Microsoft
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United States
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Professional Services
Microsoft Technographics
Microsoft Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Microsoft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 221000 Microsoft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Microsoft has purchased the following applications: Adobe Substance 3D Designer for 3D Modeling in 2025, The Marketing Practice Kingpin Argus for Account Based Marketing in 2018, SAP IBP for Advanced Planning and Scheduling in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Microsoft is running and its propensity to invest more and deepen its relationship with Adobe Systems , The Marketing Practice , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Microsoft revenues, which have grown to $243.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Microsoft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Microsoft Data, Technology Stack, and Enterprise Applications
PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Substance 3D Designer | 3D Modeling | PLM and Engineering | n/a | 2025 | 2025 |
In 2025, Microsoft’s Viva brand project adopted Adobe Substance 3D Designer in the United States to support motion design for marketing and product motion assets. Adobe Substance 3D Designer was used by motion designers to author roughly 50 unique materials that formed a scalable visual system across channels, Apps Category .
The implementation centered on procedural material authoring and node based workflows in Adobe Substance 3D Designer, including creation of layered, tileable textures, exportable maps, and versioned material assets for reuse. Configuration emphasized standardized export presets and curated material libraries to accelerate iteration and to maintain visual consistency across motion sequences.
The Adobe blog case explicitly describes integration with Cinema 4D and Redshift for rendering and compositing, materials and texture maps were exported from Adobe Substance 3D Designer into Cinema 4D for scene assembly and into Redshift for photoreal rendering. This integration supported a handoff workflow between motion designers and render artists, reducing friction in compositing and render pipeline steps.
Operational coverage targeted Microsoft Viva brand teams and associated marketing and product motion groups in the United States, with motion designers producing materials intended for multi channel distribution. The project improved material iteration speed and consistency across channels as stated in the case notes.
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Product Lifecycle Management | PLM and Engineering |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Marketing Practice | Legacy | The Marketing Practice Kingpin Argus | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Microsoft deployed The Marketing Practice Kingpin Argus for Account Based Marketing to support Windows Dev Marketing initiatives. The Marketing Practice Kingpin Argus was provisioned through a dedicated task force that focused on developer engagement and outreach to developer companies globally.
The implementation emphasized core Account Based Marketing capabilities, including account selection and targeting, campaign orchestration with sequenced outreach, personalized content workflows, and analytics for account level measurement. Kingpin Argus was configured to operationalize account based workflows and contact orchestration, aligning marketing execution to developer persona engagement. The deployment supported cross functional marketing operations and demand generation workflows within Windows developer marketing.
Governance was structured around a centralized task force of marketing professionals within Microsoft working with The Marketing Practice, which coordinated campaign planning, execution, and iterative optimization. According to Microsoft stakeholders the effort drove impact, enabling continued engagement with developer companies globally and moving initiatives forward.
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2016 | 2016 |
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Account Based Marketing | CRM |
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2024 | 2024 |
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Community Management | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience, Customer Analytics | CRM |
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2006 | 2007 |
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Customer Loyalty | CRM |
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2022 | 2022 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2016 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2020 |
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Sales Automation, Sales Engagement | CRM |
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2016 | 2017 |
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Social Media Management | CRM |
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2018 | 2018 |
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Utilities Customer Care and Billing | CRM |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP IBP | Advanced Planning and Scheduling | SCM | n/a | 2018 | 2018 |
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Supply Chain Management | SCM |
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2017 | 2019 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AI Frameworks and Libraries | AI Development |
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2015 | 2016 |
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AI infrastructure | AI Development |
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2025 | 2025 |
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Generative AI Platforms | AI Development |
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2023 | 2023 |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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Generative AI Platforms | AI Development |
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2022 | 2022 |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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ML and Data Science Platforms | AI Development |
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2015 | 2015 |
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ML and Data Science Platforms | AI Development |
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2019 | 2019 |
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ML and Data Science Platforms | AI Development |
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2023 | 2024 |
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ML and Data Science Platforms | AI Development |
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2023 | 2023 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI, Data Warehouse | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Process Mining | Analytics and BI |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Backup as a Service (BaaS) | IaaS |
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2025 | 2025 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2025 | 2025 |
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Digital Workspace | IaaS |
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2019 | 2019 |
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Network Management and Monitoring | IaaS |
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2021 | 2021 |
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Network Management and Monitoring | IaaS |
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2016 | 2016 |
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Network Virtualisation | IaaS |
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2023 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2017 | 2017 |
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Remote Monitoring and Management | ITSM |
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2009 | 2009 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2018 | 2018 |
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Application Security (AppSec) | CyberSecurity |
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2022 | 2022 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2015 | 2015 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2024 | 2024 |
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Threat Modeling | CyberSecurity |
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2019 | 2019 |
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Threat Modeling | CyberSecurity |
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2025 | 2025 |
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Vulnerability Management | CyberSecurity |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2021 | 2021 |
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Master Data Management | PaaS |
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2018 | 2018 |
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Robotic Process Automation | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2016 | 2016 |
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Test Automation Platform | PaaS |
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2006 | 2006 |
