Collaboration Adoption Among the Global Top 100

This report delves into the adoption of Collaboration platforms by the Global Top 100 companies, both privately-held and publicly-traded, as ranked by size, including employee count and revenue metrics, such as those found in the Fortune 1000 and Global 2000 listings. We explore how these leading enterprises are leveraging Collaboration to pursue strategic goals and drive lasting benefits across various business functions.

The adoption of Collaboration within these top companies reveals significant investments in Collaboration technology, highlighting a broad and diverse approach. These organizations frequently partner with multiple vendors, integrating complementary Collaboration solutions to achieve their business objectives. This multi-vendor approach allows them to tailor Collaboration deployments that drive competitive advantages, operational efficiencies, and overall sustainability.

Our latest findings detail the software purchases related to Collaboration platforms among these top 100 enterprises, their technology investments span a range of Collaboration tools and solutions, underscoring the complexity of Collaboration adoption at this level.

Collaboration Vendors Among the Global Top 100

Microsoft currently holds a 46% market share in the Collaboration space, making it the leading provider among the Global Top 100, followed by Slack Technologies, Workplace, Google, and SmartSheet.

VendorsCollaboration AppsMarket Share
MicrosoftMicrosoft 365, Microsoft Skype for Business Server46%
Salesforce SlackSlack Connect23%
WorkplaceWorkplace by Facebook11%
GoogleGoogle Workspace (Formerly Google G-Suite)7%
SmartSheetSmartSheet6%
SAPSAP Jam2%
AvayaAvaya Aura2%
Zoho Corp.Zoho Connect1%
PoppuloPoppulo1%
SalesforceSalesforce Quip1%
Grand Total100%

The insights derived from our research will empower marketers, product managers, and IT professionals to better understand the adoption trends shaping the future of Collaboration. These trends can potentially lead to significant shifts within the competitive landscape, impacting strategies and market positioning for years to come.

By monitoring these top enterprises and their technology choices, we equip our clients with the knowledge needed to anticipate changes and stay ahead in the rapidly transforming world of enterprise software and Collaboration innovation.

Custom data cuts related to the Collaboration Market are available:

  • Top Collaboration Vendors, Market Size and Market Forecast 2023-2027
  • Collaboration Market By Vertical Market (21 Industry)
  • Collaboration Market By Country (USA + 45 countries)
  • Collaboration Market By Region (Americas, EMEA, APAC)
  • Collaboration Market By Customer Size (revenue, employee count, asset)
  • Collaboration Market By Channel (Direct vs Indirect)
  • Collaboration Market By Vendor or Product
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LogoCompanyIndustryEmployeesRevenueCountryEvaluated

Global Top 100 adopting Collaboration Platforms

The influence of these top 100 organizations on the broader Collaboration market is profound, despite their representation of only a small segment of the digital transformations we track annually. These companies often serve as early adopters and trendsetters, shaping the future of Collaboration and driving innovations that impact the industry at large.

Our Buyer Insight Technographics Database provides a closer look at these major organizations, capturing the size and intricacy of their IT stacks, along with the frequency of their technology investments. This unique database reveals patterns in Collaboration adoption and highlights emerging trends, which are crucial for understanding the evolving landscape of Collaboration.

Our research team continuously tracks the adoption of various Collaboration platforms, drawing on both publicly available information, such as press releases and case studies, and proprietary data sources. Each quarter, we update our records to reflect new Collaboration implementations, providing clients with current and relevant insights into market shifts.

