Natural Language Processing Adoption Among the Global Top 100 NLP

This report delves into the adoption of Natural Language Processing by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Natural Language Processing to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Natural Language Processing within these top companies reveals significant investments in ML technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary ML solutions to achieve their business objectives. This multi-vendor approach allows them to tailor ML deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Natural Language Processing platforms among these top 100 enterprises, their technology investments span a range of ML tools and solutions, underscoring the complexity of ML adoption at this level.

Natural Language Processing Vendors Among the Global Top 100

ReadSpeaker Holding currently holds a 70% market share in the Natural Language Processing space, making it the leading provider among the Global Top 100, followed by Textio, Hyland, SmartAction, and SDL.

VendorNatural Language Processing AppsMarket Share
ReadSpeaker HoldingReadSpeaker Text to Speech70%
TextioTextio Augmented Writing Platform5%
HylandHyland Brainware, Hyland Enterprise Search4%
OpenTextOpenText EIM2%
SDLSDL Language Cloud Machine Translation2%
Amazon Web Services (AWS)Amazon Comprehend2%
MicrosoftMicrosoft QnA Maker, Microsoft Azure Text2%
SmartActionSmartActions AI Brain2%
Automated InsightsAutomated Insights Wordsmith Natural Language Generation Platform2%
LexalyticsLexalytics Intelligence Platform1%
ArtsylArtsyl docAlpha1%
Nuance CommunicationsNuance Recognizer1%
GenesysGenesys Text-to-Speech1%
PythonPython NLTK1%
OracleOracle OCI AI Language1%
AnylineAnyline1%
Intelligent VoiceIntelligent Voice IV Connect1%
IBMIBM Watson Language Translator1%
Grand Total100.00%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Natural Language Processing. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and ML innovation.

Custom data cuts related to the Natural Language Processing Market are available:

  • Top Natural Language Processing Vendors, Market Size and Market Forecast 2023-2027
  • Natural Language Processing Market By Vertical Market (21 Industry)
  • Natural Language Processing Market By Country (USA + 45 countries)
  • Natural Language Processing Market By Region (Americas, EMEA, APAC)
  • Natural Language Processing Market By Customer Size (revenue, employee count, asset)
  • Natural Language Processing Market By Channel (Direct vs Indirect)
  • Natural Language Processing Market By Vendor or Product
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  1. McKinsey & Company, a United States based Professional Services organization with 45000 Employees
  2. McKinsey & Company, a United States based Professional Services company with 45000 Employees
  3. McKinsey & Company, a United States based Professional Services organization with 45000 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
McKinsey & CompanyProfessional Services45000$15.0BUnited States2025-01-30
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Global Top 100 adopting Natural Language Processing Platforms

The influence of these top 100 organizations on the broader NLP market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of AI and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in ML adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Natural Language Processing.

Our research team continuously tracks the adoption of various Natural Language Processing platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new ML implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Natural Language Processing

