Amazon
410 Terry Avenue North,
Seattle, 98109-5210, WA,
United States
Seattle, 98109-5210, WA,
United States
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Retail
Amazon Technographics
Amazon Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amazon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1578000 Amazon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amazon has purchased the following applications: UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) for Absence and Leave Management in 2014, Infotelligent ABM for Account Based Marketing in 2019, MicroStrategy ONE Analytics for Analytics and BI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amazon is running and its propensity to invest more and deepen its relationship with UKG , ReedGroup , Infotelligent or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amazon revenues, which have grown to $637.96 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amazon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amazon Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) | Absence and Leave Management | HCM | n/a | 2014 | 2014 | In 2014, Amazon deployed UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) to support Absence and Leave Management for its HR, timekeeping, and payroll functions across the enterprise workforce. The UKG Workforce Central Absence Manager implementation was positioned to centralize absence tracking and integrate absence procedures into existing time and attendance operations for Amazon. Implementation work included configuration of web servers and application servers for the Kronos environment, installation and balancing of clock communication servers, and provisioning of Kronos terminals and Data Collection Manager components. Functional modules implemented and configured included Timekeeper, Leave, Attendance, Scheduler (Basic and Advanced Scheduler), Workforce Scheduling and Forecasting components, Analytics, and HR/Payroll related modules, with explicit configuration of pay rules, work rules, holiday schedules, schedule groups, pay code distributions, break handling, accrual profiles, security profiles, and labor level sets. The deployment incorporated Workforce Integration Manager and Connect components to maintain the flow of data between Workforce Device Manager and Workforce Central, and to support data movement into HR and payroll processes. Maintaining clock-to-system synchronization, monitoring clock activity, and managing the flow of device data were part of the operational integration responsibilities. Governance and operationalization activities included preparation of requirement documents for Workforce Timekeeper configuration, authoring and editing test procedures used for upgrades across modules such as HR/Payroll, Timekeeper, Leave, Attendance, WDM, WIM, Scheduler, and Analytics, and providing subject matter expertise and application support. Configuration work emphasized automated alerts, attendance rule setups, and ongoing administration of pay rule and security profile changes to align system behavior with Amazon business policies. | |
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Absence and Leave Management | HCM |
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2019 | 2019 |
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Applicant Tracking System | HCM |
|
2008 | 2009 |
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BackGround Screening | HCM |
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2019 | 2019 |
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BackGround Screening | HCM |
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2020 | 2020 |
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BackGround Screening | HCM |
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2020 | 2020 |
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Benefits Administration | HCM |
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2012 | 2012 |
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Benefits Administration | HCM |
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2019 | 2019 |
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Benefits Administration | HCM |
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2024 | 2024 |
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Candidate Relationship Management | HCM |
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2018 | 2018 |
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Compensation Management | HCM |
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2012 | 2012 |
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Core HR | HCM |
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2012 | 2012 |
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Employee Engagement | HCM |
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2018 | 2018 |
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Employee Engagement | HCM |
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2016 | 2016 |
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Employee Experience | HCM |
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2018 | 2018 |
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Employee Experience | HCM |
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2016 | 2016 |
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Environment, Health and Safety (EHS) | HCM |
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2023 | 2023 |
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HR Compliance | HCM |
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2022 | 2022 |
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HR Service Delivery | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2022 | 2022 |
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Onboarding | HCM |
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2012 | 2012 |
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Onboarding | HCM |
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2022 | 2023 |
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Payroll | HCM |
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2012 | 2012 |
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Performance and Goal Management | HCM |
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2012 | 2012 |
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Performance and Goal Management | HCM |
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2015 | 2015 |
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Recruiting Chatbot | HCM |
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2019 | 2019 |
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Recruiting Chatbot | HCM |
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2022 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Succession and Leadership Planning | HCM |
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2017 | 2017 |
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Talent Assessment | HCM |
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2018 | 2018 |
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Talent Assessment, Skills Intelligence | HCM |
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2021 | 2021 |
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Talent Sourcing | HCM |
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2018 | 2018 |
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Talent Sourcing | HCM |
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2025 | 2025 |
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Talent Sourcing | HCM |
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2012 | 2012 |
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Time and Attendance | HCM |
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2014 | 2014 |
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Time Clock (Hardware) | HCM |
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2020 | 2020 |
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Time Clock (Hardware) | HCM |
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2018 | 2018 |
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Video Interviewing | HCM |
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2021 | 2021 |
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Workforce Analytics | HCM |
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2014 | 2014 |
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Workforce Management | HCM |
