Amazon

410 Terry Avenue, North,
Seattle, 98109, WA,
United States

https://www.amazon.com/

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Retail

Amazon Technographics

Amazon Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Amazon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1525000 Amazon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Amazon has purchased the following applications: UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) for Absence and Leave Management in 2014, Infotelligent ABM for Account Based Marketing in 2019, MicroStrategy ONE Analytics for Analytics and BI in 2013 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Amazon is running and its propensity to invest more and deepen its relationship with UKG , Infotelligent , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Amazon revenues, which have grown to $574.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amazon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Amazon Data, Technology Stack, and Enterprise Applications

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
UKG	Legacy	UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager)	Absence and Leave Management	HCM	n/a	2014	2014
Subscribe	Subscribe	Subscribe	Applicant Tracking System	HCM	Subscribe	2008	2009
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Candidate Relationship Management	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Employee Engagement	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	HR Service Delivery	HCM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Onboarding	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2012	2012
Subscribe	Subscribe	Subscribe	Recruiting Chatbot	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Succession and Leadership Planning	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Video Interviewing	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Workforce Management	HCM	Subscribe	2014	2014

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Infotelligent	Legacy	Infotelligent ABM	Account Based Marketing	CRM	n/a	2019	2019
Subscribe	Subscribe	Subscribe	Customer Engagement, Customer Experience	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Loyalty	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2019	2020
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2018	2018

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
MicroStrategy	Legacy	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2013	2018
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Analytics and BI	Analytics and BI	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Data Warehouse	Analytics and BI	Subscribe	2017	2017

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Hosting and Computing Services	IaaS	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Database Management	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Database Management, Open-Source Database	IaaS	Subscribe	2013	2013

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2015	2015

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application, Web and Enterprise Search	Content Management	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Web Content Management	Content Management	Subscribe	2020	2020

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2012	2012

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Event Management	Collaboration	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Online Meeting Scheduling	Collaboration	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Online Meeting Scheduling	Collaboration	Subscribe	2017	2017

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2021	2021

SPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Configure Price Quote (CPQ)	SPM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Configure Price Quote (CPQ)	SPM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Incentive Compensation Management	SPM	Subscribe	2018	2018

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Contract Lifecycle Management	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2013	2014
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2013	2014
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2017	2017

eCommerce

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2011	2011
Subscribe	Subscribe	Subscribe	eCommerce	eCommerce	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Product Information Management	eCommerce	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Shipping Management	eCommerce	Subscribe	2014	2014

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2013	2013
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2018	2018

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2023	2024
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2020	2020

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Field Service Management	ERP Services and Operations	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Professional Services Automation	ERP Services and Operations	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Travel Management	ERP Services and Operations	Subscribe	2016	2016

CyberSecurity

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	CyberSecurity	Subscribe	2015	2015

PPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Project Portfolio Management	PPM	Subscribe	2021	2021

SCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Real-Time Transportation Visibility	SCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Real-Time Transportation Visibility	SCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Supply Chain Management	SCM	Subscribe	2014	2014
Subscribe	Subscribe	Subscribe	Transportation Management	SCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Warehouse Management	SCM	Subscribe	2018	2018

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2016	2016

IT Decision Makers and Key Stakeholders at Amazon

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	Head of Twitch Prime Business Intelligence	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Business Intelligence, Digital Music	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Business Intelligence at Amazon	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chairman, President and CEO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	SVP, CFO	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP & CTO	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Executive Director - Head of World Wide Operations Procurement Supply Chain at Amazon.com	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Finance Manager, Global Digital Accounts Payable	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director of Finance Operations - Global AP	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Finance - World Wide Operations	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Corporate Procurement Program Manager	Manager	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Director Global Shared Services	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Head of Corporate Sourcing	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	Corporate IT Services Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	CFO, Amazon Web Services & Digital	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	North American Travel Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	North American Travel Manager	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	VP Workforce Development	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	SVP, People eXperience and Technology	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, FinTech	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Global Director of Payroll	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Amazon Global Workforce Strategy and Innovation	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global Chief Marketing Officer, Prime Video and Amazon Studios	CXO	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Head of Marketing and Programs, Hardlines	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	VP Global Marketing	VP	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Head of Marketing, Business Development	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Global Marketing Director	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Marketing & Training	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Director, Global Marketing	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	VP & CTO	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Business Intelligence Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Data Science & Analytics	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager, Data Engineering	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Information Technology Infrastructure Manager	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Talent Acquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of Talent Acquisition, Worldwide Commercial Sales	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director, Talent Acquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Sales Operations Lead	Manager	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Sales Compensation	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Compensation Leader (Sales, Marketing, Global Services - AWS)	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	VP & CTO	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of US Retail Categories CX	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Head of IT Central Services	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Head of Loyalty - Amazon Fresh	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Product Management- Customer Loyalty & Insights Team	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Senior Program Manager - Worldwide Loyalty & Motivation, Flex Rewards	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Head of ECM and Rewards Marketing, Amazon Payment Products	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Customer Experience and Business Trends	VP	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Customer Service North America Operations Manager	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Director, Customer Experience and Trends	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Senior Program Manager - Customer Experience & Implementation	Manager	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Vice President- Talent Acquisition	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President Of Recruitment	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Talent Acquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Human Resources Manager	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Sr. Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
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Subscribe	Subscribe	Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Sr. Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Support Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Senior Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
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Subscribe	Subscribe	Salesforce Administrator at Amazon Publisher Services	Manager	Marketing	Subscribe	Subscribe
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Subscribe	Subscribe	Jr. Salesforce Administrator	Manager	Marketing	Subscribe	Subscribe
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Subscribe	Subscribe	Salesforce Administrator - Amazon Freight	Manager	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Senior Salesforce Administrator, AWS IP Strategy	Manager	Marketing	Subscribe	Subscribe
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Subscribe	Subscribe	Salesforce CRM Administrator	Manager	Marketing	Subscribe	Subscribe
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Apps Being Evaluated by Amazon Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Amazon Technographics

HCM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

CRM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Analytics and BI

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

IaaS

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

ITSM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Content Management

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

PaaS

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Collaboration

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

AI-Powered Application

Vendor

Old Product

New Product

Category

Market

VAR/SI