CustomerIndustryEmpl.RevenueCountryVendor
Natural Language Processing Apps
When
CarrefourRetail319565$73.4BFranceOpenTextOpenText EIM2010
MicrosoftProfessional Services228000$245.1BUnited StatesMicrosoftMicrosoft QnA Maker2019
MicrosoftProfessional Services228000$245.1BUnited StatesMicrosoftMicrosoft Azure Text2019
VeoliaProfessional Services220000$47.1BFranceReadSpeaker HoldingReadSpeaker Text to Speech2016
Deutsche TelekomCommunications204236$122.9BGermanyReadSpeaker HoldingReadSpeaker Text to Speech2018
LVMHRetail192287$93.5BFranceReadSpeaker HoldingReadSpeaker Text to Speech2015
German Red CrossNon Profit180000$200MGermanyReadSpeaker HoldingReadSpeaker Text to Speech2019
Veolia EnvironnementProfessional Services179718$32.4BFranceReadSpeaker HoldingReadSpeaker Text to Speech2016
LVMH Moet Hennessy Louis VuittonRetail175000$63.8BFranceReadSpeaker HoldingReadSpeaker Text to Speech2015
Mitsubishi UFJ Financial GroupBanking and Financial Services121800$37.8BJapanReadSpeaker HoldingReadSpeaker Text to Speech2014
BBVABanking and Financial Services116499$33.4BSpainReadSpeaker HoldingReadSpeaker Text to Speech2016
Jeronimo MartinsRetail114054$33.2BPortugalReadSpeaker HoldingReadSpeaker Text to Speech2014
Procter & Gamble (P&G)Consumer Packaged Goods106000$80.2BUnited StatesTextioTextio Augmented Writing Platform2018
Sumitomo Mitsui FinancialBanking and Financial Services103000$30.8BJapanReadSpeaker HoldingReadSpeaker Text to Speech2016
Royal Caribbean CruisesLeisure and Hospitality102400$13.2BUnited StatesSmartActionSmartActions AI Brain2016
SubscribeRetail84800$23.9BPolandReadSpeaker HoldingReadSpeaker Text to Speech2013
SubscribeCommunications71094$80.8BUnited StatesReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeTransportation68000$7.3BFranceReadSpeaker HoldingReadSpeaker Text to Speech2014
SubscribeManufacturing60000$33.5BSwitzerlandReadSpeaker HoldingReadSpeaker Text to Speech2015
SubscribeBanking and Financial Services60000$18.6BNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2017
SubscribeBanking and Financial Services53000$6.6BPhilippinesReadSpeaker HoldingReadSpeaker Text to Speech2023
SubscribeBanking and Financial Services52420$21.3BJapanReadSpeaker HoldingReadSpeaker Text to Speech2015
SubscribeProfessional Services50000$13.4BUnited KingdomOracleOracle OCI AI Language2023
SubscribeProfessional Services49690$6.4BFranceReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeProfessional Services46000$3.7BUnited KingdomSDLSDL Language Cloud Machine Translation2015
SubscribeRetail43249$17.0BGermanyReadSpeaker HoldingReadSpeaker Text to Speech2022
SubscribeRetail41519$17.6BFranceReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeProfessional Services41000$17.7BUnited StatesHylandHyland Enterprise Search2019
SubscribeConsumer Packaged Goods40213$7.5BSaudi ArabiaReadSpeaker HoldingReadSpeaker Text to Speech2019
SubscribeLeisure and Hospitality38315$10.4BFranceReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeProfessional Services38192$4.2BJapanReadSpeaker HoldingReadSpeaker Text to Speech2021
SubscribeMedia35911$12.2BFranceReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeHealthcare35000$5.4BUnited StatesHylandHyland Brainware2016
SubscribeOil, Gas and Chemicals33000$7.6BJapanReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeProfessional Services29600$60.9BUnited StatesAutomated InsightsAutomated Insights Wordsmith Natural Language Generation Platform2016
SubscribeProfessional Services25000$7.0BNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2009
SubscribeNon Profit24231$6.3BGermanyReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeTransportation23799$6.3BUnited StatesHylandHyland Brainware2016
SubscribeGovernment23178$145.9BAustraliaReadSpeaker HoldingReadSpeaker Text to Speech2022
SubscribeManufacturing23144$27.0BGermanyReadSpeaker HoldingReadSpeaker Text to Speech2021
SubscribeInsurance23000$25.9BUnited StatesReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeBanking and Financial Services19744$6.8BJapanReadSpeaker HoldingReadSpeaker Text to Speech2012
SubscribeBanking and Financial Services18500$17.2BNetherlandsOpenTextOpenText EIM2009
SubscribeEducation18100$1.5BSwedenReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeBanking and Financial Services17686$4.7BUnited KingdomNuance CommunicationsNuance Recognizer2015
SubscribeProfessional Services17100$12.8BUnited StatesSmartActionSmartActions AI Brain2017
SubscribeHealthcare17000$2.3BNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2010
SubscribeBanking and Financial Services16000$4.3BKuwaitReadSpeaker HoldingReadSpeaker Text to Speech2017
SubscribeHealthcare15422$2.5BUnited StatesReadSpeaker HoldingReadSpeaker Text to Speech2019