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2014 | 2014 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Infotelligent | Legacy | Infotelligent ABM | Account Based Marketing | CRM | n/a | 2019 | 2019 | In 2019, Amazon implemented Infotelligent ABM to extend its Account Based Marketing capabilities across marketing and demand generation functions. Infotelligent ABM was introduced as an application to support targeted account programs and to formalize named account outreach within Amazon's global retail organization. The Infotelligent ABM deployment focused on core Account Based Marketing workflows, configured with modules for account identification and segmentation, account scoring and prioritization, campaign orchestration, advertising activation for named accounts, content personalization, and analytics-driven reporting. The configuration emphasized orchestration of multi-channel campaigns and centralized management of account lists and creative assets to standardize ABM program execution. Governance around account selection, campaign approval, and cadence scheduling was established to align marketing and sales enablement teams, and Infotelligent ABM was positioned to embed account-centric processes into Amazon's existing campaign planning cycles. The implementation narrative centers on system-level orchestration of Account Based Marketing activities using Infotelligent ABM, with operational scope across marketing and demand generation functions. | |
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Campaign Management | CRM |
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2017 | 2017 |
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Customer Engagement, Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Lead Generation | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Trade Promotion Management | CRM |
|
2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2013 | 2018 | ||
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2011 | 2011 |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2020 | 2020 |
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Data Warehouse | Analytics and BI |
|
2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Backup as a Service (BaaS) | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2004 | 2004 |
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Database Management | IaaS |
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1995 | 1995 |
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Database Management, Open-Source Database | IaaS |
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2013 | 2013 |
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Domain Name System (DNS) | IaaS |
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2008 | 2008 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2021 | 2021 |
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Content Management | Content Management |
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2019 | 2019 |
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Content Management | Content Management |
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2016 | 2016 |
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Contract Lifecycle Management | Content Management |
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2017 | 2017 |
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Digital Signage | Content Management |
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2022 | 2022 |
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Digital Signing | Content Management |
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2025 | 2025 |
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Document Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2020 | 2021 |
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Robotic Process Automation | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2019 | 2019 |
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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Online Meeting Scheduling | Collaboration |
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2017 | 2017 |
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PBX, VoiP and Phone Systems | Collaboration |
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2006 | 2006 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2020 | 2020 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2019 | 2019 |
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Blockchain Platform | Blockchain |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
|
2021 | 2021 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Configure Price Quote (CPQ) | SPM |
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2017 | 2017 |
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Configure Price Quote (CPQ) | SPM |
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2017 | 2017 |
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Incentive Compensation Management | SPM |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2017 | 2017 |
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Product Information Management | eCommerce |
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2016 | 2016 |
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Shipping Management | eCommerce |
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2014 | 2014 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2023 | 2024 |
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Expense Management | ERP Financial Management |
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2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2018 | 2018 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Tax Management | ERP Financial Management |
|
2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Field Service Management | ERP Services and Operations |
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2017 | 2017 |
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Membership Management | ERP Services and Operations |
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2023 | 2023 |
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Professional Services Automation | ERP Services and Operations |
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2016 | 2016 |
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Travel Management | ERP Services and Operations |
|
2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2015 | 2015 |
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VPN | CyberSecurity |
|
2019 | 2019 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
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Order Management | SCM |
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2005 | 2006 |
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Real-Time Transportation Visibility | SCM |
|
2017 | 2017 |
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Real-Time Transportation Visibility | SCM |
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2019 | 2019 |
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Supply Chain Management | SCM |
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2014 | 2014 |
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Supply Chain Management | SCM |
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2012 | 2013 |
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Transportation Management | SCM |
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2016 | 2016 |
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Warehouse Management | SCM |
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2018 | 2018 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2017 | 2017 |
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Procurement | Procurement |
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2013 | 2014 |
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Sourcing | Procurement |
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2013 | 2014 |
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Sourcing | Procurement |
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2013 | 2013 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
|
2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Risk Management | TRM |
|
2025 | 2026 |
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Treasury Management | TRM |
|
2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Amazon
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Amazon Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Amazon Technographics
Amazon is a Retail organization based in United States,
with around 1578000 employees and annual revenues of $637.96 billion.
Amazon operates a diverse technology stack with applications such as
UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager), Infotelligent ABM and MicroStrategy ONE Analytics,
covering areas like Absence and Leave Management, Account Based Marketing and Analytics and BI.
Amazon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UKG, Infotelligent and MicroStrategy.
Amazon recently adopted applications including
Jobrapido in 2025, Obsidian Sync in 2025 and Revel Digital in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amazon’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amazon’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amazon technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.