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Test Automation Platform | PaaS |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Benefits Administration | HCM |
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2007 | 2008 |
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Candidate Relationship Management | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2016 | 2017 |
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Employee Engagement | HCM |
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2020 | 2020 |
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Employee Recognition and Rewards Management | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2016 | 2016 |
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Onboarding | HCM |
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2016 | 2016 |
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Payroll Tax Compliance | HCM |
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2015 | 2015 |
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Payroll | HCM |
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2016 | 2017 |
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Recruiting | HCM |
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2023 | 2023 |
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Succession and Leadership Planning | HCM |
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2016 | 2016 |
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Talent Sourcing | HCM |
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2010 | 2010 |
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Talent Sourcing | HCM |
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2023 | 2023 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2020 | 2021 |
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Blockchain Platform | Blockchain |
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2020 | 2021 |
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Blockchain Platform | Blockchain |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Cognitive Computing | AI-Powered Application |
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2022 | 2022 |
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Cognitive Computing | AI-Powered Application |
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2022 | 2022 |
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Natural Language Processing | AI-Powered Application |
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2019 | 2019 |
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Natural Language Processing | AI-Powered Application |
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2019 | 2019 |
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Natural Language Processing | AI-Powered Application |
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2025 | 2025 |
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Natural Language Processing | AI-Powered Application |
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2021 | 2022 |
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Natural Language Processing | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Event Management | Collaboration |
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2015 | 2015 |
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2015 | 2015 |
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Content Management | Content Management |
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2014 | 2014 |
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Content Management | Content Management |
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2021 | 2021 |
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Contract Lifecycle Management | Content Management |
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2015 | 2015 |
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Contract Lifecycle Management | Content Management |
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2025 | 2025 |
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Digital Asset Management | Content Management |
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2009 | 2009 |
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Document Management | Content Management |
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2019 | 2019 |
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Intelligent Document Processing | Content Management |
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2020 | 2020 |
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Intelligent Document Processing | Content Management |
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2020 | 2020 |
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Intelligent Document Processing | Content Management |
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2021 | 2021 |
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Print Management | Content Management |
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2019 | 2020 |
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Print Management | Content Management |
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2001 | 2001 |
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Video Editing | Content Management |
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2016 | 2016 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2019 | 2019 |
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Environmental, Social, and Governance (ESG) | EPM |
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2000 | 2000 |
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EPM | EPM |
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2014 | 2014 |
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EPM | EPM |
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2020 | 2021 |
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EPM | EPM |
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2018 | 2018 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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ERP Financial | ERP Financial Management |
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2017 | 2021 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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Expense Management | ERP Financial Management |
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2021 | 2022 |
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Expense Management | ERP Financial Management |
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2011 | 2011 |
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Tax Management | ERP Financial Management |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Treasury Management | TRM |
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2008 | 2008 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2019 | 2019 |
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IoT Platform | Internet of Things |
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2013 | 2014 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2022 | 2023 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2004 | 2004 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2016 | 2016 |
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Sourcing | Procurement |
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2014 | 2015 |
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Sourcing | Procurement |
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2023 | 2023 |
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Supplier Relationship Management | Procurement |
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2014 | 2014 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Reservation and Booking Management | ERP Services and Operations |
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2018 | 2018 |
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Reservation and Booking Management | ERP Services and Operations |
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2023 | 2023 |
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Travel Management | ERP Services and Operations |
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2023 | 2023 |
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Travel Management | ERP Services and Operations |
|
2019 | 2019 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Performance Management | SPM |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Microsoft
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Microsoft Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Microsoft Technographics
Microsoft is a Professional Services organization based in United States,
with around 221000 employees and annual revenues of $243.00 billion.
Microsoft operates a diverse technology stack with applications such as
Adobe Substance 3D Designer, The Marketing Practice Kingpin Argus and SAP IBP,
covering areas like 3D Modeling, Account Based Marketing and Advanced Planning and Scheduling.
Microsoft has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, The Marketing Practice and SAP.
Microsoft recently adopted applications including
Adobe Substance 3D Designer in 2025, LatentView MARKEE in 2025 and CoreWeave Compute Services in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Microsoft’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Microsoft’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Microsoft technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.