Microsoft
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United States
Redmond, 98052, WA,
United States
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Professional Services
Microsoft Technographics
Microsoft Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Microsoft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 228000 Microsoft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Microsoft has purchased the following applications: The Marketing Practice Kingpin Argus for Account Based Marketing in 2018, SAP IBP for Advanced Planning and Scheduling in 2018, CoreWeave Compute Services for AI infrastructure in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Microsoft is running and its propensity to invest more and deepen its relationship with The Marketing Practice , Microsoft , Madison Logic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Microsoft revenues, which have grown to $281.72 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Microsoft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Microsoft Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| The Marketing Practice | Legacy | The Marketing Practice Kingpin Argus | Account Based Marketing | CRM | n/a | 2018 | 2018 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2017 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2017 |
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Sales Automation, Sales Engagement | CRM |
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2016 | 2017 |
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Utilities Customer Care and Billing | CRM |
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2018 | 2018 |
SCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP IBP | Advanced Planning and Scheduling | SCM | n/a | 2018 | 2018 |
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Supply Chain Management | SCM |
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2017 | 2019 |
AI Development
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| CoreWeave | Legacy | CoreWeave Compute Services | AI infrastructure | AI Development | n/a | 2025 | 2025 |
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ML and Data Science Platforms | AI Development |
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2015 | 2015 |
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ML and Data Science Platforms | AI Development |
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2019 | 2019 |
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI, Data Warehouse | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Process Mining | Analytics and BI |
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2012 | 2012 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Benefits Administration | HCM |
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2007 | 2008 |
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Candidate Relationship Management | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2016 | 2017 |
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Learning and Development | HCM |
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2016 | 2016 |
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Onboarding | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2016 | 2017 |
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Succession and Leadership Planning | HCM |
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2016 | 2016 |
Blockchain
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2020 | 2021 |
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Blockchain Platform | Blockchain |
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2020 | 2021 |
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Blockchain Platform | Blockchain |
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2021 | 2021 |
AI-Powered Application
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Cognitive Computing | AI-Powered Application |
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2022 | 2022 |
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Natural Language Processing | AI-Powered Application |
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2019 | 2019 |
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Natural Language Processing | AI-Powered Application |
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2019 | 2019 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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ERP Financial | ERP Financial Management |
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2017 | 2021 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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Tax Management | ERP Financial Management |
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2018 | 2018 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Intelligent Document Processing | Content Management |
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2020 | 2020 |
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Intelligent Document Processing | Content Management |
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2020 | 2020 |
Internet of Things
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2019 | 2019 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
Professional Services
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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PEO (Professional Employer Organization) | Professional Services |
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2022 | 2023 |
Investment Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2004 | 2004 |
Procurement
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2016 | 2016 |
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Sourcing | Procurement |
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2014 | 2015 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Robotic Process Automation | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2016 | 2016 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Travel Management | ERP Services and Operations |
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2023 | 2023 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
|
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Treasury Management | TRM |
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2008 | 2008 |
IT Decision Makers and Key Stakeholders at Microsoft
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Microsoft Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Microsoft Technographics
Microsoft is a Professional Services organization based in United States,
with around 228000 employees and annual revenues of $281.72 billion.
Microsoft operates a diverse technology stack with applications such as
The Marketing Practice Kingpin Argus, SAP IBP and CoreWeave Compute Services,
covering areas like Account Based Marketing, Advanced Planning and Scheduling and AI infrastructure.
Microsoft has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as The Marketing Practice, SAP and CoreWeave.
Microsoft recently adopted applications including
CoreWeave Compute Services in 2025, Amadeus Cytric in 2023 and Voyado in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Microsoft’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Microsoft’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Microsoft technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.