Here are the Global Top 100 companies and their adoption of Collaboration

 

CustomerIndustryEmpl.RevenueCountryVendorCollaboration AppsWhen
WalmartRetail2100000$648.1BUnited StatesWorkplaceWorkplace by Facebook2018
AmazonRetail1525000$57.5BUnited StatesSalesforceSalesforce Quip2018
National Health Service (NHS)Healthcare1297455$200.0BUnited KingdomZoho Corp.Zoho Connect2018
Hon Hai PrecisionManufacturing1290000$214.0BTaiwanMicrosoftMicrosoft 3652017
Tata GroupProfessional Services1028000$165.0BIndiaSlack TechnologiesSlack Connect2022
TNT ExpressDistribution850000$84.0BNetherlandsMicrosoftMicrosoft 3652017
Allied UniversalProfessional Services800000$22.0BUnited StatesMicrosoftMicrosoft 3652019
Taikang Insurance GroupInsurance800000$26.0BChinaSlack TechnologiesSlack Connect2022
KFCLeisure and Hospitality800000$31.1BUnited StatesMicrosoftMicrosoft 3652016
KFCLeisure and Hospitality800000$31.1BUnited StatesSlack TechnologiesSlack Connect2022
AccentureProfessional Services750000$64.1BIrelandSmartSheetSmartSheet2021
AccentureProfessional Services750000$64.1BIrelandSlack TechnologiesSlack Connect2022
Inspire BrandsRetail650000$14.6BUnited StatesMicrosoftMicrosoft 3652018
DHLTransportation600000$90.1BGermanySlack TechnologiesSlack Connect2022
SubscribeTransportation600000$90.1BGermanySmartSheetSmartSheet2023
SubscribeRetail588000$3.6BGermanySlack TechnologiesSlack Connect2022
SubscribeLeisure and Hospitality550000$39.3BUnited KingdomMicrosoftMicrosoft 3652015
SubscribeTransportation500000$91.0BUnited StatesMicrosoftMicrosoft 3652019
SubscribeProfessional Services500000$10.0BUnited StatesMicrosoftMicrosoft 3652020
SubscribeProfessional Services500000$100.0BSwedenMicrosoftMicrosoft 3652018
SubscribeProfessional Services500000$100.0BSwedenSlack TechnologiesSlack Connect2022
SubscribeTransportation500000$91.0BUnited StatesMicrosoftMicrosoft Skype for Business Server2013
SubscribeProfessional Services490000$8.5BUnited KingdomGoogleGoogle Workspace (Formerly Google G-Suite)2015
SubscribeRetail465000$15.7BUnited StatesAvayaAvaya Aura2015
SubscribeRetail465000$15.7BUnited StatesSmartSheetSmartSheet2020
SubscribeRetail460000$46.5BNetherlandsMicrosoftMicrosoft 3652016
SubscribeRetail460000$46.5BNetherlandsSlack TechnologiesSlack Connect2022
SubscribeRetail440000$109.1BUnited StatesWorkplaceWorkplace by Facebook2018
SubscribeProfessional Services440000$7.1BUnited StatesMicrosoftMicrosoft 3652015
SubscribeProfessional Services440000$7.1BUnited StatesWorkplaceWorkplace by Facebook2020
SubscribeProfessional Services415000$69.7BUnited KingdomSmartSheetSmartSheet2020
SubscribeProfessional Services415000$69.7BUnited KingdomWorkplaceWorkplace by Facebook2017
SubscribeRetail414000$96.0BNetherlandsMicrosoftMicrosoft 3652018
SubscribeRetail414000$150.0BUnited StatesSlack TechnologiesSlack Connect2022
SubscribeLeisure and Hospitality411000$23.7BUnited StatesAvayaAvaya Aura2015
SubscribeLeisure and Hospitality410000$10.4BUnited StatesMicrosoftMicrosoft 3652016
SubscribeLeisure and Hospitality410000$10.4BUnited StatesSlack TechnologiesSlack Connect2022
SubscribeProfessional Services395442$49.4BUnited KingdomSAPSAP Jam2016
SubscribeRetail381000$36.0BUnited StatesMicrosoftMicrosoft 3652016
