRetail219000$116.8BUnited StatesCriteoCriteo Commerce Media Platform2020
SubscribeRetail219000$51.9BNetherlandsMicrosoftXandr Invest (ex AppNexus DSP)2020
SubscribeRetail219000$51.9BNetherlandsAdformAdform2016
SubscribeBanking and Financial Services211141$63.1BSpainThe Trade DeskThe Trade Desk2014
SubscribeBanking and Financial Services211141$63.1BSpainMicrosoftXandr Invest (ex AppNexus DSP)2016
SubscribeRetail206000$139.1BUnited StatesAmobeeAmobee Turn2021
SubscribeRetail206000$139.1BUnited StatesMediaMathMediaMath2016
SubscribeRetail206000$139.1BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2017
SubscribeRetail206000$139.1BUnited StatesThe Trade DeskThe Trade Desk2020
SubscribeRetail206000$139.1BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2018
SubscribeRetail206000$139.1BUnited StatesCriteoCriteo Commerce Media Platform2023
SubscribeCommunications204236$122.9BGermanyMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeCommunications204236$122.9BGermanyRevive AdserverRevive Adserver (ex OpenX/Openads)2014
SubscribeCommunications204236$122.9BGermanyThe Trade DeskThe Trade Desk2016
SubscribeCommunications204236$122.9BGermanyOpenX SoftwareOpenX OpenAudience2021
SubscribeRetail201000$46.9BAustraliaMicrosoftXandr Invest (ex AppNexus DSP)2015
SubscribeRetail201000$46.9BAustraliaThe Trade DeskThe Trade Desk2016
SubscribeTransportation200000$53.3BUnited StatesAdobe SystemsAdobe Advertising Cloud2018
SubscribeTransportation200000$53.3BUnited StatesThe Trade DeskThe Trade Desk2018
SubscribeManufacturing200000$17.1BSingaporeMediaMathMediaMath2018
SubscribeManufacturing200000$17.1BSingaporeMicrosoftXandr Invest (ex AppNexus DSP)2018
SubscribeAerospace and Defense200000$26.3BUnited StatesMediaMathMediaMath2021
SubscribeAerospace and Defense200000$26.3BUnited StatesThe Trade DeskThe Trade Desk2015
SubscribeProfessional Services193500$30.4BJapanMicrosoftXandr Invest (ex AppNexus DSP)2012
SubscribeProfessional Services193500$30.4BJapanThe Trade DeskThe Trade Desk2016
SubscribeCommunications190000$108.9BUnited StatesMediaMathMediaMath2013
SubscribeCommunications190000$108.9BUnited StatesAmobeeAmobee Turn2014
SubscribeCommunications190000$108.9BUnited StatesThe Trade DeskThe Trade Desk2014
SubscribeCommunications190000$108.9BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2015
SubscribeLeisure and Hospitality187384$10.5BUnited StatesMediaMathMediaMath2019
SubscribeProfessional Services186000$121.6BUnited StatesMediaMathMediaMath2013
SubscribeProfessional Services186000$121.6BUnited StatesAmobeeAmobee Turn2014
SubscribeProfessional Services186000$121.6BUnited StatesThe Trade DeskThe Trade Desk2014
SubscribeProfessional Services186000$121.6BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2015
SubscribeRetail185800$38.7BUnited StatesMediaMathMediaMath2013
SubscribeRetail185800$38.7BUnited StatesCriteoCriteo Commerce Media Platform2018
SubscribeRetail180000$76.0BGermanyAdformAdform2015
SubscribeNon Profit180000$200MGermanyThe Trade DeskThe Trade Desk2017
SubscribeGovernment179785$177.0BUnited StatesAdformAdform2022
SubscribeManufacturing179000$42.8BCanadaMicrosoftXandr Invest (ex AppNexus DSP)2021
SubscribeManufacturing179000$42.8BCanadaAdformAdform2023
SubscribeLeisure and Hospitality178000$10.2BUnited StatesThe Trade DeskThe Trade Desk2013
SubscribeLeisure and Hospitality178000$10.2BUnited StatesAmobeeAmobee Turn2013
SubscribeLeisure and Hospitality178000$10.2BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2013
SubscribeLeisure and Hospitality178000$10.2BUnited StatesNextRollAdRoll2015
SubscribeLeisure and Hospitality178000$10.2BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2013
SubscribeLeisure and Hospitality178000$10.2BUnited StatesMediaMathMediaMath2013
SubscribeLeisure and Hospitality178000$10.2BUnited StatesMagniteMagnite (ex Rubicon Project)2013
SubscribeAutomotive177000$176.2BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2016
