Microsoft Technographics

Discover the latest software purchases and digital transformation initiatives being undertaken by Microsoft and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 228000 Microsoft employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

Microsoft has purchased the following applications: The Marketing Practice Kingpin Argus for Account Based Marketing in 2018, SAP IBP for Advanced Planning and Scheduling in 2018, Microsoft Power BI for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Microsoft is running and its propensity to invest more and deepen its relationship with The Marketing Practice , Microsoft , Madison Logic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Microsoft revenues, which have grown to $245.12 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Microsoft intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.