SubscribeGovernment14275$370MUnited KingdomReadSpeaker HoldingReadSpeaker Text to Speech2018
SubscribeHealthcare14000$3.5BNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeHealthcare13797$2.2BSwitzerlandReadSpeaker HoldingReadSpeaker Text to Speech2017
SubscribeBanking and Financial Services13608$10.9BJapanReadSpeaker HoldingReadSpeaker Text to Speech2017
SubscribeBanking and Financial Services13500$3.2BUnited KingdomGenesysGenesys Text-to-Speech2017
SubscribeBanking and Financial Services13000$3.3BUnited StatesReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeGovernment11926$805MUnited KingdomReadSpeaker HoldingReadSpeaker Text to Speech2014
SubscribeProfessional Services11800$2.4BUnited StatesAmazon Web Services (AWS)Amazon Comprehend2017
SubscribeProfessional Services11654$502MUnited KingdomIntelligent VoiceIntelligent Voice IV Connect2020
SubscribeProfessional Services11000$1.5BUnited StatesAutomated InsightsAutomated Insights Wordsmith Natural Language Generation Platform2017
SubscribeGovernment11000$1.3BUnited Arab EmiratesReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeGovernment11000$16.0BUnited Arab EmiratesReadSpeaker HoldingReadSpeaker Text to Speech2021
SubscribeAutomotive10037$1.9BJapanSDLSDL Language Cloud Machine Translation2016
SubscribeConsumer Packaged Goods10000$5.8BFranceReadSpeaker HoldingReadSpeaker Text to Speech2015
SubscribeHealthcare10000$2.6BUnited Arab EmiratesReadSpeaker HoldingReadSpeaker Text to Speech2015
SubscribeHealthcare10000$515MUnited Arab EmiratesReadSpeaker HoldingReadSpeaker Text to Speech2017
SubscribeGovernment10000$858MSwedenReadSpeaker HoldingReadSpeaker Text to Speech2011
SubscribeGovernment10000$2.0BSwedenReadSpeaker HoldingReadSpeaker Text to Speech2021
SubscribeRetail10000$2.0BItalyReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeBanking and Financial Services9800$2.5BUnited StatesIBMIBM Watson Language Translator2018
SubscribeManufacturing9700$2.0BUnited StatesArtsylArtsyl docAlpha2014
SubscribeInsurance9387$4.0BUnited KingdomTextioTextio Augmented Writing Platform2019
SubscribeLife Sciences9000$6.3BBelgiumReadSpeaker HoldingReadSpeaker Text to Speech2019
SubscribeHealthcare8929$982MSwitzerlandReadSpeaker HoldingReadSpeaker Text to Speech2015
SubscribeManufacturing8608$1.9BIndiaHylandHyland Brainware2013
SubscribeUtilities8000$2.2BUnited StatesReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeHealthcare8000$631MNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2019
SubscribeManufacturing8000$3.0BItalyReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeProfessional Services8000$1.0BIndiaReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeBanking and Financial Services8000$1.3BUnited KingdomReadSpeaker HoldingReadSpeaker Text to Speech2017
SubscribeCommunications7250$8.9BGermanyReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeBanking and Financial Services7000$8.2BCanadaPythonPython NLTK2017
SubscribeLife Sciences6987$4.9BJapanReadSpeaker HoldingReadSpeaker Text to Speech2022
SubscribeProfessional Services6524$2.8BUnited StatesTextioTextio Augmented Writing Platform2018
SubscribeHealthcare6491$669MNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2022
SubscribeHealthcare6488$722MUnited KingdomReadSpeaker HoldingReadSpeaker Text to Speech2017
SubscribeHealthcare6479$575MNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeLife Sciences6100$1.5BUnited StatesTextioTextio Augmented Writing Platform2019
SubscribeBanking and Financial Services6058$3.2BKuwaitReadSpeaker HoldingReadSpeaker Text to Speech2021
SubscribeLife Sciences6100$1.5BUnited StatesTextioTextio Augmented Writing Platform2019
SubscribeBanking and Financial Services6058$3.2BKuwaitReadSpeaker HoldingReadSpeaker Text to Speech2021
SubscribeProfessional Services6000$1.8BUnited StatesLexalyticsLexalytics Intelligence Platform2018
SubscribeProfessional Services6000$1.0BUnited KingdomReadSpeaker HoldingReadSpeaker Text to Speech2020
SubscribeHealthcare6000$1.5BNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2014
SubscribeRetail5840$6.0BUnited StatesReadSpeaker HoldingReadSpeaker Text to Speech2016
SubscribeHealthcare5700$941MUnited StatesAmazon Web Services (AWS)Amazon Comprehend2017
SubscribeHealthcare5586$295MNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2015
SubscribeUtilities5500$13.3BItalyAnylineAnyline2016
SubscribeProfessional Services5242$1.1BFranceReadSpeaker HoldingReadSpeaker Text to Speech2014
SubscribeHealthcare5052$338MNetherlandsReadSpeaker HoldingReadSpeaker Text to Speech2014
SubscribeHealthcare5010$883MAustraliaReadSpeaker HoldingReadSpeaker Text to Speech2021

 Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.