SubscribeAutomotive177000$176.2BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2018
SubscribeAutomotive177000$176.2BUnited StatesAdobe SystemsAdobe Advertising Cloud2012
SubscribeMedia173250$88.9BUnited StatesComScorecomScore Activation2018
SubscribeBanking and Financial Services173222$14.5BIndiaAdobe SystemsAdobe Advertising Cloud2017
SubscribeManufacturing172000$76.6BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2017
SubscribeUtilities171490$156.8BFranceMicrosoftXandr Invest (ex AppNexus DSP)2019
SubscribeUtilities171490$156.8BFranceThe Trade DeskThe Trade Desk2019
SubscribeUtilities171490$156.8BFranceHubSpotHubSpot Ads2020
SubscribeRetail163098$36.3BFranceMicrosoftXandr Invest (ex AppNexus DSP)2012
SubscribeRetail163098$36.3BFranceMediaMathMediaMath2014
SubscribeRetail163098$36.3BFranceAcuityAdsAcuityAds Illumin2016
SubscribeRetail163098$36.3BFranceThe Trade DeskThe Trade Desk2016
SubscribeRetail163098$36.3BFranceNextRollAdRoll2018
SubscribeRetail163098$36.3BFranceComScorecomScore Activation2021
SubscribeAutomotive160000$48.6BFranceCriteoCriteo Commerce Media Platform2014
SubscribeProfessional Services160000$2.5BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2017
SubscribeProfessional Services160000$2.5BUnited StatesHubSpotHubSpot Ads2018
SubscribeProfessional Services160000$2.5BUnited StatesMediaMathMediaMath2016
SubscribeAutomotive158228$30.8BSpainThe Trade DeskThe Trade Desk2019
SubscribeBanking and Financial Services157883$112.1BGermanyAdobe SystemsAdobe Advertising Cloud2018
SubscribeHealthcare155000$15.8BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2020
SubscribeConsumer Packaged Goods155000$165.0BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2015
SubscribeConsumer Packaged Goods155000$165.0BUnited StatesThe Trade DeskThe Trade Desk2017
SubscribeConsumer Packaged Goods154540$65.3BBelgiumMicrosoftXandr Invest (ex AppNexus DSP)2019
SubscribeConsumer Packaged Goods154540$65.3BBelgiumThe Trade DeskThe Trade Desk2019
SubscribeOil, Gas and Chemicals151073$69.6BFranceAdformAdform2018
SubscribeHealthCare150000$30.0BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2018
SubscribeHealthCare150000$30.0BUnited StatesThe Trade DeskThe Trade Desk2018
SubscribeHealthCare150000$30.0BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2020
SubscribeHealthCare150000$30.0BUnited StatesMagniteMagnite (ex Rubicon Project)2020
SubscribeHealthcare150000$34.0BUnited StatesMicrosoftXandr Invest (ex AppNexus DSP)2022
SubscribeHealthcare150000$34.0BUnited StatesRevive AdserverRevive Adserver (ex OpenX/Openads)2022
SubscribeAutomotive150000$27.9BFranceMicrosoftXandr Invest (ex AppNexus DSP)2014
SubscribeAutomotive150000$27.9BFranceThe Trade DeskThe Trade Desk2016
SubscribeAutomotive150000$27.9BFranceAmobeeAmobee Turn2021
SubscribeAutomotive150000$27.9BFranceCriteoCriteo Commerce Media Platform2023
SubscribeManufacturing150000$28.9BFranceCriteoCriteo Commerce Media Platform2022
SubscribeManufacturing149134$37.2BJapanRevive AdserverRevive Adserver (ex OpenX/Openads)2017
SubscribeManufacturing149134$37.2BJapanThe Trade DeskThe Trade Desk2018
SubscribeManufacturing149134$37.2BJapanMagniteMagnite (ex Rubicon Project)2016
SubscribeRetail149000$50.4BCanadaMagniteMagnite (ex Rubicon Project)2018
SubscribeConsumer Packaged Goods148012$52.4BUnited KingdomThe Trade DeskThe Trade Desk2022
SubscribeConstruction and Real Estate147000$35.0BUnited StatesComScorecomScore Activation2021
SubscribeRetail145000$26.2BUnited KingdomAmobeeAmobee Turn2013
SubscribeRetail145000$26.2BUnited KingdomThe Trade DeskThe Trade Desk2019
SubscribeRetail145000$26.2BUnited KingdomMagniteMagnite (ex Rubicon Project)2016
SubscribeRetail145000$26.2BUnited KingdomCriteoCriteo Commerce Media Platform2013
SubscribeRetail144000$3.8BIndonesiaThe Trade DeskThe Trade Desk2018

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.