SubscribeRetail381000$36.0BUnited StatesWorkplaceWorkplace by Facebook2021
SubscribeRetail381000$36.0BUnited StatesMicrosoftMicrosoft 3652017
SubscribeRetail381000$36.0BUnited StatesSlack TechnologiesSlack Connect2022
SubscribeInsurance376900$127.2BChinaSlack TechnologiesSlack Connect2022
SubscribeProfessional Services364000$50.3BUnited KingdomWorkplaceWorkplace by Facebook2018
SubscribeRetail360000$25.6BRussiaMicrosoftMicrosoft 3652022
SubscribeRetail360000$25.6BRussiaSlack TechnologiesSlack Connect2022
SubscribeProfessional Services358000$3.7BSwedenWorkplaceWorkplace by Facebook2018
SubscribeProfessional Services358000$3.7BSwedenMicrosoftMicrosoft 3652021
SubscribeRetail354744$77.6BUnited KingdomMicrosoftMicrosoft 3652016
SubscribeRetail354744$77.6BUnited KingdomSlack TechnologiesSlack Connect2022
SubscribeConsumer Packaged Goods350000$34.5BMexicoMicrosoftMicrosoft 3652019
SubscribeRetail350000$19.6BUnited StatesMicrosoftMicrosoft 3652021
SubscribeInsurance350000$324.2BUnited StatesMicrosoftMicrosoft 3652020
SubscribeProfessional Services347700$19.4BUnited StatesMicrosoftMicrosoft 3652015
SubscribeProfessional Services347700$19.4BUnited StatesWorkplaceWorkplace by Facebook2018
SubscribeProfessional Services333840$91.7BJapanMicrosoftMicrosoft 3652018
SubscribeRetail330000$139.1BUnited StatesPoppuloPoppulo2021
SubscribeTransportation324136$6.6BGermanyMicrosoftMicrosoft 3652016
SubscribeProfessional Services322525$76.0BJapanSlack TechnologiesSlack Connect2022
SubscribeManufacturing321000$84.3BGermanyMicrosoftMicrosoft 3652017
SubscribeRetail319565$73.4BFranceWorkplaceWorkplace by Facebook2018
SubscribeRetail316000$242.3BUnited StatesSAPSAP Jam2016
SubscribeBanking and Financial Services312400$25.8BKazakhstanGoogleGoogle Workspace (Formerly Google G-Suite)2016
SubscribeRetail305309$102.5BFranceWorkplaceWorkplace by Facebook2018
SubscribeRetail300000$86.4BUnited StatesMicrosoftMicrosoft 3652019
SubscribeCommunications300000$57.9BHong KongMicrosoftMicrosoft 3652018
SubscribeBanking and Financial Services293723$124.5BUnited StatesSlack TechnologiesSlack Connect2022
SubscribeManufacturing293266$31.5BJapanSAPSAP Jam2016
SubscribeManufacturing293266$31.5BJapanSlack TechnologiesSlack Connect2022
SubscribeRetail290000$72.0BUnited StatesSlack TechnologiesSlack Connect2022
SubscribeBanking and Financial Services281000$25.4BRussiaGoogleGoogle Workspace (Formerly Google G-Suite)2020
SubscribeCommunications278922$6.5BHong KongMicrosoftMicrosoft 3652017
SubscribeProfessional Services273424$36.4BNetherlandsSlack TechnologiesSlack Connect2022
SubscribeProfessional Services273424$36.4BNetherlandsSmartSheetSmartSheet2022
SubscribeAutomotive272367$197.0BSwitzerlandSlack TechnologiesSlack Connect2022
SubscribeConsumer Packaged Goods270000$93.4BSwitzerlandWorkplaceWorkplace by Facebook2018
SubscribeHealthcare267000$50.0BMalaysiaGoogleGoogle Workspace (Formerly Google G-Suite)2021
SubscribeOil, Gas and Chemicals265000$7.7BLuxembourgMicrosoftMicrosoft 3652020
SubscribeAutomotive263284$38.2BNetherlandsGoogleGoogle Workspace (Formerly Google G-Suite)2020
SubscribeAutomotive260000$16.2BIndiaMicrosoftMicrosoft 3652015
SubscribeProfessional Services258886$11.6BDenmarkMicrosoftMicrosoft 3652015
SubscribeAutomotive258275$210.9BNetherlandsSmartSheetSmartSheet2021
SubscribeProfessional Services254000$1.3BIndiaMicrosoftMicrosoft 3652015
SubscribeProfessional Services254000$1.3BIndiaSlack TechnologiesSlack Connect2022
SubscribeProfessional Services254000$1.3BIndiaSmartSheetSmartSheet2022
SubscribeProfessional Services250901$1.2BIndiaMicrosoftMicrosoft 3652021
SubscribeProfessional Services250901$1.2BIndiaSlack TechnologiesSlack Connect2022
SubscribeProfessional Services250000$36.9BFranceWorkplaceWorkplace by Facebook2016
SubscribeManufacturing250000$33.5BUnited StatesMicrosoftMicrosoft 3652016
SubscribeConsumer Packaged Goods250000$65.7BBrazilMicrosoftMicrosoft 3652021
SubscribeRetail250000$11.0BUnited StatesMicrosoftMicrosoft 3652019
SubscribeProfessional Services249095$11.0BIndiaMicrosoftMicrosoft 3652015
SubscribeProfessional Services248937$21.5BUnited StatesMicrosoftMicrosoft 3652016
SubscribeBanking and Financial Services245800$60.6BUnited StatesSlack TechnologiesSlack Connect2022
SubscribeRetail240000$57.5BUnited StatesMicrosoftMicrosoft 3652021
SubscribeBanking and Financial Services240000$18.0BSingaporeMicrosoftMicrosoft 3652022
SubscribeOil, Gas and Chemicals236334$86.2BIndiaMicrosoftMicrosoft 3652020
SubscribeConsumer Packaged Goods236000$38.2BUnited StatesMicrosoftMicrosoft 3652019
SubscribeRetail236000$38.2BUnited StatesMicrosoftMicrosoft 3652018
SubscribeBanking and Financial Services235858$34.0BIndiaMicrosoftMicrosoft 3652017
SubscribeBanking and Financial Services235591$73.8BUnited StatesSlack TechnologiesSlack Connect2022
SubscribeManufacturing229183$60.8BJapanSlack TechnologiesSlack Connect2022
SubscribeBanking and Financial Services229000$78.5BUnited StatesGoogleGoogle Workspace (Formerly Google G-Suite)2013
SubscribeBanking and Financial Services227363$73.8BUnited StatesSlack TechnologiesSlack Connect2022
SubscribeAutomotive225587$117.0BItalyGoogleGoogle Workspace (Formerly Google G-Suite)2018
SubscribeBanking and Financial Services222544$82.6BUnited StatesWorkplaceWorkplace by Facebook2017
SubscribeBanking and Financial Services222544$82.6BUnited StatesMicrosoftMicrosoft 3652021
SubscribeBanking and Financial Services222544$82.6BUnited StatesMicrosoftMicrosoft Skype for Business Server2016
SubscribeBanking and Financial Services222033$3.8BUnited StatesMicrosoftMicrosoft 3652019
SubscribeRetail221285$570.5BCanadaMicrosoftMicrosoft 3652015
SubscribeProfessional Services220000$47.1BFranceGoogleGoogle Workspace (Formerly Google G-Suite)2013
SubscribeHealthcare219000$357.8BUnited StatesSAPSAP Jam2012
SubscribeRetail219000$51.9BNetherlandsMicrosoftMicrosoft 3652018
SubscribeAutomotive217511$135.2BChinaMicrosoftMicrosoft 3652021
SubscribeBanking and Financial Services212000$98.6BUnited StatesMicrosoftMicrosoft Skype for Business Server2017
SubscribeBanking and Financial Services211141$63.1BSpainMicrosoftMicrosoft 3652017
SubscribeBanking and Financial Services210800$25.0BRussiaSlack TechnologiesSlack Connect2022

Source: APPS RUN THE WORLD, October 2024

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than ten million software purchases and records on the enterprise software landscape of over 2 million organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.